Jorge G.Solana y T.

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  • 1. Jorge G. SolanaTORONTO, ON. CANADA / E-mail: jorgesolana1@gmail.com / www.AngelicusOpus.comProfit profits customer strategy tactic branding brand gain money revenue market marketing research telemarketing sale sales promotion publicity advertising public relations P.R. management administration finances cash dollar success finances financial goal objective increase business account client exposure asset value target niche power accounting bankequity $ value revenue acquisition merge strategy tactic knowledge know how growth I.P.O. P.L. M.A. skill ideal proven trac krecord planning unbeatable message manager director head experience expertise communicator build relation effective activities awareness copy writing editing presentation quality press release media kits idea innovation fashion actual sharp new modern technique technical asset value right deadline pressure quality Business Continuity Microsoft Word Office publisher Excel Call Inbound Powerpoint Accountability Agile Adaptable Analytic Systematic Thinking Communication Conceptual Thinking Creative Innovative Thinking Forward Strategic Thinking Initiative Problem Solving Decision Ma king ResultsOrientation Service Orientation Thorough people management leader guide director manager directing teamworkpartnering partner trust communication impact influenceALL-ROUND BUSINESS PROFESSIONAL Internationally experienced, entrepreneurial professional with accomplished background inclient satisfaction, new business development and progressive managerial advancement. Knowledge and expertise in; Strategic Business Unit Management Tourism, Marketing and Public Relations Organizational Development and Strategic Planning Financial Management and Equity Investment Analysis Professional Managerial skills, consensus builder & problem solver P & L experienced, multi-tasker, creative, value-added & goal oriented Experienced Speaker. Solid presentation & communication techniques Computer software savvy and fully fluent in SpanishPROFESSIONAL EXPERIENCEFree Lance Tour Director. Toronto, ON 2005 to dateServicing Canadian Companies MORENO TOURS & INCENTOURS and the European PANAVISION,with touring itineraries for Canada and the U.S.A. Proven record of customer and account satisfaction.Owner-Administrator – CASA MEXICO, INC. Toronto, ON 2001 – 2005Established brand awareness within the Latin community through high profile promotions with diversemedia and in specific with Telelatino for the 2002 World Cup, Miss Canada Pageant 2003 & diverse TVcooking specials. Got written & electronic editorial in a regular and progressive basis.Director – TOURISM OFFICE OF MEXICO Toronto, ON 1995 – 2000Miami, FL 1993 – 1995 Managed Mexico’s Tourism Bureau & headed its Tourism Investment & Promotion Advisory Board Directed all marketing strategy, including Sales Promotion, Marketing Research, Advertising, TeleMarketing, Public Relations and Trade & Consumer Services for Ontario and Manitoba and in aprior Florida-based tenure responsible for the Southeast of the U.S.A. Responsible for multi-million annual budgets. REDUCED $50,000 USD of fixed operating cost whileconsistently increased every single parameter of market share per annum. ACHIEVEMENTS PER ENDEAVOUR;MARKETINGProduced and managed several marketing programs including; product launches, tradeshows,coop-advertising, familiarization trips, gastronomy shows, focus groups, training seminars, salesblitzes, point of sale and cross promotions.Created promotional and marketing collateral materials including; flyers, promo sheets, minibrochures, stand-ups, shells, slide shows, displays & market reports.PUBLIC RELATIONSAchieved progressive exposure in written and electronic specialized media.Created & produced at NO-COST the nationally distributed “MAX your MEX” travel guidemagazines and the “Mexico for every reason every season” sales guide insert.Co-produced the promotional video “Mexico… An endless journey”.INCREASED 212% ($83,600 USD) value into the Hurricane Pauline emergency programProduced media kits and handled press releases, media enquiries and interviews.NEW BUSINESS DEVELOPMENTIntroduced & established Progreso in the Yucatan peninsula as a new destination for theCanadian charter market and the snowbird’s long-term and retired segmentsLined-up Veracruz and Loreto as destinations for the charter market and several ones for FIT’s.Assisted establish Mexicana Airlines GSA & Product launch in Toronto & the return of CanadianAirlines participation in the Acapulco Tianguis Turistico (Mexico’s premier Tourism Showcase)
  • 2. PROFESSIONAL EXPERIENCEDirector of International Affairs – SECTUR (Ministry of Tourism) México City 1991 – 1993 Chief Negotiator for Tourism Cooperation Agreements with the Governments of Uruguay, theArab Republic of Egypt, Hellenic Republic (Greece), Italy, Ecuador, Honduras and Argentina. Representative of the Ministry at Bilateral Meetings with the European Community, PeoplesRepublic of China, Kingdom of Spain, Guatemala, Costa Rica, Argentina and Venezuela. Controller of the International Assistance & Technical Cooperation Programs of the Ministry Envoy of the Ministry at the G3 Tourism Caucus (México, Colombia and Venezuela); ForeignTourism Delegates Association; Council of Business Promotion for the Mexican CommunitiesAbroad; Heads of International Affairs Government Offices Caucus; Vice-Committee of theTriple T & Agenda XXI (Branch of the National Committee of the Pacific Economic CooperationCouncil), XVI Caribbean Tourism Organization Conference in Caracas, Venezuela; XVI Inter-American Tourism Congress of the American States Organization in Panama, Panama and theXIII CARICOM Conference in Kingston, JamaicaDirector of Licenses & Regulations - CITY HALL Jiutepec, México 1989 – 1990 INCREASED 310 % the office’s annual revenue and introduced procedure systemsIBC Manager – CREMI Bank (Private Banking Services) México City. 1986 – 1989Responsible for the development and analysis of economic and financial feasibility Profiles & studies forequity investment and/or credit placement for the Bank’s joint ventures in;Liabilities Capitalization & Equity Investment 12 ProjectsPublic Debt Swaps 2 ProjectsPlanning Coordinator – CRMyP (Mining & Foundry) México City 1986 – 1986 Prepared the Company’s trade forecast on Mexico’s GATT membership. Carried out feasibility studies for the mining of diverse mines and veins. Evaluated the financial-economic outlining on tested mineral reserves of the mines.Project Manager – DEMPI Engineering (Advisory Firm) México City 1983 – 1986Managed organization projects for the Ministries of Energy, Mining & Public Industries (SEMIP); Budget(SPP); Fisheries (SEPESCA) and the CRMyP Mining Co; United Shipyards Co. & Cananea Mining Co.TEACHING EXPERIENCE & LECTURESFACULTY OF ECONOMICS (UNAM): Political Economics II. Honorary Deputy ProfessorUNITED NATIONS ORGANIZATION: Lecturer on Global Trade & Mexico’s GATT MembershipM. ROMERO INSTITUTE FOR DIPLOMATS: Professor to Class of 92 & Class of 93POSADAS DE MEXICO HOLDINGS: Guest SpeakerIII NATIONAL TOURISM & HEALTH CONFERENCE: Guest SpeakerCARIBBEAN TOURISM ORGANIZATION’S IX CONFERENCE: Guest SpeakerSAN LUIS TECHNOLOGICAL INSTITUTE: Guest SpeakerMexican Government Tourism Office: Official Spokesperson for 100’s of promotional events & seminarsEDUCATION & TRAINNING Economics. University Degree. UNAM, Economics Faculty 1982 – 1986 Financial Engineering Diploma. Colegio Estudios Financieros, México 1989 II & III Tourism Management Courses. CESTUR, Costa Rica & Cancun 1991 -1992 Media Skills Seminar. Edelman Public Relations, Chicago 1993 Crisis Management Seminar. Burson Marsteller P.R., NYC 1996 Smart Serve Program George Brown, Toronto 2001AKNOWLEDGEMENTS & AWARDS & PUBLICATIONSECONOMISTS BAR EXAMINATION: Commendation for Thesis & Dissertation.ACAPULCO CONVENTIONS & VISITORS BUREAU: Special Recognition Award.CITY OF CAMPECHE, MÉXICO: Professional Tourism Acknowledgement.AUTHOR OF THE NOVEL: ANGELICUS The Fall of Zarathustra.Ctrl+Click on Icons. Sample Portfolio available @ Linkedin & slideshare. For updates, just follow me at Twitter