Gitex journey to the cloud

Datamatix Gitex Conference 2011 Journey to the cloud Dusit Thani Hotel, Dubai, UAE October 10th, 2011

AgendaBusiness challengesOrganization & Cloud ComputingElements of Cloud ComputingCloud ArchitecturesValue of the CloudEMC SpeednetQ&A

Business ProblemWhere IT Energy Is Spent Cause • Overwhelming complexity 5% • Reliance on brittle infrastructure Infrastructure Investment Effect • >70% of IT budgets just 23% “maintaining” status quo Application 42% Investment Infrastructure • <30% of IT budgets goes to Maintenance innovation and competitive 30% advantage Application Maintenance Business Agility Depends on IT Agility Source: VMware Fortune 100 Customers

Business Problem1. Cost2. Scalability3. Flexibility4. Availability5. Portability6. Collaboration7. Enable new stuff…

Customers Priorities

Progressive Organizations

Progressive Organizations Outsource

Benefits in the Cloud? Speed CostSource: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008

Issues with the Cloud Security QoS FitSource: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008

Evolution Cloud Web Computing Managed PC / Client- Services Server Mainframe Cloud Computing & Managed Services Are transforming the delivery of ICT

Comparison Traditional Cloud Computing ComputingConsumption Dedicated Shared Traditional hardwareEase of Use procurement Self service New services added Scale on-demand Scalability manually Manual repair of Automated recovery due to Availability system failure integration / interoperableProvisioning Months Minutes Incremental CapEx Pay per use Cost purchases

Next Gen DC

Connectivity is key

Gartner Predicts by 2012, 20% percent of businesses will have no ownership of IT assets

Gartner View

Gartner Hype Cycle CloudComputing

Standards Definition Cloud computing is enabling model…3 Service Models 5 Essential Characteristics 4 Deployment Models Source: NIST Definition of Cloud Computing v15

SaaS, PaaS and IaaS Applications delivered as a Software as a Service service to end-users over the Internet App development & deployment Platform as a Service platform delivered as a service Server, storage and networkInfrastructure as a Service hardware and associated software delivered as a service

Public Clouds & Private Clouds Public Clouds Private Cloud• Used by • Exclusively multiple I I SaaS used by a tenants on a SaaS N N single shared basis T T PaaS organization PaaS E R R A IaaS N N IaaS E E T T Public Clouds: Users • Lower upfront costs Both offer: Private Cloud: • Economies of • High efficiency • Lower total costs scale • High availability • Greater control over security, • Simpler to • Elastic capacity compliance & quality of service manage • Easier integration • OpEx • CapEx & OpEx

Types of Clouds Private Infrastructure Platform (On-Premise) (as a Service) (as a Service) You manage Applications Applications Applications You manage Runtimes Runtimes Runtimes Security & Integration Security & Integration Security & Integration Managed by vendor Databases Databases DatabasesYou manage Servers Servers Servers Managed by vendor Virtualization Virtualization Virtualization Server HW Server HW Server HW Storage Storage Storage Networking Networking Networking

Cloud Control

Cloud Elements Multi-tenancy Utility / Self Elastic managementComputing via portal / control panel Automation of provisioning Virtualisation events

Cloud Interface Portal Provisioning Engine Reporting Monitoring / Billing Applications Resources

Cloud Computing is Different

You FOCUS on STRATEGY Strateg y Operations Technology & Solutions

Increased Value

Shift from CapEx to OpEx Cloud Computing Economics Traditional IT Cloud Computing

Value to CFO • Capital Expenditure MinimizedCapex/Opex • Predictable gross margin Managed • Financial risk increases only as business value is proven Risk • Full costs only realized on successOff Balance • No capital assets on balance sheet • No need to depreciate assets Sheet • No risk of capital write downs

Value to CEO Capital • No call on equity capitalPreservation • No call on debt capital Calculable • No trip to the Boardroom for approval • „Fail Fast‟ doesn‟t cost the earth Risk Strategic • Reduce headcount on non-core functions Focus • No need to run a data center

Cloud IssuesIssue #1: BandwidthIssue #2: IntegrationIssue #3: Long term viability of service (rapid change)Issue #4: SovereigntyIssue #5: Data recoveryIssue #6: Standards

Ownership and Control Internal Resources External Resources All cloud All cloudOwnership resources resources owned by or owned by dedicated to providers; enterprise used by many customers Private Cloud Public Cloud Cloud Cloud Control definition/ definition/ governance governance controlled by controlled by enterprise provider

Hybrid Cloud Internal Resources External Resources All cloud All cloudOwnership resources resources owned by or owned by dedicated to providers; enterprise Hybrid Cloud used by many customers Interoperability and portability Private Cloud Public Cloud among Public and/or Private Cloud Cloud Control Cloud systems definition/ definition/ governance governance controlled by controlled by enterprise provider

Consider “Hybrid” Strategy

Fix the Mesh, Spaghetti 1. Architect 2. Decouple 3. Virtualized 4. Utility 5. Security

Many Apps Flunk SecurityCheck Before Move to theCloud

Security

EMC Global Coverage Connectivity

Cloud with Zero Latency

EMC Zero Latency Network Architecture EMC Proprietary Information

Cloud Browser & Green Technology

Speed & Efficiency are key Type of Link by Time to Open and View a 20 Mb Mbps Latency corporate documentSpeedNet “Zero 3 Seconds 100Latency” EMC Satellite50 Msec 105 Seconds 1.5“In Country” terrestrial Non100 - 180 Msec 126 Seconds 1.5“Inter Country” terrestrial200 - 380 Msec 165 Seconds 1.5“Inter Continental”850 - 1200 Msec 256 Seconds 1.5“TDMA Overbooked”

Cloud delivers Security + Speed… EMC Fast Ethernet Connectivity Service + EMC SpeedNet Browser = Security Fastest Internet Experience Available Today!!!

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Gitex journey to the cloud

by Jorge Sebastiao

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