When history’s strongest earthquake ever to be recorded occured CHILE, 22nd of May 1960 The world heard about it  several ...
USA, 16th of AUGUST 1977 The world found out the  day  after When Elvis died
When the Berlin Wall collapsed GERMANY, 9th of NOVEMBER 1989 The world found out  hours  later
When the World Trade Center was attacked USA, 11th of SETEMBER 2001 The world witnessed it LIVE
TURNER FOLLOWS THIS EVOLUTION WITH The world’s most trusted   news   source Kid’s   favorite content and characters The pr...
AND NOW LEADS INITIATIVES TO  Expand   to other existing and emerging platforms To reach The right person Anytime Anywhere...
anytime THE BEST CONTENT - anywhere - for any platform
BUSINESS DEVELOPMENT MISSION:  To identify, analyze, and incubate opportunities that generate new sources of revenue for T...
BUSINESS MODELS Guaranteed revenue Little upside for big successes - + Potentially high upside for the budget + Potential ...
DEALS IN PLACE <ul><li>NET </li></ul><ul><li>Votatoon </li></ul>iTV <ul><li>CN Mobile </li></ul><ul><li>FTV Mobile </li></...
PLATFORMS PRODUCTS CONTENT
PLATFORMS PRODUCTS CONTENT
<ul><li>There was a significant behavioral impact </li></ul>WHEN THE FIRST TV SET WAS INTRODUCED,  IT WAS AN ATTRACTION BY...
WITH  TIME new technologies emerged and new forms of content were created that transformed audience behavior
COMPLIMENTARY  PLATFORMS  ALSO EVOLVED COMPUTER CELLULAR PHONE TV
AND NOW... DIGITAL CONVERGENCE  IS A REALITY   TV COMPUTADOR CELULAR
FOLLOWING THE AUDIENCE  ALL DAY LONG office way back home Mobile Device / iPod TV, VOD / iTV, Internet Internet / Mobile D...
<ul><li>TURNER PREPARES  </li></ul><ul><li>ITS CONTENT OFFERING  </li></ul><ul><li>TO SERVE </li></ul><ul><li>New platform...
PLATFORMS PRODUCTS CONTENT
Changing how people watch TV is a short-term challenge NEW DIGITAL FORMATS ARE COMPLIMENTARY AND WILL NOT REPLACE THE TELE...
<ul><li>Personalization </li></ul><ul><li>Interactivity  </li></ul><ul><li>Games </li></ul><ul><li>Mobile TV </li></ul>DIF...
INTERACTIVE TV
INTERACTIVITY VIA THE REMOTE CONTROL An excellent relationship opportunity CN Games Chat TV Votatoon VOD
NEW WAYS TO  WATCH TV   Increased attractiveness Viewer relationship  and interactivity with brand Audience in control Mor...
INTERACTIVE  GAMES
Overview  CN Interactive Games for NET Digital subs. Effective Date April 2007 Business Model Monthly Subscription Additio...
NEW  SPONSORSHIP  FORMS UK KOREA
MORE THAN PROVIDING GAMES  Product sales à La Carte (subscription & PPP) Creation of a new channel Content Refresh  & Prod...
OTHER  INTERACTIVE FUNCTIONS
Votatoon Serviços SMS Horóscopo FashionTV MuchMusic Truetones Spots   Chat TV Plop & Zoom Programas Interativos VOD Escolh...
VIDEO ON DEMAND IPTV
video on demand   service on TV user chooses shows   and starting times pre-selected  and exclusive content
Overview  VOD through IPTV.  First commercial IPTV offering in the country. 300 hours of content from differemt providers ...
Overview  VOD service through IPTV. Effective Date 2008 Conteúdo Turner Adult Swim  Boomerang  Cartoon Network  Infinito T...
VIDEO ON DEMAND FREE
Overview  Free VOD service for PCs. Início September 2007 Turner Content Adult Swim Boomerang  Cartoon Network  Infinito T...
VIDEO ON DEMAND SUBSCRIPTION
<ul><li>Overview  </li></ul><ul><li>Paid subcription video on demand service.  </li></ul><ul><li>Premium content </li></ul...
MOBILE
We have developed a process for adapting TV content to the mobile platform Mobile Content  Rights Clearance Reprogramming ...
PERSONALIZATION INTERACTIVITY
CN MOBILE PORTFOLIO SMS Interactivity Votatoon Trivia Programming CN Web 2.0 Games Glu: 14 titles Other: 2 new titles for ...
CN MOBILE TV - Cartoon Network: Spots & Bugs Web - Cartoon Network sites:  CNMobil.com, CN 2.0, Taima.com, Playphone.com O...
2008 Production Calendar <ul><li>Donut Spots  - main communications piece, objective is to update every 45 days  </li></ul...
MKTG –  WEB
MKTG -  OPERATOR
MKTG -  PREMIUMS
PERSONALIZATION Catalog Wallpapers  Screensavers  Ring tones  Voice tones  Video clips Refresh a cada 2 meses TRENDS  PORT...
INTEGRATORS   & CONTENT DEVELOPMENT PARTNERS NET PEOPLE: Pan regional integrator for SMS & Content OKTO: Brazil SMS servic...
MOBILE TV
LIVE SIMULCAST CLIP SERVICE LOOPS FULL EPISODES MOBISODES two hour weekly loops of “best of” programming re-broadcast in r...
Overview  Mobile TV service with content from a variety of providers, delivered via real-time streaming. Effective Date Ja...
Overview  Mobile TV service with content from a variety of providers, delivered via real-time streaming. Effective Date Ma...
Woohoo no cinema CNN Chile Digital Signage OTHER OPORTUNITIES PORTFOLIO
PLATFORMS PRODUCTS CONTENT
PLATAFORMAS DIGITAIS TV LIFESTYLE LIFESTYLE ESPORTES E ENTRETENIMENTO KIDS E ANIMAÇÕES NEWS KIDS E ANIMAÇÕES NEWS ESPORTES...
canal favorito das crianças brasileiras 83% (Kiddo´s Brasil 06) canal de TV Paga de maior audiência no Brasil (IBOPE) 21 d...
últimas tendências moda música entretenimento  tecnologia 9 a 14 anos conteúdo inédito na tv por assinatura séries em live...
Animação Insólita e desvairada 18 a 34 anos Frango Robô Aqua Teen: O Esquadrão de Força Total Harvey, O Advogado O Show do...
Primeiro canal de TV de esportes de ação 12 a 35 anos Surf Skate Bodyboard Kitesurf Wakeboard BMX Base Jump Snowboard Moun...
Canal para quem quer lançar tendências Cobertura dos maiores eventos de moda no mundo Programas diversificados Moda  Compo...
TNT América Latina Primeiro canal Pan-Regional de filmes América Latina  Caribe Líder absoluta em audiência e alcance TV p...
Wellness em toda a sua dimensão Programação variada para o corpo e a mente Terapias alternativas Bem-estar Viagens Documen...
Homens e mulheres de 25 a 50 anos Canal de ação com conteúdos fortes e de impacto Filmes contemporâneos e séries de sucess...
Homens e mulheres de 18 a 35 anos Conteúdos de entretenimento alternativo Produções de Hollywood Filmes independentes Curt...
Canal 100% musical Atualidades do mundo da música Melhores vídeo clipes Shows Entrevistas Documentários
CNN Internacional Rede de notícias 24 horas Maior credibilidade no mundo Presente em mais de 149 milhões de domicílios 2 b...
Noticias de última hora Atualidades Negócios  Esportes  Tendências A rede número 1 de notícias na América Latina Audiência...
 
Evolve  communication Reach  more people  Build  new businesses
TURNER UNDERSTANDS the emerging platforms the emerging formats ... and now offers...
anytime THE BEST CONTENT - anywhere - any platform
 
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Turner Business Development

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  • Transcript of "Turner Business Development"

    1. 2. When history’s strongest earthquake ever to be recorded occured CHILE, 22nd of May 1960 The world heard about it several days later
    2. 3. USA, 16th of AUGUST 1977 The world found out the day after When Elvis died
    3. 4. When the Berlin Wall collapsed GERMANY, 9th of NOVEMBER 1989 The world found out hours later
    4. 5. When the World Trade Center was attacked USA, 11th of SETEMBER 2001 The world witnessed it LIVE
    5. 6. TURNER FOLLOWS THIS EVOLUTION WITH The world’s most trusted news source Kid’s favorite content and characters The preferred destination for films
    6. 7. AND NOW LEADS INITIATIVES TO Expand to other existing and emerging platforms To reach The right person Anytime Anywhere With the best content
    7. 8. anytime THE BEST CONTENT - anywhere - for any platform
    8. 9. BUSINESS DEVELOPMENT MISSION: To identify, analyze, and incubate opportunities that generate new sources of revenue for TBSLA Financial analysis Operational planning & readiness Strategic planning Deal structuring, negotiation, execution
    9. 10. BUSINESS MODELS Guaranteed revenue Little upside for big successes - + Potentially high upside for the budget + Potential dilution of the long term business - Marketing placement & exposure Per sub license fee Linear rate increase or contract extension Ad buy on Turner Nets Ad Share Revenue Fixed fee The “cable model”, guaranteed revenue + Difficult negotiation, revenue may start slow - - Upside for big successes + Performance not predictable Potentially high upside for the budget + Potential dilution of the long term business - + Generates reach in the near term, sets up future deals Incur costs without obvious economic upside -
    10. 11. DEALS IN PLACE <ul><li>NET </li></ul><ul><li>Votatoon </li></ul>iTV <ul><li>CN Mobile </li></ul><ul><li>FTV Mobile </li></ul><ul><li>Personalization </li></ul><ul><li>Interactivity </li></ul>------------- <ul><li>CN 2.0 </li></ul><ul><li>Outros sites </li></ul><ul><li>Linear channels </li></ul>Turner Initiatives <ul><li>Tim TV </li></ul><ul><li>Oi TV Móvel </li></ul><ul><li>Playphone </li></ul><ul><li>Okto </li></ul><ul><li>Glu </li></ul><ul><li>Videon </li></ul><ul><li>CineOi </li></ul><ul><li>iG/BrT </li></ul><ul><li>Terra TV </li></ul><ul><li>CNN Chile </li></ul>Partnerships MOBILE IPTV WEB TV
    11. 12. PLATFORMS PRODUCTS CONTENT
    12. 13. PLATFORMS PRODUCTS CONTENT
    13. 14. <ul><li>There was a significant behavioral impact </li></ul>WHEN THE FIRST TV SET WAS INTRODUCED, IT WAS AN ATTRACTION BY ITSELF
    14. 15. WITH TIME new technologies emerged and new forms of content were created that transformed audience behavior
    15. 16. COMPLIMENTARY PLATFORMS ALSO EVOLVED COMPUTER CELLULAR PHONE TV
    16. 17. AND NOW... DIGITAL CONVERGENCE IS A REALITY TV COMPUTADOR CELULAR
    17. 18. FOLLOWING THE AUDIENCE ALL DAY LONG office way back home Mobile Device / iPod TV, VOD / iTV, Internet Internet / Mobile Device TV, VOD / iTV, Internet Mobile Device / iPod office EVENING MORNING NIGHT home primetime office home Industry defined by multi-platform CONTENT PROVIDERS not TV Channels
    18. 19. <ul><li>TURNER PREPARES </li></ul><ul><li>ITS CONTENT OFFERING </li></ul><ul><li>TO SERVE </li></ul><ul><li>New platforms </li></ul><ul><li>New formats </li></ul>
    19. 20. PLATFORMS PRODUCTS CONTENT
    20. 21. Changing how people watch TV is a short-term challenge NEW DIGITAL FORMATS ARE COMPLIMENTARY AND WILL NOT REPLACE THE TELEVISION
    21. 22. <ul><li>Personalization </li></ul><ul><li>Interactivity </li></ul><ul><li>Games </li></ul><ul><li>Mobile TV </li></ul>DIFFERENT PLATFORMS REQUIRE DIFFERENT PRODUCTS Video On Demand Interactive TV Video On Demand TV COMPUTER MOBILE
    22. 23. INTERACTIVE TV
    23. 24. INTERACTIVITY VIA THE REMOTE CONTROL An excellent relationship opportunity CN Games Chat TV Votatoon VOD
    24. 25. NEW WAYS TO WATCH TV Increased attractiveness Viewer relationship and interactivity with brand Audience in control More video options per channel
    25. 26. INTERACTIVE GAMES
    26. 27. Overview CN Interactive Games for NET Digital subs. Effective Date April 2007 Business Model Monthly Subscription Additional Information Pioneer service for TBSLA, and first non-traditional paid service in NET’s cable operations. Access through interactive portal and channel 201. Interactivity banner on CN regular channel.
    27. 28. NEW SPONSORSHIP FORMS UK KOREA
    28. 29. MORE THAN PROVIDING GAMES Product sales à La Carte (subscription & PPP) Creation of a new channel Content Refresh & Product Management
    29. 30. OTHER INTERACTIVE FUNCTIONS
    30. 31. Votatoon Serviços SMS Horóscopo FashionTV MuchMusic Truetones Spots Chat TV Plop & Zoom Programas Interativos VOD Escolha de video clipes (SMS) SMS associado a programas “ Tu Ranking” “ Cemitério de Videos”
    31. 32. VIDEO ON DEMAND IPTV
    32. 33. video on demand service on TV user chooses shows and starting times pre-selected and exclusive content
    33. 34. Overview VOD through IPTV. First commercial IPTV offering in the country. 300 hours of content from differemt providers Effective Date September 2007 Turner Content Adult Swim Boomerang Cartoon Network Toonami TNT Woohoo FTV Business Model Min. Guarantee Price per Sub Additional Information Distinct Turner branded channel within service BRASIL TELECOM VIDEON
    34. 35. Overview VOD service through IPTV. Effective Date 2008 Conteúdo Turner Adult Swim Boomerang Cartoon Network Infinito Toonami TNT Woohoo FTV Brasil Business Model Minimum Guarantee Price per Sub Additional Information Distinct Turner branded channel within service CINE OI
    35. 36. VIDEO ON DEMAND FREE
    36. 37. Overview Free VOD service for PCs. Início September 2007 Turner Content Adult Swim Boomerang Cartoon Network Infinito TNT Woohoo FTV Brasil Business Model Minimum Guarantee Ad Revenue Share Additional Information Large investment in online and offline communications. TERRA TV
    37. 38. VIDEO ON DEMAND SUBSCRIPTION
    38. 39. <ul><li>Overview </li></ul><ul><li>Paid subcription video on demand service. </li></ul><ul><li>Premium content </li></ul><ul><li>New releases </li></ul><ul><li>Large episode library </li></ul>Effective Date January 2007 Turner Content Cartoon Network Business Model Monthly subscription IG
    39. 40. MOBILE
    40. 41. We have developed a process for adapting TV content to the mobile platform Mobile Content Rights Clearance Reprogramming Reformatting Linear programming for TV output
    41. 42. PERSONALIZATION INTERACTIVITY
    42. 43. CN MOBILE PORTFOLIO SMS Interactivity Votatoon Trivia Programming CN Web 2.0 Games Glu: 14 titles Other: 2 new titles for 2008 Personalization Catalogue (as of Jan 2008): Wallpapers Screensavers Select Ringtones Voice tones Video clips Pacotes especiais Refresh mensal
    43. 44. CN MOBILE TV - Cartoon Network: Spots & Bugs Web - Cartoon Network sites: CNMobil.com, CN 2.0, Taima.com, Playphone.com Operator Promotions COMMUNICATION
    44. 45. 2008 Production Calendar <ul><li>Donut Spots - main communications piece, objective is to update every 45 days </li></ul><ul><li>Audition – only branding spot scheduled for 2008 </li></ul><ul><li>PPGZ – A show launch that merits a “Ben 10” type mobile spot </li></ul><ul><li>Ben10 Game – Will have its own spot </li></ul><ul><li>Bugs – use on regular basis as original produced, modify as needed for promotions </li></ul><ul><li>All with “calls to action” </li></ul>MARKETING – ON AIR
    45. 46. MKTG – WEB
    46. 47. MKTG - OPERATOR
    47. 48. MKTG - PREMIUMS
    48. 49. PERSONALIZATION Catalog Wallpapers Screensavers Ring tones Voice tones Video clips Refresh a cada 2 meses TRENDS PORTFOLIO SMS Trivia Chat TV Horóscopo Infinito Interação com a Programação via SMS
    49. 50. INTEGRATORS & CONTENT DEVELOPMENT PARTNERS NET PEOPLE: Pan regional integrator for SMS & Content OKTO: Brazil SMS services PLAYPHONE: Brazil content distribution GLU & GLOBAL FUN: Game development and distribution partners MOVICLIPS: Southern Cone service for Content (excluding Chile) NET PEOPLE: Northern Cone service for Content and SMS Pan regional MZZO: For content in CHILE WAU: SMS Pan regional and Content service for Mexico, Venezuela MZZO: For content in CHILE TIM WE: SMS subscription pan regional and Content (excluding Mex, Ven and Chile) NET PEOPLE: Pan regional service for SMS MOVICLIPS: Southern Cone service for Content NET PEOPLE: Pan regional service for SMS & Content
    50. 51. MOBILE TV
    51. 52. LIVE SIMULCAST CLIP SERVICE LOOPS FULL EPISODES MOBISODES two hour weekly loops of “best of” programming re-broadcast in real-time as appears on TV 10-12 clips per day of the leading news stories - on demand full 23 minute episodes – on demand 2-4 minute produced for mobile episodes – on demand
    52. 53. Overview Mobile TV service with content from a variety of providers, delivered via real-time streaming. Effective Date January 2008 Turner Content Cartoon Network Woohoo Business Model Price per Sub
    53. 54. Overview Mobile TV service with content from a variety of providers, delivered via real-time streaming. Effective Date May 2008 Turner Content Cartoon Network Woohoo CNNI Fashion TV Brasil Business Model Price per Sub
    54. 55. Woohoo no cinema CNN Chile Digital Signage OTHER OPORTUNITIES PORTFOLIO
    55. 56. PLATFORMS PRODUCTS CONTENT
    56. 57. PLATAFORMAS DIGITAIS TV LIFESTYLE LIFESTYLE ESPORTES E ENTRETENIMENTO KIDS E ANIMAÇÕES NEWS KIDS E ANIMAÇÕES NEWS ESPORTES E ENTRETENIMENTO
    57. 58. canal favorito das crianças brasileiras 83% (Kiddo´s Brasil 06) canal de TV Paga de maior audiência no Brasil (IBOPE) 21 desenhos originais mais de 15 prêmios 24 horas por dia de animação distribuído globalmente 160 países 200 milhões de residências 21 idiomas sinais exclusivos Brasil México Argentina
    58. 59. últimas tendências moda música entretenimento tecnologia 9 a 14 anos conteúdo inédito na tv por assinatura séries em live-action filmes videoclipes animações blocos com apresentadores 100% dublado
    59. 60. Animação Insólita e desvairada 18 a 34 anos Frango Robô Aqua Teen: O Esquadrão de Força Total Harvey, O Advogado O Show do Brak Os Irmãos Aventura Laboratório Submarino 2021 Mission Hill
    60. 61. Primeiro canal de TV de esportes de ação 12 a 35 anos Surf Skate Bodyboard Kitesurf Wakeboard BMX Base Jump Snowboard Mountain Bike Vôo Alpinismo Windsurf Rafting
    61. 62. Canal para quem quer lançar tendências Cobertura dos maiores eventos de moda no mundo Programas diversificados Moda Comportamento Celebridades Festas Fashion TV
    62. 63. TNT América Latina Primeiro canal Pan-Regional de filmes América Latina Caribe Líder absoluta em audiência e alcance TV paga Público adulto
    63. 64. Wellness em toda a sua dimensão Programação variada para o corpo e a mente Terapias alternativas Bem-estar Viagens Documentários
    64. 65. Homens e mulheres de 25 a 50 anos Canal de ação com conteúdos fortes e de impacto Filmes contemporâneos e séries de sucesso Suspense Terror Ficção científica Aventuras Guerra Policial Programação 100% dublada em português
    65. 66. Homens e mulheres de 18 a 35 anos Conteúdos de entretenimento alternativo Produções de Hollywood Filmes independentes Curtas-metragens Séries Música Animação Documentários Dublada ou legendada em português
    66. 67. Canal 100% musical Atualidades do mundo da música Melhores vídeo clipes Shows Entrevistas Documentários
    67. 68. CNN Internacional Rede de notícias 24 horas Maior credibilidade no mundo Presente em mais de 149 milhões de domicílios 2 bilhões de pessoas Alcance global mais de 200 países e territórios Redes e serviços exclusivos 36 agências de notícias 900 afiliadas
    68. 69. Noticias de última hora Atualidades Negócios Esportes Tendências A rede número 1 de notícias na América Latina Audiência valiosa, culta, instruída, de alto poder aquisitivo Mais de 20 milhões de lares no continente americano Equipe de renomados apresentadores e jornalistas conhecidos na região
    69. 71. Evolve communication Reach more people Build new businesses
    70. 72. TURNER UNDERSTANDS the emerging platforms the emerging formats ... and now offers...
    71. 73. anytime THE BEST CONTENT - anywhere - any platform

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