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Turner Business Development
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  • 1.  
  • 2. When history’s strongest earthquake ever to be recorded occured CHILE, 22nd of May 1960 The world heard about it several days later
  • 3. USA, 16th of AUGUST 1977 The world found out the day after When Elvis died
  • 4. When the Berlin Wall collapsed GERMANY, 9th of NOVEMBER 1989 The world found out hours later
  • 5. When the World Trade Center was attacked USA, 11th of SETEMBER 2001 The world witnessed it LIVE
  • 6. TURNER FOLLOWS THIS EVOLUTION WITH The world’s most trusted news source Kid’s favorite content and characters The preferred destination for films
  • 7. AND NOW LEADS INITIATIVES TO Expand to other existing and emerging platforms To reach The right person Anytime Anywhere With the best content
  • 8. anytime THE BEST CONTENT - anywhere - for any platform
  • 9. BUSINESS DEVELOPMENT MISSION: To identify, analyze, and incubate opportunities that generate new sources of revenue for TBSLA Financial analysis Operational planning & readiness Strategic planning Deal structuring, negotiation, execution
  • 10. BUSINESS MODELS Guaranteed revenue Little upside for big successes - + Potentially high upside for the budget + Potential dilution of the long term business - Marketing placement & exposure Per sub license fee Linear rate increase or contract extension Ad buy on Turner Nets Ad Share Revenue Fixed fee The “cable model”, guaranteed revenue + Difficult negotiation, revenue may start slow - - Upside for big successes + Performance not predictable Potentially high upside for the budget + Potential dilution of the long term business - + Generates reach in the near term, sets up future deals Incur costs without obvious economic upside -
  • 11. DEALS IN PLACE
    • NET
    • Votatoon
    iTV
    • CN Mobile
    • FTV Mobile
    • Personalization
    • Interactivity
    -------------
    • CN 2.0
    • Outros sites
    • Linear channels
    Turner Initiatives
    • Tim TV
    • Oi TV Móvel
    • Playphone
    • Okto
    • Glu
    • Videon
    • CineOi
    • iG/BrT
    • Terra TV
    • CNN Chile
    Partnerships MOBILE IPTV WEB TV
  • 12. PLATFORMS PRODUCTS CONTENT
  • 13. PLATFORMS PRODUCTS CONTENT
  • 14.
    • There was a significant behavioral impact
    WHEN THE FIRST TV SET WAS INTRODUCED, IT WAS AN ATTRACTION BY ITSELF
  • 15. WITH TIME new technologies emerged and new forms of content were created that transformed audience behavior
  • 16. COMPLIMENTARY PLATFORMS ALSO EVOLVED COMPUTER CELLULAR PHONE TV
  • 17. AND NOW... DIGITAL CONVERGENCE IS A REALITY TV COMPUTADOR CELULAR
  • 18. FOLLOWING THE AUDIENCE ALL DAY LONG office way back home Mobile Device / iPod TV, VOD / iTV, Internet Internet / Mobile Device TV, VOD / iTV, Internet Mobile Device / iPod office EVENING MORNING NIGHT home primetime office home Industry defined by multi-platform CONTENT PROVIDERS not TV Channels
  • 19.
    • TURNER PREPARES
    • ITS CONTENT OFFERING
    • TO SERVE
    • New platforms
    • New formats
  • 20. PLATFORMS PRODUCTS CONTENT
  • 21. Changing how people watch TV is a short-term challenge NEW DIGITAL FORMATS ARE COMPLIMENTARY AND WILL NOT REPLACE THE TELEVISION
  • 22.
    • Personalization
    • Interactivity
    • Games
    • Mobile TV
    DIFFERENT PLATFORMS REQUIRE DIFFERENT PRODUCTS Video On Demand Interactive TV Video On Demand TV COMPUTER MOBILE
  • 23. INTERACTIVE TV
  • 24. INTERACTIVITY VIA THE REMOTE CONTROL An excellent relationship opportunity CN Games Chat TV Votatoon VOD
  • 25. NEW WAYS TO WATCH TV Increased attractiveness Viewer relationship and interactivity with brand Audience in control More video options per channel
  • 26. INTERACTIVE GAMES
  • 27. Overview CN Interactive Games for NET Digital subs. Effective Date April 2007 Business Model Monthly Subscription Additional Information Pioneer service for TBSLA, and first non-traditional paid service in NET’s cable operations. Access through interactive portal and channel 201. Interactivity banner on CN regular channel.
  • 28. NEW SPONSORSHIP FORMS UK KOREA
  • 29. MORE THAN PROVIDING GAMES Product sales à La Carte (subscription & PPP) Creation of a new channel Content Refresh & Product Management
  • 30. OTHER INTERACTIVE FUNCTIONS
  • 31. Votatoon Serviços SMS Horóscopo FashionTV MuchMusic Truetones Spots Chat TV Plop & Zoom Programas Interativos VOD Escolha de video clipes (SMS) SMS associado a programas “ Tu Ranking” “ Cemitério de Videos”
  • 32. VIDEO ON DEMAND IPTV
  • 33. video on demand service on TV user chooses shows and starting times pre-selected and exclusive content
  • 34. Overview VOD through IPTV. First commercial IPTV offering in the country. 300 hours of content from differemt providers Effective Date September 2007 Turner Content Adult Swim Boomerang Cartoon Network Toonami TNT Woohoo FTV Business Model Min. Guarantee Price per Sub Additional Information Distinct Turner branded channel within service BRASIL TELECOM VIDEON
  • 35. Overview VOD service through IPTV. Effective Date 2008 Conteúdo Turner Adult Swim Boomerang Cartoon Network Infinito Toonami TNT Woohoo FTV Brasil Business Model Minimum Guarantee Price per Sub Additional Information Distinct Turner branded channel within service CINE OI
  • 36. VIDEO ON DEMAND FREE
  • 37. Overview Free VOD service for PCs. Início September 2007 Turner Content Adult Swim Boomerang Cartoon Network Infinito TNT Woohoo FTV Brasil Business Model Minimum Guarantee Ad Revenue Share Additional Information Large investment in online and offline communications. TERRA TV
  • 38. VIDEO ON DEMAND SUBSCRIPTION
  • 39.
    • Overview
    • Paid subcription video on demand service.
    • Premium content
    • New releases
    • Large episode library
    Effective Date January 2007 Turner Content Cartoon Network Business Model Monthly subscription IG
  • 40. MOBILE
  • 41. We have developed a process for adapting TV content to the mobile platform Mobile Content Rights Clearance Reprogramming Reformatting Linear programming for TV output
  • 42. PERSONALIZATION INTERACTIVITY
  • 43. CN MOBILE PORTFOLIO SMS Interactivity Votatoon Trivia Programming CN Web 2.0 Games Glu: 14 titles Other: 2 new titles for 2008 Personalization Catalogue (as of Jan 2008): Wallpapers Screensavers Select Ringtones Voice tones Video clips Pacotes especiais Refresh mensal
  • 44. CN MOBILE TV - Cartoon Network: Spots & Bugs Web - Cartoon Network sites: CNMobil.com, CN 2.0, Taima.com, Playphone.com Operator Promotions COMMUNICATION
  • 45. 2008 Production Calendar
    • Donut Spots - main communications piece, objective is to update every 45 days
    • Audition – only branding spot scheduled for 2008
    • PPGZ – A show launch that merits a “Ben 10” type mobile spot
    • Ben10 Game – Will have its own spot
    • Bugs – use on regular basis as original produced, modify as needed for promotions
    • All with “calls to action”
    MARKETING – ON AIR
  • 46. MKTG – WEB
  • 47. MKTG - OPERATOR
  • 48. MKTG - PREMIUMS
  • 49. PERSONALIZATION Catalog Wallpapers Screensavers Ring tones Voice tones Video clips Refresh a cada 2 meses TRENDS PORTFOLIO SMS Trivia Chat TV Horóscopo Infinito Interação com a Programação via SMS
  • 50. INTEGRATORS & CONTENT DEVELOPMENT PARTNERS NET PEOPLE: Pan regional integrator for SMS & Content OKTO: Brazil SMS services PLAYPHONE: Brazil content distribution GLU & GLOBAL FUN: Game development and distribution partners MOVICLIPS: Southern Cone service for Content (excluding Chile) NET PEOPLE: Northern Cone service for Content and SMS Pan regional MZZO: For content in CHILE WAU: SMS Pan regional and Content service for Mexico, Venezuela MZZO: For content in CHILE TIM WE: SMS subscription pan regional and Content (excluding Mex, Ven and Chile) NET PEOPLE: Pan regional service for SMS MOVICLIPS: Southern Cone service for Content NET PEOPLE: Pan regional service for SMS & Content
  • 51. MOBILE TV
  • 52. LIVE SIMULCAST CLIP SERVICE LOOPS FULL EPISODES MOBISODES two hour weekly loops of “best of” programming re-broadcast in real-time as appears on TV 10-12 clips per day of the leading news stories - on demand full 23 minute episodes – on demand 2-4 minute produced for mobile episodes – on demand
  • 53. Overview Mobile TV service with content from a variety of providers, delivered via real-time streaming. Effective Date January 2008 Turner Content Cartoon Network Woohoo Business Model Price per Sub
  • 54. Overview Mobile TV service with content from a variety of providers, delivered via real-time streaming. Effective Date May 2008 Turner Content Cartoon Network Woohoo CNNI Fashion TV Brasil Business Model Price per Sub
  • 55. Woohoo no cinema CNN Chile Digital Signage OTHER OPORTUNITIES PORTFOLIO
  • 56. PLATFORMS PRODUCTS CONTENT
  • 57. PLATAFORMAS DIGITAIS TV LIFESTYLE LIFESTYLE ESPORTES E ENTRETENIMENTO KIDS E ANIMAÇÕES NEWS KIDS E ANIMAÇÕES NEWS ESPORTES E ENTRETENIMENTO
  • 58. canal favorito das crianças brasileiras 83% (Kiddo´s Brasil 06) canal de TV Paga de maior audiência no Brasil (IBOPE) 21 desenhos originais mais de 15 prêmios 24 horas por dia de animação distribuído globalmente 160 países 200 milhões de residências 21 idiomas sinais exclusivos Brasil México Argentina
  • 59. últimas tendências moda música entretenimento tecnologia 9 a 14 anos conteúdo inédito na tv por assinatura séries em live-action filmes videoclipes animações blocos com apresentadores 100% dublado
  • 60. Animação Insólita e desvairada 18 a 34 anos Frango Robô Aqua Teen: O Esquadrão de Força Total Harvey, O Advogado O Show do Brak Os Irmãos Aventura Laboratório Submarino 2021 Mission Hill
  • 61. Primeiro canal de TV de esportes de ação 12 a 35 anos Surf Skate Bodyboard Kitesurf Wakeboard BMX Base Jump Snowboard Mountain Bike Vôo Alpinismo Windsurf Rafting
  • 62. Canal para quem quer lançar tendências Cobertura dos maiores eventos de moda no mundo Programas diversificados Moda Comportamento Celebridades Festas Fashion TV
  • 63. TNT América Latina Primeiro canal Pan-Regional de filmes América Latina Caribe Líder absoluta em audiência e alcance TV paga Público adulto
  • 64. Wellness em toda a sua dimensão Programação variada para o corpo e a mente Terapias alternativas Bem-estar Viagens Documentários
  • 65. Homens e mulheres de 25 a 50 anos Canal de ação com conteúdos fortes e de impacto Filmes contemporâneos e séries de sucesso Suspense Terror Ficção científica Aventuras Guerra Policial Programação 100% dublada em português
  • 66. Homens e mulheres de 18 a 35 anos Conteúdos de entretenimento alternativo Produções de Hollywood Filmes independentes Curtas-metragens Séries Música Animação Documentários Dublada ou legendada em português
  • 67. Canal 100% musical Atualidades do mundo da música Melhores vídeo clipes Shows Entrevistas Documentários
  • 68. CNN Internacional Rede de notícias 24 horas Maior credibilidade no mundo Presente em mais de 149 milhões de domicílios 2 bilhões de pessoas Alcance global mais de 200 países e territórios Redes e serviços exclusivos 36 agências de notícias 900 afiliadas
  • 69. Noticias de última hora Atualidades Negócios Esportes Tendências A rede número 1 de notícias na América Latina Audiência valiosa, culta, instruída, de alto poder aquisitivo Mais de 20 milhões de lares no continente americano Equipe de renomados apresentadores e jornalistas conhecidos na região
  • 70.  
  • 71. Evolve communication Reach more people Build new businesses
  • 72. TURNER UNDERSTANDS the emerging platforms the emerging formats ... and now offers...
  • 73. anytime THE BEST CONTENT - anywhere - any platform
  • 74.