e-Business 101 – Brand Promise Presented by: Jorge Pereira Consultant September 1998

Today’s Agenda eBusiness environment Goals, brand & promise delivery A closed-loop Roles Web-based architecture Business reason

eBusiness environment

Goals, brand & promise delivery

A closed-loop

Roles

Web-based architecture

Business reason

eBusiness Environment Partners Technology ORM & Fulfillment Operations Brand Promise Creative Design Content Design Business Goals Marketing & CRM

Goals, Brand & Delivery Brand is nothing without fulfillment of promise Business Redefinition Process Fulfillment Technology CRM Brand Promise Equity - Valuation - Revenue Value Proposition

E-commerce – A Closed-Loop Electronic Commerce Phases Information Agreement Follow-up Fulfillment Registration Orders Inventory CC Verification CC Charge Shipment Feedback Loop Emails Order tracking Customer Service Presentation Ultimately, customers create their own products! Membership Personalization Content Mgmt. Marketing Promotion

Registration

Orders

Inventory

CC Verification

CC Charge

Shipment

Emails

Order tracking

Customer Service

Membership

Personalization

Content Mgmt.

Marketing

Promotion

Back to Basics – Ecommerce Infrastucture

Roles eBusiness Strategy Service Specific Software Commerce Services Web Services Network Services Power Personalization Brand | User Interface Idea Money Customer Service Content | Users Systems Integrator Client Vendors

Web-Based Architecture Users Web Server(s) Data Sources Middleware Business Logic INTERNET Tier 1 Tier 2 Tier 3

Web-based Architecture (Another View) Tier 1 Tier 2 Tier 3 Web Personalization Server Database Application Server Search Engine Client Requests URL Web Servers Authoring Content & Template Creation Image editing Scripting/ Programming Data Sources Information Requested Returns

Business Reasons for moving forward… Primary reasons Increase Revenue Increase Market Share Increase Efficiencies (Reduce Cost) There are always others… Employee Retention

Primary reasons

Increase Revenue

Increase Market Share

Increase Efficiencies (Reduce Cost)

There are always others…

Employee Retention

An E-commerce Transaction – Part 1 3 seconds Retail Web Site Order Placed Credit Card Acceptance Order Creation Fulfillment House Warehouse Pick Ticket Assignment to Pick & Pack Pick & Pack Order Entry 5 – 60 minutes

An E-commerce Transaction – Part 2 3 seconds Package Loaded into Truck Package Loaded onto Cargo Plane Package Distribution Center 2 – 7 days Process Credit Card Update Inventory Confirmation to Client Load to Delivery Truck Package Delivered To Customer Update Order Status Notify Packaging Company

Thank you! We hope you’ve enjoy this presentation… Your comments are welcome! mailto:jp@jorgep.com Jorge Pereira eBusiness strategist www.jorgep.com [email_address]

We hope you’ve enjoy this presentation…

Your comments are welcome!

mailto:jp@jorgep.com

Jorge Pereira

eBusiness strategist

www.jorgep.com

[email_address]