Ecommerce 101 - Brand Promise

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A brief presentation on ecommerce and how impoertant the brand is along every step of the way

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Ecommerce 101 - Brand Promise

  1. 1. e-Business 101 – Brand Promise Presented by: Jorge Pereira Consultant September 1998
  2. 2. Today’s Agenda <ul><li>eBusiness environment </li></ul><ul><li>Goals, brand & promise delivery </li></ul><ul><li>A closed-loop </li></ul><ul><li>Roles </li></ul><ul><li>Web-based architecture </li></ul><ul><li>Business reason </li></ul>
  3. 3. eBusiness Environment Partners Technology ORM & Fulfillment Operations Brand Promise Creative Design Content Design Business Goals Marketing & CRM
  4. 4. Goals, Brand & Delivery Brand is nothing without fulfillment of promise Business Redefinition Process Fulfillment Technology CRM Brand Promise Equity - Valuation - Revenue Value Proposition
  5. 5. E-commerce – A Closed-Loop Electronic Commerce Phases Information Agreement Follow-up Fulfillment <ul><li>Registration </li></ul><ul><li>Orders </li></ul><ul><li>Inventory </li></ul><ul><li>CC Verification </li></ul><ul><li>CC Charge </li></ul><ul><li>Shipment </li></ul>Feedback Loop <ul><li>Emails </li></ul><ul><li>Order tracking </li></ul><ul><li>Customer Service </li></ul>Presentation Ultimately, customers create their own products! <ul><li>Membership </li></ul><ul><li>Personalization </li></ul><ul><li>Content Mgmt. </li></ul><ul><li>Marketing </li></ul><ul><li>Promotion </li></ul>
  6. 6. Back to Basics – Ecommerce Infrastucture
  7. 7. Roles eBusiness Strategy Service Specific Software Commerce Services Web Services Network Services Power Personalization Brand | User Interface Idea Money Customer Service Content | Users Systems Integrator Client Vendors
  8. 8. Web-Based Architecture Users Web Server(s) Data Sources Middleware Business Logic INTERNET Tier 1 Tier 2 Tier 3
  9. 9. Web-based Architecture (Another View) Tier 1 Tier 2 Tier 3 Web Personalization Server Database Application Server Search Engine Client Requests URL Web Servers Authoring Content & Template Creation Image editing Scripting/ Programming Data Sources Information Requested Returns
  10. 10. Business Reasons for moving forward… <ul><li>Primary reasons </li></ul><ul><ul><li>Increase Revenue </li></ul></ul><ul><ul><li>Increase Market Share </li></ul></ul><ul><ul><li>Increase Efficiencies (Reduce Cost) </li></ul></ul><ul><li>There are always others… </li></ul><ul><ul><li>Employee Retention </li></ul></ul>
  11. 11. An E-commerce Transaction – Part 1 3 seconds Retail Web Site Order Placed Credit Card Acceptance Order Creation Fulfillment House Warehouse Pick Ticket Assignment to Pick & Pack Pick & Pack Order Entry 5 – 60 minutes
  12. 12. An E-commerce Transaction – Part 2 3 seconds Package Loaded into Truck Package Loaded onto Cargo Plane Package Distribution Center 2 – 7 days Process Credit Card Update Inventory Confirmation to Client Load to Delivery Truck Package Delivered To Customer Update Order Status Notify Packaging Company
  13. 13. Thank you! <ul><li>We hope you’ve enjoy this presentation… </li></ul><ul><li>Your comments are welcome! </li></ul><ul><li>mailto:jp@jorgep.com </li></ul><ul><li>Jorge Pereira </li></ul><ul><ul><li>eBusiness strategist </li></ul></ul><ul><ul><li>www.jorgep.com </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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