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Ecommerce 101 - Brand Promise
 

Ecommerce 101 - Brand Promise

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A brief presentation on ecommerce and how impoertant the brand is along every step of the way

A brief presentation on ecommerce and how impoertant the brand is along every step of the way

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    Ecommerce 101 - Brand Promise Ecommerce 101 - Brand Promise Presentation Transcript

    • e-Business 101 – Brand Promise Presented by: Jorge Pereira Consultant September 1998
    • Today’s Agenda
      • eBusiness environment
      • Goals, brand & promise delivery
      • A closed-loop
      • Roles
      • Web-based architecture
      • Business reason
    • eBusiness Environment Partners Technology ORM & Fulfillment Operations Brand Promise Creative Design Content Design Business Goals Marketing & CRM
    • Goals, Brand & Delivery Brand is nothing without fulfillment of promise Business Redefinition Process Fulfillment Technology CRM Brand Promise Equity - Valuation - Revenue Value Proposition
    • E-commerce – A Closed-Loop Electronic Commerce Phases Information Agreement Follow-up Fulfillment
      • Registration
      • Orders
      • Inventory
      • CC Verification
      • CC Charge
      • Shipment
      Feedback Loop
      • Emails
      • Order tracking
      • Customer Service
      Presentation Ultimately, customers create their own products!
      • Membership
      • Personalization
      • Content Mgmt.
      • Marketing
      • Promotion
    • Back to Basics – Ecommerce Infrastucture
    • Roles eBusiness Strategy Service Specific Software Commerce Services Web Services Network Services Power Personalization Brand | User Interface Idea Money Customer Service Content | Users Systems Integrator Client Vendors
    • Web-Based Architecture Users Web Server(s) Data Sources Middleware Business Logic INTERNET Tier 1 Tier 2 Tier 3
    • Web-based Architecture (Another View) Tier 1 Tier 2 Tier 3 Web Personalization Server Database Application Server Search Engine Client Requests URL Web Servers Authoring Content & Template Creation Image editing Scripting/ Programming Data Sources Information Requested Returns
    • Business Reasons for moving forward…
      • Primary reasons
        • Increase Revenue
        • Increase Market Share
        • Increase Efficiencies (Reduce Cost)
      • There are always others…
        • Employee Retention
    • An E-commerce Transaction – Part 1 3 seconds Retail Web Site Order Placed Credit Card Acceptance Order Creation Fulfillment House Warehouse Pick Ticket Assignment to Pick & Pack Pick & Pack Order Entry 5 – 60 minutes
    • An E-commerce Transaction – Part 2 3 seconds Package Loaded into Truck Package Loaded onto Cargo Plane Package Distribution Center 2 – 7 days Process Credit Card Update Inventory Confirmation to Client Load to Delivery Truck Package Delivered To Customer Update Order Status Notify Packaging Company
    • Thank you!
      • We hope you’ve enjoy this presentation…
      • Your comments are welcome!
      • mailto:jp@jorgep.com
      • Jorge Pereira
        • eBusiness strategist
        • www.jorgep.com
        • [email_address]