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Ecommerce 101 - Brand Promise
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Ecommerce 101 - Brand Promise

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A brief presentation on ecommerce and how impoertant the brand is along every step of the way

A brief presentation on ecommerce and how impoertant the brand is along every step of the way

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Ecommerce 101 - Brand Promise Ecommerce 101 - Brand Promise Presentation Transcript

  • e-Business 101 – Brand Promise Presented by: Jorge Pereira Consultant September 1998
  • Today’s Agenda
    • eBusiness environment
    • Goals, brand & promise delivery
    • A closed-loop
    • Roles
    • Web-based architecture
    • Business reason
  • eBusiness Environment Partners Technology ORM & Fulfillment Operations Brand Promise Creative Design Content Design Business Goals Marketing & CRM
  • Goals, Brand & Delivery Brand is nothing without fulfillment of promise Business Redefinition Process Fulfillment Technology CRM Brand Promise Equity - Valuation - Revenue Value Proposition
  • E-commerce – A Closed-Loop Electronic Commerce Phases Information Agreement Follow-up Fulfillment
    • Registration
    • Orders
    • Inventory
    • CC Verification
    • CC Charge
    • Shipment
    Feedback Loop
    • Emails
    • Order tracking
    • Customer Service
    Presentation Ultimately, customers create their own products!
    • Membership
    • Personalization
    • Content Mgmt.
    • Marketing
    • Promotion
  • Back to Basics – Ecommerce Infrastucture
  • Roles eBusiness Strategy Service Specific Software Commerce Services Web Services Network Services Power Personalization Brand | User Interface Idea Money Customer Service Content | Users Systems Integrator Client Vendors
  • Web-Based Architecture Users Web Server(s) Data Sources Middleware Business Logic INTERNET Tier 1 Tier 2 Tier 3
  • Web-based Architecture (Another View) Tier 1 Tier 2 Tier 3 Web Personalization Server Database Application Server Search Engine Client Requests URL Web Servers Authoring Content & Template Creation Image editing Scripting/ Programming Data Sources Information Requested Returns
  • Business Reasons for moving forward…
    • Primary reasons
      • Increase Revenue
      • Increase Market Share
      • Increase Efficiencies (Reduce Cost)
    • There are always others…
      • Employee Retention
  • An E-commerce Transaction – Part 1 3 seconds Retail Web Site Order Placed Credit Card Acceptance Order Creation Fulfillment House Warehouse Pick Ticket Assignment to Pick & Pack Pick & Pack Order Entry 5 – 60 minutes
  • An E-commerce Transaction – Part 2 3 seconds Package Loaded into Truck Package Loaded onto Cargo Plane Package Distribution Center 2 – 7 days Process Credit Card Update Inventory Confirmation to Client Load to Delivery Truck Package Delivered To Customer Update Order Status Notify Packaging Company
  • Thank you!
    • We hope you’ve enjoy this presentation…
    • Your comments are welcome!
    • mailto:jp@jorgep.com
    • Jorge Pereira
      • eBusiness strategist
      • www.jorgep.com
      • [email_address]