Winning Hearts and Minds OR How To Win Friends and Influence People


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Winning Hearts and Minds… OR How to Win Friends and Influence People Jorgen Sundberg NACUE Leaders Training Conference Cass Business School 27 April 2011

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Winning Hearts and Minds OR How To Win Friends and Influence People

  1. 1. Winning Hearts and Minds… ORHow to Win Friends and Influence PeopleJorgen SundbergNACUE Leaders Training ConferenceCass Business School27 April 2011<br />
  2. 2. Introduction<br />Jorgen Sundberg<br />Manager/Director/Owner<br />Social Media - Link Humans<br />Personal Branding fan<br />
  3. 3. Introduction<br />
  4. 4. The Book!<br />Dale<br />1937<br />Business & Life<br />15 million sold<br />Free<br />4 themes...<br />
  5. 5. 1. Handling people<br />Don't criticise, condemn or complain.<br />Give honest and sincere appreciation.<br />Arouse in the other person an eager want.<br />Everybody likes a compliment.<br />- Abraham Lincoln<br />
  6. 6. 2.  Ways to make people like you<br />Be genuinely interested in other people.<br />Smile.<br />Use names.<br />Be a great listener.<br />You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.<br />- Dale Carnegie<br />
  7. 7. Let the other person do the talking. <br />Let them feel the idea is theirs, ask questions.<br />Plant ideas.<br />3. Win people to your way of thinking<br />
  8. 8. 4. Be a leader<br />Begin with praise and honest appreciation.<br />Give constructive feedback, say ‘we’.<br />Mention own mistakes before criticising others. <br />Bundle bad news with good.<br />“Leadership is the ability to decide what is to be done, and then get others to do it.” – Dwight D. Eisenhower<br />
  9. 9. What did Dale do?<br />Teacher => sales<br />Speaking tours<br />Carnagey => Carnegie<br />$10,000 & empire<br />Take a chance! All life is a chance. The man who goes furthest is generally the one who is willing to do and dare.<br />- Dale Carnegie<br />
  10. 10. What did Jorgen do?<br /><br />