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The Complete Idiot's Guide to Social Networking
 

The Complete Idiot's Guide to Social Networking

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As a part of the Social Media Week London, I gave a talk on social media in North London. The organizers chose to name it the "Idiot's Guide to Social Media". Someone said the name is a bit of an ...

As a part of the Social Media Week London, I gave a talk on social media in North London. The organizers chose to name it the "Idiot's Guide to Social Media". Someone said the name is a bit of an insult to the audience, I can agree with that but it's also worth noting that the "... for Dummies" books seem to be doing alright with a similar approach.

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  • Swedish, not Danish or German!
  • That’s it folks!!
  • That’s it folks!!

The Complete Idiot's Guide to Social Networking The Complete Idiot's Guide to Social Networking Presentation Transcript

  • Idiot’s Guide to Social MediaJorgen Sundberg9 February 2011
  • SCHEDULE
    • Introduction
    • Social Media
    • Blogging
    • Facebook
    • LinkedIn
    • Twitter
    • Q&A
  • INTRODUCTION
    Jorgen Sundberg
    Link Humans
    Social Media London
  • Social Media – the idea
    Two-way media, word-of-mouth
    Extension of human communications
    Remember your end game
    Accenture recruit 60% globally on Social Media
  • Blogs
    1994 – journal – weblog - blog
    150 million blogs, ½ update regularly
    Huffington Post sold for $300 to AOL
  • What it looks like
  • Why blogging?
    Humanising company brand
    SEO – Google loves a blog
    Your property & analytics
  • How to blog
    Be a source of useful and original content
    Alternate content
    Post frequently & be consistent
  • Facebook
    600 / 28 million users (UK no. 3)
    Average user 30 years old UK
    More information about you than Google
  • How to use it: Company Pages
    Seed discussions & ask questions
    Incentivise people to Like
    Targeted advertising
  • Company Pages
  • LinkedIn
    90 / 5 million users
    Self updating black book of contacts
    Average UK salary £67k
  • What does it look like?
  • How use LinkedIn?
    Create professional profile and company page
    Interact with your network and in groups
    Get recommendations
  • Profile
  • Company page (demo)
    Add your products or services
    Get recommendations against these
    Targeted advertising
  • Company Pages
  • LinkedIn Groups
    Discussion boards
    Engage with peers
    Contact and email members
  • Group: Consultant’s Network
  • Twitter
    200 million users / 100 million tweets per day
    Average UK user is female and 18-34 years old
    No permission - world’s largest cocktail party
  • Twitter
  • How to use Twitter
    Be original, have an opinion
    Make others famous
    Listening device – keywords
    People follow people on Twitter
  • One social media dashboard
    Schedule updates
    Work in teams
    Freemium
  • Track your progress
    Measurable results:
    Invites
    Connections
    Comments
    Likes
    Enquiries
    Business
    Intangibles:
    Awareness
    Marketing
    Reputation
    Market intelligence
  • Monitor your brand
    Set up Google Alerts for your brand, site, blog, business (+keywords)
  • Social Media - Summary
    Blogging for most industries
    Facebook for consumer brands
    LinkedIn for B2B
    Twitter for early adopters
    Action: choose your ONE channel & be great at it!
  • Tips for the Journey
    Stay consistent => reputation
    Strategy, not tactics
    Marathon, not sprint
  • QUESTIONS?
    LinkHumans.com
    @JorgenSundberg