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Social Media Employer Branding at Recruiting Through Social Media Conference in London
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Social Media Employer Branding at Recruiting Through Social Media Conference in London

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Social Media and Employer Branding presentation at Recruiting Through Social Media by Jorgen Sundberg of Link Humans, a LinkedIn, Social Recruiting and Branding Training Company based in London and ...

Social Media and Employer Branding presentation at Recruiting Through Social Media by Jorgen Sundberg of Link Humans, a LinkedIn, Social Recruiting and Branding Training Company based in London and Paris.

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Social Media Employer Branding at Recruiting Through Social Media Conference in London Social Media Employer Branding at Recruiting Through Social Media Conference in London Presentation Transcript

  • Jorgen Sundberg@jorgensundbergRecruiting Through Social MediaLondon, 25 Oct 2011
  • Branding• Social media brings people together• Reputation => Information• Employees => Publishers => Ambassadors• Find your narrative on social
  • Deloitte NL View slide
  • Access all areas View slide
  • Access all areas
  • Deloitte NL results09/10:Career pages traffic up177%Saved recruitment costs: EUR 1,113,000
  • Social Media System
  • Direct recruitment Thought Microblogging Showcase videos Leadership Sharing content Driving traffic Driving traffic Direct recruitment Your website / blog / career siteShowcase Events pictures NetworkingDriving traffic Direct recruitment Direct recruitment Thought Leadership Community Thought Networking building leadership Community Building Driving traffic Driving traffic
  • 1. Content Marketing Strategy• Don’t share the obvious• Inform, inspire, educate, help others• Procure with a system / distribute internally• Add value where possible
  • NPR Jobs - #pubjobs
  • 2. Understand Your Brand by Listening• The new water cooler• Employees, customers, competition, market• Private lists
  • LinkedIn Signal
  • 3. Use YouTube• #2 search engine after Google• 2 billion views per day• Use existing video clips• Great for employer branding• Share – embed blog posts, LinkedIn• Keep it simple!
  • 4. Events• Check industry activity• List your own• Invite & promote• Reach influencers• Recruit…
  • Recruiting Through Social Media
  • 5. Your Brand Pages• Status updates• Blog feed• Products & Services• Recommendations
  • Advanced Resource Managers
  • Services & Recommendations
  • Your social media journey• Objectives• Audience• Content• Engagement• Stay human
  • Growth and brand dominance is created by having the highest brand value, not the lowest price tag.Jorgen Sundberg@jorgensundberg