Social Media Employer Branding at Recruiting Through Social Media Conference in London

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Social Media and Employer Branding presentation at Recruiting Through Social Media by Jorgen Sundberg of Link Humans, a LinkedIn, Social Recruiting and Branding Training Company based in London and Paris.

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Social Media Employer Branding at Recruiting Through Social Media Conference in London

  1. 1. Jorgen Sundberg@jorgensundbergRecruiting Through Social MediaLondon, 25 Oct 2011
  2. 2. Branding• Social media brings people together• Reputation => Information• Employees => Publishers => Ambassadors• Find your narrative on social
  3. 3. Deloitte NL
  4. 4. Access all areas
  5. 5. Access all areas
  6. 6. Deloitte NL results09/10:Career pages traffic up177%Saved recruitment costs: EUR 1,113,000
  7. 7. Social Media System
  8. 8. Direct recruitment Thought Microblogging Showcase videos Leadership Sharing content Driving traffic Driving traffic Direct recruitment Your website / blog / career siteShowcase Events pictures NetworkingDriving traffic Direct recruitment Direct recruitment Thought Leadership Community Thought Networking building leadership Community Building Driving traffic Driving traffic
  9. 9. 1. Content Marketing Strategy• Don’t share the obvious• Inform, inspire, educate, help others• Procure with a system / distribute internally• Add value where possible
  10. 10. NPR Jobs - #pubjobs
  11. 11. 2. Understand Your Brand by Listening• The new water cooler• Employees, customers, competition, market• Private lists
  12. 12. LinkedIn Signal
  13. 13. 3. Use YouTube• #2 search engine after Google• 2 billion views per day• Use existing video clips• Great for employer branding• Share – embed blog posts, LinkedIn• Keep it simple!
  14. 14. 4. Events• Check industry activity• List your own• Invite & promote• Reach influencers• Recruit…
  15. 15. Recruiting Through Social Media
  16. 16. 5. Your Brand Pages• Status updates• Blog feed• Products & Services• Recommendations
  17. 17. Advanced Resource Managers
  18. 18. Services & Recommendations
  19. 19. Your social media journey• Objectives• Audience• Content• Engagement• Stay human
  20. 20. Growth and brand dominance is created by having the highest brand value, not the lowest price tag.Jorgen Sundberg@jorgensundberg

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