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Personal Branding Lecture at Thames Valley University London UK

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Personal branding presentation given to undergraduates in West London, focusing on career and social media.

Personal branding presentation given to undergraduates in West London, focusing on career and social media.

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  • Swedish, not Danish or German!
  • Old school personal brandingNew definition of personal branding
  • 60 million professional usersVery actively used by sales people, recruitersExpect to be looked upBroadcast news through status updatesGroups and discussionsRecommendations
  • Microblogging serviceOver 100 million usersMore messages than any other serviceThings tend to go viralStay active and share value
  • That’s it folks!!

Personal Branding Lecture at Thames Valley University London UK Personal Branding Lecture at Thames Valley University London UK Presentation Transcript

  • PERSONAL BRANDINGJorgen SundbergThames Valley University
  • WOULD YOU LIKE TO...
    Effortlessly attract new employers?
    Work on the best projects?
    Pick and choose who to work with?
    Create and retain a loyal fan base?
    Exert online influence?
    Increase your salary or fee?
    The solution...
  • TURN YOURSELF INTO MAGNETIC BRAND!
  • SCHEDULE
    • Introduction
    • Definition
    • Step 1: Create a Personal Brand Toolkit
    • Step 2: Social Media Presence
    • Step 3: Promote the Brand
    • Questions
    • Total 1h
  • INTRODUCTION
    Jorgen Sundberg
    Recruiter & sales background
    Personal Branding & Social Media consultant
    Blogs and Meetupgroups
    Link Humans, strategy & training
    Let’s get on with the show
  • BRAND
    “The unique experience that people remember about a product or service”
    Lots of products are similar
    Branding differentiates
    The goal is premium positioning
    Result is higher price
  • THE BRAND CALLED YOU
    A Brand is your unique promise of value
    - Tom Peters 1997
    Who you are, How you Provide Value, How you do it differently
    7
  • PERSONAL BRANDING
    The act of uncovering, building and promoting a brand
    Personal branding used to be about your wardrobe, name cards, cover letters, resume and personal grooming.
    Today: quality of your web presence and how easily someone finds you on Google
  • WHAT ARE THE BENEFITS?
    Control your online reputation
    Consistency will give authenticity
    Peer approval gives credibility
    Differentiation (the nicher, the richer)
    Cost effective
  • STEP 1. CREATE AND DEVELOP TOOLKIT
    Brand Attributes
    Unique Selling Points (USPs)
    Personal Brand Statement
    Bio
    Headshot
  • EXERCISE
      
    3 exercise questions:
     
    • How do you provide value?
    • What are your greatest attributes?
    • What are your Unique Selling Points?
  • PERSONAL BRAND STATEMENT
    Who you are
    What value you provide
    How you do it differently
    All in one sentence
    Try it!
  • BRAND STATEMENT EXAMPLE
    John Smith is the owner and creator of maison mk, the boutique hotel in Marrakech. He is a high-end service provider giving the sophisticated traveller a stylish and tailor-made experience.
  • BIO
    3 paragraphs
    Long Personal Brand Statement
    Professional background and skills
    Notable achievements
    Quantify and drop names
    Inject some personality
  • HEADSHOT
    Professional
    Reflecting your brand
    Cropped correctly >50%
  • BUILD SOCIAL MEDIA PRESENCE
    Expect to be checked out
    Expect to be cross referenced
    Reach target audience
    Effective networking tools
    Completely free
    The Troika - LinkedIn, Facebook, Twitter
  • LINKEDIN
    What?
    Why?
    How?
    Privacy settings
  • FACEBOOK
    • What?
    • Why?
    • How?
    • Privacy settings
  • TWITTER
    What
    Why
    How
    Forget privacy
  • PERSONAL SITE / BLOG
     
    • What?
    • Why?
     
    • How?
      
  • YOUR BRAND’S ECO SYSTEM
  • THE HARD WORK IS DONE!
    Personal Branding Toolkit
    Social Media Presence
    Personal Site/Blog
    What next?
  • PROMOTING YOUR BRAND
    • Start creating content
    • Broadcast your content
    • Share value on social media
    • Engage with your community
    • A lifetime marathon
    Result: Expert status, search engine results, backlinks and traffic to your blog => BUSINESS!
  • MONITOR YOUR BRAND
    Set up Google Alerts for your name, site, blog, business (+keyword)
    Social Mention – also do Alerts
  • PERSONAL BRANDING – It Worked for This Guy
  • SEE YOU SOON
    Blog: www.jorgensundberg.net
    Twitter: @JorgenSundberg
    Meetup groups:
    Social Media London & Personal Branding Club