PERSONAL BRANDING                 FROM THE INSIDE OUT	          “How To Actively Manage Your Reputation.” 	               ...
Intros			      @jorgensundberg	 @malcolmlevene	                 @personalbranduk #pbio
Intros	•  Name	•  Personal Branding?	•  Desired takeaways		                      @personalbranduk #pbio
What Is Your Personal Brand?	•  Reputation	•  Unique promise of value	•  Who you are  what you do	                  @perso...
Why Personal Branding?                    	•    The ‘new’ economy	•    Ownership 	•    Expert status	•    Differentiation	...
Defining Your Personal Brand	•  Value	•  Target audience	•  Uniqueness	                        @personalbranduk #pbio
Example Personal Brand Statements	                                  	  “Inspirational CEO/CFO turned positive-psychologist...
Personal Brand Statement	•    Value	•    Target Audience	•    Unique Points	•    12 words			Your turn!	                   ...
Use Emotional Intelligence to Improve      Your Influencing Skills                 	              @personalbranduk #pbio
Authenticity	   @personalbranduk #pbio
Exercise	            Write down:	                  	3 attributes/qualities/characteristics 	      that convey authenticity...
Introduction	   @personalbranduk #pbio
Introduction	   @personalbranduk #pbio
Introduction	   @personalbranduk #pbio
Introduction	   @personalbranduk #pbio
“Inner Brand”	The All-important components of                	 your Reputation. 	 This could be described as you  doing ‘w...
Inner Brand 	•    Energy 	•    Optimism 	•    Passion  Enthusiasm 	•    Reliability 	•    Empathy/E.Q 	•    Humility	•    ...
Outer Brand 	•    Grooming	•    Body language 	•    Eye contact	•    Attire	•    Smiling	•    Handshake	•    Manners   	• ...
Maximising Social Media                        	•    Social is all about people	•    The ‘new’ reputation	•    Build brand...
Social Media      	   @personalbranduk #pbio
Networking	                                 Thought Leadership	         Microblogging	       Showcase videos	        Drivi...
Twitter	•     Conversational tone	•     London #1	•     Hashtags, Mentions, Retweets	•     Search	•     List prospects			 ...
Search	@personalbranduk #pbio
Tweets that Travel	     @personalbranduk #pbio
WhentoTweet	           @personalbranduk #pbio
LinkedIn	•    150m / 9m	•    2 million companies	•    London #1	•    Salary, experience, age	•    A few recruiters…	      ...
LinkedIn	•  Headshot	•  Headline	•  Summary	                 @personalbranduk #pbio
VisualAttention	               @personalbranduk #pbio
Headline	              @personalbranduk #pbio
Applications	                  @personalbranduk #pbio
Recommendations	 •  Key feature	 •  Quality over quantity	 •  How?	                      @personalbranduk #pbio
Profile Keywords	•  Research	•  Add to profile	•  Measure traffic	                       @personalbranduk #pbio
Groups	 @personalbranduk #pbio
Connect	•  500: 8%	•  Mirror	•  Connectors	                   @personalbranduk #pbio
LinkedIn News	    @personalbranduk #pbio
Tools	•     Schdeule	•     Influence	•     Analytics	•     Alerts		                     @personalbranduk #pbio
Happiness  Positive Psychology	             @personalbranduk #pbio
Happiness  Positive Psychology	•  What seems to make a difference is if and howoften we cooperate in activities and share ...
Happiness  Positive Psychology		•  Regular exercise has been associated withimproved mental well-being and a lowerincidenc...
Happiness  Positive Psychology	•  Studies demonstrate a close link betweenspiritual and religious practice and happiness	•...
Thank You	                                            “Be Yourself – everyone else is already taken”                      ...
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Personal Branding Taster Seminar at JCI London Chamber of Commerce

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Personal Branding Taster Seminar at JCI London Chamber of Commerce by Malcolm Levene and Jorgen Sundberg of Personal Branding from the Inside Out. Covering personal branding definition, statements, social media, LinkedIn, Twitter, happiness, positive psychology and more. See http://personalbrandingfromtheinsideout.com for more.

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Transcript of "Personal Branding Taster Seminar at JCI London Chamber of Commerce"

  1. 1. PERSONAL BRANDING FROM THE INSIDE OUT “How To Actively Manage Your Reputation.”   4th April 2012 Taster Seminar for JCI London London Chamber of Commerce @personalbranduk @personalbranduk #pbio
  2. 2. Intros @jorgensundberg @malcolmlevene @personalbranduk #pbio
  3. 3. Intros •  Name •  Personal Branding? •  Desired takeaways @personalbranduk #pbio
  4. 4. What Is Your Personal Brand? •  Reputation •  Unique promise of value •  Who you are what you do @personalbranduk #pbio
  5. 5. Why Personal Branding? •  The ‘new’ economy •  Ownership •  Expert status •  Differentiation @personalbranduk #pbio
  6. 6. Defining Your Personal Brand •  Value •  Target audience •  Uniqueness @personalbranduk #pbio
  7. 7. Example Personal Brand Statements “Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses financial performance.” – Consultant “I help thought leaders write great books in just 90 days. 300 satisfied clients so far...” – Trainer “I love collaborating with forward-focused corporate leaders who know where they’re going.” – Executive Coach @personalbranduk #pbio
  8. 8. Personal Brand Statement •  Value •  Target Audience •  Unique Points •  12 words Your turn! @personalbranduk #pbio
  9. 9. Use Emotional Intelligence to Improve Your Influencing Skills @personalbranduk #pbio
  10. 10. Authenticity @personalbranduk #pbio
  11. 11. Exercise Write down: 3 attributes/qualities/characteristics that convey authenticity. @personalbranduk #pbio
  12. 12. Introduction @personalbranduk #pbio
  13. 13. Introduction @personalbranduk #pbio
  14. 14. Introduction @personalbranduk #pbio
  15. 15. Introduction @personalbranduk #pbio
  16. 16. “Inner Brand” The All-important components of your Reputation. This could be described as you doing ‘what it says on the tin’.
  17. 17. Inner Brand •  Energy •  Optimism •  Passion Enthusiasm •  Reliability •  Empathy/E.Q •  Humility •  Curiosity •  Humour •  Listening skills •  Focus •  Integrity @personalbranduk #pbio
  18. 18. Outer Brand •  Grooming •  Body language •  Eye contact •  Attire •  Smiling •  Handshake •  Manners    •  Healthy appearance   •  Being engaging   @personalbranduk #pbio
  19. 19. Maximising Social Media •  Social is all about people •  The ‘new’ reputation •  Build brand equity •  Picture •  Statement @personalbranduk #pbio
  20. 20. Social Media @personalbranduk #pbio
  21. 21. Networking Thought Leadership Microblogging Showcase videos Driving traffic   Sharing content Driving traffic   Networking Your website / blog Showcase pictures Events Driving traffic   Networking B2B Marketing Networking Thought Leadership Community building Thought leadership Networking Driving traffic Driving traffic   Community Building @personalbranduk #pbio
  22. 22. Twitter •  Conversational tone •  London #1 •  Hashtags, Mentions, Retweets •  Search •  List prospects @personalbranduk #pbio
  23. 23. Search @personalbranduk #pbio
  24. 24. Tweets that Travel @personalbranduk #pbio
  25. 25. WhentoTweet @personalbranduk #pbio
  26. 26. LinkedIn •  150m / 9m •  2 million companies •  London #1 •  Salary, experience, age •  A few recruiters… @personalbranduk #pbio
  27. 27. LinkedIn •  Headshot •  Headline •  Summary @personalbranduk #pbio
  28. 28. VisualAttention @personalbranduk #pbio
  29. 29. Headline @personalbranduk #pbio
  30. 30. Applications @personalbranduk #pbio
  31. 31. Recommendations •  Key feature •  Quality over quantity •  How? @personalbranduk #pbio
  32. 32. Profile Keywords •  Research •  Add to profile •  Measure traffic @personalbranduk #pbio
  33. 33. Groups @personalbranduk #pbio
  34. 34. Connect •  500: 8% •  Mirror •  Connectors @personalbranduk #pbio
  35. 35. LinkedIn News @personalbranduk #pbio
  36. 36. Tools •  Schdeule •  Influence •  Analytics •  Alerts @personalbranduk #pbio
  37. 37. Happiness Positive Psychology @personalbranduk #pbio
  38. 38. Happiness Positive Psychology •  What seems to make a difference is if and howoften we cooperate in activities and share ourpersonal feelings •  People who volunteer or simply care for otherson a consistent basis seem to be happier and lessdepressed @personalbranduk #pbio
  39. 39. Happiness Positive Psychology •  Regular exercise has been associated withimproved mental well-being and a lowerincidence of depression. •  If we are deeply involved in trying to reach agoal, or an activity that is challenging but wellsuited to our skills, we experience a joyful statecalled “flow.” @personalbranduk #pbio
  40. 40. Happiness Positive Psychology •  Studies demonstrate a close link betweenspiritual and religious practice and happiness •  Grateful people have been shown to havegreater positive emotion, a greater sense ofbelonging, and lower incidence of depression andstress @personalbranduk #pbio
  41. 41. Thank You “Be Yourself – everyone else is already taken” Personal Branding from the Inside Out – monthly workshops in London @personalbranduk #pbio

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