Personal Branding Taster Seminar at JCI London Chamber of Commerce

PERSONAL BRANDING FROM THE INSIDE OUT “How To Actively Manage Your Reputation.” 4th April 2012 Taster Seminar for JCI London London Chamber of Commerce @personalbranduk @personalbranduk #pbio

Intros @jorgensundberg @malcolmlevene @personalbranduk #pbio

Intros •  Name •  Personal Branding? •  Desired takeaways @personalbranduk #pbio

What Is Your Personal Brand? •  Reputation •  Unique promise of value •  Who you are & what you do @personalbranduk #pbio

Why Personal Branding? •  The ‘new’ economy •  Ownership •  Expert status •  Differentiation @personalbranduk #pbio

Deﬁning Your Personal Brand •  Value •  Target audience •  Uniqueness @personalbranduk #pbio

Example Personal Brand Statements “Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & ﬁnancial performance.” – Consultant “I help thought leaders write great books in just 90 days. 300 satisﬁed clients so far...” – Trainer “I love collaborating with forward-focused corporate leaders who know where they’re going.” – Executive Coach @personalbranduk #pbio

Personal Brand Statement •  Value •  Target Audience •  Unique Points •  12 words Your turn! @personalbranduk #pbio

Use Emotional Intelligence to Improve Your Inﬂuencing Skills @personalbranduk #pbio

Authenticity @personalbranduk #pbio

Exercise Write down: 3 attributes/qualities/characteristics that convey authenticity. @personalbranduk #pbio

Introduction @personalbranduk #pbio

“Inner Brand” The All-important components of your Reputation. This could be described as you doing ‘what it says on the tin’.

Inner Brand •  Energy •  Optimism •  Passion & Enthusiasm •  Reliability •  Empathy/E.Q •  Humility •  Curiosity •  Humour •  Listening skills •  Focus •  Integrity @personalbranduk #pbio

Outer Brand •  Grooming •  Body language •  Eye contact •  Attire •  Smiling •  Handshake •  Manners •  Healthy appearance •  Being engaging @personalbranduk #pbio

Maximising Social Media •  Social is all about people •  The ‘new’ reputation •  Build brand equity •  Picture •  Statement @personalbranduk #pbio

Social Media @personalbranduk #pbio

Networking Thought Leadership Microblogging Showcase videos Driving traffic Sharing content Driving traffic Networking Your website / blog Showcase pictures Events Driving traffic Networking B2B Marketing Networking Thought Leadership Community building Thought leadership Networking Driving traffic Driving traffic Community Building @personalbranduk #pbio

Twitter •  Conversational tone •  London #1 •  Hashtags, Mentions, Retweets •  Search •  List prospects @personalbranduk #pbio

Search @personalbranduk #pbio

Tweets that Travel @personalbranduk #pbio

WhentoTweet @personalbranduk #pbio

LinkedIn •  150m / 9m •  2 million companies •  London #1 •  Salary, experience, age •  A few recruiters… @personalbranduk #pbio

LinkedIn •  Headshot •  Headline •  Summary @personalbranduk #pbio

VisualAttention @personalbranduk #pbio

Headline @personalbranduk #pbio

Applications @personalbranduk #pbio

Recommendations •  Key feature •  Quality over quantity •  How? @personalbranduk #pbio

Profile Keywords •  Research •  Add to profile •  Measure traffic @personalbranduk #pbio

Groups @personalbranduk #pbio

Connect •  500: 8% •  Mirror •  Connectors @personalbranduk #pbio

LinkedIn News @personalbranduk #pbio

Tools •  Schdeule •  Inﬂuence •  Analytics •  Alerts @personalbranduk #pbio

Happiness & Positive Psychology @personalbranduk #pbio

Happiness & Positive Psychology •  What seems to make a difference is if and howoften we cooperate in activities and share ourpersonal feelings •  People who volunteer or simply care for otherson a consistent basis seem to be happier and lessdepressed @personalbranduk #pbio

Happiness & Positive Psychology •  Regular exercise has been associated withimproved mental well-being and a lowerincidence of depression. •  If we are deeply involved in trying to reach agoal, or an activity that is challenging but wellsuited to our skills, we experience a joyful statecalled “ﬂow.” @personalbranduk #pbio

Happiness & Positive Psychology •  Studies demonstrate a close link betweenspiritual and religious practice and happiness •  Grateful people have been shown to havegreater positive emotion, a greater sense ofbelonging, and lower incidence of depression andstress @personalbranduk #pbio

Thank You “Be Yourself – everyone else is already taken” Personal Branding from the Inside Out – monthly workshops in London @personalbranduk #pbio

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Personal Branding Taster Seminar at JCI London Chamber of Commerce

by Jorgen Sundberg on Apr 10, 2012

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Personal Branding Taster Seminar at JCI London Chamber of Commerce Presentation Transcript