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Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
Personal Branding National Students Enterprise Conference Manchester Business School
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Personal Branding National Students Enterprise Conference Manchester Business School

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Personal Branding presentation by Jorgen Sundberg of Link Humans for Entrepreneurs at Manchester Business School in the UK.

Personal Branding presentation by Jorgen Sundberg of Link Humans for Entrepreneurs at Manchester Business School in the UK.

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  • Swedish, not Danish or German!
  • Old school personal brandingNew definition of personal branding
  • That’s it folks!!
  • Transcript

    • 1. PERSONAL BRANDINGJorgen SundbergNational Student Enterprise ConferenceManchester Business School26 February 2011<br />
    • 2. Introduction<br />Jorgen Sundberg<br />Recruitment<br />Personal Branding <br />Social Media - Link Humans<br />
    • 3. Would You Like To...<br />Manage your reputation?<br />Attract the best employers or clients?<br />Increase your salary or fee?<br />The solution is of course [drum roll]....<br />
    • 4. Turn Yourself into a Magnetic Brand!<br />
    • 5. Brand<br />“The unique experience that people remember about a product or service”<br />Differentiates<br />Premium<br />
    • 6. The Brand Called You<br />A Brand is your unique promise of value<br />- Tom Peters 1997<br />6<br />
    • 7. Personal Branding<br />Positioning strategy<br />Inner and Outer Brand<br />Authenticity &amp; consistency<br />From appearance to Google<br />
    • 8. Why Personal Branding?<br />The ‘new’ economy<br />Ownership<br />Nicher =&gt; richer<br />Entrepreneur<br />
    • 9. Create and Develop Toolkit<br />Headshot<br />Personal Brand Statement<br />Elevator Pitch<br />Biography<br />Online &amp; offline communications<br />
    • 10. Headshot<br />30% more clicks<br />Professional &amp; consistent<br />Reflecting your brand<br />
    • 11. Guidelines<br />Cropped correctly &gt;50%<br />Non-distracting background<br />
    • 12. Personal Brand Statement<br />Value proposition<br />Target audience<br />Unique Selling Point(s)<br />All in one sentence<br />“If you don’t have the headline, <br />you don’t have the story”<br />
    • 13. Brand Statement Example - Before<br />“I own Maison mk” <br />
    • 14. Brand Statement Example - After<br /> “I am a high-end service provider giving the sophisticated traveller a stylish and tailor-made experience at my Marrakech boutique hotel”<br />
    • 15. Value Creation<br />What value do you provide?<br />How does it help people?<br />
    • 16. Target Market<br />Whom do provide value for?<br />Demographics, location<br />
    • 17. Your Unique Selling Points<br />What makes you special?<br />How different to competition?<br />
    • 18. Personal Brand Statement<br />What you do (value)<br />Whom you do it for (target audience)<br />How you do it uniquely (USP)<br />Your turn!<br />
    • 19. Promoting Your Personal Brand<br />Writing<br />Speaking<br />Networking<br />Social Media<br />Choose your weapons!<br />
    • 20. Your Online Brand<br />Google<br />Digital delight/dirt<br />85% of employers check out applicants online<br />
    • 21. Social Media – the Idea<br />Two-way<br />Human communications<br />Amplified word-of-mouth<br />Building relationships<br />Accenture 40%<br />
    • 22. Facebook<br />600 / 30 million users (UK no. 3)<br />Zuckerberg – Goldman<br />More info on you than Google<br />BranchOut<br />
    • 23. Case Study<br />Marian<br />Graduate – consultant<br />Location independent<br />
    • 24. Reid Hoffmann - IPO<br />Average UK salary £67k<br />Online CV – professional dashboard<br />Graduates stand out!<br />LinkedIn<br />
    • 25. Case Study<br />Dean G. - trainer<br />25 years in recruitment<br />Active in Groups<br />85% business<br />
    • 26. LinkedIn Groups<br />
    • 27. 200 million<br />London capital<br />Cocktail party<br />Follow your dragons<br />Twitter<br />
    • 28.
    • 29. Case study<br />Graham - motivational speaker<br />B2B Marketing – showcase expertise<br />Sharing content, adding spin<br />Twitter driving sales<br />
    • 30. Monitor your brand<br />Monitor your name, blog, business (+keywords)<br />
    • 31. Track your progress<br />Measurable results:<br />Invites<br />Connections<br />Comments<br />Likes<br />Enquiries<br />Business<br />Intangibles:<br />Awareness<br />Marketing<br />Reputation<br />Market intelligence<br />
    • 32. 3 Action Points<br />Define your Personal Brand<br />Choose one channel and do it right<br />Strategy, not tactics<br />
    • 33. “Be Yourself – everyone else is already taken”Oscar Wilde<br />
    • 34. See You Soon…www.JorgenSundberg.net<br />

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