PERSONAL BRANDING & LINKEDIN
Jorgen Sundberg
Shoestring Marketing London
30 Nov 2010
WOULD YOU LIKE TO...
• Pick and choose who to work with?
• Create and retain a loyal fan base?
• Increase your salary or f...
TURN YOURSELF INTO MAGNETIC BRAND!
SCHEDULE
• Introduction
• Definition
• Step 1: Create a Personal Brand Toolkit
• Step 2: LinkedIn
• Step 3: Monitor Progre...
INTRODUCTION
• Jorgen Sundberg
• Recruiter & sales background
• Link Humans Consulting
• Blogs and Meetup groups
• Let’s g...
BRAND
• “The unique experience that people
remember about a product or service”
• Lots of products are similar
• Branding ...
THE BRAND CALLED YOU
7
A Brand is your
unique promise of
value
- Tom Peters 1997
Who you are, How you Provide
Value, How y...
PERSONAL BRANDING
• The act of uncovering, building and
promoting a brand
• Personal branding used to be about your
appear...
WHAT ARE THE BENEFITS?
• Inbound marketing, indirect sales
• Control (unless you do it...)
• Expert status / thought leade...
STEP 1. CREATE AND DEVELOP TOOLKIT
• Brand Attributes
• Unique Selling Points (USPs)
• Personal Brand Statement
• Bio
• He...
EXERCISE
3 exercise questions:
• What do you do?
• Who are your customers?
• What’s special about how you do it?
PERSONAL BRAND STATEMENT
• Value proposition
• Target audience
• Unique Selling Point(s)
• All in one sentence
• Try it!
BRAND STATEMENT EXAMPLE
John Smith is the owner and creator of maison
mk, the boutique hotel in Marrakech. He is a
high-en...
BIO
• 3 paragraphs
• Long Personal Brand Statement
• Professional background and skills
• Notable achievements
• Quantify ...
HEADSHOT
• Professional
• Consistent
• Reflecting your brand
HEADSHOT
• Cropped correctly >50%
• People instinctively like flesh!
BUILD SOCIAL MEDIA PRESENCE
• Expect to be checked out
• Expect to be cross referenced
• Reach target audience
• Effective...
LINKEDIN
• What?
• Why?
• How?
WHAT IS LINKEDIN
• Largest professional network
• 85 / 5 million users
• Average UK salary £67k
WHAT DOES IT LOOK LIKE
WHY USE LINKEDIN
• Customers are there
• Competitors are there
• Partners are there
• Recruiters are there
• Investors are...
HOW TO USE LINKEDIN
1. Profile
2. Network
3. Groups
Bonus bits...
1. Profile
1. Profile
2. Network Overview
2. Network Increase
3. Groups Directory
3. Entrepreneur Group
3 Bonus bits
• Recommendations
• Company pages
• Jobs
RESULTS YOU CAN EXPECT
• Larger and closer network
• New opportunities coming your way
• Live business intelligence
QUESTIONS ON LINKEDIN?
http://linkedin.com/in/jorgensundberg
TRACK YOUR PROGRESS
Measurable results:
• Invites
• Connections
• Comments
• Likes
• Enquiries
• Business
Intangibles:
• A...
MONITOR YOUR BRAND
• Set up Google Alerts for your name, site,
blog, business (+keywords)
• Social Mention – do social med...
PERSONAL BRANDING
– It Worked for This Guy
SEE YOU SOON!
LinkHumans.com
JorgenSundberg.net
Social Media London & Personal Branding
Club
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Personal Branding LinkedIn Shoestring Marketing London

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LinkedIn and personal branding presentation for the Shoestring Marketing meetup in London, by Jorgen Sundberg of Link Humans.

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  • Swedish, not Danish or German!
  • Old school personal brandingNew definition of personal branding
  • 60 million professional usersVery actively used by sales people, recruitersExpect to be looked upBroadcast news through status updatesGroups and discussionsRecommendations
  • That’s it folks!!
  • That’s it folks!!
  • Personal Branding LinkedIn Shoestring Marketing London

    1. 1. PERSONAL BRANDING & LINKEDIN Jorgen Sundberg Shoestring Marketing London 30 Nov 2010
    2. 2. WOULD YOU LIKE TO... • Pick and choose who to work with? • Create and retain a loyal fan base? • Increase your salary or fee? • The solution is of course [drum roll]....
    3. 3. TURN YOURSELF INTO MAGNETIC BRAND!
    4. 4. SCHEDULE • Introduction • Definition • Step 1: Create a Personal Brand Toolkit • Step 2: LinkedIn • Step 3: Monitor Progress • Questions
    5. 5. INTRODUCTION • Jorgen Sundberg • Recruiter & sales background • Link Humans Consulting • Blogs and Meetup groups • Let’s get on with the show
    6. 6. BRAND • “The unique experience that people remember about a product or service” • Lots of products are similar • Branding differentiates • The goal is premium positioning • Result is higher price
    7. 7. THE BRAND CALLED YOU 7 A Brand is your unique promise of value - Tom Peters 1997 Who you are, How you Provide Value, How you do it differently
    8. 8. PERSONAL BRANDING • The act of uncovering, building and promoting a brand • Personal branding used to be about your appearance and stationery • Today: quality of your web presence and how easily someone finds you on Google
    9. 9. WHAT ARE THE BENEFITS? • Inbound marketing, indirect sales • Control (unless you do it...) • Expert status / thought leadership • Differentiation (nicher => richer) • Cost effective
    10. 10. STEP 1. CREATE AND DEVELOP TOOLKIT • Brand Attributes • Unique Selling Points (USPs) • Personal Brand Statement • Bio • Headshot
    11. 11. EXERCISE 3 exercise questions: • What do you do? • Who are your customers? • What’s special about how you do it?
    12. 12. PERSONAL BRAND STATEMENT • Value proposition • Target audience • Unique Selling Point(s) • All in one sentence • Try it!
    13. 13. BRAND STATEMENT EXAMPLE John Smith is the owner and creator of maison mk, the boutique hotel in Marrakech. He is a high-end service provider giving the sophisticated traveller a stylish and tailor- made experience.
    14. 14. BIO • 3 paragraphs • Long Personal Brand Statement • Professional background and skills • Notable achievements • Quantify and drop names • Inject some personality
    15. 15. HEADSHOT • Professional • Consistent • Reflecting your brand
    16. 16. HEADSHOT • Cropped correctly >50% • People instinctively like flesh!
    17. 17. BUILD SOCIAL MEDIA PRESENCE • Expect to be checked out • Expect to be cross referenced • Reach target audience • Effective networking tools • Completely free • The Troika - LinkedIn, Facebook, Twitter
    18. 18. LINKEDIN • What? • Why? • How?
    19. 19. WHAT IS LINKEDIN • Largest professional network • 85 / 5 million users • Average UK salary £67k
    20. 20. WHAT DOES IT LOOK LIKE
    21. 21. WHY USE LINKEDIN • Customers are there • Competitors are there • Partners are there • Recruiters are there • Investors are there • You will be there
    22. 22. HOW TO USE LINKEDIN 1. Profile 2. Network 3. Groups Bonus bits...
    23. 23. 1. Profile
    24. 24. 1. Profile
    25. 25. 2. Network Overview
    26. 26. 2. Network Increase
    27. 27. 3. Groups Directory
    28. 28. 3. Entrepreneur Group
    29. 29. 3 Bonus bits • Recommendations • Company pages • Jobs
    30. 30. RESULTS YOU CAN EXPECT • Larger and closer network • New opportunities coming your way • Live business intelligence
    31. 31. QUESTIONS ON LINKEDIN? http://linkedin.com/in/jorgensundberg
    32. 32. TRACK YOUR PROGRESS Measurable results: • Invites • Connections • Comments • Likes • Enquiries • Business Intangibles: • Awareness • Marketing • Reputation • Market intelligence
    33. 33. MONITOR YOUR BRAND • Set up Google Alerts for your name, site, blog, business (+keywords) • Social Mention – do social media alerts
    34. 34. PERSONAL BRANDING – It Worked for This Guy
    35. 35. SEE YOU SOON! LinkHumans.com JorgenSundberg.net Social Media London & Personal Branding Club

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