Maximising LinkedIn for Your Personal Brand at Universidad del Pacifico Lima, Peru

Maximising LinkedIn for Your Personal Brand Lima, Peru 13 Sept 2012 Jorgen Sundberg @jorgensundberg

Why Personal Branding?•  The ‘new’ economy •  Ownership •  Expert status •  Differentiation

Your Personal Brand•  How do people research you? •  How do you inﬂuence Google?

WHAT IS LINKEDIN?

WHY DO PEOPLE USE LINKEDIN? Identity Networking Insights Professional proﬁle Connect, ﬁnd Be great at of record and be found what you do 5

GLOBAL REACH 175 M+ Members worldwide +2 new 100 M+ Members per second Monthly unique visitors North America: 75M+ Asia Paciﬁc: Europe, Middle 25M+ Latin America East and Africa:and Caribbean: 50M+ 20M+ Monthly uniques source: Comscore

SOUTHAMERICA AUDIENCE PROFILE

PERU LINKEDIN GROWTH

PERU LINKEDIN USERS Age Industries

VISUAL ATTENTION

HEADSHOT •  7x •  30% •  Reﬂecting your professional brand

HEADLINE EXAMPLES

BIO – Summary Section (compare to CV) •  Notable achievements •  Keyword density •  Call to action

SEARCH ENGINE OPTIMISATION (SEO) •  100% •  Headline •  Summary

APPLICATIONS ON PROFILE - LIVE

RESUME BUILDER

DO THE SHUFFLE •  Recommendations focus •  Experience focus •  Application focus •  Skills focus

SHOULD YOU UPGRADE?

NETWORK •  1st, 2nd, 3rd •  Average •  500: 8%

MAP OUT YOUR NETWORK •  Where are you well connected? •  Who are the connectors?

CONNECTING ETIQUETTE •  Personalise •  Common connection •  Demonstrate value •  Never sell •  Avoid IDK

HOW CONNECT

PEOPLE YOU MAY KNOW

HOW CONNECT 3rd DEGREE •  Introduction •  InMail (Premium account) •  Outside LinkedIn...

RECOMMENDATIONS •  A key feature •  How many? •  From whom? •  When ask? •  How?

HOME FEED •  Clues & gossip •  Engage

STATUS UPDATES

LINKEDIN NEWS

GROUPS •  1.3 million •  Increase reach •  10-3-1

RUNNING YOUR OWN GROUP

EVENTS •  Finding relevant events •  Promote events (seminars, showcases, networking) •  Showcase your expertise Who has an event coming up?

ADVANCED SEARCH

SEARCH RESULTS

JOB BOARD •  Great for branding •  Warm applications •  Graduate version

COMPANY PAGES•  Description •  Status updates •  Career •  Insights

VITAL TOOLS

QUESTIONS?

ALWAYS AT HAND…

http://www.linkedin.com	9
https://twitter.com	4
https://si0.twimg.com	2
http://pinterest.com	1

Maximising LinkedIn for Your Personal Brand at Universidad del Pacifico Lima, Peru

by Jorgen Sundberg on Sep 18, 2012

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