Summary of How To Build Your Personal Brand on Social MediaLondon, 7 Dec 2011Jorgen Sundberg@jorgensundberg
INTRODUCTION Jorgen
“Your Personal Brand is Equal to Your Google  Search Results.”
Personal Branding• Social Media brings people together• Reputation => Information• Everyone is a publisher
Social Media
Networking                           Thought               Microblogging      Showcase videos         Leadership         S...
Your Personal Brand Plan• Classic marketing• Positioning• Strategy
Personal Brand Statement• Value proposition• Target audience• Unique Selling Point(s)        “If you don’t have the headli...
Blogging•   Targeted•   Frequent•   Original•   Engaging•   Thought leadership•   Research•   Like writing?
Blogging
LinkedIn•   Online CV =>professional dashboard•   Users globally•   Salary, experience, age•   How many recruiters?
LINKEDIN NEWS & SIGNAL
GROUPS• Modern day BBS• Direct contact• Cherry pick!
Facebook•   800 / 30 million users (UK no. 3)•   You are the product•   Profiles / Pages / Groups•   BranchOut, BeKnown
Twitter•   Demographics•   The pub or the cocktail party•   Follow your prospects•   Hashtags•   Mentions, RTs, DMs
1. Content Strategy•   Share content on Twitter NOT from Twitter•   Inspirational, informational, entertaining•   Procure ...
2. Listening• The new water cooler• Listen to customers, competitors and  market• Private lists/circles for monitoring cli...
Listen and Monitor Your Brand
3. Use YouTube•   Ranks well on search engines•   Tagging for SEO•   Share on LinkedIn profiles / blog posts•   Keep it si...
4. Use SlideShare•   Great Google ranking•   Different demographic•   Embed on blog posts / LinkedIn•   Kommersant?
5. Events•   Check industry activity•   List your own for awareness•   Invite & promote•   Reach influencers•   Times?
6. Other Tools•   Hootsuite•   Buffer•   Analytics•   Klout
7. Track your progressQuantitative:   •   Awareness• Invites       •   Marketing• Connections   •   Reputation• Comments  ...
Strategy for Social Media•   Purpose•   Target audience•   Content creation &curation•   Care about people•   Sprint…
“Be Yourself –        everyone else is already                 taken”How To Build Your Personal Brand on Social MediaLondo...
How To Build Your Personal Brand on Social Media Workshop London Link Humans
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How To Build Your Personal Brand on Social Media Workshop London Link Humans

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Social Media and Personal Branding presentation by Jorgen Sundberg of Link Humans in London on 7 Dec 2011. Covering Blogging, LinkedIn, Facebook, Twitter, Slideshare, YouTube, Google Plus and many more of your favourite tools.

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  • How To Build Your Personal Brand on Social Media Workshop London Link Humans

    1. 1. Summary of How To Build Your Personal Brand on Social MediaLondon, 7 Dec 2011Jorgen Sundberg@jorgensundberg
    2. 2. INTRODUCTION Jorgen
    3. 3. “Your Personal Brand is Equal to Your Google Search Results.”
    4. 4. Personal Branding• Social Media brings people together• Reputation => Information• Everyone is a publisher
    5. 5. Social Media
    6. 6. Networking Thought Microblogging Showcase videos Leadership Sharing content Driving traffic Driving traffic Networking Your website / blogShowcase Events pictures NetworkingDriving traffic B2B Marketing Networking Thought Leadership Community Thought Networking building leadership Community Building Driving traffic Driving traffic
    7. 7. Your Personal Brand Plan• Classic marketing• Positioning• Strategy
    8. 8. Personal Brand Statement• Value proposition• Target audience• Unique Selling Point(s) “If you don’t have the headline, you don’t have the story”
    9. 9. Blogging• Targeted• Frequent• Original• Engaging• Thought leadership• Research• Like writing?
    10. 10. Blogging
    11. 11. LinkedIn• Online CV =>professional dashboard• Users globally• Salary, experience, age• How many recruiters?
    12. 12. LINKEDIN NEWS & SIGNAL
    13. 13. GROUPS• Modern day BBS• Direct contact• Cherry pick!
    14. 14. Facebook• 800 / 30 million users (UK no. 3)• You are the product• Profiles / Pages / Groups• BranchOut, BeKnown
    15. 15. Twitter• Demographics• The pub or the cocktail party• Follow your prospects• Hashtags• Mentions, RTs, DMs
    16. 16. 1. Content Strategy• Share content on Twitter NOT from Twitter• Inspirational, informational, entertaining• Procure valuable content with a system• Inject personality
    17. 17. 2. Listening• The new water cooler• Listen to customers, competitors and market• Private lists/circles for monitoring clients
    18. 18. Listen and Monitor Your Brand
    19. 19. 3. Use YouTube• Ranks well on search engines• Tagging for SEO• Share on LinkedIn profiles / blog posts• Keep it simple!
    20. 20. 4. Use SlideShare• Great Google ranking• Different demographic• Embed on blog posts / LinkedIn• Kommersant?
    21. 21. 5. Events• Check industry activity• List your own for awareness• Invite & promote• Reach influencers• Times?
    22. 22. 6. Other Tools• Hootsuite• Buffer• Analytics• Klout
    23. 23. 7. Track your progressQuantitative: • Awareness• Invites • Marketing• Connections • Reputation• Comments • Market intelligence• Likes• Enquiries• BusinessQualitative:
    24. 24. Strategy for Social Media• Purpose• Target audience• Content creation &curation• Care about people• Sprint…
    25. 25. “Be Yourself – everyone else is already taken”How To Build Your Personal Brand on Social MediaLondon, 7 December 2011Jorgen Sundberg@jorgensundberg

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