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How To Build Your Personal Brand on Social Media Workshop London Link Humans
 

How To Build Your Personal Brand on Social Media Workshop London Link Humans

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Social Media and Personal Branding presentation by Jorgen Sundberg of Link Humans in London on 7 Dec 2011. Covering Blogging, LinkedIn, Facebook, Twitter, Slideshare, YouTube, Google Plus and many ...

Social Media and Personal Branding presentation by Jorgen Sundberg of Link Humans in London on 7 Dec 2011. Covering Blogging, LinkedIn, Facebook, Twitter, Slideshare, YouTube, Google Plus and many more of your favourite tools.

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How To Build Your Personal Brand on Social Media Workshop London Link Humans How To Build Your Personal Brand on Social Media Workshop London Link Humans Presentation Transcript

  • Summary of How To Build Your Personal Brand on Social MediaLondon, 7 Dec 2011Jorgen Sundberg@jorgensundberg
  • INTRODUCTION Jorgen
  • “Your Personal Brand is Equal to Your Google Search Results.”
  • Personal Branding• Social Media brings people together• Reputation => Information• Everyone is a publisher
  • Social Media
  • Networking Thought Microblogging Showcase videos Leadership Sharing content Driving traffic Driving traffic Networking Your website / blogShowcase Events pictures NetworkingDriving traffic B2B Marketing Networking Thought Leadership Community Thought Networking building leadership Community Building Driving traffic Driving traffic
  • Your Personal Brand Plan• Classic marketing• Positioning• Strategy
  • Personal Brand Statement• Value proposition• Target audience• Unique Selling Point(s) “If you don’t have the headline, you don’t have the story”
  • Blogging• Targeted• Frequent• Original• Engaging• Thought leadership• Research• Like writing?
  • Blogging
  • LinkedIn• Online CV =>professional dashboard• Users globally• Salary, experience, age• How many recruiters?
  • LINKEDIN NEWS & SIGNAL
  • GROUPS• Modern day BBS• Direct contact• Cherry pick!
  • Facebook• 800 / 30 million users (UK no. 3)• You are the product• Profiles / Pages / Groups• BranchOut, BeKnown
  • Twitter• Demographics• The pub or the cocktail party• Follow your prospects• Hashtags• Mentions, RTs, DMs
  • 1. Content Strategy• Share content on Twitter NOT from Twitter• Inspirational, informational, entertaining• Procure valuable content with a system• Inject personality
  • 2. Listening• The new water cooler• Listen to customers, competitors and market• Private lists/circles for monitoring clients
  • Listen and Monitor Your Brand
  • 3. Use YouTube• Ranks well on search engines• Tagging for SEO• Share on LinkedIn profiles / blog posts• Keep it simple!
  • 4. Use SlideShare• Great Google ranking• Different demographic• Embed on blog posts / LinkedIn• Kommersant?
  • 5. Events• Check industry activity• List your own for awareness• Invite & promote• Reach influencers• Times?
  • 6. Other Tools• Hootsuite• Buffer• Analytics• Klout
  • 7. Track your progressQuantitative: • Awareness• Invites • Marketing• Connections • Reputation• Comments • Market intelligence• Likes• Enquiries• BusinessQualitative:
  • Strategy for Social Media• Purpose• Target audience• Content creation &curation• Care about people• Sprint…
  • “Be Yourself – everyone else is already taken”How To Build Your Personal Brand on Social MediaLondon, 7 December 2011Jorgen Sundberg@jorgensundberg