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Jorge Lascas - Workshop linkedin successful strategies - Amsterdam

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Brief content description of the workshop about linkedin successful strategies

Brief content description of the workshop about linkedin successful strategies

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  • 1. WORKSHOP LINKEDIN Successful Strategies Jorge Lascas Amsterdam 25 September 2010 www.jorgelascas.com
  • 2.
    • Jorge Lascas
    • Email & : jorgelascas@hotmail.com
    • jorgelascas
    • http://pt.linkedin.com/in/jorgelascas
    • http://www.facebook.com/jorge.lascas
    • http://www.youtube.com/user/jorgelascas1
    www.jorgelascas.com
  • 3.
    • Part 1
      • Linkedin history
      • Profile
      • Groups
      • Events
      • Advanced Search
    www.jorgelascas.com
  • 4.
    • Linkedin history
      • Launched May 2003
      • 75+ million members
      • 2.000.000 members in the Netherlands
    www.jorgelascas.com
  • 5.
      • Why are you on linkedin?
    www.jorgelascas.com
  • 6.
    • Personal Profile
      • Professional Headline
      • Positions (present and past)
      • Education and training
      • Recommendations
      • Websites
      • Summary
      • Specialties
    www.jorgelascas.com
  • 7.
    • Personal Profile
      • Professional Headline
        • Position vs Results
        • Position: What I do and where?
        • Results: What results do I deliver? Why do I make a difference?
    www.jorgelascas.com
  • 8.
    • Personal Profile
      • Positions (present and past)
        • My positions
        • The companies
        • Timeframe
        • Extended descriptions with keywords
    www.jorgelascas.com
  • 9.
    • Personal Profile
      • Education and Training
        • University / Secondary school
        • Timeframe
        • Content
        • Training
    www.jorgelascas.com
  • 10.
    • Personal Profile
      • Recommendations
        • Recommend colleagues
        • Ask for recommendations
    www.jorgelascas.com
  • 11.
    • Personal Profile
      • Websites
        • Name + URL
        • Space for 3
        • Personal website, company, blog, facebook, others…
    www.jorgelascas.com
  • 12.
    • Personal Profile
      • Summary
        • Personal message
        • Based on your strategic goals
        • What you have been doing, or
        • Focus on achieved goals
        • Well written text, not topics
    www.jorgelascas.com
  • 13.
    • Personal Profile
      • Specialties
        • Main professional specialties
        • What you do well, and you want to do
        • Here you can use topics
    www.jorgelascas.com
  • 14.
    • Personal Profile
      • Languages
        • In witch languages do you want to have you profile?
    www.jorgelascas.com
  • 15.
    • Personal Profile
      • Settings
        • My Profile Settings
          • My Profile Photo
          • Public Profile
          • Member Feed Visibility
        • Email Notifications
          • Contact Settings
          • Receiving Messages
          • Invitation Filtering
          • Partner InMails
    www.jorgelascas.com
  • 16.
    • Personal Profile
      • Settings
        • Groups
          • Group Invitation Filtering
        • Privacy Settings
          • Connections Browse
          • Profile Views
          • Viewing Profile Photos
          • Profile and Status Updates
    www.jorgelascas.com
  • 17.
    • Personal Profile
      • Summary
        • Full content
        • All tools
        • Keywords
        • Benchmarking
        • Privacy
    www.jorgelascas.com
  • 18.
    • The Groups
      • Identify, join, participate
      • Discussions, news, jobs
      • Create your own groups
      • Welcome message
      • Promote, incentive, control
      • Group announcements
      • Share groups
    www.jorgelascas.com
  • 19.
    • The Events
      • Search
      • Attend
      • Create
      • Share
    www.jorgelascas.com
  • 20.
    • Search
      • Simple vs advanced
      • Filters
      • Results
      • Premium account = more search results
    www.jorgelascas.com
  • 21.
    • Linkedin Outlook Toolbar
    www.jorgelascas.com
  • 22.
    • Account types
    www.jorgelascas.com
  • 23. 1 st Break www.jorgelascas.com
  • 24.
    • 2nd Part
      • Setting goals
      • Positioning and segmentation
      • Planning strategies
      • Behaviour to avoid
      • Behaviour to follow
      • Time management
    www.jorgelascas.com
  • 25. www.jorgelascas.com
  • 26.
    • Setting Goals
      • Company promotion
      • Career improvement
      • Job hunting
      • Networking
      • Others?
    www.jorgelascas.com
  • 27.
    • Positioning and Segmentation
      • Positioning: What do I want to be known for? How do I stand out in a crowd?
      • Segmentation: My target? Who do I need in my network in order to achieve my goals?
    www.jorgelascas.com
  • 28.
    • Planning Strategies
      • Connecting by industry sector
      • Connecting to classmates
      • Connecting to group members
      • Sending group invitations
      • Sending group announcements
      • Participating in discussions
    www.jorgelascas.com
  • 29.
    • What is success for you?
      • Gaining knowledge
      • Enhancing credibility
      • Finding a job or a candidate
      • Meeting and reconnecting
    www.jorgelascas.com
  • 30.
    • Behaviour to avoid
      • Be careful with invitations. IDK limits!
      • Avoid out of context discussions and comments (blackballed)
      • Sending more than one announcement per week
      • Only reacting
    www.jorgelascas.com
  • 31.
    • Behaviour to follow
      • Share information and knowledge
      • Ask for and forward introductions
      • Reply to all requests and messages
      • Be active and dynamic
    www.jorgelascas.com
  • 32.
    • CAP approach
      • C ontent
      • A wareness
      • P assion (Participate)
    www.jorgelascas.com
  • 33.
    • The art of communication
      • Push vs Pull
      • You Post. They read. Some react
    www.jorgelascas.com
  • 34.
    • Time management
      • Have a linkedin agenda
      • Define the daily or weekly time you want to invest
      • Write down all the tasks
      • Make a monthly schedule
      • Act, measure, adapt
    www.jorgelascas.com
  • 35.
    • FINAL SUMMARY
      • Complete profile, information rich, with keywords
      • Set goals
      • Plan Strategies
      • Choose tools mix
      • Schedule and manage time
    www.jorgelascas.com
  • 36.
    • EXTRA: Integration strategy
    www.jorgelascas.com
  • 37. Thank YOU! Wish you all a lot of success! www.jorgelascas.com
  • 38. www.jorgelascas.com
  • 39. www.jorgelascas.com
  • 40. www.jorgelascas.com