<ul><li>Austria  </li></ul><ul><li>Belgium  </li></ul><ul><li>Bulgaria  </li></ul><ul><li>Cyprus  </li></ul><ul><li>Czech ...
MISSION To become a recognized Jewellery  BRAND WITH MEANING INNOVATIVE DESIGNS GLOBAL
THE BRAND DIFFERENTIATION FACTORS <ul><li>1.  JEWELLERY WITH MEANING </li></ul><ul><li>2.  DESIGNS </li></ul><ul><li>NO MA...
“ Dare to have it all” Full of… CONTRADICTIONS Full of… AWARENESS “ Moments to escape” Full of… FREEDOM <ul><li>1.  JEWELL...
<ul><li>2.  DESIGNS </li></ul><ul><li>-  Towards a design that lasts: </li></ul><ul><li>We believe in a more responsible a...
<ul><li>NO MASS JEWELLERY  </li></ul><ul><li>Made to order manufacturing process </li></ul><ul><li>Precious metals: Sterli...
<ul><li>PORTUGUESE ORIGIN, HOWEVER BORN AS A GLOBAL BRAND </li></ul><ul><li>A vailable on-line, in 27 European Countries  ...
GUALY TARGET GROUP <ul><li>Core target: “Internationalists” </li></ul><ul><ul><li>They are the new-age citizens </li></ul>...
PRICES <ul><li>Price positioning: A “Entry brand” in the world of luxury brands </li></ul><ul><li>Consumer prices from 70 ...
<ul><li>Exchange experiences with other entrepreneurs, concerning: </li></ul><ul><ul><li>Search Engine Optimization  </li>...
COMPLEMENTARY SLIDES (Just in case…)
<ul><li>Gualy displays </li></ul><ul><ul><li>To reinforce the positioning  </li></ul></ul><ul><ul><li>“ Jewellery with mea...
Gualy IDENTITY
Full of … HAPINESS <ul><li>Guidelines for displays: </li></ul><ul><ul><li>Just few pieces (exclusivity/ luxury appeal) </l...
<ul><li>HISTORY OF THE BRAND / COMPANY </li></ul><ul><li>The brand was created in 2008 by two Portuguese women, when livin...
Our contacts: Design 4P, Lda.  | Rua do Valinho, 7. F, Póvoa da Galega, 2665-364 Milharado, Portugal Teresa van Oerle |  p...
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Apresentação GUALY no 1º Encontro do Clube Internacional de Empresários - Lisboa

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Apresentação GUALY por Teresa van Oerle no 1º Encontro do Clube Internacional de Empresários - Lisboa - 19 de Janeiro de 2011

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Apresentação GUALY no 1º Encontro do Clube Internacional de Empresários - Lisboa

  1. 1. <ul><li>Austria </li></ul><ul><li>Belgium </li></ul><ul><li>Bulgaria </li></ul><ul><li>Cyprus </li></ul><ul><li>Czech Republic </li></ul><ul><li>Denmark </li></ul><ul><li>Estonia </li></ul><ul><li>Finland </li></ul><ul><li>France </li></ul><ul><li>Germany </li></ul><ul><li>Greece </li></ul><ul><li>Hungary </li></ul><ul><li>Ireland </li></ul><ul><li>Italy </li></ul><ul><li>Latvia </li></ul><ul><li>Lithuania </li></ul><ul><li>Luxembourg </li></ul><ul><li>Malta </li></ul><ul><li>Netherlands </li></ul><ul><li>Poland </li></ul><ul><li>Portugal </li></ul><ul><li>Romania </li></ul><ul><li>Slovakia </li></ul><ul><li>Slovenia </li></ul><ul><li>Spain </li></ul><ul><li>Sweden </li></ul><ul><li>United Kingdom </li></ul>www.gualy.com GUALY Jewellery with meaning
  2. 2. MISSION To become a recognized Jewellery BRAND WITH MEANING INNOVATIVE DESIGNS GLOBAL
  3. 3. THE BRAND DIFFERENTIATION FACTORS <ul><li>1. JEWELLERY WITH MEANING </li></ul><ul><li>2. DESIGNS </li></ul><ul><li>NO MASS JEWELLERY </li></ul><ul><li>4. PORTUGUESE ORIGIN / GLOBAL POSITIONING </li></ul>
  4. 4. “ Dare to have it all” Full of… CONTRADICTIONS Full of… AWARENESS “ Moments to escape” Full of… FREEDOM <ul><li>1. JEWELLERY WITH MEANING </li></ul><ul><li>Every collection has a concept behind it - Jewellery that appeal by the meaning, emotions created by each concept, inspire women and let them express themselves </li></ul>
  5. 5. <ul><li>2. DESIGNS </li></ul><ul><li>- Towards a design that lasts: </li></ul><ul><li>We believe in a more responsible attitude towards consumption, where consumers seek unique pieces that last overtime, rather than following constantly the latest fashion trend/ hit </li></ul><ul><li>- Multi-cultural designs from: Lisbon – Delhi - Berlin - São Paulo </li></ul><ul><li>All out Love… CARE </li></ul>
  6. 6. <ul><li>NO MASS JEWELLERY </li></ul><ul><li>Made to order manufacturing process </li></ul><ul><li>Precious metals: Sterling Silver Rhodium plated and Gold 750 K </li></ul><ul><li>All gemstones used are natural </li></ul><ul><li>High finishing standards combining high precision technology and handwork </li></ul><ul><li>Moments of … LUST </li></ul>
  7. 7. <ul><li>PORTUGUESE ORIGIN, HOWEVER BORN AS A GLOBAL BRAND </li></ul><ul><li>A vailable on-line, in 27 European Countries </li></ul><ul><li>Number of Internet Shoppers increased 40% in two years (Nielsen 2008) </li></ul><ul><li>Significant variation of e-commerce across EU countries (Eurostat 2009) </li></ul><ul><ul><li>Denmark: 62% </li></ul></ul><ul><ul><li>United Kingdom: 57% </li></ul></ul><ul><ul><li>Netherlands: 56% </li></ul></ul><ul><ul><li>Germany: 53% </li></ul></ul><ul><ul><li>Sweden: 53% </li></ul></ul><ul><ul><li>Finland: 51% </li></ul></ul><ul><ul><li>Luxembourg: 49% </li></ul></ul><ul><ul><li>France: 40% </li></ul></ul><ul><ul><li>Spain: 20% </li></ul></ul><ul><ul><li>Poland: 18% </li></ul></ul><ul><ul><li>Italy: 11% </li></ul></ul><ul><ul><li>Portugal: 10% </li></ul></ul>
  8. 8. GUALY TARGET GROUP <ul><li>Core target: “Internationalists” </li></ul><ul><ul><li>They are the new-age citizens </li></ul></ul><ul><ul><li>Who are plugged into today’s digital world (internet, social networking, etc) </li></ul></ul><ul><ul><li>They are affluent consumers, sensitive to design, travelers and cosmopolitan </li></ul></ul><ul><li>Other characteristics </li></ul><ul><ul><li>Informed and conscientious consumers: don’t identify themselves </li></ul></ul><ul><ul><li>with “fast fashion” concept (buy a lot and discard). Prefer to opt for long-lasting articles, paying more when perceive a real added value (quality, innovation, design, </li></ul></ul><ul><ul><li> brand values, etc) </li></ul></ul><ul><ul><li>Customers more sensitive to design and brand values than the metal value </li></ul></ul><ul><ul><li>Age between 30 – 60 </li></ul></ul>
  9. 9. PRICES <ul><li>Price positioning: A “Entry brand” in the world of luxury brands </li></ul><ul><li>Consumer prices from 70 € to 2.000 € </li></ul><ul><li>Average prices: 300 – 400 € </li></ul><ul><li>170 € </li></ul><ul><li>Sterling Silver </li></ul><ul><li>450 € </li></ul><ul><li>Sterling Silver / </li></ul><ul><li>Orange Sapphires 2,05 ct </li></ul><ul><li>420 € </li></ul><ul><li>Sterling Silver / </li></ul><ul><li>Amethysts 1,95 ct </li></ul><ul><li>70 € </li></ul><ul><li>Sterling Silver </li></ul><ul><li>280 € </li></ul><ul><li>Sterling Silver </li></ul><ul><li>160 € </li></ul><ul><li>Sterling Silver </li></ul><ul><li>750 € </li></ul><ul><li>750 k Gold / Sapphires 0,45 ct </li></ul><ul><li>870 € </li></ul><ul><li>Sterling Silver / </li></ul><ul><li>Sapphires, Tourmalines 4,30 ct </li></ul><ul><li>, </li></ul><ul><li>1.450 € </li></ul><ul><li>750 k Gold / Smokey Quartz 1,70 ct </li></ul>
  10. 10. <ul><li>Exchange experiences with other entrepreneurs, concerning: </li></ul><ul><ul><li>Search Engine Optimization </li></ul></ul><ul><ul><li>Experience with Google AdWords campaigns </li></ul></ul><ul><ul><li>Ecommerce best practices / meet other successful entrepreneurs in e-commerce </li></ul></ul><ul><ul><li>Contacts with international distributors/ brand agents (jewellery or lifestyle industry) </li></ul></ul><ul><ul><li>Tax issues when exporting to markets like Russia, Brazil </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>… </li></ul></ul>CLUBE INTERNACIONAL DE NEGÓCIOS <ul><ul><li>My contacts: [email_address] </li></ul></ul><ul><ul><li> 962491515 </li></ul></ul>
  11. 11. COMPLEMENTARY SLIDES (Just in case…)
  12. 12. <ul><li>Gualy displays </li></ul><ul><ul><li>To reinforce the positioning </li></ul></ul><ul><ul><li>“ Jewellery with meaning” </li></ul></ul><ul><ul><li>Digital frame shows the concepts/collections </li></ul></ul>GUALY DISPLAYS
  13. 13. Gualy IDENTITY
  14. 14. Full of … HAPINESS <ul><li>Guidelines for displays: </li></ul><ul><ul><li>Just few pieces (exclusivity/ luxury appeal) </li></ul></ul><ul><ul><li>Show pieces of the same collection </li></ul></ul><ul><ul><li>together in the display </li></ul></ul><ul><ul><li>Digital frame shows other collections </li></ul></ul><ul><ul><li>(designs / concepts) </li></ul></ul><ul><ul><li>One single display fits every collection </li></ul></ul>
  15. 15. <ul><li>HISTORY OF THE BRAND / COMPANY </li></ul><ul><li>The brand was created in 2008 by two Portuguese women, when living respectively in São Paulo, Brazil and in the Netherlands. </li></ul><ul><li>Later on, taking advantage of the Portuguese tradition of silver and gold craftsmanship, they founded in Lisbon, the company Design 4P, Lda (4 P's for People, Pleasure, Planet and Profit), then registered the brand Gualy as their trademark in 27 European countries. </li></ul><ul><li>FOUNDERS </li></ul><ul><li>Liliana Guerreiro , jewellery designer with a university degree in Design in Fine Arts University of São Paulo (Brazil) and with a MBA in the Universidade Nova in Lisbon. </li></ul><ul><li>Teresa van Oerle , with twelve years experience in multinational businesses (L’Oreal, Sara Lee, Telefonica moviles) in various countries and with an global executive MBA www.onemba.org from Rotterdam School of Management </li></ul>
  16. 16. Our contacts: Design 4P, Lda. | Rua do Valinho, 7. F, Póvoa da Galega, 2665-364 Milharado, Portugal Teresa van Oerle | partner [email_address] Telf : +351 96 249 1515  Skype: tvanoerle Liliana Guerreiro | partner [email_address] : +351 96 470 3025  : lilianapinto _

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