Electronic Billboards Bidding System - Bidboards - Business plan - v7 - 20100116

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This is an old business plan I created for a bidding system that would manage several Electronic Billboards. Most of the actual Electronic Billboards can be controlled remotely, all you need to plug a Google Ad-like system to sell the air time cheaper and no to one customer, but thousands :).

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Electronic Billboards Bidding System - Bidboards - Business plan - v7 - 20100116

  1. 1. Bidboards®   Electronic  Billboards  Bidding  Pla3orm   Business  Plan   Jorge  Avila   20100112v5     Proprietary  and  ConfidenAal  
  2. 2. ObjecAve   •  Bidboards®   aims   to   be   the   Google   of   the   Electronic  Displays.   •  We  sell  our  displays  Ame  by  leJng  our  customers   bid  for  it.   •  Through   our   pla3orm   the   customer   can   easily   create  an  ad,  associaAng  its  YouTube  video.   •  An  approval  process  may  apply  to  your  country,   in  which  case  Bidboards®  will  do  the  paper  work   for  you.  The  ad  will  only  go  live  once  it  has  the   required  permits.  
  3. 3. Market   •  Bidboards®  works  in  a  blue  ocean:   – Individuals  and  Small  Businesses  can  now  afford   to  buy  Billboards  adverAsing   – One  video  play  is  the  minimum   – No  long-­‐term  contracts   – Self  service  Campaign  management   – 15  seconds  video  blocks   – 5,760  video  blocks  to  sell  per  day  (on  each   electronic  billboard)!  
  4. 4. Business  Model   •  We  sell  15  seconds  video  blocks  through  a  bidding   process   •  Cheap  blocks,  an  easy  campaign  crea4on  process  and   elimina4ng  the  monthly  contracts  allow  us  to  increase   our  target  market  to  almost  “anybody”   •  One  Electronic  Billboard  has  5,760  video  blocks  per   day,  meaning  172,800  blocks  in  a  30  days  period   •  SeJng  a  starAng  block  price  bid  of  1  USD  would   generate  a  minimum  of  $5,760.00  USD  per  electronic   billboard  per  day!,  giving  a  minimum  of  $172,800.00   USD  per  electronic  billboard  in  a  30  days  period!.  
  5. 5. Bidboards®  Infrastructure   Bidboards DataCenter Create Campaign www.bidboards.com Bidboards OnSite Streaming Server #n Bidboards Screen #n Content Approval & Permits Bidding Process 1 2 3
  6. 6. New  Account  in  Bidboards®   1.  Create  Account   Register  (user  or  business)   Add  payment  sources   Approval  Process  for  New   Accounts  might  apply   2.  Create  Campaign   Associate  external  video   URL  (YouTube/Vimeo/etc.)   Or  upload  your  video   Assign  a  daily/monthly   amount  as  maximum   Assign  a  maximum  amount   to  pay  per  video  display   Submit  informaAon   (Approval  Process  for  new   campaign  might  apply)   3.  Go  Live   Once  the  campaign  is   correctly  configured  and  all   the  required  permits  are   granted  we  can  Go  Live!   You  can  stop/pause  your   campaign  at  any  Ame  
  7. 7. Technological  Pla3orm   •  Development  Team:     –  1  SoluAon  Architect   –  1  Project  Manager   –  1  Technical  Project  Leader   –  4  Senior  Developers   –  1  QA  Engineer   –  2  TesAng  and  DocumentaAon  Engineers   –  2  Infrastructure  Engineer     •  Features  in  First  Stage:   –  Accounts  Engine   –  Campaigns  Engine   –  Payments  Engine   –  Bidding  and  Scheduling  Mechanism   –  CommunicaAons  Mechanism   –  OnSite  Streaming  Server   –  Monitoring  Engine   –  Management  Module   –  User  Module   –  Dashboard  Module   •  First  Stage  Development  Time:      6  Months   •  Required  Investment:      $xxx,xxx.xxUSD  
  8. 8. Infrastructure   •  A  minimum  of  one  (1)  Electronic  Billboard   –  LED  Screen:   •  X  mts  x  X  mts   •  Cost:  $xx,xxx.xx  USD   –  MounAng  Structure,  Power  Supply  &  LED  Screen  InstallaAon:   •  Cost:  $xx,xxx.xx  USD   –  Bidboard®  OnSite  Streaming  Server   •  Cost:  $x,xxx.xx  USD   –  Monthly  Cost:   •  Monthly  LocaAon  Rent:  $xxx.xx   •  Monthly  Energy  Cost:  $xxx.xx   •  Monthly  Internet  Cost:  $xxx.xx  USD   •  Bidboards®  Central  Infrastructure  &  DataCenter   –  Monthly  Equipment  &  Data  Links  Cost:  $x,xxx.xx  USD   –  Monthly  Monitoring  &  Support  Staff:  $x,xxx.xx  USD   •  Required  Investment:  $xxx,xxx.xx  USD   •  Monthly  Cost:  $x,xxx.xx  USD  
  9. 9. Business  Setup   •  Legal  -­‐  $xx,xxx.xx   •  Processes  -­‐  $xx,xxx.xx   •  Branding  -­‐  $xx,xxx.xx   •  Website  -­‐  $x,xxx.xx   •  Office  Setup  -­‐  $xx,xxx.xx   •  ImplementaAon  Time:  xx   •  Required  Investment:  $xx,xxx.xx  
  10. 10. Bidboards  OperaAon   •  Sales   •  MarkeAng   •  ConAnuous  Pla3orm  Development   •  Customer  Support   •  Monthly  Cost  OperaAons:  $xx,xxx.xx  
  11. 11. Total  Investment   •  (sAll  to  work  this  slide)     •  Setup  Investment:  $xxx,xxx.xx   –  Technological  Pla3orm  $xxx,xxx.xx   –  1  Electronic  Billboard  Setup  $xxx,xxx.xx   –  Business  Setup  $xx,xxx.xx   •  6  Months  OperaAon  Investment:  $xxx,xxx.xx   –  1  Electronic  Billboard  Monthly  Cost:  $x,xxx.xx   –  Bidboards®  Central  Infrastructure  Cost:  $x,xxx.xx   –  Bidboards®  Monthly  OperaAon  Cost:  $xx,xxx.xx   •  Total  Investment  for  Setup  &  6  Months  Ops:  $xxx,xxx.xx  
  12. 12. ROI  (pessimisAc)   •  (sAll  to  work  this  slide)   •  Less  than  a  year!   •  With  one  (1)  Electronic  Billboard  Only:   –  Month  1  to  6:  No  income  due  to  business  and  technology  setup.   –  Month  7  25%  of  Minimum  –  $xx,xxx.xx   –  Month  8  50%  of  Minimum  -­‐  $xx,xxx.xx   –  Month  9  75%  of  Minimum  -­‐  $xxx,xxx.xx   –  Month  10  100%  of  Minimum  -­‐  $xxx,xxx.xx   –  Month  11  100%  of  Minimum  -­‐  $xxx,xxx.xx   –  Month  12  100%  of  Minimum  -­‐  $xxx,xxx.xx   •  Total  Income  First  Year:  $xxx,xxx.xx   •  Total  Investment  in  First  Year:  $xxx,xxx.xx   •  First  Year  Profit:  $xxx,xxx.xx     Growth  plan  sAll  on  DRAFT.  
  13. 13. Investors  Wanted   •  If  you  are  interested  in  invesAng  in  Bidboards®   please  contact  Jorge  Avila  at:   – jorge.avila@avilaintegradores.com   – twirer.com/jorgeavilam   – facebook.com/jorgeavilamx   – +52  (81)  8000  7870   •  Thanks  for  your  Ame!  

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