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Bidboards®	
  
Electronic	
  Billboards	
  Bidding	
  Pla3orm	
  
Business	
  Plan	
  
Jorge	
  Avila	
  
20100112v5	
  
	...
ObjecAve	
  
•  Bidboards®	
   aims	
   to	
   be	
   the	
   Google	
   of	
   the	
  
Electronic	
  Displays.	
  
•  We	...
Market	
  
•  Bidboards®	
  works	
  in	
  a	
  blue	
  ocean:	
  
– Individuals	
  and	
  Small	
  Businesses	
  can	
  n...
Business	
  Model	
  
•  We	
  sell	
  15	
  seconds	
  video	
  blocks	
  through	
  a	
  bidding	
  
process	
  
•  Chea...
Bidboards®	
  Infrastructure	
  
Bidboards DataCenter
Create Campaign
www.bidboards.com
Bidboards
OnSite Streaming Server ...
New	
  Account	
  in	
  Bidboards®	
  
1.	
  Create	
  Account	
  
Register	
  (user	
  or	
  business)	
  
Add	
  payment...
Technological	
  Pla3orm	
  
•  Development	
  Team:	
  	
  
–  1	
  SoluAon	
  Architect	
  
–  1	
  Project	
  Manager	
...
Infrastructure	
  
•  A	
  minimum	
  of	
  one	
  (1)	
  Electronic	
  Billboard	
  
–  LED	
  Screen:	
  
•  X	
  mts	
 ...
Business	
  Setup	
  
•  Legal	
  -­‐	
  $xx,xxx.xx	
  
•  Processes	
  -­‐	
  $xx,xxx.xx	
  
•  Branding	
  -­‐	
  $xx,xx...
Bidboards	
  OperaAon	
  
•  Sales	
  
•  MarkeAng	
  
•  ConAnuous	
  Pla3orm	
  Development	
  
•  Customer	
  Support	
...
Total	
  Investment	
  
•  (sAll	
  to	
  work	
  this	
  slide)	
  	
  
•  Setup	
  Investment:	
  $xxx,xxx.xx	
  
–  Tec...
ROI	
  (pessimisAc)	
  
•  (sAll	
  to	
  work	
  this	
  slide)	
  
•  Less	
  than	
  a	
  year!	
  
•  With	
  one	
  (...
Investors	
  Wanted	
  
•  If	
  you	
  are	
  interested	
  in	
  invesAng	
  in	
  Bidboards®	
  
please	
  contact	
  J...
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Electronic Billboards Bidding System - Bidboards - Business plan - v7 - 20100116

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This is an old business plan I created for a bidding system that would manage several Electronic Billboards. Most of the actual Electronic Billboards can be controlled remotely, all you need to plug a Google Ad-like system to sell the air time cheaper and no to one customer, but thousands :).

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Transcript of "Electronic Billboards Bidding System - Bidboards - Business plan - v7 - 20100116"

  1. 1. Bidboards®   Electronic  Billboards  Bidding  Pla3orm   Business  Plan   Jorge  Avila   20100112v5     Proprietary  and  ConfidenAal  
  2. 2. ObjecAve   •  Bidboards®   aims   to   be   the   Google   of   the   Electronic  Displays.   •  We  sell  our  displays  Ame  by  leJng  our  customers   bid  for  it.   •  Through   our   pla3orm   the   customer   can   easily   create  an  ad,  associaAng  its  YouTube  video.   •  An  approval  process  may  apply  to  your  country,   in  which  case  Bidboards®  will  do  the  paper  work   for  you.  The  ad  will  only  go  live  once  it  has  the   required  permits.  
  3. 3. Market   •  Bidboards®  works  in  a  blue  ocean:   – Individuals  and  Small  Businesses  can  now  afford   to  buy  Billboards  adverAsing   – One  video  play  is  the  minimum   – No  long-­‐term  contracts   – Self  service  Campaign  management   – 15  seconds  video  blocks   – 5,760  video  blocks  to  sell  per  day  (on  each   electronic  billboard)!  
  4. 4. Business  Model   •  We  sell  15  seconds  video  blocks  through  a  bidding   process   •  Cheap  blocks,  an  easy  campaign  crea4on  process  and   elimina4ng  the  monthly  contracts  allow  us  to  increase   our  target  market  to  almost  “anybody”   •  One  Electronic  Billboard  has  5,760  video  blocks  per   day,  meaning  172,800  blocks  in  a  30  days  period   •  SeJng  a  starAng  block  price  bid  of  1  USD  would   generate  a  minimum  of  $5,760.00  USD  per  electronic   billboard  per  day!,  giving  a  minimum  of  $172,800.00   USD  per  electronic  billboard  in  a  30  days  period!.  
  5. 5. Bidboards®  Infrastructure   Bidboards DataCenter Create Campaign www.bidboards.com Bidboards OnSite Streaming Server #n Bidboards Screen #n Content Approval & Permits Bidding Process 1 2 3
  6. 6. New  Account  in  Bidboards®   1.  Create  Account   Register  (user  or  business)   Add  payment  sources   Approval  Process  for  New   Accounts  might  apply   2.  Create  Campaign   Associate  external  video   URL  (YouTube/Vimeo/etc.)   Or  upload  your  video   Assign  a  daily/monthly   amount  as  maximum   Assign  a  maximum  amount   to  pay  per  video  display   Submit  informaAon   (Approval  Process  for  new   campaign  might  apply)   3.  Go  Live   Once  the  campaign  is   correctly  configured  and  all   the  required  permits  are   granted  we  can  Go  Live!   You  can  stop/pause  your   campaign  at  any  Ame  
  7. 7. Technological  Pla3orm   •  Development  Team:     –  1  SoluAon  Architect   –  1  Project  Manager   –  1  Technical  Project  Leader   –  4  Senior  Developers   –  1  QA  Engineer   –  2  TesAng  and  DocumentaAon  Engineers   –  2  Infrastructure  Engineer     •  Features  in  First  Stage:   –  Accounts  Engine   –  Campaigns  Engine   –  Payments  Engine   –  Bidding  and  Scheduling  Mechanism   –  CommunicaAons  Mechanism   –  OnSite  Streaming  Server   –  Monitoring  Engine   –  Management  Module   –  User  Module   –  Dashboard  Module   •  First  Stage  Development  Time:      6  Months   •  Required  Investment:      $xxx,xxx.xxUSD  
  8. 8. Infrastructure   •  A  minimum  of  one  (1)  Electronic  Billboard   –  LED  Screen:   •  X  mts  x  X  mts   •  Cost:  $xx,xxx.xx  USD   –  MounAng  Structure,  Power  Supply  &  LED  Screen  InstallaAon:   •  Cost:  $xx,xxx.xx  USD   –  Bidboard®  OnSite  Streaming  Server   •  Cost:  $x,xxx.xx  USD   –  Monthly  Cost:   •  Monthly  LocaAon  Rent:  $xxx.xx   •  Monthly  Energy  Cost:  $xxx.xx   •  Monthly  Internet  Cost:  $xxx.xx  USD   •  Bidboards®  Central  Infrastructure  &  DataCenter   –  Monthly  Equipment  &  Data  Links  Cost:  $x,xxx.xx  USD   –  Monthly  Monitoring  &  Support  Staff:  $x,xxx.xx  USD   •  Required  Investment:  $xxx,xxx.xx  USD   •  Monthly  Cost:  $x,xxx.xx  USD  
  9. 9. Business  Setup   •  Legal  -­‐  $xx,xxx.xx   •  Processes  -­‐  $xx,xxx.xx   •  Branding  -­‐  $xx,xxx.xx   •  Website  -­‐  $x,xxx.xx   •  Office  Setup  -­‐  $xx,xxx.xx   •  ImplementaAon  Time:  xx   •  Required  Investment:  $xx,xxx.xx  
  10. 10. Bidboards  OperaAon   •  Sales   •  MarkeAng   •  ConAnuous  Pla3orm  Development   •  Customer  Support   •  Monthly  Cost  OperaAons:  $xx,xxx.xx  
  11. 11. Total  Investment   •  (sAll  to  work  this  slide)     •  Setup  Investment:  $xxx,xxx.xx   –  Technological  Pla3orm  $xxx,xxx.xx   –  1  Electronic  Billboard  Setup  $xxx,xxx.xx   –  Business  Setup  $xx,xxx.xx   •  6  Months  OperaAon  Investment:  $xxx,xxx.xx   –  1  Electronic  Billboard  Monthly  Cost:  $x,xxx.xx   –  Bidboards®  Central  Infrastructure  Cost:  $x,xxx.xx   –  Bidboards®  Monthly  OperaAon  Cost:  $xx,xxx.xx   •  Total  Investment  for  Setup  &  6  Months  Ops:  $xxx,xxx.xx  
  12. 12. ROI  (pessimisAc)   •  (sAll  to  work  this  slide)   •  Less  than  a  year!   •  With  one  (1)  Electronic  Billboard  Only:   –  Month  1  to  6:  No  income  due  to  business  and  technology  setup.   –  Month  7  25%  of  Minimum  –  $xx,xxx.xx   –  Month  8  50%  of  Minimum  -­‐  $xx,xxx.xx   –  Month  9  75%  of  Minimum  -­‐  $xxx,xxx.xx   –  Month  10  100%  of  Minimum  -­‐  $xxx,xxx.xx   –  Month  11  100%  of  Minimum  -­‐  $xxx,xxx.xx   –  Month  12  100%  of  Minimum  -­‐  $xxx,xxx.xx   •  Total  Income  First  Year:  $xxx,xxx.xx   •  Total  Investment  in  First  Year:  $xxx,xxx.xx   •  First  Year  Profit:  $xxx,xxx.xx     Growth  plan  sAll  on  DRAFT.  
  13. 13. Investors  Wanted   •  If  you  are  interested  in  invesAng  in  Bidboards®   please  contact  Jorge  Avila  at:   – jorge.avila@avilaintegradores.com   – twirer.com/jorgeavilam   – facebook.com/jorgeavilamx   – +52  (81)  8000  7870   •  Thanks  for  your  Ame!  

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