IBJ-IJE Academy: Technological (r)evolutions
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IBJ-IJE Academy: Technological (r)evolutions

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Workshop at the Belgian institute of In-House Counsel. On how technological changes revolutionize the use of Intellectual Property Rights. How In-House Counsel can play a key role to create more value ...

Workshop at the Belgian institute of In-House Counsel. On how technological changes revolutionize the use of Intellectual Property Rights. How In-House Counsel can play a key role to create more value for the business by understanding and using those changes.

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IBJ-IJE Academy: Technological (r)evolutions IBJ-IJE Academy: Technological (r)evolutions Presentation Transcript

  • Technological (r)evolutions ! IBJ-IJE Academy 2014 20 March 2014
  • Goal
  • Method
  • 1. Importance of Intangibles 2. Intellectual Capital vs Intellectual Property 3. Protection vs Use 4. Technology
  • Intellectual Capital vs IP INNOVATION IDENTITY ™ www.mysite.url
  • New forms of Intellectual Capital • Community (e.g. Lego) • Open Source • Creative Commons
  • What is Open Source? • Freedom to run (use) • Freedom to understand (study) • Freedom to change • Freedom to distribute
  • Categories of OSS licenses “Artistic” Licenses No Copyleft Weak Copyleft Strong Copyleft MIT BSD Apache LGPL GPLv2 GPLv3 AfferoGPL Current count (www.opensource.org) 70 licenses
  • Creative Commons
  • Open Data • public • private
  • Open HR
  • Protection v Use Right to Right to Positive Negative ™www.mysite.url
  • Exercise - protection for use
  • Big Data & Digitization
  • The story of the wheat on the chessboard 18,446,744,073,709,551,615 =  264  -­‐  1  
  • • Earth mass 
 = 5.97219 x 1024 kg • Wheat mass (1 grain = 1g)
 = 1.8446 x 1016 kg • Wheat mass 
 = 1/100,000,000 Earth • 2013 grain production 
 = 2,140 Million Tonnes 
 (= 2.140 x 1012 kg) • Wheat mass
 = 10,000 x 2013 production
  • Big Data • The amount of data doubles every 18-24 months • 90 % of all data in the world was created in the last 2 years • most data is generated by users, sensors or machines
  • Patents (US only) Linear scale
  • Patents (US only) Log scale doubling time: 1963-1990: 27 y 1990-2009: 19 y
  • Prior Art doubling time: 2 y
  • Exercise - patent strategy
  • Personalization and the rise of the Consumer-Maker
  • Cost  of  copying  goes  to  zero
  • Cost  of  personaliza?on  goes  to  zero
  • Which  one  is  a  copy?1 2 3 & 4 5
  • Exercise - what is a copy?
  • Open Source & Open Innovation
  • “99% of the Global 2000 will include Open Source Software (OSS) in their mission-critical software portfolios by 2016.” (Gartner 2011)
  • Why? Security – Linus’s Law (named after Linus Torvalds, Linux creator and OSS pioneer) states, “Given enough eyeballs, all bugs are shallow”. OSS offers enhanced security by leveraging the strength of its developer base to quickly identify and fix bugs.! ! Quality – OSS offers immensely better quality of code. Imagine thousands of developers constantly striving to innovate and contribute to an OSS versus a handful of developers shipping out a licensed software package.! ! Trial & Support – OSS also offers great trial and support options. As the code is free, organizations can try it out at will, and with hundreds of communities and online forums of open source developers, support is never far away for the users.! ! Flexibility – Other benefits come in the form of amazing customizability, freedom and flexibility the code offers. Organizations typically tweak the code with minimal effort to best match their requirements, a relatively well-known example being that of Goobuntu, a ‘long term support’ version of Ubuntu developed and used in-house by Google.
  • Open Source Hardware
  • “Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” ! Henry Chesbrough Open Innovation
  • Exercise - OS criteria
  • TECHNOLOGY NOVELTY EFFICIENCY (product) (process) FUNCTION SPECIFIC GENERIC (customer) (producer) CONTENT QUALITY QUANTITY (knowledge) (data) RelaEveGweightG Community
  • Peer-to-Peer & the Crowd
  • Social Media “Technology and social interaction for the co-creation of value”
  • value
  • Exercise - Annual Accounts
  • IP?
  • General Conclusions 1. The IP Paradigm is changing 2. The use of IP/Intellectual Capital is changing 3. Technology cycles are shortening 4. Technology itself is threatening IP old style
  • Everything becomes software
  • Use v Protection
  • Use > Protection