Technological (r)evolutions	

!
IBJ-IJE Academy 2014
20 March 2014
Goal
Method
1. Importance of Intangibles	

2. Intellectual Capital vs Intellectual Property	

3. Protection vs Use	

4. Technology
Intellectual Capital vs IP
INNOVATION IDENTITY
™
www.mysite.url
New forms of Intellectual Capital
• Community (e.g. Lego)	

• Open Source	

• Creative Commons
What is Open Source?
• Freedom to run (use)	

• Freedom to understand (study)	

• Freedom to change	

• Freedom to distrib...
Categories of OSS licenses
“Artistic”
Licenses
No
Copyleft
Weak
Copyleft
Strong
Copyleft
MIT
BSD
Apache LGPL
GPLv2
GPLv3
A...
Creative Commons
Open Data
• public	

• private
Open HR
Protection v Use
Right to Right to
Positive Negative
™www.mysite.url
Exercise - protection for use
Big Data &
Digitization
The story of
the wheat on
the chessboard
18,446,744,073,709,551,615
=	
  264	
  -­‐	
  1	
  
• Earth mass 

= 5.97219 x 1024 kg	

• Wheat mass (1 grain = 1g)

= 1.8446 x 1016 kg	

• Wheat mass 

= 1/100,000,000 Eart...
Big Data
• The amount of data
doubles every 18-24
months	

• 90 % of all data in
the world was
created in the last 2
years...
Patents (US only) Linear scale
Patents (US only) Log scale
doubling time: 	

1963-1990: 27 y	

1990-2009: 19 y
Prior Art 	

doubling time: 2 y
Exercise - patent strategy
Personalization
and the rise of the
Consumer-Maker
Cost	
  of	
  copying	
  goes	
  to	
  zero
Cost	
  of	
  personaliza?on	
  goes	
  to	
  zero
Which	
  one	
  is	
  a	
  copy?1
2
3 & 4
5
Exercise - what is a copy?
Open Source &
Open
Innovation
“99% of the Global 2000 will include Open Source Software (OSS) in their
mission-critical software portfolios by 2016.” (G...
Why?
Security – Linus’s Law (named after Linus Torvalds, Linux creator and
OSS pioneer) states, “Given enough eyeballs, al...
Open Source Hardware
“Open innovation is a paradigm that
assumes that firms can and should use
external ideas as well as internal ideas,
and int...
Exercise - OS criteria
TECHNOLOGY
NOVELTY EFFICIENCY
(product) (process)
FUNCTION
SPECIFIC GENERIC
(customer) (producer)
CONTENT
QUALITY QUANTITY...
Peer-to-Peer &
the Crowd
Social Media
“Technology and social interaction for the co-creation of value”
value
Exercise - Annual Accounts
IP?
General Conclusions
1. The IP Paradigm is changing	

2. The use of IP/Intellectual Capital is changing	

3. Technology cyc...
Everything becomes software
Use v Protection
Use > Protection
IBJ-IJE Academy: Technological (r)evolutions
IBJ-IJE Academy: Technological (r)evolutions
IBJ-IJE Academy: Technological (r)evolutions
IBJ-IJE Academy: Technological (r)evolutions
IBJ-IJE Academy: Technological (r)evolutions
IBJ-IJE Academy: Technological (r)evolutions
IBJ-IJE Academy: Technological (r)evolutions
IBJ-IJE Academy: Technological (r)evolutions
IBJ-IJE Academy: Technological (r)evolutions
IBJ-IJE Academy: Technological (r)evolutions
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IBJ-IJE Academy: Technological (r)evolutions

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Workshop at the Belgian institute of In-House Counsel. On how technological changes revolutionize the use of Intellectual Property Rights. How In-House Counsel can play a key role to create more value for the business by understanding and using those changes.

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Transcript of "IBJ-IJE Academy: Technological (r)evolutions"

  1. 1. Technological (r)evolutions ! IBJ-IJE Academy 2014 20 March 2014
  2. 2. Goal
  3. 3. Method
  4. 4. 1. Importance of Intangibles 2. Intellectual Capital vs Intellectual Property 3. Protection vs Use 4. Technology
  5. 5. Intellectual Capital vs IP INNOVATION IDENTITY ™ www.mysite.url
  6. 6. New forms of Intellectual Capital • Community (e.g. Lego) • Open Source • Creative Commons
  7. 7. What is Open Source? • Freedom to run (use) • Freedom to understand (study) • Freedom to change • Freedom to distribute
  8. 8. Categories of OSS licenses “Artistic” Licenses No Copyleft Weak Copyleft Strong Copyleft MIT BSD Apache LGPL GPLv2 GPLv3 AfferoGPL Current count (www.opensource.org) 70 licenses
  9. 9. Creative Commons
  10. 10. Open Data • public • private
  11. 11. Open HR
  12. 12. Protection v Use Right to Right to Positive Negative ™www.mysite.url
  13. 13. Exercise - protection for use
  14. 14. Big Data & Digitization
  15. 15. The story of the wheat on the chessboard 18,446,744,073,709,551,615 =  264  -­‐  1  
  16. 16. • Earth mass 
 = 5.97219 x 1024 kg • Wheat mass (1 grain = 1g)
 = 1.8446 x 1016 kg • Wheat mass 
 = 1/100,000,000 Earth • 2013 grain production 
 = 2,140 Million Tonnes 
 (= 2.140 x 1012 kg) • Wheat mass
 = 10,000 x 2013 production
  17. 17. Big Data • The amount of data doubles every 18-24 months • 90 % of all data in the world was created in the last 2 years • most data is generated by users, sensors or machines
  18. 18. Patents (US only) Linear scale
  19. 19. Patents (US only) Log scale doubling time: 1963-1990: 27 y 1990-2009: 19 y
  20. 20. Prior Art doubling time: 2 y
  21. 21. Exercise - patent strategy
  22. 22. Personalization and the rise of the Consumer-Maker
  23. 23. Cost  of  copying  goes  to  zero
  24. 24. Cost  of  personaliza?on  goes  to  zero
  25. 25. Which  one  is  a  copy?1 2 3 & 4 5
  26. 26. Exercise - what is a copy?
  27. 27. Open Source & Open Innovation
  28. 28. “99% of the Global 2000 will include Open Source Software (OSS) in their mission-critical software portfolios by 2016.” (Gartner 2011)
  29. 29. Why? Security – Linus’s Law (named after Linus Torvalds, Linux creator and OSS pioneer) states, “Given enough eyeballs, all bugs are shallow”. OSS offers enhanced security by leveraging the strength of its developer base to quickly identify and fix bugs.! ! Quality – OSS offers immensely better quality of code. Imagine thousands of developers constantly striving to innovate and contribute to an OSS versus a handful of developers shipping out a licensed software package.! ! Trial & Support – OSS also offers great trial and support options. As the code is free, organizations can try it out at will, and with hundreds of communities and online forums of open source developers, support is never far away for the users.! ! Flexibility – Other benefits come in the form of amazing customizability, freedom and flexibility the code offers. Organizations typically tweak the code with minimal effort to best match their requirements, a relatively well-known example being that of Goobuntu, a ‘long term support’ version of Ubuntu developed and used in-house by Google.
  30. 30. Open Source Hardware
  31. 31. “Open innovation is a paradigm that assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as the firms look to advance their technology” ! Henry Chesbrough Open Innovation
  32. 32. Exercise - OS criteria
  33. 33. TECHNOLOGY NOVELTY EFFICIENCY (product) (process) FUNCTION SPECIFIC GENERIC (customer) (producer) CONTENT QUALITY QUANTITY (knowledge) (data) RelaEveGweightG Community
  34. 34. Peer-to-Peer & the Crowd
  35. 35. Social Media “Technology and social interaction for the co-creation of value”
  36. 36. value
  37. 37. Exercise - Annual Accounts
  38. 38. IP?
  39. 39. General Conclusions 1. The IP Paradigm is changing 2. The use of IP/Intellectual Capital is changing 3. Technology cycles are shortening 4. Technology itself is threatening IP old style
  40. 40. Everything becomes software
  41. 41. Use v Protection
  42. 42. Use > Protection
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