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  • 1. Ballet Fantastique
    Social Media Plan
  • 2. Who we are
    501(c) Non-Profit Organization
    Small chamber company
    Consists of 5 young adult ballet dancers
    Collaborators
    Ballet Academy for 3 years to adult
    Mother-daughter team
  • 3. Social Media Presence
  • 4. Key Audiences
    Parents and Families of the Academy Students
    UO students interested in the arts
  • 5. Families of the Academy Dancers
    Not all centrally located in Eugene
    Potential donors to the organization
    Need to be familiarized with Ballet Fantastique to understand what their loved ones are experiencing
  • 6. Families of the Academy Dancers: Objective
    Increase Blog Traffic by 40% by January 2012
  • 7. UO Students
    Ages 18-30
    Target majors such as music, dance, history, philosophy, journalism, theater, architecture and digital arts
    Multi-media connoisseurs
  • 8. UO Students: Objective
    Receive 5-10 retweets or mentions by UO students on Twitter each month starting in September, 2011
  • 9. Blog Strategy
    • Include a variety of perspectives
    • 10. Multi-media
    • 11. Inform audience about different projects, performances, and fundraisers.
  • Blog Tactics
    • Interns monitor blog traffic and respond to comments
    • 12. Info about the blog will be e-mailed to parents and posted prominently in the studio.
    • 13. Familiarize readers with the heart of the organization
  • Facebook and Twitter Strategies
    • Multi-media
    • 14. Lives of the dancers compared to lives of college students
    • 15. Detailed info about events posted weeks before it occurs
  • Facebook and Twitter Tactics
    • Interns update about events in real time via Smart Phone
    • 16. “Faces of the Company” series
    • 17. Update daily, work up to multiple times a day
    • 18. Schedule Tweets and status updates through Hootsuite.
  • Things to Remember
    Twitter and Facebook
    Blog
    Respond as quickly as possible
    Remind viewers about events weeks before they happen
    Give the “inside scoop”
    Be relatable!
    Reply to comments. Create conversation.
    Include perspectives from each and every member of the company
    Create a schedule
  • 19. Evaluation
    Interns:
    Record website traffic information
    Notice and respond to retweets and mentions.
    Utilize Google Analytics
  • 20. Contact Information
    Jordon Goulder
    jordoncloud@gmail.com
    http://socialrhythms.wordpress.com