Ballet Fantastique<br />Social Media Plan<br />
Who we are<br />501(c) Non-Profit Organization<br />Small chamber company<br />Consists of 5 young adult ballet dancers<br...
Social Media Presence<br />
Key Audiences<br />Parents and Families of the Academy Students<br />UO students interested in the arts<br />
Families of the Academy Dancers<br />Not all centrally located in Eugene<br />Potential donors to the organization<br />Ne...
Families of the Academy Dancers: Objective<br />Increase Blog Traffic by 40% by January 2012<br />
UO Students<br />Ages 18-30<br />Target majors such as music, dance, history, philosophy, journalism, theater, architectur...
UO Students: Objective<br />Receive 5-10 retweets or mentions by UO students on Twitter each month starting in September, ...
Blog Strategy<br /><ul><li> Include a variety of perspectives
 Multi-media
 Inform audience about different projects, performances, and fundraisers.</li></li></ul><li>Blog Tactics<br /><ul><li> Int...
 Info about the blog will be e-mailed to parents and posted prominently in the studio.
 Familiarize readers with the heart of the organization</li></li></ul><li>Facebook and Twitter Strategies <br /><ul><li> M...
 Lives of the dancers compared to lives of college students
 Detailed info about events posted weeks before it occurs  </li></li></ul><li>Facebook and Twitter Tactics<br /><ul><li> I...
Upcoming SlideShare
Loading in …5
×

J452bfanpwrpt

264 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
264
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

J452bfanpwrpt

  1. 1. Ballet Fantastique<br />Social Media Plan<br />
  2. 2. Who we are<br />501(c) Non-Profit Organization<br />Small chamber company<br />Consists of 5 young adult ballet dancers<br />Collaborators<br />Ballet Academy for 3 years to adult<br />Mother-daughter team<br />
  3. 3. Social Media Presence<br />
  4. 4. Key Audiences<br />Parents and Families of the Academy Students<br />UO students interested in the arts<br />
  5. 5. Families of the Academy Dancers<br />Not all centrally located in Eugene<br />Potential donors to the organization<br />Need to be familiarized with Ballet Fantastique to understand what their loved ones are experiencing<br />
  6. 6. Families of the Academy Dancers: Objective<br />Increase Blog Traffic by 40% by January 2012<br />
  7. 7. UO Students<br />Ages 18-30<br />Target majors such as music, dance, history, philosophy, journalism, theater, architecture and digital arts<br />Multi-media connoisseurs <br />
  8. 8. UO Students: Objective<br />Receive 5-10 retweets or mentions by UO students on Twitter each month starting in September, 2011<br />
  9. 9. Blog Strategy<br /><ul><li> Include a variety of perspectives
  10. 10. Multi-media
  11. 11. Inform audience about different projects, performances, and fundraisers.</li></li></ul><li>Blog Tactics<br /><ul><li> Interns monitor blog traffic and respond to comments
  12. 12. Info about the blog will be e-mailed to parents and posted prominently in the studio.
  13. 13. Familiarize readers with the heart of the organization</li></li></ul><li>Facebook and Twitter Strategies <br /><ul><li> Multi-media
  14. 14. Lives of the dancers compared to lives of college students
  15. 15. Detailed info about events posted weeks before it occurs </li></li></ul><li>Facebook and Twitter Tactics<br /><ul><li> Interns update about events in real time via Smart Phone
  16. 16. “Faces of the Company” series
  17. 17. Update daily, work up to multiple times a day
  18. 18. Schedule Tweets and status updates through Hootsuite. </li></li></ul><li>Things to Remember <br />Twitter and Facebook<br />Blog<br />Respond as quickly as possible<br />Remind viewers about events weeks before they happen<br />Give the “inside scoop”<br />Be relatable! <br />Reply to comments. Create conversation.<br />Include perspectives from each and every member of the company<br />Create a schedule<br />
  19. 19. Evaluation<br />Interns:<br />Record website traffic information<br />Notice and respond to retweets and mentions.<br />Utilize Google Analytics<br />
  20. 20. Contact Information<br />Jordon Goulder<br />jordoncloud@gmail.com<br />http://socialrhythms.wordpress.com<br />

×