CloudComputing   Jordi Torres, BSC-UPC             07/06/2012
NEWBUSINESSMODEL?
Foto: DesignedInBarcelona.com                                              MUSIC                                YESTERDAY’...
TODAY’S BUSINESS
OR NOT?
IS MUSIC A BUSINESS?
Exemple de Josep Valor (IESE), 2011                                      1986               2010                          ...
Exemple de Josep Valor (IESE), 2011Sold: 28.000.000
Exemple de Josep Valor (IESE), 2011Sold: 28.000.000Sold:?
Exemple de Josep Valor (IESE), 2011                                      Revenues: 30.000.000$    Revenues: 70.000.000$   ...
Exemple de Josep Valor (IESE), 2011                                               The business                            ...
NEW BUSINESS MODEL             NEW                                 ALL SECTORSDesintermediationmusic: Itunes, spotifybooks...
NEW BUSINESS MODEL             NEW                                    ALL SECTORSDesintermediation                        ...
WHERE DATA ARE STORED?
Source: Apple.com. 2011                          WHERE DATA ARE STORED?
HOW DOWE GET HERE?
Every 15 years ….A major technologicaljump in IT                        TIC            That has redefined IT            an...
Mainframes1950   1965          1980   1995   2010   2025
Personal                     Computers        Mainframes1950   1965          1980        1995   2010   2025
Internet                     Personal                     Computers        Mainframes1950   1965          1980        1995...
Industrialization of IT                                                    Big Data                                       ...
Source: http://www.facebook.com/media/            set/?set=a.190842620965185.47008.140375289345252   40 Mw28.000 m2
Foto: Google
Foto: Google               > football pitch x 4
CLOUDCOMPUTING?
IT products or services?
IT AS A SERVICEMore flexible IT, which can adapt tobusinesses and where costs can be predicted         Ubiquitous access  ...
EXAMPLE: workload
SYSTEM CAPACITY                     CapacityResources                     Demand             Time
RESOURCES NOT USED                                  Capacity                      Resources                      not usedR...
WASTE OF RESOURCES                                            Capacity            €€€€€€€€€€€€€€€€€€€€€€€€€€€€€           ...
CUSTOMER BEHAVIOR                                      CapacityResources                                      Demand      ...
CUSTOMER BEHAVIOR                                      CapacityResources                                      Demand      ...
CLOUD COMPUTING ELASTICITYResources                   Capacity                   Demand            Time
AGILITY FOR SUPPLYING                        vs in-house data centerFotos: cortesía BSC
AGILITY FOR SUPPLYING       IaaS    Infrastructure as a Service                    Foto: Tutorial SC2011 - Robert Grossman...
TYPES OF CLOUDs                     DELIVERY SERVICE MODEL   Software as a Service (SaaS)  Plataforma as a Service (PaaS)I...
TYPES OF CLOUDs                     DELIVERY SERVICE MODEL   Software as a Service (SaaS)  Plataforma as a Service (PaaS)I...
IT’S HERE TO STAY                                                       IaaS          Gartner is predicting that theSaaS A...
EUROPEANCONCERNS?
Source: http://www.facebook.com/media/ set/?set=a.190842620965185.47008.14037528934525240 Mw
foto: Google               Where are the information factories?
foto: Google               Energy price: 0,03-0,04 €/kWh
foto: Google               Result: relocation overseas
La Vanguardia, 2/2/2012
Source: http://www.thenewfederalist.eu/Neelie-Kroes-Information-is-the-new-oil,04732
Source: http://www.jorditorres.org/blog
CLOUD: the core                          Energy Grids:                          up to 40% of the                    Traffi...
CLOUDTODAY?
Cloud Implementation InhibitorsClient concerns                           Lack of Security     Privacy                     ...
Solution? …. PRIVATE CLOUD?                                Private                                Cloud is,               ...
Solution? HIBRID CLOUD?      PUBLIC CLOUD                                  PRIVATE CLOUD       operated by a      Intellig...
Hybrid cloudWorkload
Hybrid cloudcapacity           Workload
Hybrid cloudcapacity
Hybrid cloudExternal Provider
EVERYTHING AS A SERVICE       IaaS       PaaS       SaaS      DRaaS X   aaS SUaaS        …BDaaS
Cloud can DRIVE BUSINESS INNOVATIONFoto: DesignedInBarcelona.com                                Taking cost out of company...
WHATNEXT?
All this allowshttp://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788                         ...
Not only will we have mobile devices, but also                                                 http://download.intel.com/n...
Source:http://www.datacenterknowledge.com/archives/2011/06/28/digital-universe-to-add-1-8-zettabytes-in-2011/?utm-source=f...
required a new approach to Storage Relational DB can’t support everything        Obtaining Value                NoSQL     ...
Big Data                                                                             The next                             ...
CONCLUSIONS?
AN OPPORTUNITY              LA VANGUARDIA, 06/10/11           Foto: DesignedInBarcelona.com
We have to prepare our businesses for     the explosion of the cloudin a world of mobile technology and           social n...
Thank you for you attention! This presentation can be downloaded from www.JordiTorres.org/blog
Thanks to                   www.bsc.es/eBusinessAutonomic Systems and e-Business    Platforms research group
Acerca del autor:                     •   Profesor, investigador y escritor en nuevas tecnologías                         ...
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2012 06-07.eada.jordi torres.cloudcomputing

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EADA Alumni: conferencia “Cloud computing. Retos y oportunidades para la empresa”.
Fecha: 7 de junio de 2012
Horario: de 18.30 a 20.30h
Lugar: EADA, C/Aragó 204. BARCELONA

Para más información: http://www.eada.edu/en/community/alumni/activity/2012/06/cloud-computing-retos-y-oportunidades-para-la-empresa

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2012 06-07.eada.jordi torres.cloudcomputing

  1. 1. CloudComputing Jordi Torres, BSC-UPC 07/06/2012
  2. 2. NEWBUSINESSMODEL?
  3. 3. Foto: DesignedInBarcelona.com MUSIC YESTERDAY’S BUSINESS
  4. 4. TODAY’S BUSINESS
  5. 5. OR NOT?
  6. 6. IS MUSIC A BUSINESS?
  7. 7. Exemple de Josep Valor (IESE), 2011 1986 2010 The best-selling The most downloaded
  8. 8. Exemple de Josep Valor (IESE), 2011Sold: 28.000.000
  9. 9. Exemple de Josep Valor (IESE), 2011Sold: 28.000.000Sold:?
  10. 10. Exemple de Josep Valor (IESE), 2011 Revenues: 30.000.000$ Revenues: 70.000.000$ Concerts tour 2010
  11. 11. Exemple de Josep Valor (IESE), 2011 The business model changed! Revenues: 30.000.000$ Revenues: 70.000.000$ Concerts tour 2010
  12. 12. NEW BUSINESS MODEL NEW ALL SECTORSDesintermediationmusic: Itunes, spotifybooks: Amazoneducation: e-learning UOC, MIT
  13. 13. NEW BUSINESS MODEL NEW ALL SECTORSDesintermediation Courtesy: Dani Urgell – CISCOmusic: Itunes, spotifybooks: Amazoneducation: e-learning UOC, MITtravels: eDreamsRetail: Zara from physical movement to the... movement of information
  14. 14. WHERE DATA ARE STORED?
  15. 15. Source: Apple.com. 2011 WHERE DATA ARE STORED?
  16. 16. HOW DOWE GET HERE?
  17. 17. Every 15 years ….A major technologicaljump in IT TIC That has redefined IT and industry in general1950 2012
  18. 18. Mainframes1950 1965 1980 1995 2010 2025
  19. 19. Personal Computers Mainframes1950 1965 1980 1995 2010 2025
  20. 20. Internet Personal Computers Mainframes1950 1965 1980 1995 2010 2025
  21. 21. Industrialization of IT Big Data Centers Internet Personal Computers Mainframes 1950 1965 1980 1995 2010 2025
  22. 22. Source: http://www.facebook.com/media/ set/?set=a.190842620965185.47008.140375289345252 40 Mw28.000 m2
  23. 23. Foto: Google
  24. 24. Foto: Google > football pitch x 4
  25. 25. CLOUDCOMPUTING?
  26. 26. IT products or services?
  27. 27. IT AS A SERVICEMore flexible IT, which can adapt tobusinesses and where costs can be predicted Ubiquitous access Pay per use Rapid elasticity On-demand self-service ....
  28. 28. EXAMPLE: workload
  29. 29. SYSTEM CAPACITY CapacityResources Demand Time
  30. 30. RESOURCES NOT USED Capacity Resources not usedResources Demand Time
  31. 31. WASTE OF RESOURCES Capacity €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€ €€€€€€€€€€€€ €€€€€ €€€€ €€€€€€€€€€ €€€€Resources €€€ €€€€€€€€ €€€ €€ €€€€€€ €€€ € €€€€ €€ €€€ € Demand Time
  32. 32. CUSTOMER BEHAVIOR CapacityResources Demand 1 2 3 Time (days)
  33. 33. CUSTOMER BEHAVIOR CapacityResources Demand 1 2 3 Time (days)
  34. 34. CLOUD COMPUTING ELASTICITYResources Capacity Demand Time
  35. 35. AGILITY FOR SUPPLYING vs in-house data centerFotos: cortesía BSC
  36. 36. AGILITY FOR SUPPLYING IaaS Infrastructure as a Service Foto: Tutorial SC2011 - Robert GrossmanAmazon Data Center
  37. 37. TYPES OF CLOUDs DELIVERY SERVICE MODEL Software as a Service (SaaS) Plataforma as a Service (PaaS)Infraestructura as a Service (IaaS)
  38. 38. TYPES OF CLOUDs DELIVERY SERVICE MODEL Software as a Service (SaaS) Plataforma as a Service (PaaS)Infraestructura as a Service (IaaS)
  39. 39. IT’S HERE TO STAY IaaS Gartner is predicting that theSaaS According to IDC, by 2015, IaaS market to grow by 47.8% through 2015. about 24% of all new business software purchases will be of service-enabled Cloud Computing Forecast CISCO software with SaaS delivery being 13.1% of worldwide software spending.Source:http://softwarestrategiesblog.com/2012/01/17/roundup-of-cloud-computing-forecasts-and-market-estimates-2012/ Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns 525/ns537/ns705/ns1175/Cloud_Index_White_Paper.pdf
  40. 40. EUROPEANCONCERNS?
  41. 41. Source: http://www.facebook.com/media/ set/?set=a.190842620965185.47008.14037528934525240 Mw
  42. 42. foto: Google Where are the information factories?
  43. 43. foto: Google Energy price: 0,03-0,04 €/kWh
  44. 44. foto: Google Result: relocation overseas
  45. 45. La Vanguardia, 2/2/2012
  46. 46. Source: http://www.thenewfederalist.eu/Neelie-Kroes-Information-is-the-new-oil,04732
  47. 47. Source: http://www.jorditorres.org/blog
  48. 48. CLOUD: the core Energy Grids: up to 40% of the Traffic jams: energy produced cost Europe might be lost on its €135 billion a way to the year, and drivers consumer. lose five days per year while sitting in traffic.Foto: SMART 2020 Report
  49. 49. CLOUDTODAY?
  50. 50. Cloud Implementation InhibitorsClient concerns Lack of Security Privacy Standards Data Data Regulatory Integrity Recovery Vendor Control ... Maturity
  51. 51. Solution? …. PRIVATE CLOUD? Private Cloud is, essentially, a Cloud Computing capability dedicated to one organizationImage source: eyeOS.com, 2009
  52. 52. Solution? HIBRID CLOUD? PUBLIC CLOUD PRIVATE CLOUD operated by a Intelligent & autonomic operated by enterprise service provider management of resources IT department behind a corporative firewall
  53. 53. Hybrid cloudWorkload
  54. 54. Hybrid cloudcapacity Workload
  55. 55. Hybrid cloudcapacity
  56. 56. Hybrid cloudExternal Provider
  57. 57. EVERYTHING AS A SERVICE IaaS PaaS SaaS DRaaS X aaS SUaaS …BDaaS
  58. 58. Cloud can DRIVE BUSINESS INNOVATIONFoto: DesignedInBarcelona.com Taking cost out of company Improve business processes and operational effectiveness Using the cloud to enable new business models
  59. 59. WHATNEXT?
  60. 60. All this allowshttp://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788 A mobile future Everybody connected http://money.cnn.com/2011/02/09/technology/smartphones_eclipse_pcs/index.htm
  61. 61. Not only will we have mobile devices, but also http://download.intel.com/newsroom/kits/embedded/pdfs/ECG_WhitePaper.pdf Internet of Things http://www.urbiotica.com
  62. 62. Source:http://www.datacenterknowledge.com/archives/2011/06/28/digital-universe-to-add-1-8-zettabytes-in-2011/?utm-source=feedburner&utm-medium=feed&utm-campaign=Feed:+DataCenterKnowledge+%28Data And this will bring about a 1 EXABYTE = deluge of digital information 1.000.000.000.000 MEGABYTE
  63. 63. required a new approach to Storage Relational DB can’t support everything Obtaining Value NoSQL from Data: The information is non DBMS in-memory actionable knowledgeDataprocessingRethinking of data processing
  64. 64. Big Data The next frontier for innovation, competition, and productivitySource: Economist , Feb 25th, 2010 http://www.economist.com/node/15579717
  65. 65. CONCLUSIONS?
  66. 66. AN OPPORTUNITY LA VANGUARDIA, 06/10/11 Foto: DesignedInBarcelona.com
  67. 67. We have to prepare our businesses for the explosion of the cloudin a world of mobile technology and social networks, dominated by the boom of available information and all in a sustainable way.
  68. 68. Thank you for you attention! This presentation can be downloaded from www.JordiTorres.org/blog
  69. 69. Thanks to www.bsc.es/eBusinessAutonomic Systems and e-Business Platforms research group
  70. 70. Acerca del autor: • Profesor, investigador y escritor en nuevas tecnologías TIC. Es catedrático en la UPC Barcelona Tech con más de veinte años de experiencia en I+D y dirige un grupo de investigación en el Barcelona Supercomputing Center donde realiza proyectos tanto con PYMES como con empresas multinacionales líderes del sector tecnológico. Actua como experto para diferentes organizaciones, consultor tecnológico, miembro de consejo de administración, imparte conferencias y colabora con diferentes medios de comunicación. • Su interés actual se centra en lograr un mayor y más sostenible aprovechamiento de los recursos TIC (Green Computing) en el escenario futuro marcado por el Cloud Computing y la explosión de la información disponible (Big Data), tanto para el beneficio de las empresas como para el de la sociedad en general. Más información en: www.JordiTorres.org/bloghttp://www.librosdecabecera.com/empresas-en-la-nube
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