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##### Customer Development ##### …

##### Customer Development #####

[1 hora]
[Audiencia: iniciación]
[Finalistas linktoStart 2011 (Webex)]
[setiembre 2011]

(1) Desarrollo de producto o empresa a lo tradicional.
(2) El entorno start-up: incertidumbre.
(3) Customer development.
(4) 1er paso: customer discovery.

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  • 1. Customer Development ( #L2S_CustDev ) Jordi Puigdellívol Start-up Mentor and Sherpa @jpuigdellivol
  • 2. Veremos ... #L2S_CustDev A lo tradicional. Entorno startup. Customer development. 1er Paso: customer discovery.    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 3. A lo tradicional #L2S_CustDev Idea y Plan Desarrollo de Alpha y Beta Lanzamiento de Empresa Producto    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 4. A lo tradicional #L2S_CustDev    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 5. Entorno startup #L2S_CustDev    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 6. Entorno startup #L2S_CustDev Incertidumbre Cambio Aprendizaje Escasez Hipótesis Fracaso Velocidad Riesgo Innovación    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 7. Customer development #L2S_CustDev En la oficina de una start-up no existen hechos, solo opiniones (Steve Blank) En fase startup, aprender puede ser más valuoso que vender (Jordi Puigdellívol)    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 8. Customer development #L2S_CustDev    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 9. Customer development #L2S_CustDev Customer Customer Customer Company discovery validation creation building [ hipótesis ] [ ingresos ] [ demanda ] [ organización ]    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 10. Customer discovery #L2S_CustDev [ ... iterando ... ] Hipótesis Cliente Problema Solución Pivotar Modelo Testear de MVP final Negocio Aprender    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 11. Resumiendo ... #L2S_CustDev Hipótesis = riesgo = coste => enfrentarse a ellas! Get out of the building! Todos los caminos llevan a Roma, pero algunos pueden ser demasiado largos.    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 12. Referencias #L2S_CustDev Steve Blank: [blog] The four steps to Epiphany [libro] The entrepreneurs guide to customer development (Brant Cooper i Patrick Vlaskovits) [libro] Eric Ries: [blog] The lean startup [libro] Dave McClure: Ash Maurya:    Jordi Puigdellívol – Start-up Mentor & Sherpa
  • 13. Customer Development ( #L2S_CustDev ) s! Jordi Puigdellívol raci a Start-up Mentor and SherpaG @jpuigdellivol