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Customer Development              ( #L2S_CustDev )             Jordi Puigdellívol         Start-up Mentor and Sherpa      ...
Veremos ...                                         #L2S_CustDev         A lo tradicional.         Entorno startup.       ...
A lo tradicional                                                                      #L2S_CustDev           Idea y Plan  ...
A lo tradicional                                    #L2S_CustDev                                                 Jordi Pui...
Entorno startup                                     #L2S_CustDev                                                 Jordi Pui...
Entorno startup                                                 #L2S_CustDev             Incertidumbre                    ...
Customer development                                          #L2S_CustDev           En la oficina de una start-up no exis...
Customer development                                #L2S_CustDev                                                 Jordi Pui...
Customer development                                                                  #L2S_CustDev             Customer   ...
Customer discovery                                                           #L2S_CustDev [ ... iterando ... ]            ...
Resumiendo ...                                                  #L2S_CustDev           Hipótesis = riesgo = coste => enfre...
Referencias                                                         #L2S_CustDev           Steve Blank:                  S...
Customer Development              ( #L2S_CustDev )       s!                 Jordi Puigdellívol raci a      Start-up Mentor...
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Customer development

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##### Customer Development #####

[Castellano]
[1 hora]
[Audiencia: iniciación]
[Finalistas linktoStart 2011 (Webex)]
[setiembre 2011]

(1) Desarrollo de producto o empresa a lo tradicional.
(2) El entorno start-up: incertidumbre.
(3) Customer development.
(4) 1er paso: customer discovery.

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Transcript of "Customer development"

  1. 1. Customer Development ( #L2S_CustDev ) Jordi Puigdellívol Start-up Mentor and Sherpa @jpuigdellivol
  2. 2. Veremos ... #L2S_CustDev A lo tradicional. Entorno startup. Customer development. 1er Paso: customer discovery.    Jordi Puigdellívol – Start-up Mentor & Sherpa
  3. 3. A lo tradicional #L2S_CustDev Idea y Plan Desarrollo de Alpha y Beta Lanzamiento de Empresa Producto    Jordi Puigdellívol – Start-up Mentor & Sherpa
  4. 4. A lo tradicional #L2S_CustDev    Jordi Puigdellívol – Start-up Mentor & Sherpa
  5. 5. Entorno startup #L2S_CustDev    Jordi Puigdellívol – Start-up Mentor & Sherpa
  6. 6. Entorno startup #L2S_CustDev Incertidumbre Cambio Aprendizaje Escasez Hipótesis Fracaso Velocidad Riesgo Innovación    Jordi Puigdellívol – Start-up Mentor & Sherpa
  7. 7. Customer development #L2S_CustDev En la oficina de una start-up no existen hechos, solo opiniones (Steve Blank) En fase startup, aprender puede ser más valuoso que vender (Jordi Puigdellívol)    Jordi Puigdellívol – Start-up Mentor & Sherpa
  8. 8. Customer development #L2S_CustDev    Jordi Puigdellívol – Start-up Mentor & Sherpa
  9. 9. Customer development #L2S_CustDev Customer Customer Customer Company discovery validation creation building [ hipótesis ] [ ingresos ] [ demanda ] [ organización ]    Jordi Puigdellívol – Start-up Mentor & Sherpa
  10. 10. Customer discovery #L2S_CustDev [ ... iterando ... ] Hipótesis Cliente Problema Solución Pivotar Modelo Testear de MVP final Negocio Aprender    Jordi Puigdellívol – Start-up Mentor & Sherpa
  11. 11. Resumiendo ... #L2S_CustDev Hipótesis = riesgo = coste => enfrentarse a ellas! Get out of the building! Todos los caminos llevan a Roma, pero algunos pueden ser demasiado largos.    Jordi Puigdellívol – Start-up Mentor & Sherpa
  12. 12. Referencias #L2S_CustDev Steve Blank: Steveblank.com [blog] The four steps to Epiphany [libro] The entrepreneurs guide to customer development (Brant Cooper i Patrick Vlaskovits) [libro] Eric Ries: www.startuplessonslearned.com [blog] The lean startup [libro] Dave McClure: 500hats.typepad.com Ash Maurya: www.ashmaurya.com    Jordi Puigdellívol – Start-up Mentor & Sherpa
  13. 13. Customer Development ( #L2S_CustDev ) s! Jordi Puigdellívol raci a Start-up Mentor and SherpaG @jpuigdellivol
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