Socialize Your Talent Strategy

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Socialize Your Talent Strategy

  1. 1. Presented by the HR/NY Staffing Management SIG
  2. 2. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 2
  3. 3. • Next year, 1/5 of the workforce will be 55+ years old.• The mass exodus of baby boomers is expected to continue until 2020. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 3
  4. 4. • We will be marketing our opportunities to a new generation of professionals who live in virtual communities and engage through experiences.• Gen Y may be the most high performing workforce we’ve ever known.• How we successfully attract and retain them will be our competitive edge. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 4
  5. 5. Socialize Your Talent Strategy• Why you should do it• SoMe Superstars• How you can be a SoMe Superstar too!• Q&A• hrny.brandemix.com 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 5
  6. 6. Quick Poll: How SoMe Savvy Are You?Text Keyword to 22333• SoMe Starter: You don’t know a hashtag from a hashbrown. Keyword: STARTER• SoMe So-So: You use LinkedIn profile updates to post jobs, and have a company page on Facebook. Keyword: SOSO• SoMe Superstar: You’re a mayor on Foursquare and spent your vacation at SXSW. Keyword: SUPERSTAR 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 6
  7. 7. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 7
  8. 8. Why You Should Do ItIf I was looking for a new job, the firstplace I’d start is:LinkedIn Survey March 2011 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 9
  9. 9. Why You Should Do ItJobvite Survey Jobseeker Nation 2010 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 10
  10. 10. Why You Should Do ItSocial Recruiting Survey• 83% of employers surveyed will recruit in social networks• 46% will spend more on social recruiting• 36% will spend less on job boardsJobvite 2010 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 11
  11. 11. SoMe Superstars: Integrated Digital BrandJob Boards WEBSITE SEM FUNCTIONAL“MICROSITES” WITH CONTENT & CHAT 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 12
  12. 12. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 13
  13. 13. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 14
  14. 14. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 15
  15. 15. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 16
  16. 16. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 17
  17. 17. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 18
  18. 18. UPS 2010 Hires Through Social Media• UPS’ Mobile-Friendly Careers Page: 600• Facebook: 226• Text Messaging: 84• Twitter: 45 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 19
  19. 19. Jobvite Survey Jobseeker Nation 2010 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 20
  20. 20. The 4 Essential Profiles 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 21
  21. 21. Contacts and Connections 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 22
  22. 22. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 23
  23. 23. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 24
  24. 24. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 25
  25. 25. SoMe Superstar Text 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 26
  26. 26. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 27
  27. 27. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 28
  28. 28. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 29
  29. 29. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 30
  30. 30. SoMe Superstars• You have your mission and values in the LinkedIn Overview tab.• You post jobs and discuss your company in the Careers tab.• You ask your connections and your organization’s contacts to follow you.• You are a member of 50 groups 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 31
  31. 31. Fans and Likes 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 32
  32. 32. Facebook 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 33
  33. 33. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 34
  34. 34. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 35
  35. 35. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 36
  36. 36. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 37
  37. 37. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 38
  38. 38. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 39
  39. 39. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 40
  40. 40. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 41
  41. 41. SoMe Starter 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 42
  42. 42. SoMe Starter 43 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891
  43. 43. SoMe Starter 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 44
  44. 44. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 45
  45. 45. SoMe Superstars• Your Facebook Careers page looks like your website’s Career page.• You post videos, links, and photos on your Wall, and encourage employees to do the same.• You put relevant search terms and keywords in the image description.• You respond quickly to comments and questions on your Wall.• You “Like” other pages and make comments as your Facebook page.• You avoid censoring negative feedback or positive words for competitors. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 46
  46. 46. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 47
  47. 47. Followers and @Mentions 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 48
  48. 48. SoMe Starter #nycshrm @jordioni @brandemix 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 49
  49. 49. Twitter• Number of new accounts created on March 12, 2011? 572,000• Tweets sent on March 11, 2011? 177 million• Current TPS record? 6,939• Twitter Job seekers:57% male/43% female23%- 18-2436%- 25-3415%- 45+ 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 50
  50. 50. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 51
  51. 51. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 52
  52. 52. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 53
  53. 53. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 54
  54. 54. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 55
  55. 55. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 56
  56. 56. SoMe Starter 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 57
  57. 57. SoMe Starter 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 58
  58. 58. SoMe Superstars• You have a specific Twitter profile page just for hiring.• You tweet at least once a day.• You use scheduling software like TweetDeck or HootSuite. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 59
  59. 59. SoMe Superstars 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 60
  60. 60. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 61
  61. 61. Views, Comments, Viral 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 62
  62. 62. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 63
  63. 63. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 64
  64. 64. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 65
  65. 65. SoMe Starter 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 66
  66. 66. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 67
  67. 67. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 68
  68. 68. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 69
  69. 69. SoMe Superstars• You create videos that showcase your location, environment, and office life.• You post videos from trade shows and events.• You share sneak peeks of products, projects or works in development 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 70
  70. 70. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 71
  71. 71. SoMe Superstars: Have a Strategy Purpose Goals Metrics Target Group Managers Messages Frequency Other Plan on spending 2 - 3 hours per site per week 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 72
  72. 72. SoMe Superstars –You Know Who To Talk To, What To Say and How to Say It• Follow people, companies and industry groups that are relevant for your brand and your talent needs.• Post links to articles and sites you think followers would find interesting — even if they’re not your sites or about your company. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 73
  73. 73. SoMe StartersWho To Talk To?You are talking to everyone including:• Customers• Shareholders• Vendors• Employees• Job Seekers• Alumni• Rejected Candidates 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 74
  74. 74. SoMe StartersWhat To Say?• Our company is a great place to work because…• We have positions open that may match your skills.• People like you have found rewarding careers here.• If you love our brand, come live our brand. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 75
  75. 75. SoMe StartersHow To Say It?• Keep it Relevant and Real - Discuss the job market and industry in general. - Offer career tips and advice - Be honest.• Train employees and stakeholders on what to share and how to write on-brand. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 76
  76. 76. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 77
  77. 77. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 78
  78. 78. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 79
  79. 79. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 80
  80. 80. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 81
  81. 81. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 82
  82. 82. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 83
  83. 83. How Passionate are YOU? 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 84
  84. 84. Linkedin.com/in/jodyordioni SoMe@brandemix.com @brandemix You know you have succeeded when your customers, employees and business partners all share a core belief in your brand.Property of BRANDEMiX. All rights reserved BRANDEMiX 2010. 1270 Broadway, Suite 1103, New York,New10001 T 212 947 T 212F 800 304 F 800 304 4891 1270 Broadway, Suite 1103, NY York, NY 10001 1001 947 1001 4891 85

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