Socialize Your Talent Strategy

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  • 1. Presented by the HR/NY Staffing Management SIG
  • 2. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 2
  • 3. • Next year, 1/5 of the workforce will be 55+ years old.• The mass exodus of baby boomers is expected to continue until 2020. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 3
  • 4. • We will be marketing our opportunities to a new generation of professionals who live in virtual communities and engage through experiences.• Gen Y may be the most high performing workforce we’ve ever known.• How we successfully attract and retain them will be our competitive edge. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 4
  • 5. Socialize Your Talent Strategy• Why you should do it• SoMe Superstars• How you can be a SoMe Superstar too!• Q&A• hrny.brandemix.com 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 5
  • 6. Quick Poll: How SoMe Savvy Are You?Text Keyword to 22333• SoMe Starter: You don’t know a hashtag from a hashbrown. Keyword: STARTER• SoMe So-So: You use LinkedIn profile updates to post jobs, and have a company page on Facebook. Keyword: SOSO• SoMe Superstar: You’re a mayor on Foursquare and spent your vacation at SXSW. Keyword: SUPERSTAR 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 6
  • 7. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 7
  • 8. Why You Should Do ItIf I was looking for a new job, the firstplace I’d start is:LinkedIn Survey March 2011 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 9
  • 9. Why You Should Do ItJobvite Survey Jobseeker Nation 2010 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 10
  • 10. Why You Should Do ItSocial Recruiting Survey• 83% of employers surveyed will recruit in social networks• 46% will spend more on social recruiting• 36% will spend less on job boardsJobvite 2010 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 11
  • 11. SoMe Superstars: Integrated Digital BrandJob Boards WEBSITE SEM FUNCTIONAL“MICROSITES” WITH CONTENT & CHAT 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 12
  • 12. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 13
  • 13. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 14
  • 14. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 15
  • 15. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 16
  • 16. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 17
  • 17. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 18
  • 18. UPS 2010 Hires Through Social Media• UPS’ Mobile-Friendly Careers Page: 600• Facebook: 226• Text Messaging: 84• Twitter: 45 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 19
  • 19. Jobvite Survey Jobseeker Nation 2010 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 20
  • 20. The 4 Essential Profiles 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 21
  • 21. Contacts and Connections 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 22
  • 22. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 23
  • 23. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 24
  • 24. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 25
  • 25. SoMe Superstar Text 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 26
  • 26. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 27
  • 27. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 28
  • 28. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 29
  • 29. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 30
  • 30. SoMe Superstars• You have your mission and values in the LinkedIn Overview tab.• You post jobs and discuss your company in the Careers tab.• You ask your connections and your organization’s contacts to follow you.• You are a member of 50 groups 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 31
  • 31. Fans and Likes 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 32
  • 32. Facebook 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 33
  • 33. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 34
  • 34. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 35
  • 35. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 36
  • 36. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 37
  • 37. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 38
  • 38. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 39
  • 39. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 40
  • 40. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 41
  • 41. SoMe Starter 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 42
  • 42. SoMe Starter 43 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891
  • 43. SoMe Starter 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 44
  • 44. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 45
  • 45. SoMe Superstars• Your Facebook Careers page looks like your website’s Career page.• You post videos, links, and photos on your Wall, and encourage employees to do the same.• You put relevant search terms and keywords in the image description.• You respond quickly to comments and questions on your Wall.• You “Like” other pages and make comments as your Facebook page.• You avoid censoring negative feedback or positive words for competitors. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 46
  • 46. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 47
  • 47. Followers and @Mentions 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 48
  • 48. SoMe Starter #nycshrm @jordioni @brandemix 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 49
  • 49. Twitter• Number of new accounts created on March 12, 2011? 572,000• Tweets sent on March 11, 2011? 177 million• Current TPS record? 6,939• Twitter Job seekers:57% male/43% female23%- 18-2436%- 25-3415%- 45+ 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 50
  • 50. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 51
  • 51. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 52
  • 52. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 53
  • 53. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 54
  • 54. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 55
  • 55. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 56
  • 56. SoMe Starter 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 57
  • 57. SoMe Starter 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 58
  • 58. SoMe Superstars• You have a specific Twitter profile page just for hiring.• You tweet at least once a day.• You use scheduling software like TweetDeck or HootSuite. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 59
  • 59. SoMe Superstars 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 60
  • 60. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 61
  • 61. Views, Comments, Viral 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 62
  • 62. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 63
  • 63. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 64
  • 64. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 65
  • 65. SoMe Starter 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 66
  • 66. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 67
  • 67. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 68
  • 68. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 69
  • 69. SoMe Superstars• You create videos that showcase your location, environment, and office life.• You post videos from trade shows and events.• You share sneak peeks of products, projects or works in development 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 70
  • 70. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 71
  • 71. SoMe Superstars: Have a Strategy Purpose Goals Metrics Target Group Managers Messages Frequency Other Plan on spending 2 - 3 hours per site per week 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 72
  • 72. SoMe Superstars –You Know Who To Talk To, What To Say and How to Say It• Follow people, companies and industry groups that are relevant for your brand and your talent needs.• Post links to articles and sites you think followers would find interesting — even if they’re not your sites or about your company. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 73
  • 73. SoMe StartersWho To Talk To?You are talking to everyone including:• Customers• Shareholders• Vendors• Employees• Job Seekers• Alumni• Rejected Candidates 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 74
  • 74. SoMe StartersWhat To Say?• Our company is a great place to work because…• We have positions open that may match your skills.• People like you have found rewarding careers here.• If you love our brand, come live our brand. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 75
  • 75. SoMe StartersHow To Say It?• Keep it Relevant and Real - Discuss the job market and industry in general. - Offer career tips and advice - Be honest.• Train employees and stakeholders on what to share and how to write on-brand. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 76
  • 76. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 77
  • 77. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 78
  • 78. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 79
  • 79. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 80
  • 80. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 81
  • 81. SoMe Superstar 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 82
  • 82. 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 83
  • 83. How Passionate are YOU? 1270 Broadway, Suite 1103, New York, NY 10001 T 212 947 1001 F 800 304 4891 84
  • 84. Linkedin.com/in/jodyordioni SoMe@brandemix.com @brandemix You know you have succeeded when your customers, employees and business partners all share a core belief in your brand.Property of BRANDEMiX. All rights reserved BRANDEMiX 2010. 1270 Broadway, Suite 1103, New York,New10001 T 212 947 T 212F 800 304 F 800 304 4891 1270 Broadway, Suite 1103, NY York, NY 10001 1001 947 1001 4891 85