Social Networking for Recruitment

It’s all about Me Me Marketing Making the Most of your Message, Media and Meager Budgets BRANDEMiX Advertising • Corporate ID • Employee Communications • Consulting Employer Branding • Event Marketing & Support • Internal Communications Market Research • Media Planning & Placement • Management Training Recruitment Communications • Social Marketing For more information, [email_address]

The Rules of Social Network Recruitment Marketing

JobVite Survey Statistics 5/20/09 Which Social Networking Sites do You Use to Find Candidates?

HR people are using social networks to research candidates 76% use LinkedIn 67% use Search engines (e.g. Google) 44% use Facebook 21% use Twitter 80% of companies use or are planning to use social networks to find candidates; 95% will use LinkedIn (80% in 2008) 59% will use Facebook (36% in 2008) 42% will use Twitter

Rule #1 The Old Rules Apply - Make the most of your mone y Start with Free

Build links
Use tags and keywords
Add photo captions
Optimize jobs
Optimize Your Website

Create a Personalized Experience

The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years --
Pew Research.
Build Communities

Get blogging and podcasting About 10% of internet users contribute to a blog; 35% read blogs.

Case Study:

New Global Careers Site “ There is a desire for authenticity,” says Medd, “ The videos won’t be scripted or scrubbed. They will be true to the experience.”

Microsoft Linked in Postings

Microsoft Recruiting Blog

Microsoft Wikipedia

Microsoft on YouTube

Microsoft Employees Testimonial Videos

Microsoft Student Alliance

Microsoft Alumni Network

Microsoft Recruiting Rock Stars

Our Twitter Communities: * Music (msmusicjobs) * Zune (mszunejobs) * Gaming (msgamesjobs) * Xbox Live (msxboxlivejobs) * Xbox 360 (xbox360jobs) * XNA (msxnajobs) * Games for Windows (gamesforwinjobs) * Microsoft Game Studios (msgamestudios) * Connected TV (connectedtvdocs) * Mediaroom (mediaroomjobs) * Windows Media Center (mediacenterjobs) * Communications (mscommjobs) * Mobile (msmobilejobs) * Danger (msdangerjobs) * Specialized Devices (mssdajobs) * PC Hardware (pchardwarejobs) * Windows Automotive (autosyncjobs) * MACBU (macbujobs) * Surface (surfacejobs) * Hardware (hardwarejobs)

Build Your Brand. Rule #2 No Matter Where You Go There You Are

Align Your Message Build a Brand Fortress • Employee Buy In • Greater Market Share • Greater Loyalty • Brand Ambassadors HR

It’s a great company! GREAT BRANDING “BUYS” WORD OF MOUTH “ We have 34,000 employees, a ll of them have potential to be ambassadors for the Pitney Bowes brand. That is the most powerful marketing tool any company can hope to have.” Robert Hallam, VP of Employee Communications Pitney Bowes

Experiment Rule #3 The Only Thing Constant in Life is Change

Search Engine Marketing

Instant Messenger

Mobi-Web and Text Messages Mobile e-mail to triple by 2011 to 212 million users worldwide.

Me Marketing: Let’s Review
Define Your Brand
Create a buzz
Identify ambassadors
Build communities
Develop relationships
Activate in the community
(Start with Free)

Refine based on metrics
How well did we do?
Data analysis
Enhance and adjust

5 Essential Profiles LinkedIn to connect with associates Facebook to market to various groups YouTube to launch viral videos Blogger to increase search engine rankings Twitter to push your message out

V1 Bonding Through Brand Strength Advertising Brand Development Benefit Communications Consulting Corporate Identity Corporate Social Responsibility Employer Branding Event Marketing & Support Internal Communications Market Research Media Planning & Placement Public Relations Recruitment Advertising Student Enrollment Viral Marketing Websites and E-Marketing You know you have succeeded when your customers, employees and business partners all share a core belief in your brand.

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Social Networking for Recruitment

by Jody Ordioni

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