Social Media from Recruitment through Engagement

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HRNY Event June 2012

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  • Social Media from Recruitment through Engagement

    1. 1. SOCIAL MEDIA IN THE TALENT ENVIRONMENT: From Acquisition through Engagement June 27, 2012 ______________________________________________________Recruiting Solutions 1
    2. 2. #hrnysome2
    3. 3. Social Media Recruiting vRecruiting Solutions
    4. 4. How big is social media? 900+ million accounts 160+ million accounts 500+ million accounts Source: mbaonline, March 2012 Recruiting Solutions
    5. 5. Social Media and the Job Market • 82% of US job seekers use social networks • 70% of job seekers agree that positive posts from followers on a company page would make them more likely to apply • 14.4 M people found their jobs via Social Media in 2010 Recruiting Solutions
    6. 6. Source: Bullhorn Inc. survey ofRecruiting Solutions 35,000+ recruiters, Feb. 2012
    7. 7. Source: Bullhorn Inc. survey of 35,000+ recruiters, Feb. 2012Recruiting Solutions 7
    8. 8. RECRUITING WITH SOCIALMEDIA: BEYOND FACEBOOKPresented by
    9. 9. HRNY 2011SoMe Superstars9
    10. 10. The Big 4 Fans and Likes Followers and @Mentions Contacts and Connections Views, Comments, Viral10
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    16. 16. Results:Between Facebook, Twitter, mobile recruiting, textmessages, and QR codes, UPS used social media to hirealmost 3,000 people in 2011.Electronic Recruiting Exchange16
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    20. 20. The next big things20
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    22. 22. Fresh & Easy22
    23. 23. PepsiCo23
    24. 24. Google Plus www.google.com/+/business24
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    26. 26. What is Pinterest?26
    27. 27. What is Pinterest?27
    28. 28. What is Pinterest?28
    29. 29. Carousel Consultancy29
    30. 30. Carousel Consultancy30
    31. 31. Lipton Fleming31
    32. 32. Have A Strategy Purpose Goals Metrics Target Group Managers Messages Frequency Plan on spending 2 - 3 hours per site per week32
    33. 33. Be strategic• Set goals. You know what you hope to accomplish and how you know when you get there.• Follow people, companies and industry groups that are relevant for your brand and your talent needs.• Post links to articles and sites you think followers would find interesting — even if they’re not your sites or about your company.• Create a monthly calendar: know who will be sharing what, and how often.33
    34. 34. Sodexo34
    35. 35. THANK YOU!Presented by
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    59. 59. Q&A59

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