Brandemix Capabilities


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Brandemix. Bonding Through Brand Strength. A closer look at capabilities, client work and creative excellence. For more information call 212.947-1001.
· Employer branding
· Corporate communications
· Engagement support
· Employer branding
· Video design
· Recruitment marketing
· Social media
· Website development (intranet/extranet)
· Benefit Communications
· Change management communications
· Research and focus groups
· Recruitment marketing
· Recruitment videos
· Benefit communications
· Website development (intranet/extranet)
· Orientation, onboarding and Best Practice Candidate Care
· Employee referral programs
· Change management communications
· Research and focus groups
· Newsletters
· Recognition and Rewards
· Engagement Support

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Brandemix Capabilities

  2. 2. Our Capabilities2
  3. 3. About BrandemixBranding•  Strategy•  Research•  Brand Architecture•  Brand pillars/positioning•  ActivationCreative Development•  Planning, executing and monitoring specific initiatives - digital, print, video, experientialBrand Implementation and Campaign Management•  Tactical on-demand ad creation and global placement•  PR•  Web/Social Web•  Analytics/Metrics3
  4. 4. Some of our ClientsHealthcare/Non-ProfitEducationRetailFinancialOther 4
  5. 5. Social Web Strategy & Activation5
  7. 7. Our Process7
  8. 8. Branding through Brand Architecture•  Value proposition•  Differentiators•  Vision8
  10. 10. Careers10
  11. 11. Consumer11
  12. 12. Onboarding12
  13. 13. Intranet13
  14. 14. Videos14
  15. 15. Launching Materials15
  16. 16. Printed Collateral16
  17. 17. Environmental Graphics17
  19. 19. Website19
  20. 20. Job Search App20
  21. 21. Augmented Reality App21
  22. 22. Branded Uniforms22
  23. 23. Printed Collateral23
  24. 24. Printed Collateral24
  25. 25. Printed Collateral25
  27. 27. Consumer27
  28. 28. Corporate28
  29. 29. Campaign29
  30. 30. Online Ads33
  32. 32. App & Web Development35
  33. 33. Printed Collateral36
  34. 34. 37
  35. 35. 38
  37. 37. E-Learning40
  38. 38. Benefits Communications Since 1845, New York Life has helped generations of Americans prepare for the future and build financial security for their families. The peace of mind and well-being of our customers is central to what we do and to the products we sell. This is why providing our employees with benefits that help them lead healthier lives, save for retirement and protect their families is so important to us. Our benefits empower employees by giving them flexibility and choice. And with online decision-making tools, a comprehensive benefits Web site, and location-specific seminars and events, New York Life makes it easier for employees to make important decisions for themselves and their families. Take a look through this brochure for more about New York Life’s benefits and why we are The Company You Keep®. Generally, employees who work 20 hours per week or more are eligible for the benefits described herein. For specific questions or additional details, contact your recruiter. New York Life Benefits Overview Our competitive benefits package includes: I Paid Holidays and Vacation I Medical Coverage I Commuter Benefits I Dental Coverage I Tuition Assistance I Flexible Spending Accounts (FSAs) for health care and dependent care I Legal Services I Savings and Retirement I Adoption Assistance I Income Protection Options I On-site Back-up Child Care at some locations - Life Insurance (for you and your dependents) I Work-Life Resources - Accidental Death and Dismemberment Insurance I Leave Programs and Time-Off Policies - Long-Term Disability Insurance I On-site dining facilities, fitness centers and medical facilities at some locations I Incentive Programs41
  39. 39. Benefits Communications Benefits at a Glance for New Executive Officers Health & Welfare New York Life-sponsored benefits, including medical, dental, life, BENEFIT PLAN(S) ENROLLMENT BENEFITS AND COSTS disability, savings and pension plans, are designed to meet the diverse Medical and Prescription Enroll online within >> Four medical plan options are available, including Health Care Reimbursement needs of our employees and to help them secure their families’ financial Drugs, Dental, Flexible 31 days of employment. and Health Savings Accounts, to help employees get the best value for and personal well-being. Under our 401(k) Savings Plan, employees can Spending Accounts themselves and their families. Subsequently, annual enjoy tax-deferred savings and, after one year of service, a dollar-for-dollar for Health Care and >> Two dental options, orthodontia not covered. enrollment takes place Company match of their personal contribution up to a maximum of 3%. Dependent Care in the Fall. >> Flexible Spending Accounts enable employees to cover out-of-pocket medical Health and Welfare benefits are subsidized by the Company and costs, and non-medical dependent care expenses, on a pre-tax basis. employee contributions for health benefits are made on a pre-tax basis. >> Company subsidized. We encourage you to review all options carefully to determine which Life Insurance, AD&D, Enroll online within >> Up to 7 times benefits salary to a maximum of $1.5 million (base salary and options best meet your needs, considering your family status, income and LTD, Dependent Life 31 days of employment. short term incentive). Company subsidized. long term objectives. Additional detail is available in the accompanying Long-term disability insurance: up to 60% replacement with $120,000 annual Subsequently, annual >> “Get Ready to Enroll” workbook and deferred compensation materials, or enrollment takes place maximum. Company subsidized. by contacting your Human Resources Business Partner. in the Fall. >> Employee-paid Dependent Life and AD&D Insurance. Unless indicated otherwise, you will enroll for benefits online. Group Equity Plan Annual enrollment >> This special Life Insurance program for executive officers replaces all every Summer. but $50,000 of the Company-paid Life Insurance benefit. >> Two-times benefits salary is Company-paid. Additional coverage of up to 5X benefits salary is available at employee expense. No maximum dollar amount. Retirement Income To access the enrollment site: BENEFIT PLAN(S) ENROLLMENT BENEFITS AND COSTS From the Company intranet: Directly from the Internet: Benefits at a Glance >> Defined Benefit Automatic participation if >> Final average pay defined benefit plan: >> Log on to New York Life Online using your >> Log on to Pension Plan employee is at least age 21. – 1.45% service accrual per year of service. Universal ID and password – Final average salary based on highest 5 years out of the last 10. Vesting occurs after five years of service. >> Click on “Benefits“ in the left navigation >> Follow the online instructions to create Retirement eligibility: age 55 with at least 15 years service or age 60 on the home page a Your Benefits Resources ID and password with at least 10 years of service. >> Note: Retirees with at least 15 years of service also qualify >> Click on “Your Benefits Resources (YBR)” >> Once an ID and password are for retiree health and welfare benefits. and enter your Universal ID and password established, follow the online >> If your compensation exceeds IRS limits, a portion of your benefit may be >> Follow the online instructions to enroll instructions to enroll paid from the Excess Benefit Plan. 401(k) Savings Plan, Employee enrolls online or >> This qualified retirement savings plan allows employees to contribute also called “Employee through the Benefits Center up to 10% of their benefits salary on a pre-tax and after-tax basis. Progress-Sharing anytime after receiving the After one year of employment, the Company will match the employee’s Investment Plan” or EPSI enrollment package. contribution dollar-for-dollar up to 3% of salary. Employees are automatically >> Catch up contributions can be made by employees over age 50. enrolled at a contribution >> The Plan offers 13 different investment options, 12 mutual funds and level of 3% (to obtain the a Fixed Dollar account that pays a set interest rate (6.00% in 2010). Company match) if they make no active election. 2 3 For New Executive Officers42
  40. 40. Event Promotion Sara L. Badler Head of Legal and Compliance for NYL Investments 51 Madison Ave, NY New York Life (212) 576-6910 Executive Women’s Summit ADVICE FOR OTHER WOMEN HOW MY PARENTS HAVE INFLUENCED ME: The Pierre Hotel, New York, NY IN THE WORKPLACE: My parents provided me with unconditional Wednesday, June 29, 2011 Be yourself. Always do your best. Don’t be love and believed I could do anything. They afraid to show emotion and compassion. are wonderful role models – each with their own special qualities including compassion, WHAT DIVERSITY MEANS TO ME: strength of character, willingness to help Obtaining and valuing diverse viewpoints from others and commitment to family. Sponsored by: people with different backgrounds and perspectives. WHAT ROLES I PLAY AT WORK: Coach, sponsor, therapist, arbiter, editor, A LITTLE KNOWN FACT ABOUT ME: evaluator, spokesperson, representative, I taught third grade in the South Bronx. motivator. WOMEN’S LEADING THE WAY MEANS TO ME: LEADERSHIP PROGRAM Treating people with dignity, acting with integrity, modeling the behavior you want to see and inspiring people to do the same. Office of Diversity and Inclusion43
  41. 41. Consumer44
  42. 42. Promotional Materials45
  43. 43. Interactive46
  44. 44. Promotional Materials47
  45. 45. B2B48
  46. 46. 49
  47. 47. 50
  48. 48. 51
  49. 49. 52
  50. 50. B2B53
  51. 51. B2B54
  52. 52. Events55
  53. 53. 56
  54. 54. 57
  55. 55. 58
  56. 56. 59
  57. 57. You know you have succeeded when your customers, employees and business partners all share a core belief in your brand. Thank you!60
  58. 58. •  Advertising •  Internal Communications•  App Development •  Interactive Communications•  Brand Development •  Investor Communications•  Brand Activation •  Market Research•  Benefit/Wellness Communications •  Media Planning & Placement•  Change Management •  Mobile Marketing•  Corporate Identity •  Public Relations•  Corporate Social Responsibility •  Recruitment Advertising•  Diversity •  SEO/SEM/PPC•  Employer Branding •  Social Media Marketing•  E-Learning •  Training Materials•  Event Marketing & Support •  Website Development