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We are

                                                                        Jordi Graells Costa
                                                                        jordigraells@gmail.com


                                                                        Barcelona, August 2008


    Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention
    the author and link back to him. You can’t change it in any way or use it commercially.
    Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode.
1
So far organizations have turned their
               backs on people




2
But
    here we are -
     the people
         2.0

3
4
                                                                          who work in a large organization




                                        McHugh Bluff Architectural Reflections
    www.flickr.com/photos/oceanflynn/2142800130 © Ocean Flynn - CC NC SA 2.0
that wants to orientate its services to
         the changing needs of clients
     and a more           and more complex
       reality




                                              Compass © Ocean Flynn - CC NC SA 2.0
5
beginning with knowledge,
      which is very intricate




6                          Brain Coral © laszlo-photo CC BY 2.0
But we
       don’t know
    where to start



7
and we have
    decided to adopt
    attitudes that
    will change the
    organizations
8
The traditional
       pyramidal
    organization will
     not disappear,
     but managers
        have to
       assume...




9
that
       technology is
        an essential
      part of people’s
         lives and
     communication




10
and that
     employees,
     clients, and
        suppliers
       have their
        own new
          values

11
The web 2.0 is
        a revolution
      in how people
           make use
      of the Internet




12
we have decided to change these
     apps on the desktop.....




     .....for these on-line, through the browser:




13
everybody creates
     and brings content




14
information is
     exchanged among
     users without
     compensation (P2P)




15
shared
     authorship
       and open
     intellectual
        property
        licenses
      are chosen



16
Thus, the impact
     of technology forces
     the organizations
     to manage their
     resources with
     another, much more
     collaborative, culture
17
Technology 2.0 helps us to meet the
     users needs:
     - to manage information
     - to communicate
     - to let them know what we do
     - to share what we do




18                        Folksonomy Technorati Tag Cloud © Ocean Flynn - CC NC SA 2.0
and with this technology, very little
     training is needed for employees:
     it’s easy!




                                             USB Flash drive © Ambuj Saxena. CC BY 2.0
19
20
     Webmail




               http://gmail.com
http://gestioconeixement.blogspot.com
     Blogs: personal space of content
      creation that provides a platform
      for profound personal expression
21
www.quellegeixes.cat
     Forums: we talk about topics,
        often with a moderator
22
Wikis: everyone in the organization can
        edit the wiki to share ideas and
23
                   knowledge
www.google.com/reader
      RSS: brings web content to users
     so they don’t need to visit the website
24
www.facebook.es
      Social networking:
     trusted user circles
25
Universal search for information
26
http://maps.google.es
     Localized search and maps
27
www.google.com/ig
     Personalized access page
28
http://docs.google.com
     Office automation online: Google Apps,
      Zimbra, Zoho Office, IBM Symphony...
29
With this new culture,
     we can work collaboratively
     within the organization
     and establish horizontal
     connections outside it




30
www.flickr.com/oceanflynn/345173368 © Ocean Flynn - CC NC SA 2.0




                                                                   Moreover, we
                                                                   can manage
                                                                   online
                                                                   projects:
                                                                   Basecamp
                                                                   www.basecamphq.com

                                                                   Zoho Projects
                                                                   http://projects.zoho.com

                                                                   LiquidPlanner
                                                                   www.liquidplanner.com

         31
Tools for listening, communicating and sharing
     Communication: VoIP, e-mail, instant messaging
     Collaboration: blog, forum, wiki
     Dynamic collaboration: social networking, microblogging
     (Twitter)
     Management: editing (wiki), syndicating (RSS, alerts), tagging
     (bookmarking), recommending, voting (feed readers)...
     Reference on what is said about our organization:
     Blogsearch blogsearch.google.com, Technorati technorati.com,
     Blogpulse (compare concepts) www.blogpulse.com, Comments
     (comments on blogs) www.co.mments.com, Keotag (tags, in various
     tools) www.keotag.com, Boardtracker (forum discussion search)
     www.boardtracker.com, Wikio (news search by tags) www.wikio.es,
     Google Trends (popular search topics) www.google.com/trends,
     Google Alerts (alerts to track the organization name on the Internet)
     www.google.com/alerts
32
Within the organization,
     we work collaboratively:




            employee empowerment
33
uploading files among employees as
                               if we were working in our local computer
http://ecatalunya.gencat.net




34
talking about recurring subjects
                               in our work to improve processes
http://ecatalunya.gencat.net




35
36
                                                                                 creating microvideos
                                                                                 which are attached to the blog




     http://gestioconeixement.blogspot.com   www.youtube.com/gestioconeixement
http://ecatalunya.gencat.net
                               working together with wikis




37
using a social network to
http://ecatalunya.gencat.net




                               communicate with our contacts
                               to find new opportunities,
                               like the e-Catalunya platform
                               network
38
.....or Linkedin
www.linkedin.com




   39
communicating events
                               with an online calendar
http://ecatalunya.gencat.net




40
41
                                                                                                …..or by social network




www.facebook.com/pages/Barcelona-Spain/Biblioteca-CEJFE-Departament-de-Justicia/12147474754?ref=share
explaining what we are doing at this
                                     moment by chat or Twitter
http://twitter.com/Bibliotecacejfe




42
exploring tags to see who else is
                               interested in the same topics
http://ecatalunya.gencat.net




43
And more horizontal external connections
     (stakeholders and market research)

           what can we do..… for you?
                           …




44
by subscribing to blog contents via RSS,
             people get to know us
             and our projects better




                                                http://blocs.gencat.net/blocs/AppPHP/gestioconeixement
45
discussing with the collaborators and
                          other interested parties
www.debatdevi.cat




46
sharing (tagging and storing)
                                        all their bookmarks on the Internet…..
www.delicious.com/departamentjusticia




47
…..as well as presentations




                                   www.slideshare.net/justicia
48
49
                                      photos




     www.flickr.com/patrimonigencat
audio podcasts




            http://gestioconeixement.blogspot.com/2008/03/gens-roca-rac1.html
50
51
                              and videos




     www.youtube.com/gencat
yippee!



         and people can
          download and
              use all files
            because they
      are licensed under
     Creative Commons
        or allowed by the
             terms of use
52
Are you up for
     putting it into
       practice?




53
there are some
                                                                         good examples
                                                                         in the Autonomous
                                                                         Government
                                                                         of Catalonia: in Justice,
                                                                         Health (veterinarians,
                                                                         supervision and
                                                                         alimentary and
                                                                         environmental
                                                                         control)… as well as in
                                                                         the local administration
                                                                         and in some
                                                                         companies
     An Innovation Competence Process Coming From Knowledge Management
     © Alex Osterwalder - CC BY SA 2.0
54
like the program Compartim (sharing)
                                     of the Ministry of Justice (Autonomous
                                      Catalonian Government), where more
                                                than 500 people are working
© Departament de Justícia. CC BY
Reunió de coordinació del projecte




                                                     collaboratively following
                                                           the communities
                                                                  of practice
                                                               methodology
                                                                    and using
                                                                 the Internet
                                                                       and IT
                                                                 technology
                                                          www.gencat.cat/justicia/compartim
           55
And
     the reason
     for all this ?




56
27 new answers
      and solutions
       to problems
        for 2008.....
57
..... to be used
     and applied directly
        to workplace
58
This is the real digital divide


                               Employees
                     who believe that they
                     can continue working
                              as they have
                               done so far
     Collaborative
     employees 2.0

59                                 Paret 2 © jordigraells. CC BY 2.0
Thank you!!!
                                                                          We are 2.0
                                                                         Jordi Graells Costa
                                                                         jordigraells@gmail.com
                                                                         Barcelona, August 2008



     Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention
     the author and link back to him. You can’t change it in any way or use them commercially.
     Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode.
60

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We are 2.0

  • 1. We are Jordi Graells Costa jordigraells@gmail.com Barcelona, August 2008 Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention the author and link back to him. You can’t change it in any way or use it commercially. Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode. 1
  • 2. So far organizations have turned their backs on people 2
  • 3. But here we are - the people 2.0 3
  • 4. 4 who work in a large organization McHugh Bluff Architectural Reflections www.flickr.com/photos/oceanflynn/2142800130 © Ocean Flynn - CC NC SA 2.0
  • 5. that wants to orientate its services to the changing needs of clients and a more and more complex reality Compass © Ocean Flynn - CC NC SA 2.0 5
  • 6. beginning with knowledge, which is very intricate 6 Brain Coral © laszlo-photo CC BY 2.0
  • 7. But we don’t know where to start 7
  • 8. and we have decided to adopt attitudes that will change the organizations 8
  • 9. The traditional pyramidal organization will not disappear, but managers have to assume... 9
  • 10. that technology is an essential part of people’s lives and communication 10
  • 11. and that employees, clients, and suppliers have their own new values 11
  • 12. The web 2.0 is a revolution in how people make use of the Internet 12
  • 13. we have decided to change these apps on the desktop..... .....for these on-line, through the browser: 13
  • 14. everybody creates and brings content 14
  • 15. information is exchanged among users without compensation (P2P) 15
  • 16. shared authorship and open intellectual property licenses are chosen 16
  • 17. Thus, the impact of technology forces the organizations to manage their resources with another, much more collaborative, culture 17
  • 18. Technology 2.0 helps us to meet the users needs: - to manage information - to communicate - to let them know what we do - to share what we do 18 Folksonomy Technorati Tag Cloud © Ocean Flynn - CC NC SA 2.0
  • 19. and with this technology, very little training is needed for employees: it’s easy! USB Flash drive © Ambuj Saxena. CC BY 2.0 19
  • 20. 20 Webmail http://gmail.com
  • 21. http://gestioconeixement.blogspot.com Blogs: personal space of content creation that provides a platform for profound personal expression 21
  • 22. www.quellegeixes.cat Forums: we talk about topics, often with a moderator 22
  • 23. Wikis: everyone in the organization can edit the wiki to share ideas and 23 knowledge
  • 24. www.google.com/reader RSS: brings web content to users so they don’t need to visit the website 24
  • 25. www.facebook.es Social networking: trusted user circles 25
  • 26. Universal search for information 26
  • 27. http://maps.google.es Localized search and maps 27
  • 28. www.google.com/ig Personalized access page 28
  • 29. http://docs.google.com Office automation online: Google Apps, Zimbra, Zoho Office, IBM Symphony... 29
  • 30. With this new culture, we can work collaboratively within the organization and establish horizontal connections outside it 30
  • 31. www.flickr.com/oceanflynn/345173368 © Ocean Flynn - CC NC SA 2.0 Moreover, we can manage online projects: Basecamp www.basecamphq.com Zoho Projects http://projects.zoho.com LiquidPlanner www.liquidplanner.com 31
  • 32. Tools for listening, communicating and sharing Communication: VoIP, e-mail, instant messaging Collaboration: blog, forum, wiki Dynamic collaboration: social networking, microblogging (Twitter) Management: editing (wiki), syndicating (RSS, alerts), tagging (bookmarking), recommending, voting (feed readers)... Reference on what is said about our organization: Blogsearch blogsearch.google.com, Technorati technorati.com, Blogpulse (compare concepts) www.blogpulse.com, Comments (comments on blogs) www.co.mments.com, Keotag (tags, in various tools) www.keotag.com, Boardtracker (forum discussion search) www.boardtracker.com, Wikio (news search by tags) www.wikio.es, Google Trends (popular search topics) www.google.com/trends, Google Alerts (alerts to track the organization name on the Internet) www.google.com/alerts 32
  • 33. Within the organization, we work collaboratively: employee empowerment 33
  • 34. uploading files among employees as if we were working in our local computer http://ecatalunya.gencat.net 34
  • 35. talking about recurring subjects in our work to improve processes http://ecatalunya.gencat.net 35
  • 36. 36 creating microvideos which are attached to the blog http://gestioconeixement.blogspot.com www.youtube.com/gestioconeixement
  • 37. http://ecatalunya.gencat.net working together with wikis 37
  • 38. using a social network to http://ecatalunya.gencat.net communicate with our contacts to find new opportunities, like the e-Catalunya platform network 38
  • 40. communicating events with an online calendar http://ecatalunya.gencat.net 40
  • 41. 41 …..or by social network www.facebook.com/pages/Barcelona-Spain/Biblioteca-CEJFE-Departament-de-Justicia/12147474754?ref=share
  • 42. explaining what we are doing at this moment by chat or Twitter http://twitter.com/Bibliotecacejfe 42
  • 43. exploring tags to see who else is interested in the same topics http://ecatalunya.gencat.net 43
  • 44. And more horizontal external connections (stakeholders and market research) what can we do..… for you? … 44
  • 45. by subscribing to blog contents via RSS, people get to know us and our projects better http://blocs.gencat.net/blocs/AppPHP/gestioconeixement 45
  • 46. discussing with the collaborators and other interested parties www.debatdevi.cat 46
  • 47. sharing (tagging and storing) all their bookmarks on the Internet….. www.delicious.com/departamentjusticia 47
  • 48. …..as well as presentations www.slideshare.net/justicia 48
  • 49. 49 photos www.flickr.com/patrimonigencat
  • 50. audio podcasts http://gestioconeixement.blogspot.com/2008/03/gens-roca-rac1.html 50
  • 51. 51 and videos www.youtube.com/gencat
  • 52. yippee! and people can download and use all files because they are licensed under Creative Commons or allowed by the terms of use 52
  • 53. Are you up for putting it into practice? 53
  • 54. there are some good examples in the Autonomous Government of Catalonia: in Justice, Health (veterinarians, supervision and alimentary and environmental control)… as well as in the local administration and in some companies An Innovation Competence Process Coming From Knowledge Management © Alex Osterwalder - CC BY SA 2.0 54
  • 55. like the program Compartim (sharing) of the Ministry of Justice (Autonomous Catalonian Government), where more than 500 people are working © Departament de Justícia. CC BY Reunió de coordinació del projecte collaboratively following the communities of practice methodology and using the Internet and IT technology www.gencat.cat/justicia/compartim 55
  • 56. And the reason for all this ? 56
  • 57. 27 new answers and solutions to problems for 2008..... 57
  • 58. ..... to be used and applied directly to workplace 58
  • 59. This is the real digital divide Employees who believe that they can continue working as they have done so far Collaborative employees 2.0 59 Paret 2 © jordigraells. CC BY 2.0
  • 60. Thank you!!! We are 2.0 Jordi Graells Costa jordigraells@gmail.com Barcelona, August 2008 Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention the author and link back to him. You can’t change it in any way or use them commercially. Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode. 60