We are

                                                                        Jordi Graells Costa
                      ...
So far organizations have turned their
               backs on people




2
But
    here we are -
     the people
         2.0

3
4
                                                                          who work in a large organization




         ...
that wants to orientate its services to
         the changing needs of clients
     and a more           and more complex
...
beginning with knowledge,
      which is very intricate




6                          Brain Coral © laszlo-photo CC BY 2.0
But we
       don’t know
    where to start



7
and we have
    decided to adopt
    attitudes that
    will change the
    organizations
8
The traditional
       pyramidal
    organization will
     not disappear,
     but managers
        have to
       assume...
that
       technology is
        an essential
      part of people’s
         lives and
     communication




10
and that
     employees,
     clients, and
        suppliers
       have their
        own new
          values

11
The web 2.0 is
        a revolution
      in how people
           make use
      of the Internet




12
we have decided to change these
     apps on the desktop.....




     .....for these on-line, through the browser:




13
everybody creates
     and brings content




14
information is
     exchanged among
     users without
     compensation (P2P)




15
shared
     authorship
       and open
     intellectual
        property
        licenses
      are chosen



16
Thus, the impact
     of technology forces
     the organizations
     to manage their
     resources with
     another, m...
Technology 2.0 helps us to meet the
     users needs:
     - to manage information
     - to communicate
     - to let the...
and with this technology, very little
     training is needed for employees:
     it’s easy!




                         ...
20
     Webmail




               http://gmail.com
http://gestioconeixement.blogspot.com
     Blogs: personal space of content
      creation that provides a platform
      ...
www.quellegeixes.cat
     Forums: we talk about topics,
        often with a moderator
22
Wikis: everyone in the organization can
        edit the wiki to share ideas and
23
                   knowledge
www.google.com/reader
      RSS: brings web content to users
     so they don’t need to visit the website
24
www.facebook.es
      Social networking:
     trusted user circles
25
Universal search for information
26
http://maps.google.es
     Localized search and maps
27
www.google.com/ig
     Personalized access page
28
http://docs.google.com
     Office automation online: Google Apps,
      Zimbra, Zoho Office, IBM Symphony...
29
With this new culture,
     we can work collaboratively
     within the organization
     and establish horizontal
     co...
www.flickr.com/oceanflynn/345173368 © Ocean Flynn - CC NC SA 2.0




                                                     ...
Tools for listening, communicating and sharing
     Communication: VoIP, e-mail, instant messaging
     Collaboration: blo...
Within the organization,
     we work collaboratively:




            employee empowerment
33
uploading files among employees as
                               if we were working in our local computer
http://ecatalun...
talking about recurring subjects
                               in our work to improve processes
http://ecatalunya.gencat....
36
                                                                                 creating microvideos
                 ...
http://ecatalunya.gencat.net
                               working together with wikis




37
using a social network to
http://ecatalunya.gencat.net




                               communicate with our contacts
  ...
.....or Linkedin
www.linkedin.com




   39
communicating events
                               with an online calendar
http://ecatalunya.gencat.net




40
41
                                                                                                …..or by social network...
explaining what we are doing at this
                                     moment by chat or Twitter
http://twitter.com/Bib...
exploring tags to see who else is
                               interested in the same topics
http://ecatalunya.gencat.ne...
And more horizontal external connections
     (stakeholders and market research)

           what can we do..… for you?
  ...
by subscribing to blog contents via RSS,
             people get to know us
             and our projects better




     ...
discussing with the collaborators and
                          other interested parties
www.debatdevi.cat




46
sharing (tagging and storing)
                                        all their bookmarks on the Internet…..
www.delicious...
…..as well as presentations




                                   www.slideshare.net/justicia
48
49
                                      photos




     www.flickr.com/patrimonigencat
audio podcasts




            http://gestioconeixement.blogspot.com/2008/03/gens-roca-rac1.html
50
51
                              and videos




     www.youtube.com/gencat
yippee!



         and people can
          download and
              use all files
            because they
      are l...
Are you up for
     putting it into
       practice?




53
there are some
                                                                         good examples
                    ...
like the program Compartim (sharing)
                                     of the Ministry of Justice (Autonomous
         ...
And
     the reason
     for all this ?




56
27 new answers
      and solutions
       to problems
        for 2008.....
57
..... to be used
     and applied directly
        to workplace
58
This is the real digital divide


                               Employees
                     who believe that they
    ...
Thank you!!!
                                                                          We are 2.0
                        ...
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We are 2.0

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Presentation "We are 2.0". The technology brings new value to all what we make in our life: more time and a new way to correlate. Let's use it intelligently!

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We are 2.0

  1. We are Jordi Graells Costa jordigraells@gmail.com Barcelona, August 2008 Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention the author and link back to him. You can’t change it in any way or use it commercially. Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode. 1
  2. So far organizations have turned their backs on people 2
  3. But here we are - the people 2.0 3
  4. 4 who work in a large organization McHugh Bluff Architectural Reflections www.flickr.com/photos/oceanflynn/2142800130 © Ocean Flynn - CC NC SA 2.0
  5. that wants to orientate its services to the changing needs of clients and a more and more complex reality Compass © Ocean Flynn - CC NC SA 2.0 5
  6. beginning with knowledge, which is very intricate 6 Brain Coral © laszlo-photo CC BY 2.0
  7. But we don’t know where to start 7
  8. and we have decided to adopt attitudes that will change the organizations 8
  9. The traditional pyramidal organization will not disappear, but managers have to assume... 9
  10. that technology is an essential part of people’s lives and communication 10
  11. and that employees, clients, and suppliers have their own new values 11
  12. The web 2.0 is a revolution in how people make use of the Internet 12
  13. we have decided to change these apps on the desktop..... .....for these on-line, through the browser: 13
  14. everybody creates and brings content 14
  15. information is exchanged among users without compensation (P2P) 15
  16. shared authorship and open intellectual property licenses are chosen 16
  17. Thus, the impact of technology forces the organizations to manage their resources with another, much more collaborative, culture 17
  18. Technology 2.0 helps us to meet the users needs: - to manage information - to communicate - to let them know what we do - to share what we do 18 Folksonomy Technorati Tag Cloud © Ocean Flynn - CC NC SA 2.0
  19. and with this technology, very little training is needed for employees: it’s easy! USB Flash drive © Ambuj Saxena. CC BY 2.0 19
  20. 20 Webmail http://gmail.com
  21. http://gestioconeixement.blogspot.com Blogs: personal space of content creation that provides a platform for profound personal expression 21
  22. www.quellegeixes.cat Forums: we talk about topics, often with a moderator 22
  23. Wikis: everyone in the organization can edit the wiki to share ideas and 23 knowledge
  24. www.google.com/reader RSS: brings web content to users so they don’t need to visit the website 24
  25. www.facebook.es Social networking: trusted user circles 25
  26. Universal search for information 26
  27. http://maps.google.es Localized search and maps 27
  28. www.google.com/ig Personalized access page 28
  29. http://docs.google.com Office automation online: Google Apps, Zimbra, Zoho Office, IBM Symphony... 29
  30. With this new culture, we can work collaboratively within the organization and establish horizontal connections outside it 30
  31. www.flickr.com/oceanflynn/345173368 © Ocean Flynn - CC NC SA 2.0 Moreover, we can manage online projects: Basecamp www.basecamphq.com Zoho Projects http://projects.zoho.com LiquidPlanner www.liquidplanner.com 31
  32. Tools for listening, communicating and sharing Communication: VoIP, e-mail, instant messaging Collaboration: blog, forum, wiki Dynamic collaboration: social networking, microblogging (Twitter) Management: editing (wiki), syndicating (RSS, alerts), tagging (bookmarking), recommending, voting (feed readers)... Reference on what is said about our organization: Blogsearch blogsearch.google.com, Technorati technorati.com, Blogpulse (compare concepts) www.blogpulse.com, Comments (comments on blogs) www.co.mments.com, Keotag (tags, in various tools) www.keotag.com, Boardtracker (forum discussion search) www.boardtracker.com, Wikio (news search by tags) www.wikio.es, Google Trends (popular search topics) www.google.com/trends, Google Alerts (alerts to track the organization name on the Internet) www.google.com/alerts 32
  33. Within the organization, we work collaboratively: employee empowerment 33
  34. uploading files among employees as if we were working in our local computer http://ecatalunya.gencat.net 34
  35. talking about recurring subjects in our work to improve processes http://ecatalunya.gencat.net 35
  36. 36 creating microvideos which are attached to the blog http://gestioconeixement.blogspot.com www.youtube.com/gestioconeixement
  37. http://ecatalunya.gencat.net working together with wikis 37
  38. using a social network to http://ecatalunya.gencat.net communicate with our contacts to find new opportunities, like the e-Catalunya platform network 38
  39. .....or Linkedin www.linkedin.com 39
  40. communicating events with an online calendar http://ecatalunya.gencat.net 40
  41. 41 …..or by social network www.facebook.com/pages/Barcelona-Spain/Biblioteca-CEJFE-Departament-de-Justicia/12147474754?ref=share
  42. explaining what we are doing at this moment by chat or Twitter http://twitter.com/Bibliotecacejfe 42
  43. exploring tags to see who else is interested in the same topics http://ecatalunya.gencat.net 43
  44. And more horizontal external connections (stakeholders and market research) what can we do..… for you? … 44
  45. by subscribing to blog contents via RSS, people get to know us and our projects better http://blocs.gencat.net/blocs/AppPHP/gestioconeixement 45
  46. discussing with the collaborators and other interested parties www.debatdevi.cat 46
  47. sharing (tagging and storing) all their bookmarks on the Internet….. www.delicious.com/departamentjusticia 47
  48. …..as well as presentations www.slideshare.net/justicia 48
  49. 49 photos www.flickr.com/patrimonigencat
  50. audio podcasts http://gestioconeixement.blogspot.com/2008/03/gens-roca-rac1.html 50
  51. 51 and videos www.youtube.com/gencat
  52. yippee! and people can download and use all files because they are licensed under Creative Commons or allowed by the terms of use 52
  53. Are you up for putting it into practice? 53
  54. there are some good examples in the Autonomous Government of Catalonia: in Justice, Health (veterinarians, supervision and alimentary and environmental control)… as well as in the local administration and in some companies An Innovation Competence Process Coming From Knowledge Management © Alex Osterwalder - CC BY SA 2.0 54
  55. like the program Compartim (sharing) of the Ministry of Justice (Autonomous Catalonian Government), where more than 500 people are working © Departament de Justícia. CC BY Reunió de coordinació del projecte collaboratively following the communities of practice methodology and using the Internet and IT technology www.gencat.cat/justicia/compartim 55
  56. And the reason for all this ? 56
  57. 27 new answers and solutions to problems for 2008..... 57
  58. ..... to be used and applied directly to workplace 58
  59. This is the real digital divide Employees who believe that they can continue working as they have done so far Collaborative employees 2.0 59 Paret 2 © jordigraells. CC BY 2.0
  60. Thank you!!! We are 2.0 Jordi Graells Costa jordigraells@gmail.com Barcelona, August 2008 Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention the author and link back to him. You can’t change it in any way or use them commercially. Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode. 60

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