We are
Jordi Graells Costa
jordigraells@gmail.com
Barcelona, August 2008
Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention
the author and link back to him. You can’t change it in any way or use it commercially.
Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode.
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So far organizations have turned their
backs on people
2

But
here we are -
the people
2.0
3

4
who work in a large organization
McHugh Bluff Architectural Reflections
www.flickr.com/photos/oceanflynn/2142800130 © Ocean Flynn - CC NC SA 2.0

that wants to orientate its services to
the changing needs of clients
and a more and more complex
reality
Compass © Ocean Flynn - CC NC SA 2.0
5

beginning with knowledge,
which is very intricate
6 Brain Coral © laszlo-photo CC BY 2.0

But we
don’t know
where to start
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and we have
decided to adopt
attitudes that
will change the
organizations
8

The traditional
pyramidal
organization will
not disappear,
but managers
have to
assume...
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that
technology is
an essential
part of people’s
lives and
communication
10

and that
employees,
clients, and
suppliers
have their
own new
values
11

The web 2.0 is
a revolution
in how people
make use
of the Internet
12

we have decided to change these
apps on the desktop.....
.....for these on-line, through the browser:
13

everybody creates
and brings content
14

information is
exchanged among
users without
compensation (P2P)
15

shared
authorship
and open
intellectual
property
licenses
are chosen
16

Thus, the impact
of technology forces
the organizations
to manage their
resources with
another, much more
collaborative, culture
17

Technology 2.0 helps us to meet the
users needs:
- to manage information
- to communicate
- to let them know what we do
- to share what we do
18 Folksonomy Technorati Tag Cloud © Ocean Flynn - CC NC SA 2.0

and with this technology, very little
training is needed for employees:
it’s easy!
USB Flash drive © Ambuj Saxena. CC BY 2.0
19

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Webmail
http://gmail.com

http://gestioconeixement.blogspot.com
Blogs: personal space of content
creation that provides a platform
for profound personal expression
21

www.quellegeixes.cat
Forums: we talk about topics,
often with a moderator
22

Wikis: everyone in the organization can
edit the wiki to share ideas and
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knowledge

www.google.com/reader
RSS: brings web content to users
so they don’t need to visit the website
24

www.facebook.es
Social networking:
trusted user circles
25

Universal search for information
26

http://maps.google.es
Localized search and maps
27

www.google.com/ig
Personalized access page
28

http://docs.google.com
Office automation online: Google Apps,
Zimbra, Zoho Office, IBM Symphony...
29

With this new culture,
we can work collaboratively
within the organization
and establish horizontal
connections outside it
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www.flickr.com/oceanflynn/345173368 © Ocean Flynn - CC NC SA 2.0
Moreover, we
can manage
online
projects:
Basecamp
www.basecamphq.com
Zoho Projects
http://projects.zoho.com
LiquidPlanner
www.liquidplanner.com
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Tools for listening, communicating and sharing
Communication: VoIP, e-mail, instant messaging
Collaboration: blog, forum, wiki
Dynamic collaboration: social networking, microblogging
(Twitter)
Management: editing (wiki), syndicating (RSS, alerts), tagging
(bookmarking), recommending, voting (feed readers)...
Reference on what is said about our organization:
Blogsearch blogsearch.google.com, Technorati technorati.com,
Blogpulse (compare concepts) www.blogpulse.com, Comments
(comments on blogs) www.co.mments.com, Keotag (tags, in various
tools) www.keotag.com, Boardtracker (forum discussion search)
www.boardtracker.com, Wikio (news search by tags) www.wikio.es,
Google Trends (popular search topics) www.google.com/trends,
Google Alerts (alerts to track the organization name on the Internet)
www.google.com/alerts
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Within the organization,
we work collaboratively:
employee empowerment
33

uploading files among employees as
if we were working in our local computer
http://ecatalunya.gencat.net
34

talking about recurring subjects
in our work to improve processes
http://ecatalunya.gencat.net
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creating microvideos
which are attached to the blog
http://gestioconeixement.blogspot.com www.youtube.com/gestioconeixement

http://ecatalunya.gencat.net
working together with wikis
37

using a social network to
http://ecatalunya.gencat.net
communicate with our contacts
to find new opportunities,
like the e-Catalunya platform
network
38

.....or Linkedin
www.linkedin.com
39

communicating events
with an online calendar
http://ecatalunya.gencat.net
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…..or by social network
www.facebook.com/pages/Barcelona-Spain/Biblioteca-CEJFE-Departament-de-Justicia/12147474754?ref=share

explaining what we are doing at this
moment by chat or Twitter
http://twitter.com/Bibliotecacejfe
42

exploring tags to see who else is
interested in the same topics
http://ecatalunya.gencat.net
43

And more horizontal external connections
(stakeholders and market research)
what can we do..… for you?
…
44

by subscribing to blog contents via RSS,
people get to know us
and our projects better
http://blocs.gencat.net/blocs/AppPHP/gestioconeixement
45

discussing with the collaborators and
other interested parties
www.debatdevi.cat
46

sharing (tagging and storing)
all their bookmarks on the Internet…..
www.delicious.com/departamentjusticia
47

…..as well as presentations
www.slideshare.net/justicia
48

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photos
www.flickr.com/patrimonigencat

audio podcasts
http://gestioconeixement.blogspot.com/2008/03/gens-roca-rac1.html
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and videos
www.youtube.com/gencat

yippee!
and people can
download and
use all files
because they
are licensed under
Creative Commons
or allowed by the
terms of use
52

Are you up for
putting it into
practice?
53

there are some
good examples
in the Autonomous
Government
of Catalonia: in Justice,
Health (veterinarians,
supervision and
alimentary and
environmental
control)… as well as in
the local administration
and in some
companies
An Innovation Competence Process Coming From Knowledge Management
© Alex Osterwalder - CC BY SA 2.0
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like the program Compartim (sharing)
of the Ministry of Justice (Autonomous
Catalonian Government), where more
than 500 people are working
© Departament de Justícia. CC BY
Reunió de coordinació del projecte
collaboratively following
the communities
of practice
methodology
and using
the Internet
and IT
technology
www.gencat.cat/justicia/compartim
55

And
the reason
for all this ?
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27 new answers
and solutions
to problems
for 2008.....
57

..... to be used
and applied directly
to workplace
58

This is the real digital divide
Employees
who believe that they
can continue working
as they have
done so far
Collaborative
employees 2.0
59 Paret 2 © jordigraells. CC BY 2.0

Thank you!!!
We are 2.0
Jordi Graells Costa
jordigraells@gmail.com
Barcelona, August 2008
Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention
the author and link back to him. You can’t change it in any way or use them commercially.
Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode.
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