We are 2.0

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Presentation "We are 2.0". The technology brings new value to all what we make in our life: more time and a new way to correlate. Let's use it intelligently!

Presentation "We are 2.0". The technology brings new value to all what we make in our life: more time and a new way to correlate. Let's use it intelligently!

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  • 1. We are Jordi Graells Costa jordigraells@gmail.com Barcelona, August 2008 Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention the author and link back to him. You can’t change it in any way or use it commercially. Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode. 1
  • 2. So far organizations have turned their backs on people 2
  • 3. But here we are - the people 2.0 3
  • 4. 4 who work in a large organization McHugh Bluff Architectural Reflections www.flickr.com/photos/oceanflynn/2142800130 © Ocean Flynn - CC NC SA 2.0
  • 5. that wants to orientate its services to the changing needs of clients and a more and more complex reality Compass © Ocean Flynn - CC NC SA 2.0 5
  • 6. beginning with knowledge, which is very intricate 6 Brain Coral © laszlo-photo CC BY 2.0
  • 7. But we don’t know where to start 7
  • 8. and we have decided to adopt attitudes that will change the organizations 8
  • 9. The traditional pyramidal organization will not disappear, but managers have to assume... 9
  • 10. that technology is an essential part of people’s lives and communication 10
  • 11. and that employees, clients, and suppliers have their own new values 11
  • 12. The web 2.0 is a revolution in how people make use of the Internet 12
  • 13. we have decided to change these apps on the desktop..... .....for these on-line, through the browser: 13
  • 14. everybody creates and brings content 14
  • 15. information is exchanged among users without compensation (P2P) 15
  • 16. shared authorship and open intellectual property licenses are chosen 16
  • 17. Thus, the impact of technology forces the organizations to manage their resources with another, much more collaborative, culture 17
  • 18. Technology 2.0 helps us to meet the users needs: - to manage information - to communicate - to let them know what we do - to share what we do 18 Folksonomy Technorati Tag Cloud © Ocean Flynn - CC NC SA 2.0
  • 19. and with this technology, very little training is needed for employees: it’s easy! USB Flash drive © Ambuj Saxena. CC BY 2.0 19
  • 20. 20 Webmail http://gmail.com
  • 21. http://gestioconeixement.blogspot.com Blogs: personal space of content creation that provides a platform for profound personal expression 21
  • 22. www.quellegeixes.cat Forums: we talk about topics, often with a moderator 22
  • 23. Wikis: everyone in the organization can edit the wiki to share ideas and 23 knowledge
  • 24. www.google.com/reader RSS: brings web content to users so they don’t need to visit the website 24
  • 25. www.facebook.es Social networking: trusted user circles 25
  • 26. Universal search for information 26
  • 27. http://maps.google.es Localized search and maps 27
  • 28. www.google.com/ig Personalized access page 28
  • 29. http://docs.google.com Office automation online: Google Apps, Zimbra, Zoho Office, IBM Symphony... 29
  • 30. With this new culture, we can work collaboratively within the organization and establish horizontal connections outside it 30
  • 31. www.flickr.com/oceanflynn/345173368 © Ocean Flynn - CC NC SA 2.0 Moreover, we can manage online projects: Basecamp www.basecamphq.com Zoho Projects http://projects.zoho.com LiquidPlanner www.liquidplanner.com 31
  • 32. Tools for listening, communicating and sharing Communication: VoIP, e-mail, instant messaging Collaboration: blog, forum, wiki Dynamic collaboration: social networking, microblogging (Twitter) Management: editing (wiki), syndicating (RSS, alerts), tagging (bookmarking), recommending, voting (feed readers)... Reference on what is said about our organization: Blogsearch blogsearch.google.com, Technorati technorati.com, Blogpulse (compare concepts) www.blogpulse.com, Comments (comments on blogs) www.co.mments.com, Keotag (tags, in various tools) www.keotag.com, Boardtracker (forum discussion search) www.boardtracker.com, Wikio (news search by tags) www.wikio.es, Google Trends (popular search topics) www.google.com/trends, Google Alerts (alerts to track the organization name on the Internet) www.google.com/alerts 32
  • 33. Within the organization, we work collaboratively: employee empowerment 33
  • 34. uploading files among employees as if we were working in our local computer http://ecatalunya.gencat.net 34
  • 35. talking about recurring subjects in our work to improve processes http://ecatalunya.gencat.net 35
  • 36. 36 creating microvideos which are attached to the blog http://gestioconeixement.blogspot.com www.youtube.com/gestioconeixement
  • 37. http://ecatalunya.gencat.net working together with wikis 37
  • 38. using a social network to http://ecatalunya.gencat.net communicate with our contacts to find new opportunities, like the e-Catalunya platform network 38
  • 39. .....or Linkedin www.linkedin.com 39
  • 40. communicating events with an online calendar http://ecatalunya.gencat.net 40
  • 41. 41 …..or by social network www.facebook.com/pages/Barcelona-Spain/Biblioteca-CEJFE-Departament-de-Justicia/12147474754?ref=share
  • 42. explaining what we are doing at this moment by chat or Twitter http://twitter.com/Bibliotecacejfe 42
  • 43. exploring tags to see who else is interested in the same topics http://ecatalunya.gencat.net 43
  • 44. And more horizontal external connections (stakeholders and market research) what can we do..… for you? … 44
  • 45. by subscribing to blog contents via RSS, people get to know us and our projects better http://blocs.gencat.net/blocs/AppPHP/gestioconeixement 45
  • 46. discussing with the collaborators and other interested parties www.debatdevi.cat 46
  • 47. sharing (tagging and storing) all their bookmarks on the Internet….. www.delicious.com/departamentjusticia 47
  • 48. …..as well as presentations www.slideshare.net/justicia 48
  • 49. 49 photos www.flickr.com/patrimonigencat
  • 50. audio podcasts http://gestioconeixement.blogspot.com/2008/03/gens-roca-rac1.html 50
  • 51. 51 and videos www.youtube.com/gencat
  • 52. yippee! and people can download and use all files because they are licensed under Creative Commons or allowed by the terms of use 52
  • 53. Are you up for putting it into practice? 53
  • 54. there are some good examples in the Autonomous Government of Catalonia: in Justice, Health (veterinarians, supervision and alimentary and environmental control)… as well as in the local administration and in some companies An Innovation Competence Process Coming From Knowledge Management © Alex Osterwalder - CC BY SA 2.0 54
  • 55. like the program Compartim (sharing) of the Ministry of Justice (Autonomous Catalonian Government), where more than 500 people are working © Departament de Justícia. CC BY Reunió de coordinació del projecte collaboratively following the communities of practice methodology and using the Internet and IT technology www.gencat.cat/justicia/compartim 55
  • 56. And the reason for all this ? 56
  • 57. 27 new answers and solutions to problems for 2008..... 57
  • 58. ..... to be used and applied directly to workplace 58
  • 59. This is the real digital divide Employees who believe that they can continue working as they have done so far Collaborative employees 2.0 59 Paret 2 © jordigraells. CC BY 2.0
  • 60. Thank you!!! We are 2.0 Jordi Graells Costa jordigraells@gmail.com Barcelona, August 2008 Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention the author and link back to him. You can’t change it in any way or use them commercially. Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode. 60