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Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
Twitter addiction?
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Twitter addiction?

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Practical presentation about Twitter: concept, type, uses, elements, examples and social networks. …

Practical presentation about Twitter: concept, type, uses, elements, examples and social networks.

Moreover its role in the social networks and how organizations have to know how to use the activities highlights and the collective intelligence of the users.

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  • 1. Twitter addiction? @jordigraells www.graells.cat Training session Twitter Pack © carrotcreative. CC BY 2.0 about for organizations Barcelona, 29th March of 2010 This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Jordi Graells Costa) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/es/legalcode.ca. 1
  • 2. 1. What is Twitter? Twitter is a social networking platform for publishing short text messages (up to 140 characters) and communicating with users via web browsers and mobile telephones. The communication is open on the Internet and there are social networks arising from the users that follow it. 2 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 3. Twitter logo map 09 © Boris Veldhuijzen van Zanten . CC BY-NC-SA 2.0 2. Twitter Galaxy Twitter is the web platform, the infrastructure. The users use multiple applications to manage the editing and publication of messages (like Hootsuite, TweetDeck, Twitterrific, Echofon, Mixero, Twitux and GTwitter), for transmitting images (Tweetphoto, Twitpic, etc.), for mobiles (Uber Twitter, Open Break, Seesmic, etc.), for metrics (Twitalyzer, etc.) 3 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 4. 3. Types These are the basic Twitter mailboxes (profiles): Twitter logo © Matt Hamm. CC BY-NC 2.0 - Personal - Corporate, those used by organisations. In this presentation we will focus on this type of mailbox, corporate mailboxes. 4 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 5. Twitter icon for a fluid app © Fotopedia. CC BY-NC-SA 3.0 4. Uses For organisations, Twitter is a tool suitable for: - communicating various types of information (incidents, warnings, emergencies, meeting agendas, invitations, human resource recruitment, etc.) - informing of new services, articles, publications, posts, press releases, etc. - for broadcasting events - for chatting and collaborating, namely, for creating a social network 5 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 6. 5. Elements: Structure of a tweet Text + shortened link + #hashtag Twitter Accounts of the Catalan Parliament http://ow.ly/1nfaU #ogov Music in Creative Commons http://ow.ly/1qF9h #cc 6 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 7. Twitter bird logo icon illustration © Matt Hamm. CC BY-NC 2.0 5. Elements: Tweet text The information must be short, accurate and concise. It must be properly composed according to the linguistic criteria and graphical conventions (typographical syntax etc.) currently in force in the organisation. 7 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 8. Twitter logo © svartling . CC BY-NC-NC-SA 2.0 5. Elements: Link The links bring added value to the tweet. They must be selected and the trustworthiness of the source checked (examine the author and their history, check the authority of websites, tending towards content from organisations and not so much towards individuals with very personal opinions, etc.). 8 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 9. 5. Elements: Hashtag The hashtag denotes the tweet’s topic and it must be short. It is preferable to use those that already exist on Twitter (check which are in use via Twitter’s search engine http://search.twitter.com, for example, ‘administració’). The hashtags are used to recover information quickly. We can search and filter content using the hashtags, collaborate and share information. They are also an indicator of the most important topics currently on Twitter. 9 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 10. 6. Retweets RT Retweets are tweets from other people or organisations that are published again. They encourage conversation. We can retweet in two ways. The first is to use the initials RT and the tweets have a maximum length of 125-130 characters (according to how many characters in the profile name). 1. RT + @nameofretweetedprofile + text + shortened link + #hashtag RT @Odilas The Global Information Technology Report 2009-2010 http://ow.ly/1r6CK #tech 2. Retweeting directly from Twitter and therefore this icon appears 10 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 11. 7. Network: follwings and followers The tweetsphere (network of people on Twitter) is made up of the users that we follow (followings) and those who follow them (followers). As a general rule, we also call those who follow our profile ‘followers’. 11 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 12. 7. Network: Managing the followings using lists To manage this communication better, we need specific lists of people or organisations that we should follow more closely because their activity matches our profile well. 12 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 13. 7. Network: measuring the impact www.twitalyzer.com 13 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 14. http://twitter.com/emergenciescat 8. Examples http://r.odali.es/#_home http://twitter.com/bcnrod http://twitter.com/rodaliescat 14 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 15. Twitter, social networking paradigm 15 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 16. Do you know what lip dubs are? For example, this hospital’s lip dub for prevention of breast cancer. They dance throughout the whole video. If they attract a www.youtube.com/watch?v=OEdVfyt-mLw million clicks, they will receive a large donation. What do you think? Is it a good way for an organisation to publicise what they do? How long before we see this in our organisation? 16 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 17. www.youtube.com/watch?v=4-94JhLEiN0 A wedding and divorce lip dub... Video of the wedding of Jill Peterson and Kevin Heinz (July 2009). They come in dancing to the rhythm of ‘Forever’, the song by Chris Brown, and they make a great recording. The one for the divorce is good too :P www.youtube.com/watch?v=zbr2ao86ww0 17 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 18. Results € - In one week there have been 10 million hits for the video. Now they are up to 46 million! Brown’s recording company discovered the infraction via Content ID but decided, instead of removing it, to capitalise on the event and to make a profit from the popularity of the wedding. They inserted adverts and a link to the shop to buy the song. What did they achieve? - In one week the number of copies sold rose from 30,000 to 50,000. - The song went from 9th to 4th position on iTunes. - Visits to Brown’s official video increased 2.5 fold. More information: Ciberpaís issue no. 596, 25 March 2010 18 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 19. Some conclusions: Network organisations We are moving towards a fluid society where people and organisations interact via networks. Milestones are reached not via systems relevant up to now (like authority, division of labour, hierarchy, etc.) but instead by means such as persuasion, collaboration, community involvement, ‘social’ values, etc. 19 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 20. Why are social networks important? Time required to gather an audience of 50 million: - Radio: 38 years Source: ‘Social networks at Madrid Network’ Álvaro de Arenzana. - TV: 13 years Madrid, November 2009 www.madridnetwork.org - Internet: 4 years - A social network: in 11 months, 100 million users Social networks are the number 1 activity on the Internet. Intersection Consulting © Mark Smiciklas. CC BY 2.0 20 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 21. Social networks: the Gary count Garys Social Media Count © Gary Hayes . CC BY-NC-ND 2.0 In 1 minute, social www.personalizemedia.com/garys-social-media-count networks produce all of this: 21 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 22. Which social networks do we use? Twitter and Facebook: general social networks that encourage people to interact. Linkedin: vertical social network for networking using professional contacts and collaboration of organisations (companies and administrations). Google: beginning from the multiple search functionalities combined with sets of other applications (galaxy of ‘apps’). Other repositories and tools for file-sharing videos, images, presentations and documents in the web: Youtube, Flickr and Slideshare. 22 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 23. Twitter icon for a fluid app © Fotopedia. CC BY-NC-SA 3.0 Profile of Twitter users Men (75%), between 21 and 30 years’ old (56%), bloggers (83%), associated to the world of the internet and ICTs (72%), those who use the tool for professional interests (52%). Source: ‘Social networks at Madrid Network’ Álvaro de Arenzana. Madrid, November 2009 www.madridnetwork.org 23 “Twitter addiction?” Barcelona, 29th March of 2010 Jordi Graells Costa. CC BY 3.0
  • 24. Thank you! For comments: www.graells.cat o twitter.com/jordigraells. More info: www.slideshare.net/jordigraells Twitter Pack © carrotcreative. CC BY 2.0 @jordigraells www.graells.cat This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a derivative work, without any restriction providing that the author is always cited (Jordi Graells Costa) and this licence does not contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at http://creativecommons.org/licenses/by/3.0/es/legalcode.ca. 24

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