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    18 Favorites, 10 Groups & 1 Event

    Tools 2.0 for organizations - Presentation Transcript

    1. Tools 2.0 for organizations Training session for Directors and staff of press offices Jordi Graells i Costa www.graells.cat and www.slideshare.net/jordigraells DG Communications of the Presidential Ministry (Generalitat of Catalonia) Palau de la Generalitat. Saló Torres Garcia, 12th June 2009 Legal notice This work is subject to a licence Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived work is permitted, with no restrictions provided that the author of the rights are cited (Jordi Graells i Costa). The full license can be consulted at http://creativecommons.org/licenses/by/3.0/legalcode. 1
    2. Advancing towards the objective = Open Government From innovation to Open Government The final objective must be to work towards forms of government- administration with more: - Effectiveness. Co-design of services together with citizens - Efficiency. To do more things with the same resources and new uses - Transparency. Follow-up tools and accountability - Collaboration / participation. To make citizens responsible (participative democracy) - Co-responsibility. To advance towards deliberative democracy. 2 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    3. What is the difference? © Sydney Morning Herald www.smh.com.au Eiffel Tower at night © rednuht, www.flickr.com/photos/rednuht/275062341/ CC BY 2.0 3 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    4. Types of Creative Commons licenses The copy or reproduction, distribution and public communication is always permitted if the author is credited, but commercial use or the possibility of making derived works may be limited or conditional on their licensing terms being the same as those applicable to the original work. Combining these conditions gives us the current 6 standard licences. There are Attribution (by): The work and any derived works may be used for 6 types: commercial purposes. Generation and distribution of these is permitted without restrictions. Attribution-Noncommercial (by-nc): The generation of derived works is permitted but these may not be used for commercial purposes. The original work may not be used for commercial purposes. Attribution-Noncommercial-Share Alike (by-nc-sa): The work or any derived work may not be used for commercial purposes. Distribution of these must be made with the same license as for the original work. Attribution-Noncommercial-No Derivative Works (by-nc-nd): The original work may not be used for commercial purposes nor is the generation of derived works permitted. Attribution-Share Alike (by-sa): The work and any derived works may be used for commercial purposes. Derived work may only be distributed under the same license as the original work. Attribution-No Derivative Works (by-nd): The work may be used for commercial purposes but no derived works may be generated. http://cat.creativecommons.org/llicencia 4 4 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    5. on Flickr Over 80 million photos only 5 Thank you for sharing © Clearly Ambiguous http://www.flickr.com/photos/clearlyambiguous/39896923/ CC BY 2.0 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    6. June 2007... Publication by the Generalitat of Catalonia in CC on paper and digital = first experience of an Administration with the licences. In parallel, on the other side of the world, the Australian state of Queensland began to show interest in the same resource. 6 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    7. ... the Generalitat began to publish in Creative Commons licenses Brians 2 Penitentiary Centre Legal notice This work is subject to an Attribution-Noncommercial-Share Alike 2.5 Creative Commons license. This work may be copied, distributed and publicly transmitted provided that the name of the holder of the copyright is cited (Generalitat of Catalonia. Ministry of Justice) and no commercial use is made. If you transform this work in order to generate a new derived work, it must be distributed with a license the same as that which governs the original work. Consult the complete licence on http://creativecommons.org/licenses/by-nc- sa/2.5/es/legalcode.ca. © Generalitat of Catalonia Ministry of Justice www.gencat.cat/justicia First edition: June 2007 Graphics and printing project: Arts Gràfiques ... Legal depository: ... 7 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    8. Generalitat Publications www.gencat.cat/publicacions [...] 8 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    9. 3. Change of role for citizens 9 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    10. The journalist citizen www.propublica.org 10 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    11. The user of services citizen www.iwantgreatcare.org 11 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    12. The actively participating citizen Tom Steinberg and MySociety.org in Great Britain www.mysociety.org 12 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    13. The Power of Information. Tom Steinberg www.commentonthis.com/powerofinformation 13 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    14. Prime Minister’s Strategy Unit www.strategy.gov.uk 14 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    15. = Portals for empowered citizens 1/2 WriteToThem www.writetothem.com FixMyStreet www.fixmystreet.com 15 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    16. = Portals for empowered citizens 2/2 TheyWorkForYou www.mysociety.org/projects/theyworkforyou Number10 http://petitions.number10.gov.uk 16 Downing Street Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    17. Government on the web www.governmentontheweb.org 17 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    18. And, Administration professionals are also organized into networks... 18 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    19. Innovative government communities www.govloop.com 19 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    20. This means that... 20 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    21. Tooled Flatty © flattop341 http://www.flickr.com/photos/flattop341/1085739925/CC BY 2.5 From the Administration, in order to connect with citizens and society, we must use 2.0 tools 21 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    22. But with a little foresight! Let’s see how many web 2.0 companies have disappeared (with a pink x) or have been acquired (with a green circle). 22 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    23. This is the real digital gap Employees who think that they can continue to work as they have done up to now Paret 2 © jordigraells. CC BY 2.0 2.0 collaborative employees 23 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    24. 4. Which Internet tools? 24 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    25. Classification of web 2.0 tools Web tools 1. Communication tools Asynchronous Synchronous 2. Collaborative tools and environments 3. Social networks 4. On-line applications 5. Other tools 1 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    26. Web 2.0 tools 1/3 1. Communication tools Asynchronous - E-mail - Blog - Microblogging (Twitter, Yammer) Synchronous - Instant messaging (Google Talk) - IP Telephony (Skype) 2 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    27. Web 2.0 tools 2/3 2. Collaborative tools and environments - Collaborative work: wiki, forum - Google Apps - Google Groups - Filters and social promotion of content and news (Digg, Menéame) - Geo applications (Google Maps, Panoramio) - Sharing of multimedia files (Flickr, Picasa, Youtube) - Sharing of bookmarks (Delicious) 3. Social networks 3 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    28. Web 2.0 tools 3/3 4. On-line applications - On-line office automation (Google docs) - Document repositories - Personalized home page (iGoogle) - Shared operating system (eyeOS) 5. Other tools - Listening tools: Google Alert, Wikio, Blogsearch... - Management tools: syndication, bookmarking, recommending, voting... 4 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    29. This is the summarized chart of 2.0 tools 1. Communication 2. Collaborative tools 3. Social tools and environments networks 29 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    30. 5. Some other classifications of Internet tools 30 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    31. A first classification... Synchronous communication: IP telephony, instant messaging Asynchronous communication: blog, e-mail, microblogging (Twitter and Yammer) Collaboration: forum, wiki, collaborative platform (e-Catalunya, Google Apps), social network (Facebook, Linkedin...) Management: syndication (RSS, alerts), bookmarking, recommending, voting (filter/content promotion)... Consult what is said about our organization: Blogsearch blogsearch.google.com, Technorati technorati.com, Blogpulse (compare concepts) www.blogpulse.com, Boardtracker (search for concepts on forums) www.boardtracker.com, Wikio (search for news by tags) www.wikio.es, Google Trends (popular search topics) www.google.com/trends, Google Alerts (alerts to track the organization name on Internet) www.google.com/alerts, Twitter Applications http://twitdom.com/twitpipe, Twazzup To follow what is said on Twitter www.twazzup.com 31 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    32. ... and another more specific one! 1. To communicate: blog, twitter (microblogging), Twitpipe (group of Twitter applications) 2. To listen: Technorati, Blogsearch, Google Alerts, Twazzup, Unfoldingnews, Twemes, Disqus, Commentful, Backtype, Intensedebate... 3. To collaborate: eyeOS, Google Apps, Google Groups, Google Wave, others (Posterous, with lists of e-mails, Tumblr...). Wiki: Wikispaces, Wikimatrix. Social network: Facebook, Linkedin. Discovering news: Digg, Menéame, La Tafanera. Repositories: Delicious, Flickr, Youtube, Goear.. 4. To organize yourself - RSS Readers: Google Reader, Feedly, Bloglines, FriendFeed... - Personalized environments: Netvibes, iGoogle, Pageflakes 5. To store information: Adrive, Dropbox, Esnips... 32 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    33. 1. To communicate: blog, Twitter, chat... 33 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    34. Blog: gencat http://blocs.gencat.cat 34 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    35. Blog: knowledge management of Justice http://blocs.gencat.cat/gestioconeixement 35 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    36. Twitter: applications Ciberpaís. Dijous, 11de juny de 2009 www.elpais.com/suple/ciberpais 36 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    37. Twitter: gencat www.twitter.com/gencat_cat 37 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    38. Twitter: US Administration Use of Twitter in the US Administration http://ohmygov.com 38 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    39. Twitter: a judge allows the use of Twitter at a trial www.cbc.ca/technology/story/2009/03/06/twitter-court.html 39 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    40. Yammer: gencat www.yammer.com 40 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    41. Chat: Catalan Health Institute www.sexejoves.gencat.net 41 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    42. 2. To listen: Technorati, Blogsearch, Google Alerts, Twazzup, Unfoldingnews, Twemes 42 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    43. Technorati Search by concept. E.g. ‘generalitat’. Add RSS to Google Reader. Functionality ‘Compare’. http://technorati.com 43 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    44. Blog search Search for ‘generalitat’. Add RSS of the search to Google Reader in order to always read new feeds of ‘generalitat’. http://blogsearch.google.com 44 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    45. Google Alerts Configure word to alert us whenever it is found on the web. www.google.com/alerts 45 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    46. Twazzup To follow what is said on Twitter about our organization. E.g., put ‘generalitat’; we can also answer the tweets or msgs. www.twazzup.com 46 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    47. Unfoldingnews To follow what is said on Twitter about ‘generalitat’. We can add the RSS of this search to Google Reader. http://unfoldingnews.com 47 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    48. Twemes To follow what is said on Twitter about ‘generalitat’, but from the bookmark or hashtag. It permits us to make a giny-widget for the blog, etc. http://twemes.com 48 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    49. 3. To collaborate: eyeOS, Google Apps, Google Groups, Google Wave, Wikispaces. Social network: Facebook, Linkedin. Transmitting news: Digg. Repositories: Delicious, Flickr, Youtube, Goear... 49 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    50. eyeOS PC desktop on the web: co-operative work groups with shared tools, feed sharing (of a blog, etc.)… http://eyeos.info 50 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    51. Google Apps and Google Groups Free resources for collaborative work: Google Wave https://www.google.com/a/gencat.cat http://groups.google.com 51 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    52. Wiki To create documents in collaboration. Also Google Docs. www.wikispaces.com 52 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    53. Facebook Social networking programme with a set of applications. It is similar to the operating system of social networks. www.facebook.com/gencat 53 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    54. Linkedin Business oriented social networking site. Tools (forum...) and other functions can be embedded (twitter, bloc, slides, wiki). www.linkedin.com 54 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    55. Discovering news: digg To discover and vote for news submitted by the public. http://digg.com 55 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    56. Social blogs (like digg) for participation http://sessionsweb.uservoice.com 56 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    57. Delicious Delicious/Tags/generalitat, copy feed and add it to Google Reader. http://delicious.com 57 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    58. Flickr The White House publishes photos on Flickr. www.flickr.com/whitehouse 58 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    59. Youtube We cannot subscribe to videos by RSS Google Reader. Do it through Youtube. www.youtube.com/gencat Others for reporting: - ConfidencialCat www.youtube.com/watch?v=e0khtNdmsB0 - Educació per a la ciutadania (JS) www.youtube.com/watch?v=1bfwAutwdDA - Pasapalabra (answer NG) www.youtube.com/watch?v=CT833fDPaVQ 59 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    60. 4. To get organized: Google Reader, Frienfeed, Netvibes, iGoogle 60 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    61. Google Reader To organize all the feeds, to read them, from our favourite webs. Try to activate all the searches for ‘generalitat’. http://www.google.es/reader 61 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    62. FriendFeed Also to read and get access to the feeds (RSS) of our favourite webs. It permits good organization of subscriptions and to send messages to all our social networks. http://friendfeed.com 62 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    63. Netvibes To organize all the feeds, 2.0 applications. Netvibes Generalitat www.netvibes.com/graells www.netvibes.com 63 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    64. iGoogle The same as Netvibes. E.g., to organize 2.0 resources of Generalitat www.google.com/ig 64 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    65. 5. To store information and transfer it: Adrive, Dropbox, Esnip 65 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    66. Adrive To store and transfer very large files. www.adrive.com 66 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    67. In conclusion… … Why don’t you try talking to me? Hey! I’ve lost my wifi connection. What am I going to do without Messenger? 67 Jordi Graells Costa “Tools 2.0 for organizations”. Training session for Directors and staff of press offices. Presidential Ministry (Government of Catalonia) CC BY 3.0
    68. Thanks! Tools 2.0 for organizations Training session for Directors and staff of press offices Jordi Graells i Costa www.graells.cat and www.slideshare.net/jordigraells DG Communications of the Presidential Ministry (Generalitat of Catalonia) Palau de la Generalitat. Saló Torres Garcia, 12th June 2009 Legal notice This work is subject to a license Attribution 3.0 of Creative Commons. Reproduction, distribution, public communication and transformation to generate a derived work is permitted, with no restrictions provided that the author of the rights are cited (Jordi Graells i Costa). The full license can be consulted at http://creativecommons.org/licenses/by/3.0/legalcode. 68

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