VPSO Marktleider 3.0 deel 1 Social Trends

MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels

Jeroen van der SchenkAdd me as a contact in your mobile phone Social (Media) Concept Design jvdschenk jeroenvanderschenk

SOC IAL(MEDIA)TRENDS

#marktleider30#exactonline

#exactonline

The (E)volution of Internet Web 1.0 Web 2.0 Web 3.0

TRANSPARANCY

GroundswellEen sociale trend waarbij mensen nieuwetechnologie gebruiken om dingen te doen ente maken met anderen, in plaats van gebruikte maken van de gevestigde ordeorganisaties en overheid.Source: Groundswell by Forrester.com

3.200 QUANGO’S TRANSPARANCY120.000 WERKNEMERS140 MILJARD

HET GELD IS OP!

NO BOSSPLEASE

THEMO VE ME NT

Van waardeketen naar waardenetwerk BedrijvenMedia Landscape 1.0 2.0 web 1.0 web 2.0 3.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Source: Marco Derksen in het boek Society 3.0 Marketing Communicatie Communication Klanten Dialogue Value Networks

Bedrijven web 1.0 web 2.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Marketing Source: Marco Derksen in het boek Society 3.0 Communicatie Communication Dialogue Value Networks Klanten

Organizing Without Organizations “Here comes everybody” by Clay Shirkycooperation Collective (Inter)action Collaborative Production Conversation Sharing personal currency

Organizing Without Organizations- SHARING - SHARING

Organizing Without Organizations- CONVERSATION -

Organizing Without Organizations- CONVERSATION -CONVERSATION

Organizing Without Organizations- COLLABORATIVE PRODUCTION - COLLABORATIVE PRODUCTION

POWER TOTHE CROWD

Organizing Without Organizations- COLLECTIVE (INTER)ACTION -

Organizing Without Organizations- COLLECTIVE (INTER)ACTION - COLLECTIVE (INTER)ACTION

COLLABORATIVE CONSUMPTION

PEER-2-PEEREVERYTHING!

PEER-2-PEEREVERYTHING! couchsurﬁng hotel hotels hotelindustry hospitality KHN peer-2-peer peer-to-peer connecting worldwide sleeping sharing bed couch businessmodels backpacker business leisure

PEER-2-PEEREVERYTHING! crowd collaboration food dinner lunch twitter connecting peers cooking tweetjemee tweet je mee concept nederland

PEER-2-PEEREVERYTHING! social media cars carsharing concepts businessmodel earn review crowd peer2peer peer-2-peer peer tot peer automotive autobranche

PEER-2-PEEREVERYTHING! money loan crowdfunding spending rate social media crowd trust peer2peer peer-2-peer peer tot peer

We become are Mobile!

COMMODITY MARKE TS commodity added value branding co-creation coffee kofﬁe senseobusiness modelspricing strategy

strategie add value price strategy chooseADD PRICE business models organization organisationVALUE company STRATEGY corporate

Uitdagingen Vergadermarkt‣ Vergaderzalen zijn een commodity geworden.‣ Steeds moeilijker om goed personeel te vinden.‣ Huidige regels en richtlijnen sluiten niet meer aan op de markt.‣ Prijs is leidend geworden (grote inkopers).‣ Aantal gasten per boeking neemt af.

The Longtail Traditional business: 80% of the revenue is generated by app. 15 bookers Volume in ! Seats2meet.com 80% of the bookers spend less than ! 500 per year! # bookers

TRANSACTIONAL SOCIAL

SEARCH SOCIAL

It’s all about Social Touchpointsintensiteit interactie T T T verloop van tijd

Van organiseren naar faciliteren Seats2meet.com Locaties Locaties Klanten

Buzz Marketing

Buzz is Business

Seats2meet.com Websites 90% USER GENERATED CONTENT

Welcome @ Seats2work.com

Welcome @ Seats2work.com REALTIME!

Knowledge versus Location

Contact Jeroen van der Schenk Founder of Socialbites.com jeroen@socialbites.com @jvdschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk Add me as a contact in you mobile phone

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VPSO Marktleider 3.0 deel 1 Social Trends

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