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Work at Play
WORK
Work at Play is a social media agency specializing AT
PLAY
in the monetization of digital content for brands
and entertainment properties.
BEST
WORST

According to Forrester, 75% of the online
population is engaged in online social behavior.
And with social strategies getting more
integrated and accountable, marketers are
going to depend on their customers, more than
ever, to do the marketing for them.
- Razorfish Digital Outlook Report 09

There are best and worst practices for
social media marketing.
Take advantage of the painful lessons
learned of others.

Listen. Understand your audience.
WORK
• Know where your audience is AT
PLAY
Forrester Technographics Profiles FREE
•
online
• Monitoring on a budget BEST
Social Mention / Social Media Firehose
•
Google Alerts by Email or RSS
•
WORST
• Monitoring $$$
Radian6 / Nielsen BuzzMetrics / Cymfony
•

Technology should be selected last
WORK
• Pound it into your head… AT
PLAY
Listen
Objectives BEST
Strategy
Technology
WORST
• Smart marketers select the right technology
to support objectives and strategy

Focus on facilitating sales. Not selling directly.
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•Social media is not just another content AT
PLAY
distribution channel.
•Direct sales attempts will not be appreciated. BEST
Join the conversation. Don’t interrupt it.
•Remember the “monotone marketer crashes WORST
a party” example

Failing in social media is a right of passage.
Fail quickly. Rinse & repeat.

For my top three social media worst practices…
WORK
AT
PLAY
•Posted, moments ago at:
http://www.sumolabs.com BEST
and via twitter: @jordanwillms
WORST