Psychology 12 __outcome_3_1_attitude_formation

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Psychology 12

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Psychology 12 __outcome_3_1_attitude_formation

  1. 1. Psychology 12 ATTITUDE Formation
  2. 2. Definitions What are attitudes?
  3. 3. How do attitudes develop?
  4. 4. Consistency? How often do we display the same attitude to the same object, idea, or situation?
  5. 5. What's it like? Video was not exported from SlideRocket
  6. 6. What do you think? Attitudes develop based on how we evaluate something. We can only determine someone holds an attitude about anything until he/she responds “evaluatively” to an Attitude Object (AO).
  7. 7. Attitude is a general and enduring positive or negative feeling about some person, object, or issue.
  8. 8. Video was not exported from SlideRocket American History X
  9. 9. Attitudes refer to very general evaluations that people hold of themselves, other people, objects, and issues.
  10. 10. 1] Cognitive – beliefs about what is or is not true with respect to the AO. 2] Affective – feelings / emotions toward the AO. 3] Behavioral – tendencies to do certain things with respect to the AO. Eg. Drinking and Driving The three Components of Attitude
  11. 11. Rick Mercer Rant Video was not exported from SlideRocket
  12. 12. Habits (I wake up every morning and I feel angry!) Values (beliefs that we held dear); “You know what Maria… once I would like to wake up and find these dishes in the cabinet!” Beliefs (They are assumptions, theories, explanations, conclusions and states of mind) Opinions (a person's ideas and thoughts towards something) Attitudes aren't ....
  13. 13. Both influence behavior Habits are routine behaviors that are performed without evaluation of the behaviors’ consequences or the behavior itself Attitudes are persistent evaluations Attitudes & Habits
  14. 14. Rick Mercer Rant Video was not exported from SlideRocket
  15. 15. Both are evaluations Although, saying that somebody values the dishes being placed in the cabinet after they have been washed is similar with saying that somebody has a positive attitude of the dishes being placed in the cabinet after they have been washed Values are ideal, desirable goals - more global/general than attitudes Values can encompass several attitudes – i.e., one can have several attitudes towards certain values Attitudes & Values
  16. 16. Rick Mercer Rant Video was not exported from SlideRocket
  17. 17. Beliefs are propositions about the attributes (“that car salesman”) of objects (e.g., “will say anything to make a sale”) Beliefs are primarily cognitive – they do not generally lead directly to an action Difficult to distinguish attitudes from beliefs when a belief ascribes a positive or negative attribute to an object Attitudes & Beliefs

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