This document discusses five different flat plan designs for a charity poster. Plan 1 features a large focal image taking up most of the space with a tagline at the top and contact information at the bottom. Plan 2 has a smaller image to text ratio, conveying more information with a title, description of the charity, and call to action. Plan 3 centers a bold tagline above a full-width image with the charity logo and contact details in the corners. Plan 4 uses one large background image with text sections to the right and bottom, guiding the eye in a circular motion. Plan 5 features a collage of images in the background and informative text in the middle to draw the eye in multiple directions.

1. PLANNING
Task 7

2. FLAT PLAN 1
With this flat plan I have laid the page out
with the image being the main focal point taking up
most of the room within the available space with the
image : text ratio being high. Because the photograph
will be taking up the whole of the canvas, it would be a
good idea for me to source or create a striking image
that will convey the correct message effectively since
there will not be as much text in comparison to the
image. At the top centre I will pace a tag line for the
poster anchoring the image, the tagline will be short
and punchy, drawing the audience in and making them
curious as to what the poster is advertising. The poster
will gradually lead the viewers eyes downwards where
they will see the main image and then at the very
bottom centre of the poster will be some information
about the charity ie, contact details and what the
charity does. To the lest and right of this information in
each of the corners of the poster will be the charity logo
and a QR code which leads the viewer to the charities
official website.

3. FLAT PLAN 2
The image : text ratio within this flat plan is smaller than the last, there will be
more text and information given on this poster and the main aim will be to convey as much
information as possible to the viewer. The eye will start off at the top left corner of the page
where there will be a small title informing the viewer as to what the poster is
about, underneath this there will be some information about what the charity is about, who
they help and what they wish to achieve with help from the public. Then the eye will be lead
to a picture to the left hand side of the poster which will be either an
image of a homeless person who
the charity are wanting to help or a
happy image of a person who the
charity has already helped. Then
below this in a larger text and
bolder font will be a tagline along
the lines of ‘Please help us’ and
there will be some information
provided as to how the viewer can
donate to the charity, contact
information will be provided as
well as the official website address
so that people will easily be able
to find out more information on the
charity if the wish to do so.

4. FLAT PLAN 3
This poster will have a very string bold tag
line situated in the very centre of the canvas, with an
image taking up all of the available space behind it
which the text would be anchored to – the image
would be a striking image of a homeless person who
needs help off the charity and the public. The eye will
be instantly drawn to the centre of the poster, then will
see the charity’s logo in the top left corner which will
be a bright colour in order to be highly visible. The
charity’s contact information such as phone numbers
and e-mail addresses etc. will be seen at in the bottom
left corner of the poster keeping the layout of the
canvas even and balanced to ensure that the
message flows well from left to right throughout the
poster. The fact that the focus point will be the very
centre of the poster means that the impact will be
greater
than having the tagline towards the bottom, this is why
it is very important that when developing my copy I
should experiment with creating short, punchy
sentences that will fit across the middle of the canvas.

5. FLAT PLAN 4
Within this poster the image : text ratio will be even, with one large photograph
used in the background and two sections to the right hand side and the bottom of the
canvas where the text will be situated. The image used could be a close up of a homeless
person’s face (someone who needs the help of the charity), and because of the placement
of the text the subject will situated to the left of the photograph in order to make sure that it
is fully visible The visual direction of the poster will be a slightly circular motion, starting with
the image to the left, going downwards to the first piece of
text, then when read left to
right the eye will be drawn
upwards to the second piece
of text and back to the main
image again. I think that it
would be a good idea if the
text towards the left of the
canvas was anchoring the
image, for example there
could be a small case study
about the subject featured
within the photograph, this
means that the viewer will
have a visual image to
connect with the text.

6. FLAT PLAN 5
This page layout is very different to the
others I have produced. Instead of having juts one
main image I thought it would be more interesting for
there to be almost a collage of photographs of either
people who have been helped by the charity, or people
who are in need of help from the charity. However
because these images will be in the background of the
canvas, the text situated in the middle of the poster will
be the first point of interest for the viewer – the text will
be very informative and either have a positive or
negative feel to the language and message depending
on the images in the background. Because there are so
many images in the background the eye will not be
drawn in one specific direction, but will be taken in
multiple direction expanding outwards from the main
text. I think that this would be a great idea as because
the images will be smaller it means that the viewers will
have to look closer at the advert to see the detail of
each image, this means that they will spend longer
looking at the poster and therefore the message could
have a bigger impact on the audience.