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IAB Ad Technology Council - Future of the Cookie

by CEO at Others Online, Inc. on Aug 31, 2012

  • 13,982 views

The IAB recently formed the Advertising Technology Council (ATC) to merge the fragmented ad technology sector and spearhead the development of industry-leading technology standards and best practices. ...

The IAB recently formed the Advertising Technology Council (ATC) to merge the fragmented ad technology sector and spearhead the development of industry-leading technology standards and best practices. One of the six ATC initiatives is called Future of the Cookie, which is co-chaired by myself, Philip Smolin of Turn, and Susan Pierce of Google.
In short, our goal is to investigate ways in which we can turn the industry’s most negative issue into a positive (or at least a neutral), resulting in a win/win/win for publishers, consumers and advertisers – basically the industry as a whole.

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http://www.iab.net 10158
http://zawadzinski.com 957
http://www.tgdaily.com 532
http://sugarcrm.ydworld.com 173
http://m.tgdaily.com 92
http://clearcode.cc 78
http://sanuk2.home.pl 58
http://www.cyberalert.com 37
http://apps.synaptive.net 13
http://clearcodenew.dev.clearcode.cc 4
http://translate.googleusercontent.com 4
http://www.ietf.org 2
https://www.google.co.il 2
http://iablog1.rssing.com 1
http://www.diffbot.com&_=1350491051327 HTTP 1
https://www.rebelmouse.com 1
http://www.twylah.com 1
http://peetch.com 1
http://webcache.googleusercontent.com 1
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IAB Ad Technology Council - Future of the Cookie IAB Ad Technology Council - Future of the Cookie Presentation Transcript