Behavioral Targeting and Audience Analysis for Networks

The next step in ad optimization is around people and their behavior.

About Others Online

User profiling platform for networks.

Ad networks, social networks, blog, WiFi, etc.

We help you better understand, segment, target and monetize your audience (as people).

Affinity Profiling Platform services:

Real-time behavioral profiling

Affinity analytics

Ad server integration/targeting

API access to affinity profiles

Ad feed integration

Pixel drops

Simple JavaScript Implementation

Placed on each page, via

Ad server,

Publishing system, or

Manually

We Analyze Your Audience What they’re reading , publishing, and searching for. NY Yankees ivillage.com iPod Xbox 360 Whistler cycling startups The Office Las Vegas flowers voice lessons BMW Nikon

What they care about:

Topics, products, brands, interests, activities, etc.

Level of affinity strength

By timescale and source

100% user control

ONLINE ACTIVITY Blogs Social media SUMMARIZATION PROFILING Semantic Analysis Signal/noise Filtering Affinity Scoring

Each Affinity Profile

Cookie ID: b4jdfn5s6kf7y4r

Site: http://www.hisblog.com

Location: 98121 Age: 26 Gender: Male

Evolves in real-time to reflect attention span

Continues to evolve across other Web sites

Keywords or custom channels, personas, etc.

espn.com (155), myspace.com (87) Sites visited hotels in sf (3), iphone apps (1) Searches Ski report (80), whistler (72), adsense (65), libra (35), facebook apps (29) Long-term interests alaska airlines (55), hotels (54), adtech (26) Recent interests san francisco (65), text ads (48), blogs (35) Current context Keywords and Affinity Strength Source

Differentiators

Affinity scoring

Represents strength of interest/intent

Continual reinforcement/decay

Helps balance traffic quality vs quantity

Works well in social media

Co-op data model

Leverage behavior beyond your network

Two Ways to Use our Services

Affinity analytics

Ad server integration

API access

Ad feed integration

Across YOUR Network From OUR Network

Data acquisition

API request (pull)

Bulk feed (pull)

Pixel drop (push)

Affinity Profiling Platform

Audience Affinity Analytics

Segment, Forecast, Target, Measure Click to see audience affinity data. Forecast ad volume for any specific interest segments. Send targeting data to your ad server to fulfill your campaigns. Measure increase in brand affinity from ad campaigns.

API Access to Profiles

Web service (JSON or XML reply)

Use the API to …

Request affinity data

Keywords, categories, personas, custom, etc.

Optimize ad delivery

Correlate click patterns to user affinity

Ad Feed Integration Never serve a PSA again!

Power ad feeds using affinity profiles:

Shopping

Local

Text ads

Keywords or categories

Data Acquisition

Acquire user behavior outside your network

Keyword or category affinity

Purchase intent

Search keywords

Demographic (age / gender)

Benefits

Offer better targeting

Accelerate campaign delivery and revenue

Case Studies

8.8M uniques / month

500M impression test over three weeks

69% eCPM lift

74M uniques / month

Utilizing our API for profiling and ad recommendations

25% eCPM lift

Top 10 Social Network Top 40 Ad Network

4,000 WiFi hotspots

Utilizing our API for content recommendations.

75% increase in CTR

WiFi Network

500K uniques / month

7 page views / visit

20K blogs

100% eCPM lift in 1 st day

Blog Publishing Network

Patent Pending Technology Translation: This is what our JavaScript tag does. Translation: Targeted ads, analytics, and API requests. Translation: Continual analysis of user affinity. Raw Attention Data NLP Summarizer Smart Content Summary Current User Affinity Profile Updated User Affinity Profile Hybrid Biological Algorithm Feedback Events Keyword Dictionary User Data Queries User Affinity Index

Industry Leading Privacy Controls