Anti-Sexting Campaign<br />During Persuasion Theory, I worked with a group to create a campaign against sexting. For this campaign we created various ways to communicate to middle and high school students. This PowerPoint was used as a presentation to exemplify our plan.<br />
Anti-Sexting Campaign<br /> Sexting … not as sexy as it seems<br />April 16, 2010 Cara O’Brien, Karen Redmond, Sydney Oliver, Jordan McBride, Jenna Pitsenbarger<br />
What is sexting ?<br />Sending explicit messages, photos, and/or videos via cell phone. <br />Known as a “high-tech way of flirting.”<br />“latest teen trend”<br />
History of Sexting<br />Reported as early as 2005, however sexual liberation began in the 1960’s.<br />This has become such a prominent issue due to the accessibility of the new technology. <br />New technologies include cell phones with cameras, and social networking sites, such as Facebook. <br />
Why is this a problem?<br />Problems mainly occur when one or both of the individuals involved are under the age of 18.<br />Law violations include the following:<br />Possession/distribution of child pornography<br />Exposing minors to lewd, obscene materials<br />Consequences include:<br />Lifetime label as a sex offender<br />Up to 10 years in state prison, if tried as an adult<br />
Previous Campaigns<br />MTV<br />MTV took action in 2009 to evaluate the effects sexting has had on teens.<br />A Thin Line<br />http://www.athinline.org/videos/8-rachels-sext<br />http://www.athinline.org/videos/13-absolutely-everyone<br />Documentary<br />Celebrity involvement<br />
Previous Campaigns<br />Cynthia and Albert Logan lost a daughter to sext scandal<br />Thatsnotcool.com takes a different approach to talk to teens<br />http://www.thatsnotcool.com/TwoSidedStories.aspx?Title=PRESSURE+PIC+PROBLEM<br />Commonsensemedia.org to help parents<br />James Lipton involvement with LG<br />http://www.youtube.com/watch?v=8AVc1mr7X0Q<br />
Previous Studies <br />Several studies have been conducted to determine how many teens and young adults do in fact sext. <br />Results have found that : <br />20% of teens, ages 13-19, have sent nude or semi-nude pictures, and 33% of young adults aged 20-26 have also sent nude or semi-nude pictures.<br />29% of teens have shared pictures online with someone they have never met. <br />50% of teens have shared the same picture with multiple people. <br />
Audience Analysis<br />Surveyed 50 people, between the ages of 18-24.<br />Participants were asked to complete the survey as if they were 13-17, and then complete it as their current age.<br />58.1% of 13-17 yr. olds have sent or received a nude or semi-nude photo.<br />70% have been doing it since the age of 18. <br />68% did it when they were younger, while 72% do it now. <br />40% were pressured by their peers to either send or forward a message.<br />
Campaign Goals<br />Educate teens and young adults on the dangers of sexting.<br />Discourage the participation in sexting, even though some may feel pressured to do it.<br />Get middle and high schools more involved. <br />
Communication Plan<br />Aim to use television advertisements and social networking sites, such as Facebook. <br />Creation of a Facebook group called “Sexting … not as sexy as it seems.” <br />Creation of a print ad that can be posted or distributed.<br />Development of a brief video advertisement to discourage texting. <br />Link<br />
Communication Samples<br />Aim to have these two communication samples distributed to our audience as a reminder to practice safe texting.<br />Awareness bracelet<br />Cell phone background application<br />More school support<br />
School Support<br />Most schools do not feel that sexting is their problem, and it usually takes a student getting into trouble to motivate them to do something about it. <br />We hope that the creation of this communication plan and the communication samples will give the schools something to work with. <br />
Evaluation<br />One of our main goals is to educate teens and young adults, as well as college students on the dangers of sexting. <br />We want to educate teens and young adults about the laws & consequences associated with sexting. <br />Over the next 5 years, we are going to try and develop an anti-sexting class into the middle and high schools nationwide.<br />Another way to evaluate how effective our campaign is will be to determine how many teens and young adults have access to and support our awareness bracelets and phone backgrounds. <br />
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