Conductor C3 2012

AN INSIDE LOOKJORDAN LEBARON, MANAGER, INTERNET MARKETING

WHAT IS REI?

Inspire, educate and outfit for a lifetime of outdoor adventure and stewardship

303 Lafayette Street

OUR CHALLENGE

We faced changingLANDSCAPES http://www.flickr.com/photos/uconnlibrariesmagic/4733265143/in/photostream/ http://www.flickr.com/photos/cabbit/4405135791/

We lackedVISIBILITY http://www.flickr.com/photos/cabbit/4405135791/

SEO ≠“STORE ENTERED ORDERS”

Too busy avoidingHiPPOS http://www.flickr.com/photos/digitalart/2556546177

We wereSILOED http://www.flickr.com/photos/wili/3956062575/

We lackedAGILITY http://www.flickr.com/photos/26112504@N05/3031027248/

THE PLAN

http://www.starwars.com/explore/encyclopedia/characters/hansolo/

• Telling our Story• Agile• Content• Soft Skills

Telling our story http://www.flickr.com/photos/reedinglessons/2251782928

withDATA http://www.flickr.com/photos/inque3/6175310592

withVISUALIZATIONS http://www.flickr.com/photos/birgerking/3145391821

withORBS

Users > Robots

Shrink the Change http://www.flickr.com/photos/pasukaru76/3998209007

AGILE DEVELOPMENT http://www.flickr.com/photos/jamiepatra/5232251602/

Cross-functional teams http://www.flickr.com/photos/joriel/2193885168

Bias towards action http://www.flickr.com/photos/bitzcelt/4787422150

Don’t Hate. Iterate http://www.flickr.com/photos/st3f4n/4193370268

CONTENT http://www.flickr.com/photos/paolomargari/3551552239

Product Information

Expert Advice

CONTENT: EXPERT ADVICEExpert Advice

Expert Advice

Infographics

SOFT SKILLS http://www.flickr.com/photos/sweenpole2001/3915441536

Customers First http://www.flickr.com/photos/seandreilinger/4208435158

Practice Transparency http://www.flickr.com/photos/swang168/368748525

Relationships Matter http://www.flickr.com/photos/9619972@N08/1350940605

THE RESULTS

WHAT’S NEXT?

AGILE SEO

AGILE MARKETING

CONTENT STRATEGY

KEY TAKEAWAYS

Tell YOUR story http://www.flickr.com/photos/reedinglessons/2251782928

Adopt Agile Elements http://www.flickr.com/photos/jamiepatra/5232251602/

Content with Utility http://www.flickr.com/photos/paolomargari/3551552239

Develop the Soft Skills http://www.flickr.com/photos/sweenpole2001/3915441536

THANK YOU

QUESTIONS?twitter: @jordanlebaron

https://twitter.com	19
http://pinterest.com	5
http://kred.com	2

Conductor C3 2012

by Jordan LeBaron on Sep 25, 2012

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