Treasure Island 2014 - Calling All Sponsors & Partners!
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Treasure Island 2014 - Calling All Sponsors & Partners!

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The official sponsor and partner deck for Treasure Island 2014!

The official sponsor and partner deck for Treasure Island 2014!

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Treasure Island 2014 - Calling All Sponsors & Partners! Treasure Island 2014 - Calling All Sponsors & Partners! Presentation Transcript

  • OCTOBER 18–19, 2014 SPONSORSHIP OPPORTUNITIES
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 Treasure Island Music Festival is a large scale, two-day celebration that features an exciting lineup of national, international and local art- ists coming together beneath the magnificent skyline of San Francisco. Location: Treasure Island, San Francisco Dates: October 18 & 19, 2014 • Festival attendees experience more than just a spectacular music event. • Festival experience includes a 60-foot Ferris wheel, a Silent Disco, as well as an underground-artist poster show rounding out the uniqueness of the Festival. • Two stages of music featuring the world’s top artists and e merging talent • Interactive lifestyle activities and attractions • 14,000+ attendees per day • Event attracts national and regional audience • Geared toward passionate music and arts fans seeking an innovative festival experience • Unique elements which celebrate the Bay Area THE 2014 FESTIVAL BECK TREASURE ISLAND MUSIC FESTIVAL 2
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 Adult. Aesop Rock Aloe Blacc Amon Tobin Animal Collective Antibalas The Antlers Antwon araabMUZIK Atoms For Peace Au Revoir Simone Battles Beach House Beck Beirut Belle & Sebastian Best Coast Bob Mould Brazilian Girls Broken Social Scene Built to Spill Buraka Som Sistema Cayucas Chester French !!! Chromeo Clap Your Hands Say Yeah The Coup Crown City Rockers CSS Cut Copy Dan Deacon Danny Brown Deadmau5 Death Cab for Cutie Death From Above 1979 The Decemberists Deep Sea Diver Dengue Fever The Devil Makes Three Die Antwoord Dirty Ghosts Disclosure Divine Fits DJ Shadow & Cut Chemist The Dodos Earlimart Edward Sharpe & The Magnetic Zeros Empire of the Sun Explosions In The Sky DJ Falcon Federico Aubele Film School The Flaming Lips Fleet Foxes Flosstradamus Flying Lotus Foals Four Tet Friendly Fires Geographer Ghostland Observatory Giraffage Girl Talk Goldfrapp Gossip Gotan Project Grimes Grizzly Bear Haim The Head and The Heart The Hold Steady Holy Fuck Holy Ghost! Honeycut Hospitality Hot Chip Imperial Teen IO Echo Jamaica James Blake Japandroids PAST PERFORMERS Joanna Newsom John Vanderslice Justice Kid Beyond The Kills K.Flay Kinky Kruder & Dorfmeister DJ Krush LCD Soundsystem Little Dragon Loquat Lord Huron Los Campesinos! LTJ Bukem M. Ward M83 Major Lazer Matthew Dear Maus Haus MGMT M.I.A. Miike Snow Mike Relm Mocean Worker Modest Mouse Monotonix The Morning Benders MSTRKRFT The Mumlers Murs The Naked & Famous The National Nortec Collective: Bostich & Fussible Okkervil River Or, The Whale Palma Violets Papercuts Passion Pit Phantogram Phosphorescent Poolside Port O’Brien Porter Robinson The Presets Public Enemy Ra Ra Riot Real Estate Robert Delong Rogue Wave SBTRKT The Sea & Cake Sea Wolf Shabazz Palaces She & Him Sleepy Sun Sleigh Bells Spiral Stairs Spiritualized Spoon St. Vincent Street to Nowhere STRFKR Stephen Malkmus & The Jicks The Streets Superchunk Surfer Blood Tegan & Sara Thao with the Get Down Stay Down Thee Oh Sees Thievery Corporation Tokyo Police Club Tommy Guerrero Toro y Moi Trainwreck Riders TV On The Radio Two Gallants Ty Segall Tycho Vampire Weekend Vetiver The Walkmen Wallpaper The War on Drugs Warpaint Weekend West Indian Girl Wild Beasts Wild Belle YACHT Yo La Tengo Youth Lagoon Zion I TREASURE ISLAND MUSIC FESTIVAL 3
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 DEMOGRAPHICS INCOME 26% 16% 19% 14%7% 18% < $15k $15k - $45k $45k - $80k $80k - $120k > $120k Declined 52% 48% MALE FEMALE GENDER AUDIENCE CHARACTERISTICS • Young professionals • Taste makers of San Francisco • Web/tech savvy • Passionate music fans < 16 16 - 20 21 - 25 26 - 35 36+ 41% 37% 12% 8% 2% AGE TREASURE ISLAND MUSIC FESTIVAL 4
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 Complimenting all of the fantastic music, Treasure Island is known for tons of other fun activities, and this year was certainly no exception. The spectacular 60-foot Century Ferris Wheel was surrounded by an ever-changing eclectic mix of interac- tive installations and roaming performers. Below are just a few of the diverse offer- ings offered in 2013: CAMP D.I.Y. Camp D.I.Y. is part grown-up summer camp, part arts & crafts lounges. Workshop SF brought dozens of San Francisco’s finest creatives to demonstrate how to get in- spired and make stuff like dream catchers, friendship bracelets, wood cut wearable art, screen printing, flower crowns, nail art, letterpress, hand-sewn beer koozies, patches and much, much more. To round out the summer camp experience, Alite hosted field day racing and games all weekend. Kelly Malone, Antlre Creative and over a dozen woodworkers and artists transformed the space into a camp wonder- land, thank to generous materials donations by Building Resources. ATTRACTIONS AND ROAMING PERFORMERS Throughout the day, giant Bubbles added a dreamy ambiance to Marco Cochrane’s breathtaking Bliss Dance structure, while a variety of unique installations added a surprise around every corner including Knit Bombing, Lillies Gigantium, and the Shelter.Co Lounge where you could truly get a glamping experience. At night, the sculptures illuminated: Sugar Cubes lit up the Silent Disco, the Flaming Lotus Girls’ Merope created a warm and fiery centerpiece in the Cove, Jelly Blooms danced through audience and the Balloon Chains arched in the wind over the whole fest. TREASURE CHEST Additionally, a variety of mobile entertainers like Electric Chaircuts, stilters, mon- sters, hula hoopers—even flash Robot Dance Parties roamed the grounds mingling with all the lively attendees. SILENT DISCO A Treasure Island Music Festival staple, the Silent Disco rocked the Cove with the latest dance beats broadcast directly to 200 sets of headphones! Live DJs curated by Silent Frisco turned the tables all day and night exclusively to the masses danc- ing on the floor. THE PORCH STAGE The Porch Stage returned again to add to the entertainment in the Cove, with three incredibly fun acts, playing from 3pm onward each day. On Saturday, the crowd enjoyed Top 40 covers and requests from Diamond Dave. And Sunday, The Purple Ones payed homage to one of the most well known legends, Prince! Also Sunday morning, The Jerk Church Tabernacle Choir took the stage to break bread, share a cup and a song. (TRANSPORT)ATION GALLERIES AND OTHER ATTRACTIONS The (Transport)ation Galleries gave a chance for attendees to explore four walls of eclectic and quirky wonder. From grabbing a homemade cookie at Grahama’s House to painting your treasure on the Artismobilus community mural, the box trucked provided an interactive twist for all the enjoy. TREASURE ISLAND MUSIC FESTIVAL 5
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 Hosting a festival at such a majestic site reminds us all of the importance of minimizing our carbon footprint. This year marked a seventh successful greening program, diverting up to 3/4 of our entire festival waste to recycling and compost. REDUCING EMISSIONS Stage generators were fueled with B20, a mix of 20% biodiesel, 80% diesel, which reduced emissions of hydrocarbons and carbon monoxide. Valet Bike Parking ser- vices were provided at Bill Graham Civic Auditorium, where bikes could be securely parked and riders could take the zero-emission shuttle buses straight to the island. REDUCING WASTE TIMF once again embraced the resourceful Refillable Water Program, which cut down plastic bottle consumption. There were two different refillable spring water options—fans could purchase a TIMF branded stainless steel water bottle and receive free refills of spring water all weekend, or bring a water bottle from home and purchase refills for $1. Clean Vibes supplied reclamation stations with clearly marked compost, recycling, and trash bins throughout the festival grounds. Togeth- er the greening programs were able to divert 3/4 of all waste for the entire week- end! The TRASHed Recycled Store brought by Global Inheritance was also in atten- dance to provide Treasure Islanders with a lesson in environmental activism. Over 450 attendees recycled over 50 bags and 12,500 bottles, cans, and biodegradable cups. Also, the festival exclusively used biodegradable cups, plates and utensils for all food and beverage sold, further reducing the amount of landfill trash. GREENING AT TREASURE ISLAND TREASURE ISLAND MUSIC FESTIVAL 6
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 Treasure Island Music Festival was everywhere this year with a comprehensive marketing and promotions campaign that included print advertising, billboards, broadcast and online media as well as widespread street marketing coverage. Stra- tegic PR efforts heightened the awareness of festival through previews, reviews and live-blogging. Treasure Island Music Festival 2013 event press generated over 51 million impressions: • Print coverage reached 14 million people • Over 3 million impressions from radio • Online coverage generated 32 million impressions • Street marketing generated over 2 million impressions STREET MARKETING MEDIA & COMMUNICATIONS Street teams distributed thousands of postcards at highly trafficked spots around the San Francisco Bay Area, including music venues, local festivals, bars, coffee shops, college campuses and other relevant retail locations. E-MAIL MARKETING Fans were kept up to date with email newsletters leading up to Treasure Island. Combined with Another Planet Entertainment’s email base, over 510,000 people received updates about the festival. • Over 35,000 active members on the Noise Pop/Treasure Island Mailing List • Over 80,000 active members of Another Planet Entertainment’s email database • 18% average open rate • 0.26% unsubscribe rate STRFKR TREASURE ISLAND MUSIC FESTIVAL 7
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 Treasure Island Music Festival is recognized in over 160 National and Regional consumer publications including: PRESS & PROMOTIONS 7x7 The Bay Bridged Billboard Blurt Magazine The Deli SF Daily Candy East Bay Express Filter Magazine Flavorpill Golden Gate [X]Press Huffington Post IndieBlogHeaven Jambase Juxtapoz Live Daily NME Out Magazine The Owl Mag Paste Performer Pitchfork Prefixmag The Rad Report Refinery 29 Rolling Stone SF Bay Guardian San Francisco Chronicle San Jose Mercury News Santa Cruz Weekly Sex & Design SF Examiner SF Gate SF Station SF Weekly SPIN The Stanford Daily Stereogum Tech Crunch The Tripwire URB Wall Street Journal Warp Magazine Wired XLR8R Yelp MAJOR LAZER TREASURE ISLAND MUSIC FESTIVAL 8
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 “If we were to ever find ourselves stranded on a desert island with just one music event, it would almost certainly be the Treasure Island Music Festival.”—SF GATE “In a few short years, Treasure Island Music Festival has become the quintessential San Francisco music bender” —SPIN “One of the west coast’s most-loved festivals… Treasure Island Music Festival is like no other festival experience in the U.S.”—KQED “I know we say this every year, but the curatorial wizards behind the Treasure Island Music Festival really outdid themselves this year.”—7X7 “The types of music represented are diverse enough that there’s something for every- one, and the view of the San Francisco skyline from the island is absolutely gorgeous, day or night.”—SFCRITIC “Treasure Island Music Festival is more than just music, it’s an experience. The festival is so well produced that it wouldn’t be difficult to have a good time having never heard of any of the bands playing. The seventh incarnation of the two-day festival wrapped up yesterday, and it was another beaming success.”—CITY SOUND “It didn’t seem possible that San Francisco could be any cooler musically than it al- ready was, but Noise Pop and Another Planet clearly raised the bar.”—JAMBASE “Hard to believe our favorite festival is already seven years old. They grow up so fast!Treasure Island hasn’t changed a bit, and this is great. Sure there’s more people going and the lineups are bigger and better, but all in all, TI remains consistently excellent and unique.”—THE OWL MAG “Note to all other festival promoters: please find your festival manual. Turn to the page that says “Treasure Island Music Festival.” Rip the page out. Study it. Apply.” —NEW BOHEMIAN PRESS HOLY GHOST! TREASURE ISLAND MUSIC FESTIVAL 9
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 PARTNER INTEGRATION ON WEBSITE TREASURE ISLAND MUSIC FESTIVAL 10
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 PARTNER INTEGRATION IN EMAIL BLASTS TREASURE ISLAND MUSIC FESTIVAL 11
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 PARTNER INTEGRATION ON FACEBOOK & TWITTER TREASURE ISLAND MUSIC FESTIVAL 12
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 TWITTER - @TIMFSF 9,159 Followers - During the festival, Twitter was used as a forum to post information about upcoming events, answer questions, and post articles or witty/interesting comments relating to Treasure Island artists. During the weekend, fans were able to engage with each other and the festival while Twitter was also used as a means to link our sponsors and promotional partners in the months leading up to the festival. FACEBOOK 28,545 Likes - Facebook was an efficient and effective method for sharing informa- tion about vendors and special events before, during and after the festival including links to videos, photos and album reviews. Facebook was used to promote the night shows, pre-parties, and all giveaways being offered by sponsors and promotional partners. Not only were all pre-festival photos posted on the site, but also set by set throughout both the festival days. The annual TIMF coloring contest was also facilitated through Facebook with the top 10 entries posted and voted on by fans. INSTAGRAM - @TIMFSF 2,272 Followers - Treasure Island is one of the most scenic festivals in the country, which gave the official festival Instagram account plenty of opportunities to share the view with all followers. FESTIVAL APP Powered by Rdio (in 2013) Created by Greencopper, 6,000+ fans downloaded the Treasure Island Music Festival app for iPhone and Android, which featured up-to-date news, an easy to view map with GPS and vendor locator, interactive schedule with multiple views, artist photos and info including links to videos and artist website, menus from food vendors, as well as integrated Twitter and Facebook feeds for easy updating and uploading. Fans also were also able to listen to TI artists through Rdio’s songsnaps. • 6,000+ downloads • 59,000+ total app opens • 88,000+ total app interactions SOCIAL NETWORKING & NEW MEDIA JAPANDROIDSJAPANDROIDS TREASURE ISLAND MUSIC FESTIVAL 13
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 The principles of Another Planet Entertainment have been producing the most innovative and significant concert experiences in San Francisco for more than 30 years. In its first year of operation Another Planet Entertainment was honored to be selected by a vote of its peers in the concert industry as “Promoter Of The Year” in the United States by Pollstar Magazine. In 2004 and 2005 Another Planet was named “Independent Promoter of the year.” Noise Pop has produced the nationally acclaimed indie rock extravaganza, the Noise Pop Music Festival in San Francisco for the past 21 years. Noise Pop has been reveling in the sound of both underground and household name artists since 1993, while also advocating for independent culture across all mediums. The Noise Pop Festival has twice received a proclamation from the San Francisco Mayor’s Office and Califor- nia State Senate. Treasure Island Music Festival Awards: SF Bay Guardian ‘Best Music Festival’, 2008 California Music & Arts Commission ‘Best Festival’, 2011, 2012 Pollstar Magazine ‘Best Festival’ nomination, 2012 The Treasure Island Music Festival consistently sells out. WHY PARTNER WITH TREASURE ISLAND? • Unprecedented Success • A Lifestyle Experience • Captive and Passionate Audience • Another Planet Entertainment Noise Pop: Lifestyle Brand • Integrated Programs and Promotions • Environmental Responsibility UNPRECEDENTED SUCCESS SLEIGH BELLS TREASURE ISLAND MUSIC FESTIVAL 14
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 Reaching a powerful community of likeminded individuals in authentic ways at a time in their lives when their brand choices are being decided. Here are just some of the ways to partner with us: CATEGORY EXCLUSIVITY • Development of a brand integrated onsite activity or attraction • Designated sponsor area • ‘Powered by’ or ‘hosted by’ sponsorship naming of select activities or created attractions (see next page for various ideas) • Opportunity for one on one interaction with core consumer • Data capture opportunities • Onsite contests and promotions PRODUCT SAMPLING • Opportunities for onsite product sampling from various festival locations • Opportunities for product sales onsite for select products • Product placement opportunities with festival artists, management and staff PROMOTIONAL RIGHTS • Rights to utilize festival likeness in national media and promotions • Rights to conduct retail promotions locally, regionally, and nationally • Tickets and VIP access opportunities to leverage in promotions SOCIAL / ENVIRONMENTAL TIE-INS • Integration into festival greening efforts • Recycling programs • Biodiesel fuels • Solar powered stage • Communication of greening programs • Tie-in of sponsor non-profit partner organizations • Charity donations for sponsor programs ACCESS TO FESTIVAL AUDIO AND VIDEO CONTENT • Provide digital downloads for sponsor use • Promotional use of exclusive live festival content on sponsor website • Create Sponsor Podcast with artist content, interviews, and brand integration SPONSOR BENEFITS HAIM TREASURE ISLAND MUSIC FESTIVAL 15
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 SPONSOR BENEFITS, cont. HOSPITALITY PROGRAMS • Tickets and VIP Packages for company staff or key clients in markets • Onsite hospitality areas PRINT MEDIA • National music magazines • Sponsor brand name and logo included in national music magazine print ads • Alternative weeklies • National and local print campaign will include sponsor brand ID • Ticket giveaways and prize package contests promoted in select print buys • Promotional materials • Posters and flyers • Sponsor name and logo included on promotional festival posters and flyers distributed nationally • Utilize our network of street team marketing reps throughout Northern California FESTIVAL EVENT GUIDE • Distributed to Festival attendees • Sponsor to receive (1) page of 4-color advertising • Editorial listing regarding partnership with sponsor and various onsite activities within Event Guide • Sponsor acknowledgement listing within Event Guide ONLINE • Editorial listing under ‘Activities’ section of festival website with details of partnership. • Editorial listing on festival website with details of partnership. • Brand logo with click-through to website featured under ‘Partners’ section of Treasure Island website. • Opportunity to create Festival/sponsor online promotional programs. E-MAIL BLASTS • Emails will be sent to our database promoting details of the Festival/Sponsor partnership, activities and promotions taking place. • 810,000 subscribers in our email base. • Non-traditional online music communication • Music message boards drop-ins. • Festival community network site message drops. • Artist website communication. TREASURE ISLAND MUSIC FESTIVAL 16
  • NOISE POP INDUSTRIES 2180 Bryant Street Suite 105 San Francisco, CA 94110 DAWSON LUDWIG dawson@noisepop.com t 415.375.3372 m 760.485.4876 CHAD HEIMANN chad@noisepop.com t 415.375.3374 m 909.560.2468 From its inception in 2007, the Treasure Island Music Festival has seen tremendous success and 2014’s event is expected to surpass all previous years. The eighth an- nual Treasure Island Music Festival will occur on October 18–19, 2014. Sponsors are already confirming so don’t miss out on this incredible opportunity for your brand to connect with our music fans. TREASURE ISLAND MUSIC FESTIVAL 2014 FOR SPONSOR INQUIRIES, PLEASE CONTACT: Noise Pop Industries 2180 Bryant Street, Suite 105 San Francisco, CA 94110 Dawson Ludwig dawson@noisepop.com 415.375.3372 Chad Heimann chad@noisepop.com 415.375.3374 treasureislandfestival.com TREASURE ISLAND MUSIC FESTIVAL 17