IoT Standards are Stupid, Just Ship Something

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This was a talk I delivered at IoT Europe 2014

The market isn't slow, you are – the number of devices being attached to the internet is increasing sharply: from 80 things per second last year to an expected 100 things per second this year. Early movers like NEST are being consolidated, while there are hundreds of new entrants into the marketplace. Despite the lack of horizontal "grand unification" standards there are successful vertical platforms. In consumer home there are NEST, Withings, Belkin, Quirky, etc. – plus many distinct offerings in commercial/industrial

Interrogate the market by shipping – with sharp development cost decreases, it's never been easier to engage in ever smarter, ever more emergent business models. Certainly, greater values will be unlocked by standards and ubiquitous interoperability, but there is plenty of value to unlock in bringing greater efficiency or greater utility to your customers now. Most importantly, it's about building organizational muscle to be able to address the market as it continues to heat up (connected devices are not going away!) – and not wait to play a game of catch up. The only fatal mistake is inaction

How to start – build a lean product practice, emphasize doing over debating. Test, learn, iterate, and scale. Build remote upgrade-ability into products and create simple platform APIs to encourage unexpected combinations and partnerships. Use success to inform standards, not the other way around.

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IoT Standards are Stupid, Just Ship Something

  1. 1. @JRHUSNEY / UNDERCURRENT STANDARDS ARE STUPID, JUST SHIP SOMETHING
  2. 2. 2013 2005
  3. 3. >50 CAMPAIGNS HAVE RAISED >$22MM SOURCE: http://postscapes.com/internet-of-things-and-kickstarter I O T
  4. 4. “ In order to progress, modern society should be treating ruined entrepreneurs in the same way we honor dead soldiers… – Taleb, Nassim Nicholas (2012-11-27). Antifragile.
  5. 5. STANDARDS = BAD
  6. 6. STANDARDS ARE A POOR PLACE TO START
  7. 7. STANDARD = PLATFORM
  8. 8. GOOD STANDARDS ARE EMERGENT PRODUCT STANDARD
 (PLATFORM) MARKET NEED TECH +
  9. 9. MONITORING CONTROL PREDICTION COMPOSITION IOT VERTICAL
 MATURITY
  10. 10. BYZANTIUM = SLOW
  11. 11. MY HOME TOWN WEARABLES MACHINES COMPOSABLE SYSTEMS APPS IOT/M2M PLATFORMS
  12. 12. MY OLD PLATFORM
  13. 13. SO COMMERCIAL
  14. 14. THE WAY IT USED TO WORK ! IDEA DEVELOP SHIP
  15. 15. IDEA MARKET TEST IDEA 2 MVP ITERATE IDEA ∞ ... FAIL PASS THE NEW MODEL ! NAPKIN PROTO VALIDATE SHIP SCALE BUILD
  16. 16. SOMETHING’S UP
  17. 17. $181B $132B $38B $8B $1B $4B $369B $18B $10B $3.5B $.5B $.5B $1B $5B $4B $20B
  18. 18. RESPONSIVE OPERATING SYSTEM
  19. 19. VISIONARY COMMERCIAL
  20. 20. LEAN LARGE
  21. 21. OPEN CLOSED
  22. 22. LEARNING SUSTAINING
  23. 23. EMERGENT CONTROLLED
  24. 24. VISIONARY LEAN OPEN LEARNING EMERGENT 5P PURPOSE PROCESS PEOPLE PLATFORM PRODUCT
  25. 25. WHERE TO BEGIN
  26. 26. PROS ★ UTILIZES EXISTING STRUCTURE ! ! CONS ★ HARD TO EXPERIMENT ★ SILOISM ★ LONG DELAYS IN PRODUCT IMPROVEMENT ★ DIFFICULT TO BE ITERATIVE ★ RESOURCE THRASHING ★ PROJECTS EVEN OVER PRODUCTS SPONSORING EXECUTIVE BACK
 END IT FRONT
 END SUPPORT FINANCE MKTG MATRIXED PROJECT TEAM (DIS?) FUNCTIONAL
  27. 27. ! PRODUCT OWNER Focus Area SPONSORING EXECUTIVE ! ! FRONT
 END ! FINANCE ! MARKETING ! SUPPORT ! BACK
 END ! IT KPI PROS ★ PROJECTS DON’T START AND STOP ★ BUILD AND PIVOT ON CONCEPTS RAPIDLY ★ ELIMINATES REDUNDANCY ★ MOVE TO SOLUTIONS FASTER ★ CLEAR ACCOUNTABILITY ★ REQUIRES STRONG TALENT ! CONS ★ DYNAMIC STEERING IS CHALLENGING ★ ADAPTIVITY CAN, AT TIMES, GET IN THE WAY OF EXECUTION PRODUCT TEAMS
  28. 28. HOLD A WORKSHOP
  29. 29. MONITORING CONTROL PREDICTION COMPOSITION IOT VERTICAL
 MATURITY START
 HERE!
  30. 30. WORKSHOP PROCESS
  31. 31. DEVELOP SOME TASTE IP TO THE EDGE PUB/SUB OPEN LAYERING TR-069, OMA = ICK!
  32. 32. FRIED CHICKEN
  33. 33. COFFEE BEANS
  34. 34. SODA
  35. 35. IN SUMMARY 1 BUILD CAPABILITY: FAIL OFTEN, FAIL FAST; SHIP!
  36. 36. IN SUMMARY 1 BUILD CAPABILITY: FAIL OFTEN, FAIL FAST; SHIP! 2 NEVER TOUCH THE BRAKES, ONLY STEER THE WHEEL
 (MAKE IT SAFE TO TRY)
  37. 37. THANK YOU @JRHUSNEY / UNDERCURRENT

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