@JRHUSNEY / UNDERCURRENT
STANDARDS ARE STUPID,
JUST SHIP SOMETHING
2013
2005
>50
CAMPAIGNS
HAVE RAISED
>$22MM
SOURCE: http://postscapes.com/internet-of-things-and-kickstarter
I
O
T
“
In order to progress, modern society
should be treating ruined entrepreneurs
in the same way we honor dead soldiers…
– T...
STANDARDS = BAD
STANDARDS ARE A
POOR PLACE TO
START
STANDARD = PLATFORM
GOOD STANDARDS
ARE EMERGENT
PRODUCT
STANDARD

(PLATFORM)
MARKET
NEED
TECH
+
MONITORING
CONTROL
PREDICTION
COMPOSITION
IOT
VERTICAL

MATURITY
BYZANTIUM = SLOW
MY HOME
TOWN
WEARABLES MACHINES COMPOSABLE SYSTEMS
APPS
IOT/M2M
PLATFORMS
MY OLD PLATFORM
SO COMMERCIAL
THE WAY IT USED
TO WORK
!
IDEA DEVELOP SHIP
IDEA
MARKET
TEST
IDEA 2
MVP ITERATE
IDEA ∞
...
FAIL PASS
THE NEW MODEL
!
NAPKIN PROTO VALIDATE SHIP SCALE
BUILD
SOMETHING’S UP
$181B
$132B
$38B
$8B
$1B
$4B
$369B
$18B
$10B
$3.5B
$.5B
$.5B
$1B
$5B
$4B
$20B
RESPONSIVE OPERATING SYSTEM
VISIONARY COMMERCIAL
LEAN LARGE
OPEN CLOSED
LEARNING SUSTAINING
EMERGENT CONTROLLED
VISIONARY LEAN OPEN LEARNING EMERGENT
5P PURPOSE
PROCESS
PEOPLE
PLATFORM
PRODUCT
WHERE TO BEGIN
PROS
★ UTILIZES EXISTING STRUCTURE
!
!
CONS
★ HARD TO EXPERIMENT
★ SILOISM
★ LONG DELAYS IN PRODUCT
IMPROVEMENT
★ DIFFICUL...
!
PRODUCT
OWNER
Focus Area
SPONSORING EXECUTIVE
!
!
FRONT

END
!
FINANCE
!
MARKETING
!
SUPPORT
!
BACK

END
!
IT
KPI PROS
★...
HOLD A WORKSHOP
MONITORING
CONTROL
PREDICTION
COMPOSITION
IOT
VERTICAL

MATURITY
START

HERE!
WORKSHOP PROCESS
DEVELOP SOME TASTE
IP TO THE EDGE
PUB/SUB
OPEN LAYERING
TR-069, OMA = ICK!
FRIED CHICKEN
COFFEE BEANS
SODA
IN SUMMARY
1 BUILD CAPABILITY: FAIL
OFTEN, FAIL FAST; SHIP!
IN SUMMARY
1 BUILD CAPABILITY: FAIL
OFTEN, FAIL FAST; SHIP!
2 NEVER TOUCH THE BRAKES,
ONLY STEER THE WHEEL

(MAKE IT SAFE ...
THANK YOU
@JRHUSNEY / UNDERCURRENT
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
IoT Standards are Stupid, Just Ship Something
Upcoming SlideShare
Loading in …5
×

IoT Standards are Stupid, Just Ship Something

1,360
-1

Published on

This was a talk I delivered at IoT Europe 2014

The market isn't slow, you are – the number of devices being attached to the internet is increasing sharply: from 80 things per second last year to an expected 100 things per second this year. Early movers like NEST are being consolidated, while there are hundreds of new entrants into the marketplace. Despite the lack of horizontal "grand unification" standards there are successful vertical platforms. In consumer home there are NEST, Withings, Belkin, Quirky, etc. – plus many distinct offerings in commercial/industrial

Interrogate the market by shipping – with sharp development cost decreases, it's never been easier to engage in ever smarter, ever more emergent business models. Certainly, greater values will be unlocked by standards and ubiquitous interoperability, but there is plenty of value to unlock in bringing greater efficiency or greater utility to your customers now. Most importantly, it's about building organizational muscle to be able to address the market as it continues to heat up (connected devices are not going away!) – and not wait to play a game of catch up. The only fatal mistake is inaction

How to start – build a lean product practice, emphasize doing over debating. Test, learn, iterate, and scale. Build remote upgrade-ability into products and create simple platform APIs to encourage unexpected combinations and partnerships. Use success to inform standards, not the other way around.

Published in: Technology

IoT Standards are Stupid, Just Ship Something

  1. 1. @JRHUSNEY / UNDERCURRENT STANDARDS ARE STUPID, JUST SHIP SOMETHING
  2. 2. 2013 2005
  3. 3. >50 CAMPAIGNS HAVE RAISED >$22MM SOURCE: http://postscapes.com/internet-of-things-and-kickstarter I O T
  4. 4. “ In order to progress, modern society should be treating ruined entrepreneurs in the same way we honor dead soldiers… – Taleb, Nassim Nicholas (2012-11-27). Antifragile.
  5. 5. STANDARDS = BAD
  6. 6. STANDARDS ARE A POOR PLACE TO START
  7. 7. STANDARD = PLATFORM
  8. 8. GOOD STANDARDS ARE EMERGENT PRODUCT STANDARD
 (PLATFORM) MARKET NEED TECH +
  9. 9. MONITORING CONTROL PREDICTION COMPOSITION IOT VERTICAL
 MATURITY
  10. 10. BYZANTIUM = SLOW
  11. 11. MY HOME TOWN WEARABLES MACHINES COMPOSABLE SYSTEMS APPS IOT/M2M PLATFORMS
  12. 12. MY OLD PLATFORM
  13. 13. SO COMMERCIAL
  14. 14. THE WAY IT USED TO WORK ! IDEA DEVELOP SHIP
  15. 15. IDEA MARKET TEST IDEA 2 MVP ITERATE IDEA ∞ ... FAIL PASS THE NEW MODEL ! NAPKIN PROTO VALIDATE SHIP SCALE BUILD
  16. 16. SOMETHING’S UP
  17. 17. $181B $132B $38B $8B $1B $4B $369B $18B $10B $3.5B $.5B $.5B $1B $5B $4B $20B
  18. 18. RESPONSIVE OPERATING SYSTEM
  19. 19. VISIONARY COMMERCIAL
  20. 20. LEAN LARGE
  21. 21. OPEN CLOSED
  22. 22. LEARNING SUSTAINING
  23. 23. EMERGENT CONTROLLED
  24. 24. VISIONARY LEAN OPEN LEARNING EMERGENT 5P PURPOSE PROCESS PEOPLE PLATFORM PRODUCT
  25. 25. WHERE TO BEGIN
  26. 26. PROS ★ UTILIZES EXISTING STRUCTURE ! ! CONS ★ HARD TO EXPERIMENT ★ SILOISM ★ LONG DELAYS IN PRODUCT IMPROVEMENT ★ DIFFICULT TO BE ITERATIVE ★ RESOURCE THRASHING ★ PROJECTS EVEN OVER PRODUCTS SPONSORING EXECUTIVE BACK
 END IT FRONT
 END SUPPORT FINANCE MKTG MATRIXED PROJECT TEAM (DIS?) FUNCTIONAL
  27. 27. ! PRODUCT OWNER Focus Area SPONSORING EXECUTIVE ! ! FRONT
 END ! FINANCE ! MARKETING ! SUPPORT ! BACK
 END ! IT KPI PROS ★ PROJECTS DON’T START AND STOP ★ BUILD AND PIVOT ON CONCEPTS RAPIDLY ★ ELIMINATES REDUNDANCY ★ MOVE TO SOLUTIONS FASTER ★ CLEAR ACCOUNTABILITY ★ REQUIRES STRONG TALENT ! CONS ★ DYNAMIC STEERING IS CHALLENGING ★ ADAPTIVITY CAN, AT TIMES, GET IN THE WAY OF EXECUTION PRODUCT TEAMS
  28. 28. HOLD A WORKSHOP
  29. 29. MONITORING CONTROL PREDICTION COMPOSITION IOT VERTICAL
 MATURITY START
 HERE!
  30. 30. WORKSHOP PROCESS
  31. 31. DEVELOP SOME TASTE IP TO THE EDGE PUB/SUB OPEN LAYERING TR-069, OMA = ICK!
  32. 32. FRIED CHICKEN
  33. 33. COFFEE BEANS
  34. 34. SODA
  35. 35. IN SUMMARY 1 BUILD CAPABILITY: FAIL OFTEN, FAIL FAST; SHIP!
  36. 36. IN SUMMARY 1 BUILD CAPABILITY: FAIL OFTEN, FAIL FAST; SHIP! 2 NEVER TOUCH THE BRAKES, ONLY STEER THE WHEEL
 (MAKE IT SAFE TO TRY)
  37. 37. THANK YOU @JRHUSNEY / UNDERCURRENT
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×