Social Media 101 For Nonprofits - The Basics

Social Media 101 for Nonprofits
Jordan Viator
Interactive Communications Manager

What is social media?

“Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - BenParr.com
Or more simply:
Online, two-way communications that allows for heightened participation and engagement

Web 2.0 and New Media
Blogs
Micro Blogs
RSS
Widgets
Social Networks
Social Bookmarks
Podcasts
Video Sharing Sites
Photo Sharing Sites
Virtual Worlds
Wikis
The possibilities and tools are seemingly endless and grow and change everyday!

What’s it all about?

Sharing
Information
Opinions
Ideas
Emotions
Flickr photo credit: OM Careers

Listening
It’s just as important to listen as it is to talk and share.

Building Trust
Social media helps build trust by allowing your supporters and fans to speak on your behalf

Goals of Social Media
Shift in fundamental goals of communication
Social Media strives to
Provide transparency and authenticity
Create an open and honest dialogue
Illustrate a core understanding of the
issues, trends and needs of the industry
Allow influencers and advocates to
evangelize for you
Provide a feedback loop
As much about listening as telling
Throw out the marketing speak and
talk with people not to people
People are already saying things
about your brand, give them an outlet
Monologue  Dialogue

The bottom line…

Welcome to the Future

Social Media Tools & Tactics

Blogs - Blogger, Wordpress, Typepad
Provides a human voice
Real experiences, advice
and news
Engages people in issues
they are interested
Provides a forum
for feedback which
empowers your supporters
to speak up and be heard
Transparency is key:
don’t post press releases

Social Networks - Facebook & MySpace
Friends, acquaintances and
colleagues
Sharing of personal
interests
Opportunity to fundraise
“Networking” through
Profiles
Pages/Groups
Applications
Networks

Communities - Ning, Care2, Change.org
Bringing supporters and interested people together in a more focused environment
Allows for groups, discussions, media uploads, feeds of relevant information and more

Micro-blogging - Twitter
140 characters or less
Sharing of news, information, links
Collaborative discussions in real time
Twitter packs help you find
like-minded people

Video Sharing - YouTube
Compelling multimedia content
Can be easily shared and embedded
YouTube Nonprofit Program provides free perks
Various ways to create powerful, moving
video to tell your story

Photo Sharing - Flickr
Open, public photos
Tagging capabilities for search
Supporters and friends can
upload and tag on your behalf
Use in creative ways:
Contests
Tell your story
Promote your event
Launch a campaign
Engage volunteers

Considerations to Start
Start a simple blog with a free service like Blogger, Wordpress or Typepad
Integrate YouTube further into outreach efforts such as:
- Testimonials from people you’ve helped
- Training for volunteers
Create Facebookpage to allow more diversified content to be shared with “fans”
Create a private community using Ning or a similar platform to bring together volunteers and constituents together
Consider integrating Flickr into your photo sharing for “tagging” purposes
Use all of the above tactics to allow your supporters and people you support to tell your story and the impact your organization makes

Resources
Slideshare: www.slideshare.net
Connection Café blog: www.connectioncafe.com
Beth’s Blog: http://beth.typepad.com/beths_blog/
NTEN site and blog: http://nten.org/
Alltop: www.nonprofit.alltop.com
Chris Brogan’s blog: http://www.chrisbrogan.com/
Technorati: www.technorati.com
Summize: www.summize.com
Convio 2010 Resolutions Guide: www.convio.com/resolve2010
Techsoup: http://techsoup.org/

Social Media 101 For Nonprofits - The Basics

by Jordan Viator on Feb 10, 2010

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Social Media 101 For Nonprofits - The Basics — Presentation Transcript