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Social Media 101 For Nonprofits - The Basics
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Social Media 101 For Nonprofits - The Basics

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An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.

An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.

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  • Listen to what people are saying about your:-organizations-constituents-other similar orgs-
  • Find friendsConnect with
  • Picture from the Oxfam campaign to support Ethiopian coffee farmers with a Starbucks Flickr petition
  • Testimonials are one of the most impactful ways to get people involved in a cause that invokes such emotion
  • Transcript

    • 1. Social Media 101 for Nonprofits
      Jordan Viator
      Interactive Communications Manager
    • 2. What is social media?
    • 3. “Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - BenParr.com
      Or more simply:
      Online, two-way communications that allows for heightened participation and engagement
    • 4. Web 2.0 and New Media
      Blogs
      Micro Blogs
      RSS
      Widgets
      Social Networks
      Social Bookmarks
      Podcasts
      Video Sharing Sites
      Photo Sharing Sites
      Virtual Worlds
      Wikis
      The possibilities and tools are seemingly endless and grow and change everyday!
    • 5. What’s it all about?
    • 6. Sharing
      Information
      Opinions
      Ideas
      Emotions
      Flickr photo credit: OM Careers
    • 7. Listening
      It’s just as important to listen as it is to talk and share.
    • 8. Building Trust
      Social media helps build trust by allowing your supporters and fans to speak on your behalf
    • 9. Goals of Social Media
      Shift in fundamental goals of communication
      Social Media strives to
      Provide transparency and authenticity
      Create an open and honest dialogue
      Illustrate a core understanding of the
      issues, trends and needs of the industry
      Allow influencers and advocates to
      evangelize for you
      Provide a feedback loop
      As much about listening as telling
      Throw out the marketing speak and
      talk with people not to people
      People are already saying things
      about your brand, give them an outlet
      Monologue  Dialogue
    • 10. The bottom line…
    • 11. Welcome to the Future
    • 12. Social Media Tools & Tactics
    • 13. Blogs - Blogger, Wordpress, Typepad
      Provides a human voice
      Real experiences, advice
      and news
      Engages people in issues
      they are interested
      Provides a forum
      for feedback which
      empowers your supporters
      to speak up and be heard
      Transparency is key:
      don’t post press releases
    • 14. Social Networks - Facebook & MySpace
      Friends, acquaintances and
      colleagues
      Sharing of personal
      interests
      Opportunity to fundraise
      “Networking” through
      Profiles
      Pages/Groups
      Applications
      Networks
    • 15. Communities - Ning, Care2, Change.org
      Bringing supporters and interested people together in a more focused environment
      Allows for groups, discussions, media uploads, feeds of relevant information and more
    • 16. Micro-blogging - Twitter
      140 characters or less
      Sharing of news, information, links
      Collaborative discussions in real time
      Twitter packs help you find
      like-minded people
    • 17. Video Sharing - YouTube
      Compelling multimedia content
      Can be easily shared and embedded
      YouTube Nonprofit Program provides free perks
      Various ways to create powerful, moving
      video to tell your story
    • 18. Photo Sharing - Flickr
      Open, public photos
      Tagging capabilities for search
      Supporters and friends can
      upload and tag on your behalf
      Use in creative ways:
      Contests
      Tell your story
      Promote your event
      Launch a campaign
      Engage volunteers
    • 19. Considerations to Start
      Start a simple blog with a free service like Blogger, Wordpress or Typepad
      Integrate YouTube further into outreach efforts such as:
      - Testimonials from people you’ve helped
      - Training for volunteers
      Create Facebookpage to allow more diversified content to be shared with “fans”
      Create a private community using Ning or a similar platform to bring together volunteers and constituents together
      Consider integrating Flickr into your photo sharing for “tagging” purposes
      Use all of the above tactics to allow your supporters and people you support to tell your story and the impact your organization makes
    • 20. Resources
      Slideshare: www.slideshare.net
      Connection Café blog: www.connectioncafe.com
      Beth’s Blog: http://beth.typepad.com/beths_blog/
      NTEN site and blog: http://nten.org/
      Alltop: www.nonprofit.alltop.com
      Chris Brogan’s blog: http://www.chrisbrogan.com/
      Technorati: www.technorati.com
      Summize: www.summize.com
      Convio 2010 Resolutions Guide: www.convio.com/resolve2010
      Techsoup: http://techsoup.org/

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