Social Media 101 for Nonprofits<br />Jordan Viator<br />Interactive Communications Manager<br />
What is social media?<br />
“Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experi...
Web 2.0 and New Media <br />Blogs<br />Micro Blogs<br />RSS<br />Widgets<br />Social Networks<br />Social Bookmarks<br />P...
What’s it all about?<br />
Sharing<br />Information<br />Opinions <br />Ideas<br />Emotions<br />Flickr photo credit: OM Careers<br />
Listening<br />It’s just as important to listen as it is to talk and share.<br />
Building Trust<br />Social media helps build trust by allowing your supporters and fans to speak on your behalf<br />
Goals of Social Media<br />Shift in fundamental goals of communication<br />Social Media strives to<br />Provide transpare...
The bottom line…<br />
Welcome to the Future<br />
Social Media Tools & Tactics<br />
Blogs - Blogger, Wordpress, Typepad<br />Provides a human voice<br />Real experiences, advice<br />and news<br />Engages p...
Social Networks - Facebook & MySpace<br />Friends, acquaintances and <br />colleagues<br />Sharing of personal <br />inter...
Communities - Ning, Care2, Change.org<br />Bringing supporters and interested people together in a more focused environmen...
Micro-blogging - Twitter<br />140 characters or less<br />Sharing of news, information, links<br />Collaborative discussio...
Video Sharing - YouTube <br />Compelling multimedia content<br />Can be easily shared and embedded<br />YouTube Nonprofit ...
Photo Sharing - Flickr<br />Open, public photos<br />Tagging capabilities for search<br />Supporters and friends can <br /...
Considerations to Start<br />Start a simple blog with a free service like Blogger, Wordpress or Typepad<br />Integrate You...
Resources<br />Slideshare: www.slideshare.net<br />Connection Café blog: www.connectioncafe.com<br />Beth’s Blog: http://b...
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Social Media 101 For Nonprofits - The Basics

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An overview of social media for nonprofit organizations including social media statics use statitics, the basic tools available and how nonprofits can leverage social media for social good.

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  • Listen to what people are saying about your:-organizations-constituents-other similar orgs-
  • Find friendsConnect with
  • Picture from the Oxfam campaign to support Ethiopian coffee farmers with a Starbucks Flickr petition
  • Testimonials are one of the most impactful ways to get people involved in a cause that invokes such emotion
  • Social Media 101 For Nonprofits - The Basics

    1. 1. Social Media 101 for Nonprofits<br />Jordan Viator<br />Interactive Communications Manager<br />
    2. 2. What is social media?<br />
    3. 3. “Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.” - BenParr.com<br />Or more simply: <br />Online, two-way communications that allows for heightened participation and engagement<br />
    4. 4. Web 2.0 and New Media <br />Blogs<br />Micro Blogs<br />RSS<br />Widgets<br />Social Networks<br />Social Bookmarks<br />Podcasts<br />Video Sharing Sites<br />Photo Sharing Sites<br />Virtual Worlds<br />Wikis<br />The possibilities and tools are seemingly endless and grow and change everyday!<br />
    5. 5. What’s it all about?<br />
    6. 6. Sharing<br />Information<br />Opinions <br />Ideas<br />Emotions<br />Flickr photo credit: OM Careers<br />
    7. 7. Listening<br />It’s just as important to listen as it is to talk and share.<br />
    8. 8. Building Trust<br />Social media helps build trust by allowing your supporters and fans to speak on your behalf<br />
    9. 9. Goals of Social Media<br />Shift in fundamental goals of communication<br />Social Media strives to<br />Provide transparency and authenticity<br />Create an open and honest dialogue <br />Illustrate a core understanding of the <br /> issues, trends and needs of the industry<br />Allow influencers and advocates to <br /> evangelize for you<br />Provide a feedback loop <br />As much about listening as telling<br />Throw out the marketing speak and <br /> talk with people not to people<br />People are already saying things <br /> about your brand, give them an outlet<br />Monologue  Dialogue<br />
    10. 10. The bottom line…<br />
    11. 11. Welcome to the Future<br />
    12. 12. Social Media Tools & Tactics<br />
    13. 13. Blogs - Blogger, Wordpress, Typepad<br />Provides a human voice<br />Real experiences, advice<br />and news<br />Engages people in issues <br />they are interested <br />Provides a forum <br />for feedback which <br />empowers your supporters <br />to speak up and be heard<br />Transparency is key: <br /> don’t post press releases<br />
    14. 14. Social Networks - Facebook & MySpace<br />Friends, acquaintances and <br />colleagues<br />Sharing of personal <br />interests <br />Opportunity to fundraise<br />“Networking” through<br />Profiles<br />Pages/Groups<br />Applications<br />Networks<br />
    15. 15. Communities - Ning, Care2, Change.org<br />Bringing supporters and interested people together in a more focused environment<br />Allows for groups, discussions, media uploads, feeds of relevant information and more<br />
    16. 16. Micro-blogging - Twitter<br />140 characters or less<br />Sharing of news, information, links<br />Collaborative discussions in real time<br />Twitter packs help you find <br />like-minded people<br />
    17. 17. Video Sharing - YouTube <br />Compelling multimedia content<br />Can be easily shared and embedded<br />YouTube Nonprofit Program provides free perks <br />Various ways to create powerful, moving <br />video to tell your story<br />
    18. 18. Photo Sharing - Flickr<br />Open, public photos<br />Tagging capabilities for search<br />Supporters and friends can <br /> upload and tag on your behalf<br />Use in creative ways:<br />Contests<br />Tell your story<br />Promote your event<br />Launch a campaign<br />Engage volunteers<br />
    19. 19. Considerations to Start<br />Start a simple blog with a free service like Blogger, Wordpress or Typepad<br />Integrate YouTube further into outreach efforts such as:<br /> - Testimonials from people you’ve helped<br /> - Training for volunteers<br />Create Facebookpage to allow more diversified content to be shared with “fans”<br />Create a private community using Ning or a similar platform to bring together volunteers and constituents together<br />Consider integrating Flickr into your photo sharing for “tagging” purposes<br />Use all of the above tactics to allow your supporters and people you support to tell your story and the impact your organization makes<br />
    20. 20. Resources<br />Slideshare: www.slideshare.net<br />Connection Café blog: www.connectioncafe.com<br />Beth’s Blog: http://beth.typepad.com/beths_blog/<br />NTEN site and blog: http://nten.org/<br />Alltop: www.nonprofit.alltop.com<br />Chris Brogan’s blog: http://www.chrisbrogan.com/<br />Technorati: www.technorati.com<br />Summize: www.summize.com<br />Convio 2010 Resolutions Guide: www.convio.com/resolve2010<br />Techsoup: http://techsoup.org/<br />

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