WELCOME TO THE WILD
ZOO PUBLIC TYPOGRAPHY
JORDAN HILL
THE UNIVERSITY OF KANSAS
VISC 402: PATRICK DOOLEY
Hi There!
The Zoo is a wonderful and

of the whole operation. The

magical place where kids,

Kansas City Zoo is a big pla...
ments resulted in record attendance of 700,000 zoo guests,

40 years, while it added exhibits

current size of 202 acres, ...
ITS ALWAYS NICE TO LOOK AT A BIG MAP LIKE THIS ONE BEFORE YOU START YOUR JOURNEY THROUGH THE
ZOO. WITH A PLACE THIS BIG, I...
“THE POLAR
BEARS ARE
DEFINITELY THE
MAIN ATTRACTION
THE POLAR BEARS DONT BELONG TO THEIR OWN CONTINENT, AT LEAST IN THE KA...
HERE WE GO, MATES

WE ARE HEADED DOWN UNDER TO EXPERIENCE THE
ANIMALS, AND MORE IMPORTANTLY, THE SIGNS AND
DESIGN OF THE A...
THIS WAY OR THAT?

IT WAS VERY INTERESTING TO ME HOW THEY ADVERTISED THE TIGER TRAIL SO MUCH, ALMOST MORE THAN
THE WHOLE A...
Lions, Bears, and OH YA, Tigers.

the sharp claws of the tiger. You

The tiger exhibit in Australia

can see that it was d...
Sumatran Tiger
The tigers at the Kansas City Zoo are called
Sumatran Tigers. They are
a rare tiger subspecies
that inhabit...
Curious Kangaroos
This part of Australia was by
far my favorite. It was not

the children, and it is a fun type

but rathe...
“PLEASE DO
NOT FEED
THE ANIMALS”
Camel Rides
The sinage for the camel rides

finding signs. You can obviously

some of their signs. They would

With the ne...
Vintage Signs
Coming to this section of the

room. I’m not actually sure why

Australia exhibit was probably

they had the...
AUSTRALIAN ANIMALS
JAMBO!

IN THIS SECTION WE WILL LOOK AT ONE OF THE OLDER EXHIBITS. IT HAS SOME OF THE
COOLEST ANIMALS, MOST BEAUTIFUL SCEN...
WHICH WAY DO I GO?

THE ZOO HAS DONE A GREAT JOB ABOUT KEEPING THEIR WAYFINDING SIGNS CONSITENT. WHEN YOU SEE
THIS GREEN, ...
Where are the elephants?
The elephant exhibit was a great

are one of my favorite animals.

time. It had all these stone

...
Handy Hand Written Signs
This hand written type is one of

people who come to see it.

the first things you see when

Ther...
Signs
This sign to the left is
all around the African
exhibit. It is beige and
brown, very natural and
blends in with the ...
Built for Speed
This hand written type is one of

people who come to see it.

the first things you see when

There are fun...
“LIONS ARE THE
KING OF THE
JUNGLE, SAME
GOES FOR THE
KC ZOO.”
AFRICAN ANIMALS
The Zoo can be a great place
and offers great opportunities
for kids and adults alike to
learn and see animals they
might ...
Works Cited
http://www.kansascityzoo.org/
http://www.kansascity.com/2013/10/25/4577263/penguin-fans-flock-to-new-exhibit.h...
Final zoolandscape
Final zoolandscape
Final zoolandscape
Final zoolandscape
Final zoolandscape
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Final zoolandscape

  1. 1. WELCOME TO THE WILD ZOO PUBLIC TYPOGRAPHY JORDAN HILL THE UNIVERSITY OF KANSAS VISC 402: PATRICK DOOLEY
  2. 2. Hi There! The Zoo is a wonderful and of the whole operation. The magical place where kids, Kansas City Zoo is a big place, families, and anyone really, can and can be very intimidating to come see exotic animals. There find anything you’re looking for. are the big jungle cats, like Luckily for everyone, the Zoo lions and tigers, long necked provides way-finding signage giraffes and stalky rhinos. everywhere. There are big tall Obviously, the animals and the signs telling you where to go to beautiful scenes are the main find the zebras vs. the gorillas, reason people come around and smaller signs pointing you to the Zoo. But, the text that in the right direction of the rest- surrounds it is the backbone rooms or exhibit gift shop. THE ZOO OPENED UP DECEMBER 13, 1909. THE FIRST ANIMALS TO ARIVE WERE THE BEARS, FLAMINGOS, AND SEA LIONS.
  3. 3. ments resulted in record attendance of 700,000 zoo guests, 40 years, while it added exhibits current size of 202 acres, adding it added a monkey island and a Australia in 1993, International children’s zoo in the 1940s. In Festival in 1994, and Africa in the 1950s, the Sea Lion pool, AND PARENTSS ALIKE a grant, the zoo expanded to the It gained more momentum when HAS A SERIF FONT AND IS THE PERFECT WAY TO WELCOME THE KIDS after voting and financed from such as the Bear Grotto in 1912. THE KANSAS CITY ZOO SIGN IS A MONUMENTAL 3D SCULPTURE. IT twenty years later (in 1991), 1995. The opening of the Africa African Veldt, giraffe house, section drew in approximately and flamingoes were all added; 40,000 visitors in first 2 days. A and the zoo added an otter new building was added for the pool, elephant house, and the first IMAX in a zoo, the Sprint Great Ape House in the 1960s. IMAX Theater. The improve- a slide. The Promenade was when the zoo changed from a evolved slowly during its first Discovery Barn, it also contains as a part of new management gibbon islands. Approximately the top of the tree, and like the Primadome opened in 2002 December 13, 1909. The zoo in and get a sky-high view at 1,300 animals. The Orangutan barn, the Great Catwalk, and that is fun for children to play a large, 202-acre zoo with over 1907, and its gates opened on there is a Peek-a-Boo Tree, small building and 60 acres to The early 1970s brought a dairy slides for children. Outside, 1998. The zoo has grown from a Planning for the zoo started in It contains many exhibits, and and 400,000 IMAX visitors, in History 2006, formerly the Red Barn. also added in 2006, which is city-operated organization to a a wide path straight to the public-private partnership with African elephants exhibit, which Friends of the Zoo. allows guests to reach Africa The Discovery Barn opened in much faster. The new entrance 2006 along with a short-cut admission gates opened in path to Africa. In 2007, an May 2008, with an educational endangered species carousel center and a North American was added to KidZone. The Zoo river otter and trumpeter swan closed the Sprint IMAX Theater exhibits. In early 2009, the on September 4, 2007. New Tropics House opened behind admission gates to the zoo were the Sea Lion pavilion in the 1909 opened in May 2008 featuring Building, and the polar bear new parking and animals. exhibit opened in August 2010, Extensive renovations of the located near the entrance, in zoo began in late 2005. The the location formerly occupied Discovery Barn opened in by stroller rental.
  4. 4. ITS ALWAYS NICE TO LOOK AT A BIG MAP LIKE THIS ONE BEFORE YOU START YOUR JOURNEY THROUGH THE ZOO. WITH A PLACE THIS BIG, ITS EASY TO GET TURNED AROUND, AND WITH SO MUCH TO SEE, YOU DONT WANT TO WASTE ANY TIME ON BEING LOST.
  5. 5. “THE POLAR BEARS ARE DEFINITELY THE MAIN ATTRACTION THE POLAR BEARS DONT BELONG TO THEIR OWN CONTINENT, AT LEAST IN THE KANSAS CITY ZOO. BUT THEIR NEW EXHIBIT WAS TOO GREAT TO PASS UP. AND THE POLAR BEARS ARE SO PLAYFUL!
  6. 6. HERE WE GO, MATES WE ARE HEADED DOWN UNDER TO EXPERIENCE THE ANIMALS, AND MORE IMPORTANTLY, THE SIGNS AND DESIGN OF THE AUSTRALIA EXHIBIT.
  7. 7. THIS WAY OR THAT? IT WAS VERY INTERESTING TO ME HOW THEY ADVERTISED THE TIGER TRAIL SO MUCH, ALMOST MORE THAN THE WHOLE AUSTRALIA EXHIBIT ITSELF. AGAIN, WITH THE WAY FINDING SIGNS, THEY ARE USING THEIR NEW BRAND WITH THE GREEN AND NAVY ALL CAPS TYPE, WITH THE CORRESPONDING SIMPLISTIC IMAGES.
  8. 8. Lions, Bears, and OH YA, Tigers. the sharp claws of the tiger. You The tiger exhibit in Australia can see that it was done around is definitely one to check out. the same time as the way When I went, it was just about finding signs though, because it feeding time, and the tigers has a similar san serif type face were hungry. The tigers were for the “trail” portion of the not the only ones wearing sign. This font exaggerates the orange though. Throughout the roughness of the “tiger” font entire exhibit, this fierce font before it. looks like it was written with
  9. 9. Sumatran Tiger The tigers at the Kansas City Zoo are called Sumatran Tigers. They are a rare tiger subspecies that inhabits the Indone- Tiger Signs sian island of Sumatra. The sinage for the tiger area new signs. The older signs were Unfortunately, these tigers is not all consistant, though. a lot more natural. They used a were classified as critically There are older signs, like lot of earth tones and the idea endangered by IUCN in the bottom right picture. You was the signs would blend into 2008 because the popula- can obviously tell that sign is the environment. With the new tion was estimated at 441 an older set up that has been signs, they are a lot flashier, to 679 individuals. faded and used a lot. As you meant to stand out with their I am up in the air about can tell, the Kansas City Zoo bright colors and bold patterns. whether animals should be has definitely updated some of I noticed it especially with the kept in cages, but with this their signs. They would not have fierce “tiger” type and tiger sort of situation, I think the time or means to replace stripes. The idea has definitely it is a good idea. If this everything, so if it is still us- changed, drawing more atten- is a way that we can save able, then why not keep it. Its tion to the signs and making an entire species from very interesting to look at the people want to walk over and becoming extinct, then I older designs compared to the see what they have to say. think it is a decent idea.
  10. 10. Curious Kangaroos This part of Australia was by far my favorite. It was not the children, and it is a fun type but rather that they allowed the to use for that age, but there kangaroos to hop around as they are plenty of fonts the Zoo could pleased. As you can see in the have used and gotten the point picture to the left, I even got up across. That point would have close and personal with one! looked a whole lot better in a The text and signs for this part COMING OUT TO EXPLORE. labies. I understand that it is for that drew me into this exhibit, CROSSING ALONG THEIR AREA. APPARENTLY THAT DID NOT KEEP A COUPLE CURIOUS KANGAROOS FROM between kangaroos and wal- necessarily the beautiful type THE ONLY THING KEEPING THE KANGAROOS FROM HOPPING ONTO THE WALK WAY IS A LINE OF LOGS CRISS talking about the difference Univers, too. of the exhibit, though, left much The rest of this particular to be desired. Basically, I am exhibit had the regular San Serif refering to the lovely use of brown font on a cream back- Comic Sans on the sign above, ground, which looks just fine!
  11. 11. “PLEASE DO NOT FEED THE ANIMALS”
  12. 12. Camel Rides The sinage for the camel rides finding signs. You can obviously some of their signs. They would With the new signs, they are a is not all consistant, though. tell that sign is an older set up not have the time or means to lot flashier, meant to stand out There are older signs, plus we that has been faded and used a replace everything, so if it is with their bright colors and bold have the newer green signs that lot. As you can tell, the Kansas still usable, then why not keep patterns. I noticed it especially match the style of the way- City Zoo has definitely updated it. Its very interesting to look at with the fierce “tiger” type the older designs compared to and tiger stripes. The idea has the new signs. The older signs definitely changed, drawing were a lot more natural. They more attention to the signs and used a lot of earth tones and making people want to walk the idea was the signs would over and see what they have blend into the environment. to say.
  13. 13. Vintage Signs Coming to this section of the room. I’m not actually sure why Australia exhibit was probably they had these signs hanging one of my favorite parts. It here, whether they designed by was in the middle of all of the Australian desingers or were restaurants and gift shops and actual Australian products. In it was just a wall of all the any case, they are really fun! quirky old signs. I have always loved old signs and type faces and would love to have some of these signs hanging in my
  14. 14. AUSTRALIAN ANIMALS
  15. 15. JAMBO! IN THIS SECTION WE WILL LOOK AT ONE OF THE OLDER EXHIBITS. IT HAS SOME OF THE COOLEST ANIMALS, MOST BEAUTIFUL SCENERY, AND THE TYPE IS PRETTY UNIFIED.
  16. 16. WHICH WAY DO I GO? THE ZOO HAS DONE A GREAT JOB ABOUT KEEPING THEIR WAYFINDING SIGNS CONSITENT. WHEN YOU SEE THIS GREEN, CREAM AND NAVY COLOR SCHEME AND ALL CAPS, GEOMETRIC TYPEFACE, YOU KNOW RIGHT AWAY THAT IT IS POINTING YOU IN THE RIGHT DIRECTION.
  17. 17. Where are the elephants? The elephant exhibit was a great are one of my favorite animals. time. It had all these stone But there was this really cool slabs with text on top that part of the elephant exhibit that looked great with its surround- housed a life size model of an ings. Of course, the exhibit also elephant and talked about its had to have the cream sign with anatomy. So I guess that is the the burgandy lettering on it! next best thing. Unfortunately the elephants were not out to play that day. I was so bummed because they THIS ELEPHANT MODEL WAS PRETTY AWESOME. IT SHOWED HALF OF AN ELEPHANT LIKE WE WOULD SEE IT, AND THEN ON THE OTHER HALF, IT SHOWS ITS SKELETON. ALL THE PLAQUES IN THE FOREGROUND HAVE GREAT FACTS ABOUT THE ELEPHANTS ANATOMY TOO.
  18. 18. Handy Hand Written Signs This hand written type is one of people who come to see it. the first things you see when There are fun facts about what you walk into the main area of languages are spoken in Africa, the Africa exhibit. These signs along with a large scale sign ae pretty warn, almost to the with the word “Jambo” on it, point where you can not read which means Hi. the sign unless you go right up The rest of the signs are talking to the wall and try and read it. about what is in the shopping It is a clever idea for the Zoo, center, including gift shops, because it sets the light and restaurants and a theatre. playful mood of Africa for the
  19. 19. Signs This sign to the left is all around the African exhibit. It is beige and brown, very natural and blends in with the forest environment. The type is very easy to read, and even has the translation in spanish. There are great pictures and maps on all “EASTERN BLACK RHINOCEROS” of the signs that let people visualize what they are reading. These signs are very educational, which is perfect for the kids! THIS WAY TO THE RHINO ARENA. ONCE YOU SEE THIS FRISKY LITTLE FELLOW RUNNING AROUND HIS DIRT PIN, YOU CAN READ ALL ABOUT HIS NATURAL HABITAT, HIS SCIENTIFIC NAME AND ABOUT THE SIZE OF HIS KIDS.
  20. 20. Built for Speed This hand written type is one of people who come to see it. the first things you see when There are fun facts about what you walk into the main area of languages are spoken in Africa, the Africa exhibit. These signs along with a large scale sign ae pretty warn, almost to the with the word “Jambo” on it, point where you can not read which means Hi. the sign unless you go right up The rest of the signs are talking to the wall and try and read it. about what is in the shopping It is a clever idea for the Zoo, center, including gift shops, because it sets the light and restaurants and a theatre. playful mood of Africa for the
  21. 21. “LIONS ARE THE KING OF THE JUNGLE, SAME GOES FOR THE KC ZOO.”
  22. 22. AFRICAN ANIMALS
  23. 23. The Zoo can be a great place and offers great opportunities for kids and adults alike to learn and see animals they might not ever get another chance to see. There are even animals there that were rescued from mothers that abandoned them, like the seals, or from extinction, like the tigers. There are all types of beautiful animals to see there, and its a great place to escape for a day.
  24. 24. Works Cited http://www.kansascityzoo.org/ http://www.kansascity.com/2013/10/25/4577263/penguin-fans-flock-to-new-exhibit.html http://en.wikipedia.org/wiki/Kansas_City_Zoological_Park “The Value of the Narrative in the Education of a Typographer” by Chris Myers
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