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My slides for a workshop on Online Engagement, part of a four part series on Social Media for Social Change, presented by Hollyhock and Octopus Strategies.

My slides for a workshop on Online Engagement, part of a four part series on Social Media for Social Change, presented by Hollyhock and Octopus Strategies.

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Online Engagement: Growing Your Online Community Presentation Transcript

  • 1. During which we break the ice. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 2. Tags Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 3. Name Your .org 3 “tags.” (Things you hope to learn) Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 4. Hands up if you: • Have a blog (personal? business?) • Use social media (Twitter, Facebook) • Have no “social media” presence at all • Have had a big marketing “win” Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 5. Where to Begin? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 6. So small yet so important Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 7. 1. Plan 2. Proceed! Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 8. Always Ask Permission Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 9. Activists Wealthy Donors What kind of community are you building? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 10. Set Goals Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 11. Your Social Media Strategy Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 12. RedCross.org Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 13. The Lifetime Value of a Fan or Friend Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 14. Kevin Kelly: 1000 True Fans Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 15. Viral Happened. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 16. Levels of Engagement Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 17. Watching and Listening Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 18. Rating, Tagging, Voting, “Liking” Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 19. Creating (Uploading) Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 20. Networking and Evangelizing Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 21. Own the Data Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 22. Email Lists Still Work Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 23. Read First Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 24. Get Out and Comment! Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 25. Blogs are Important Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 26. Start Building Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 27. Show Value First Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 28. Invite Your Friends Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 29. The Plateau Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 30. Questions? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 31. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 32. Brainstorming Campaign Ideas Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 33. Make it Easy Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 34. Every Click Counts Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 35. Make it Fun Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 36. Breast Cancer? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 37. Kiva.org Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 38. Awareness Action Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 39. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 40. Unless Itʼs About “Me” Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 41. Go Where the Conversations are Happening Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 42. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 43. Ask Questions (Surveys) Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 44. Own the Data! Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 45. Act on Feedback Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 46. Questions? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 47. Spreading the Word Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 48. Mass Distribution Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 49. Twitter Hashtags Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 50. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 51. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 52. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 53. Video! Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 54. Michael Wesch at KSU http://www.youtube.com/watch?v=NLlGopyXT_g Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 55. Blog Posts Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 56. YouTube, TubeMogul, iTunes Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 57. StumbleUpon, Digg, etc Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 58. Twitter (140 chars, O My!) Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 59. Retweeting Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 60. Applications Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 61. Influencers and Gatekeepers Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 62. Strategic Alliances Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 63. Public Relations Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 64. “Our firm does a great job with blogger relations.” Blogger Outreach Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 65. Coverage and Leverage Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 66. Questions? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 67. Online Communities Doʼs and Do-Nots Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 68. Frequency Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 69. Mix it Up Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 70. Am I Providing Value? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 71. Comments Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 72. Feedback is Good Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 73. Do Not Fear Outgoing Links Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 74. Oops! (Updates) Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 75. Trolls Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 76. “It doesnʼt matter how many people donʼt get it. What matters is how many people do.” -Tim Ferris “The Four Hour Work Week” http://mashable.com/2010/04/29/deal-with-haters-tim-ferriss Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 77. Diplomacy Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 78. Questionable Content Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 79. Crisis Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 80. Translucency Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 81. Reward the Community Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 82. Movember Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 83. Twestival Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 84. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 85. Questions? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 86. Homework: Get Started! Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 87. Suggested Reading Material Beth Kanter: beth.typepad.com Seth Godin: sethgodin.typepad.com Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 88. “The environmental movement needs more button-down people in power suits. “We have enough long- haired folk with structureless tunics.” -Darren Barefoot http://www.flickr.com/search/show/?q=tcktcktck&s=int Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 89. icebreaker: http://www.flickr.com/photos/ezioman/2096469724/ tags: http://www.flickr.com/photos/cambodia4kidsorg/260004685/ http://www.flickr.com/photos/tags/love/interesting/ hello my name is: http://www.flickr.com/photos/quinnanya/4464205726/ tags show: http://www.flickr.com/photos/tags/love/interesting/show/ Start: http://www.flickr.com/photos/twid/410697715/ Your Values: http://www.flickr.com/photos/alex-s/3239501705/ Activists: http://www.flickr.com/photos/bracketing_life/3594925421/ Haiti conference: http://www.flickr.com/photos/unitednationsdevelopmentprogramme/4479360955/ student activists: http://www.flickr.com/photos/nrbelex/471661031/ goals: http://www.flickr.com/photos/justaprairieboy/4397779552/ startegy: http://www.flickr.com/photos/hikingartist/3000884576/ strategy: http://www.flickr.com/photos/intersectionconsulting/4044928121/ shit: http://www.flickr.com/photos/jonfeinstein/384855537/ data: http://www.flickr.com/photos/darth-len/206290152/ lifetime value: http://www.flickr.com/photos/powerbooktrance/64059445/in/set-72157594396963031/ start building: http://www.flickr.com/photos/europedistrict/4292248775/ plateau: http://www.flickr.com/photos/wolfgangstaudt/2215246206/ call to action: http://www.flickr.com/photos/38389073@N04/4280676742/ brainstorm: http://www.flickr.com/photos/jakecaptive/49915119/ easyas: http://www.flickr.com/photos/therhumbline/3535841657/ makeitfun: http://www.flickr.com/photos/teamlondonbridge/4089055475/ awareness ice cream: http://www.flickr.com/photos/adriarichards/2884531330/ where convo happening: http://www.flickr.com/photos/cogdog/4131708783/ channels: http://www.flickr.com/photos/damienbasile/3629544077/ levels: http://www.flickr.com/photos/chrislackey/2658088234/ listening: http://www.flickr.com/photos/ektogamat/2687444500/ uploading: http://www.flickr.com/photos/trainor/1229138273/ actively networking: http://www.flickr.com/photos/webwizzard/3931165508/ email: http://www.flickr.com/photos/esparta/1609874001/ reading: http://www.flickr.com/photos/stuartpilbrow/3426737689/ invites: http://www.flickr.com/photos/kellysue/768996374/ questions: http://www.flickr.com/photos/valeriebb/3006348550/ hashtag: http://www.flickr.com/photos/teknokool/3725463910/ do not: http://www.flickr.com/photos/marcoannunziata/3202083492/ mix master mike: http://www.flickr.com/photos/fabiovenni/1334412487/ no value: http://www.flickr.com/photos/vintagedept/3617706196/ feedback: http://www.flickr.com/photos/hashir/2089058279/ A huge thanks to the translucent: http://www.flickr.com/photos/baxterclaws/2038114777/ mistake: http://www.flickr.com/photos/dewet/2246915060/ troll: http://www.flickr.com/photos/genista/2427929/ nsfw: http://www.flickr.com/photos/theredproject/2717925322/ beer: http://www.flickr.com/photos/mfajardo/387254778/ photographers questions: http://www.flickr.com/photos/eleaf/2536358399/ homework: http://www.flickr.com/photos/somegeekintn/4015200817/ sandcastles: http://www.flickr.com/photos/docsearls/245107588/ maya zankoulʼs cartoons: http://mayazankoul.wordpress.com/2010/01/11/lets-talk-about-colors/ Darren Rowse of PlroBlogger: http://www.problogger.net/ Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 90. JordanBehan.com : jordanbehan strutta.com Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010