• Save
Online Engagement: Growing Your Online Community
Upcoming SlideShare
Loading in...5
×
 

Online Engagement: Growing Your Online Community

on

  • 1,904 views

My slides for a workshop on Online Engagement, part of a four part series on Social Media for Social Change, presented by Hollyhock and Octopus Strategies.

My slides for a workshop on Online Engagement, part of a four part series on Social Media for Social Change, presented by Hollyhock and Octopus Strategies.

Statistics

Views

Total Views
1,904
Views on SlideShare
1,767
Embed Views
137

Actions

Likes
2
Downloads
0
Comments
0

4 Embeds 137

http://jordanbehan.com 123
http://www.linkedin.com 7
http://www.slideshare.net 6
http://jordanbehan.wordpress.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />

Online Engagement: Growing Your Online Community Online Engagement: Growing Your Online Community Presentation Transcript

  • During which we break the ice. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Tags Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Name Your .org 3 “tags.” (Things you hope to learn) Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Hands up if you: • Have a blog (personal? business?) • Use social media (Twitter, Facebook) • Have no “social media” presence at all • Have had a big marketing “win” Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Where to Begin? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • So small yet so important Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • 1. Plan 2. Proceed! Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Always Ask Permission Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Activists Wealthy Donors What kind of community are you building? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Set Goals Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Your Social Media Strategy Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • RedCross.org Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • The Lifetime Value of a Fan or Friend Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Kevin Kelly: 1000 True Fans Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Viral Happened. Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Levels of Engagement Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Watching and Listening Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Rating, Tagging, Voting, “Liking” Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Creating (Uploading) Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Networking and Evangelizing Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Own the Data Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Email Lists Still Work Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Read First Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Get Out and Comment! Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Blogs are Important Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Start Building Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Show Value First Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Invite Your Friends Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • The Plateau Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Questions? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Brainstorming Campaign Ideas Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Make it Easy Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Every Click Counts Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Make it Fun Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Breast Cancer? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Kiva.org Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Awareness Action Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Unless Itʼs About “Me” Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Go Where the Conversations are Happening Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Ask Questions (Surveys) Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Own the Data! Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Act on Feedback Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Questions? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Spreading the Word Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Mass Distribution Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Twitter Hashtags Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Video! Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Michael Wesch at KSU http://www.youtube.com/watch?v=NLlGopyXT_g Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Blog Posts Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • YouTube, TubeMogul, iTunes Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • StumbleUpon, Digg, etc Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Twitter (140 chars, O My!) Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Retweeting Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Applications Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Influencers and Gatekeepers Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Strategic Alliances Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Public Relations Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • “Our firm does a great job with blogger relations.” Blogger Outreach Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Coverage and Leverage Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Questions? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Online Communities Doʼs and Do-Nots Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Frequency Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Mix it Up Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Am I Providing Value? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Comments Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Feedback is Good Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Do Not Fear Outgoing Links Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Oops! (Updates) Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Trolls Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • “It doesnʼt matter how many people donʼt get it. What matters is how many people do.” -Tim Ferris “The Four Hour Work Week” http://mashable.com/2010/04/29/deal-with-haters-tim-ferriss Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Diplomacy Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Questionable Content Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Crisis Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Translucency Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Reward the Community Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Movember Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Twestival Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Questions? Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Homework: Get Started! Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • Suggested Reading Material Beth Kanter: beth.typepad.com Seth Godin: sethgodin.typepad.com Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • “The environmental movement needs more button-down people in power suits. “We have enough long- haired folk with structureless tunics.” -Darren Barefoot http://www.flickr.com/search/show/?q=tcktcktck&s=int Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • icebreaker: http://www.flickr.com/photos/ezioman/2096469724/ tags: http://www.flickr.com/photos/cambodia4kidsorg/260004685/ http://www.flickr.com/photos/tags/love/interesting/ hello my name is: http://www.flickr.com/photos/quinnanya/4464205726/ tags show: http://www.flickr.com/photos/tags/love/interesting/show/ Start: http://www.flickr.com/photos/twid/410697715/ Your Values: http://www.flickr.com/photos/alex-s/3239501705/ Activists: http://www.flickr.com/photos/bracketing_life/3594925421/ Haiti conference: http://www.flickr.com/photos/unitednationsdevelopmentprogramme/4479360955/ student activists: http://www.flickr.com/photos/nrbelex/471661031/ goals: http://www.flickr.com/photos/justaprairieboy/4397779552/ startegy: http://www.flickr.com/photos/hikingartist/3000884576/ strategy: http://www.flickr.com/photos/intersectionconsulting/4044928121/ shit: http://www.flickr.com/photos/jonfeinstein/384855537/ data: http://www.flickr.com/photos/darth-len/206290152/ lifetime value: http://www.flickr.com/photos/powerbooktrance/64059445/in/set-72157594396963031/ start building: http://www.flickr.com/photos/europedistrict/4292248775/ plateau: http://www.flickr.com/photos/wolfgangstaudt/2215246206/ call to action: http://www.flickr.com/photos/38389073@N04/4280676742/ brainstorm: http://www.flickr.com/photos/jakecaptive/49915119/ easyas: http://www.flickr.com/photos/therhumbline/3535841657/ makeitfun: http://www.flickr.com/photos/teamlondonbridge/4089055475/ awareness ice cream: http://www.flickr.com/photos/adriarichards/2884531330/ where convo happening: http://www.flickr.com/photos/cogdog/4131708783/ channels: http://www.flickr.com/photos/damienbasile/3629544077/ levels: http://www.flickr.com/photos/chrislackey/2658088234/ listening: http://www.flickr.com/photos/ektogamat/2687444500/ uploading: http://www.flickr.com/photos/trainor/1229138273/ actively networking: http://www.flickr.com/photos/webwizzard/3931165508/ email: http://www.flickr.com/photos/esparta/1609874001/ reading: http://www.flickr.com/photos/stuartpilbrow/3426737689/ invites: http://www.flickr.com/photos/kellysue/768996374/ questions: http://www.flickr.com/photos/valeriebb/3006348550/ hashtag: http://www.flickr.com/photos/teknokool/3725463910/ do not: http://www.flickr.com/photos/marcoannunziata/3202083492/ mix master mike: http://www.flickr.com/photos/fabiovenni/1334412487/ no value: http://www.flickr.com/photos/vintagedept/3617706196/ feedback: http://www.flickr.com/photos/hashir/2089058279/ A huge thanks to the translucent: http://www.flickr.com/photos/baxterclaws/2038114777/ mistake: http://www.flickr.com/photos/dewet/2246915060/ troll: http://www.flickr.com/photos/genista/2427929/ nsfw: http://www.flickr.com/photos/theredproject/2717925322/ beer: http://www.flickr.com/photos/mfajardo/387254778/ photographers questions: http://www.flickr.com/photos/eleaf/2536358399/ homework: http://www.flickr.com/photos/somegeekintn/4015200817/ sandcastles: http://www.flickr.com/photos/docsearls/245107588/ maya zankoulʼs cartoons: http://mayazankoul.wordpress.com/2010/01/11/lets-talk-about-colors/ Darren Rowse of PlroBlogger: http://www.problogger.net/ Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010
  • JordanBehan.com : jordanbehan strutta.com Using Social Media to Drive Outreach and Engagement - Jordan Behan - May 13, 2010