Social Media For Small Business

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Pages from a presentation given at General Assembly in Santa Monica for Wix Meet Up group. This presentation is tailored to small business and sole proprietors who are looking to increase their reach …

Pages from a presentation given at General Assembly in Santa Monica for Wix Meet Up group. This presentation is tailored to small business and sole proprietors who are looking to increase their reach through Social Media and connecting with their consumers and potential consumers.

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  • So we’re here today, thanks to Wix. How many of you have used Wix or plan to use Wix to build your website? Awesome! It’s such an amazing tool to create beautiful, streamlined websites. I wish Wix was around when I made my first website…we’ll get to that in a few short slides…
  • Take a consumer-first approach.
  • Over the last few months, I’ve been working with an online learning company, Grovo, on bite-sized content to help business professionals like yourselves. The video I’m about to share is hot off the presses, it sums up nicely the idea of choosing a Social Media mix that works for your business.
  • My recommendation for you is to be selective. You don’t have to be on every network to be effective. The most important thing is to think about your consumer and what they want from you, what value you can give them through connecting with them on Social Media. To this end, you’ll most likely cover your ground with a Facebook page and then add other networks as you see fit or have the time to invest.
  • These girls again, our consumers. Let’s talk about what consumers DONT want in social… They don’t want their newsfeeds cluttered with “Buy Me” “Like me”, check out my print ad and TV commercial brand content. Social is two-way. It’s a relationship between your brand and your consumer. you’re asking the consumer to bring you into their Social life…. So you’ve got to be a good listener and bring the consumer what they want. Consumers have come to expect this and in order for them to like or engage with you, you need to answer to these talk bubbles! <read bubbles> So how does this translate in Social?
  • Lift my spirit! Starbucks did a Vday, buy one for me get one for you campaign. And if that heart shaped coffee holder doesn’t make you smile…
  • Here’s an example of starbucks doing the same on Facebook.
  • Marisa, a fashion brand in Brazil, used 3 instagrammers with followings of over 50K each to take selfies in their new winter clothing line. Their selfies became the fashion catalogue. The brand then used those images to encourage other Instagrammers to submit their own selfies wearing the brand. This is capitalizing on the popular “selfies” behavior while giving recognition to fans, inspiring them and encouraging self-expression. It’s a shining example of marrying consumer behavior on a platform, in this case selfies on instagram, with what the consumer loves about your brand – here, it’s the fabulous fashions.
  • Another great example - GE celebrated the engineer on Pi day with this infographic. This is a chart that an engineer would be likely to share because it resonates with them.

Transcript

  • 1. 1 Succeed in Social Media Jordana Reim @JordanaR
  • 2. 2 Wix Websites
  • 3. 3
  • 4. 4 16 year old Jordana I was obsessed with Hanson.
  • 5. 5
  • 6. 6 A Few Things Right.  Content tailored to my (Hanson fan) audience + Technology available at the time  Implemented content calendar  Sense of “real time”  Engaged fans with relevant conversation
  • 7. 7 Put Your Consumer First.
  • 8. 8 Make Social Work For Your Business… +
  • 9. 9
  • 10. 10
  • 11. 11 Why It Worked…  Provided uplifting content for consumers  Content was high quality  Content types matched the Social Platforms and consumer behaviors associated with those Platforms
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15 Why It Worked…  Provided valuable content for consumers  Content was high quality  Enabled real-time engagement with brand & experts  Activation of influencers in Automotive  Leveraged technology
  • 16. 18
  • 17. 19
  • 18. 20 0 1 2 3 4 5 6 7 8 Time & Effort ROI Keep in Mind…
  • 19. 21 Be Selective
  • 20. 22 Success in Social Recognize me! Lift my spirit! Inspire me! Make my life easier! Allow me to express me! Be honest with me!
  • 21. 23 Make my life easier!
  • 22. 24 Make my life easier!
  • 23. 25 Lift my spirit!
  • 24. 26 Recognize me! Lift my spirit!
  • 25. 27 Recognize me!
  • 26. 28 Inspire me!
  • 27. 29 Inspire me!
  • 28. 30 Be honest with me!
  • 29. 31 Allow me to express me! Recognize me! Inspire me!
  • 30. 32 Allow me to express me!
  • 31. 33 Getting Started Tips  Create a content calendar featuring themes important to your brand and consumers  Schedule posts (~2-5/week for Facebook and daily for Twitter)  Quality content over quantity  Optimal time of day  Test, Learn, Refine
  • 32. 34 In Conclusion…  Consumer first; focus on providing value to them  Don’t spread your efforts too thinly  It takes time and consistency to get a good return  Have fun, try new things, see what works for your business  Don’t take yourself too seriously.
  • 33. 35 Thank You. Questions? @JordanaR