Bid4Keywords National Listings


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Bid4Keywords National Listings

  1. 1. Pay Per Click Text Advertising<br />Network Presentation<br /><br />Call Us: 1 (800) 993-3932<br />
  2. 2. Did You Know…?<br />65% of companies found that search marketing is a cheaper way to acquire new business compared to traditional offline media such as the Yellow Pages or direct mail2.<br />The bottom line is that search advertising has never been more essential in growing your business especially when it comes to generating new revenues.<br />Why Bid4Keywords?<br />The Bid4keywords advertising network is made up of over 5,000 publishers, whose targeted traffic & prospective customers can help boost your business online. With more than 200 million global searches per day generated through Bid4keywords advertising network, we are able to provide you some of the lowest bid prices to get your campaign off to a quick start with the greater emphasis on return on investment(ROI).<br />Other benefits include:<br />Streamline process – from point of enrollment to ad execution that includes some managed options.<br />Broad reach – by tapping into Bid4keywords’s extensive network of publishers.<br />Cost-effective and competitive key word bid pricing – from as low as 5cents to reach a global audience targeted by keyword and geo-location of user, all with one account.<br /><br />Call Us: 1 (800) 993-3932<br />
  3. 3. Getting Started with Bid4Keywords<br />Get Your Advertising Started<br />Target Customers by Location<br />Create Your Ad<br />Select Keywords<br />Set Your Budget<br />Review and Activate<br />Advertising in 5 Easy Steps<br />Target Customers by Location<br />Create Your Ad<br />Select Keywords<br />Set Your Budget<br />Review and Activate<br /><br />Call Us: 1 (800) 993-3932<br />
  4. 4. Advertising Service Features<br />PPC National Listings<br />Pay Per Click Advertising Network <br />Easy to use Interface Multiple Campaign Tracking<br />Access to over 10 billion searches per month<br />Keyword Suggestion Tool Protected by Traffic Advisors™<br />Complete API&apos;s to integrate into your backend<br />Dedicated Account Manager<br />Full Managed PPC Marketing<br />Completely Managed Search Engine Marketing<br />Protected Investment by Conversion<br />Knowledgeable Staff<br />Save Time and Money Targeted Traffic<br />Easy Sign-up Dedicated Account Manager<br />Detailed Campaign Reports<br /><br />Call Us: 1 (800) 993-3932<br />
  5. 5. Industry Partnerships<br /><br />Search Partners<br />Publisher Networks<br />Direct Navigation<br />Call Us: 1 (800) 993-3932<br />
  6. 6. Network Traffic Breakdown<br />The Bid4Keywords Network receives over 6 Billion search queries a month. This includes Local, National, and International traffic.<br /><br />Call Us: 1 (800) 993-3932<br />
  7. 7. Advertisers<br />Advertiser Resources<br />Site-specific Targeting <br />Advertisers have the convenience of being able to bid for placement on a wide array of premium content Web sites, such as BusinessWeek, USATODAY, ComputerWorld, PC Magazine, and more within specific vertical channels. Advertisers select the Web sites and categories that are most relevant to their business, giving them complete control over their advertising dollars.<br />How does it work? <br />Bid4keywords Site-specific is a pay-per-click advertising program that enables advertisers to place text ads on specific premium publisher Web sites and categories.<br />Step One: Select the Web site and categories that are relevant to your products and services.<br />Step Two: Control what you are willing to pay to have a buyer click through to your Web site. Set the price per click through our user friendly interface.<br />Step Three: The placement of your listing is determined by both your bid and ad relevancy<br /><br />Call Us: 1 (800) 993-3932<br />
  8. 8. Advertisers<br />Advertiser Solutions<br />Target Your Best Customers <br />Bid4keywords offers pin-point, cost-effective marketing solutions to advertisers via premium Web sites. Your pay-per-click and display ads will be seen by interested buyers next to targeted, relevant content from category leading Web publishers. Our reports and account management tools will enable you to get the most out of your advertising budget.<br />Advertiser Solutions Site-specific<br />Monetize Your Content Pages <br />Bid4keywords Site-specific is a contextual targeting program that affords publishers the opportunity to generate incremental revenue without jeopardizing the editorial integrity of their site. Only relevant ads are displayed in targeted content areas and ultimately, publishers make the final decisions on what appears on their websites. <br />Site-specific<br />Target your pay-per-click ads to vertically-focused, site-specific contextual categories on premium web sites like Motley Fool, BusinessWeek, PC Magazine, CMP TechWeb Network and more. <br />What We Do<br />Bid4keywords Site-specific offers premium category-focused marketing solutions for advertisers and publishers. We are a leading performance advertising company that uses keyword search and contextual, Site-specific category targeting to achieve superior advertising results for our partners. <br /><br />Call Us: 1 (800) 993-3932<br />
  9. 9. Contextual Advertising<br />What is Contextual Targeting?<br />Contextual Targeting places pay per click ads on web sites related to what you sell. By targeting your ads to relevant content, you may reach a more qualified audience. Your ads are matched to content using your existing pay per click ads and keywords. Contextual advertising is targeted to the specific individual visiting a website (or page within a website). The advertisements may be displayed on the webpage or as pop-up ads. For example, if the user is viewing a website pertaining to cars and that website uses contextual advertising, the user may see advertisements for car-related companies, such as car dealers.<br />Benefits<br />The benefits of Contextual Targeting include greater ad relevance, additional distribution for your ads, and more traffic to your web site. If your objective is to augment the number of web site ads you appear on then this is a great option for you. Contextual advertising often provides a significant boost in revenue for many web sites because of its targeted ads which are more apt to be clicked. A large part of Google&apos;s earnings is from its share of the contextual advertisements served on the millions of web pages running the AdSense program.<br />Other features include:<br />Bid on site-specific pages that best suits your business.<br />Reach targeted buyers in a secure environment.<br />Bid across vertical channels that best suits your business<br />Enhanced Reporting tools.<br />Account Management Programs<br />How does it work?<br />A contextual advertising system uses an algorithm that scans text of a website for keywords and then matches page content to your ads and keywords based on what the user is viewing... Contextual Targeting is simply a method of distributing ads to more than just search results pages. This helps you gain extensive reach with users way down the research (and/or) purchase cycle. <br /><br />Call Us: 1 (800) 993-3932<br />
  10. 10. Contextual Advertising<br />Contextual Advertising and Keyword Targeting<br />Even though Contextual Advertising is similar to Keyword Targeting in that it is based on a cost per-click (CPC) model and you can set your own Max CPC; you can also use specific keywords for contextual advertising provided the keywords you have selected with an ad are relevant and convert well.<br />Will Contextual Targeting be supported by your API?<br />Yes. Contextual Targeting will be supported by our industry leading API. <br />What are Sponsored Results?<br />Sponsored Results are ads that relate to the search query or context on a given page. Results may be different depending on how the Web publisher decides to display them on their site. Sponsored Results may appear above, to the right of, or within the content or search results. Results are ranked by an algorithm which factors in both ad relevance and Max CPC bid amount.<br />What is the difference between Contextual Targeting and sponsored search?<br />Contextual Targeting allows you to target traffic on content pages. Sponsored search allows you to target traffic on search results pages.<br /><br />Call Us: 1 (800) 993-3932<br />
  11. 11. Contextual Advertising<br />How does Smart Match targeting work?<br />Smart Match is our most precise targeting option. Using Smart Match, your ad will be displayed for queries that match your keyword exactly or are a small variation on your keyword. These variations include plurals, common misspellings, shared &quot;root&quot; words, and different word orders, but does not include synonyms.<br />How does Broad Match work?<br />Broad Match offers advertisers a broader targeting option than Smart Match. Keywords marked &quot;Broad&quot; will match for a wider range of queries, making it easier to drive more traffic to your site. To help avoid unqualified leads, our Negative matching feature can be used to prevent specific queries from returning ads that are set to &quot;Broad&quot; matching. <br />What&apos;s the difference between Smart Match and Broad Match?<br />Smart Match is more precise, and Broad matching has more reach. Let&apos;s say you purchase the keyword &quot;Exhibition Stands.&quot; If you set it to Smart Match, your listing will return for &quot;Exhibition Stands&quot;, &quot;stands for exhibitions&quot; and &quot;stands exhibition.&quot; If you choose Broad matching, your listing will be returned for &quot;I need a stand for an exhibition&quot; and &quot;all-inclusive Exhibition Stands&quot;, &quot;designers of exhibition stands&quot; and any other query that contains those terms. Negative matching is available for Broad matching.<br />What are Negative keywords?<br />To help avoid unqualified leads to your Broad matched ads, our Negative matching feature can be used to prevent specific queries from returning ads. This helps prevent ads from coming up for irrelevant searches and avoids unwanted clicks. For example, if you bid on the keyword &quot;tires&quot; but don&apos;t sell tractor tires, it is a good idea to add the negatively-matched keyword &quot;tractor.&quot;<br /><br />Call Us: 1 (800) 993-3932<br />
  12. 12. Display Ads<br />Deliver display ads to premium publisher Web sites on a bidded CPM basis. Brand and sell to your best customers.<br />Well-known, quality Web sites attract the high value customers that are the lifeblood of any business. The key to effective marketing is to reach this valuable audience where they find the information that helps them make purchases.<br />The Ultra-Premium Display Ad Network<br />Bid4keywords Site-specific is excited to offer display ads that gives marketers the ability to purchase affordable, high-impact campaigns on premium Web sites to market to their best customers.<br /><br />Call Us: 1 (800) 993-3932<br />
  13. 13. Display Ads<br />How does it work?<br />Display ads are delivered to category leading publisher Web sites on a bidded CPM basis. <br />Step One: Choose the topic categories and ad unit sizes that are relevant to your products and services. Each category can have more than one ad unit size. <br />Step Two: Enter a CPM bid that you are willing to pay for a user to view your image ad. There is a separate CPM bid for each display ad unit under a category. This allows you to control the ad units and spend on each vertical.<br />Step Three: Your ad is displayed throughout our ultra-premium network of vertical Web sites. The placement of your listing is determined by your CPM bid. The highest bidder will be shown.<br />Targeted Ads <br />Ads can be targeted by vertical and relevant content on premium Web sites. Advertisers reach buyers where they find information that helps them buy. <br />Not a Typical Network <br />Bid4keywords Site-Focus offers 100% transparency of the Web sites that comprise our network, so you know exactly where your ads are appearing. <br /><br />Call Us: 1 (800) 993-3932<br />
  14. 14. Publishers<br />Create new revenue streams by displaying relevant keyword-targeted search advertising on your website.<br />What is the Bid4keywords AdCenter?<br />The Bid4keywords AdCenter is the platform that supports our global search advertising network. We are able to offer contextual advertisements to web site owners and publishers, who then benefit from new revenue streams. The Bid4keywords AdCenter is an effective revenue stream for those seeking increased revenues from search and website traffic. It becomes a win –win situation that allows both web site owners and publishers to realize profits.<br />The Bid4keywords Adcenter works by automatically selecting the best, relevant text ads to display as sponsored search results on your website every time a keyword search query is performed by a user.<br />How do I maximize my earnings? You are compensated based on the quality of your traffic. In short, the more leads are driven to our advertisers from your website, the more you earn...<br /><br />Call Us: 1 (800) 993-3932<br />
  15. 15. Campaign Management Overview<br />The following pages will highlight how to use the Bid4Keywords Campaign Management system. The system is broken down as follows:<br /><ul><li>Dashboard
  16. 16. Manage Accounts
  17. 17. Create and Manage Campaigns
  18. 18. Create New Ads
  19. 19. Manage and Optimize Ads
  20. 20. Daily Budgets
  21. 21. Refill Amount
  22. 22. Reports
  23. 23. Billing and Activity History </li></ul><br />Call Us: 1 (800) 993-3WEB<br />
  24. 24. Advertiser Dashboard<br />Dashboard - The Dashboard is the hub of Bid4Keywords. You can view important information and perform important tasks on this page, and you can quickly jump to key areas within Bid4Keywords from several points on this page. You can get to the Dashboard from any page in Bid4Keywords by clicking on the company logo in the upper left hand corner of every page or by clicking on the &quot;Ads&quot; menu link. <br />Help With This Page - Every Bid4Keywords page has one of these bubbles. If you have any questions about what you see on a given page, start here. <br />Quick Links - Use these links to jump directly to key pages in Bid4Keywords to accomplish important tasks. For other tasks, use the menu bar across the top of the page.<br /><br />Call Us: 1 (800) 993-3WEB<br />
  25. 25. Advertiser Dashboard - Details<br />Alerts - Alerts indicate actions you should take and give you direct links to do so. Alerts can be related to your account, campaign or ads. You can hide or show your alerts on the Dashboard. Account Summary - This table shows you important summary information about the performance of the campaign(s) within your account. Within this table, you can do many things: View the same data for a certain time period; elect to show your OFF campaigns in the table; edit all campaigns or create a new campaign; or go directly to the &quot;Manage Ads&quot; page to view the ads and targeting within that campaign by clicking on the campaign name link.<br /><br />Call Us: 1 (800) 993-3WEB<br />
  26. 26. Creating a New Campaign in an Existing Account<br />To create a new campaign, click on the &quot;Create Campaign&quot; link under the &quot;Ads&quot; menu. After entering your new campaign name, daily budget and Max CPC, click &quot;Submit&quot;. After creating a new campaign, we recommend updating your refill amount. Your refill amount must be at least three times the sum of your campaign daily budgets. For more information about refill amounts, see the &quot;Manage Account Details&quot; portion of this Tutorial. <br /><br />Call Us: 1 (800) 993-3WEB<br />
  27. 27. View and Manage Your Account Information<br />The &quot;Manage Campaigns&quot; page allows you to view data for a selected period of time for all OFF and ON campaigns. You can also use this view to edit all of your campaigns&apos; Max CPCs and daily budgets. <br /><br />Call Us: 1 (800) 993-3WEB<br />
  28. 28. Ads and How do Keywords Relate to them<br />An ad consists of a title, a description and a URL. You can have one or more ads associated with a campaign. <br />Keywords are separate entities and must be associated with an ad in order to get distribution. You can have one or more keywords associated with an ad.<br /><br />Call Us: 1 (800) 993-3WEB<br />
  29. 29. Creating New Ads in Existing Campaigns<br />You can create a new ad in an existing campaign by selecting the &quot;Create Ad&quot; option under the &quot;Ads&quot; menu. Simply enter a title, description, display URL and destination URL for your new ad.<br />Your title can be up to 65 characters long and should capture the attention of qualified leads. <br />Your description can have a maximum of 190 characters. It should complement your title and provide additional information about your products and services. <br />The display URL should link to the page on your site that most directly relates to your ad and can also serve as your destination URL. <br />Optional: We recommend using a destination URL to track your ad&apos;s performance. This is the display URL plus your tracking codes. This URL is not visible in your ad.<br />Select the Adult Content checkbox if your site has content that shouldn&apos;t be viewed by minors. Read our Editorial Guidelines for an explanation of what constitutes adult content. <br /><br />Call Us: 1 (800) 993-3WEB<br />
  30. 30. Adding Keywords to a New or Existing Ad<br />To add keywords to a new or existing ad, enter the keywords you wish to target into the Smart or Broad match keyword boxes. You can also add Negative keywords to your ad to further refine your targeting. <br /><ul><li>Smart match targets keywords exactly, along with slight variations.
  31. 31. Broad match reaches a broader audience, targeting all queries that contain your keyword.
  32. 32. Negative keywords prevent your Broad matched keywords from coming up for specific queries </li></ul><br />Call Us: 1 (800) 993-3WEB<br />
  33. 33. Checking Pricing and Getting Suggestions to Improve Your Targeting <br />You can access keyword pricing and get suggestions on new keywords with the Targeting Optimizer tool. <br />The Targeting Optimizer is two tools in one: First, it allows you to view maximum cost-per-clicks (Max CPC) per position and estimated cost for each targeting element in your ad, and it enables you to optimize each targeting element to obtain a desired position. Second, you can use this tool to generate keyword suggestions.<br /><br />Call Us: 1 (800) 993-3WEB<br />
  34. 34. Finding More Keywords to Target Your Ad<br />The Targeting Optimizer also functions as a keyword suggestion tool, helping you find additional, relevant keywords. <br />The &quot;Suggest&quot; button in the Targeting Optimizer tool will retrieve up to 20 related keywords. To accept suggestions, click the &quot;OK&quot; button next to each suggestion.<br /><br />Call Us: 1 (800) 993-3WEB<br />
  35. 35. Move, Copy, & Editing the Status of your Ad<br />The &quot;Ads&quot; view from the &quot;Manage Ads&quot; page gives a quick view of ads in a given campaign. You can view your ad status, clicks and cost history here. <br />From this page, you can move, copy and edit your ad. You can also turn an ad ON or OFF or add keywords and optimize all targeting components. To do any of these things, first select the desired ad(s) by clicking on the checkboxes to the left of the ad(s).<br /><br />Call Us: 1 (800) 993-3WEB<br />
  36. 36. Editing the Details of Your Ad<br />On the &quot;Manage Ads&quot; page, the &quot;Edit&quot; button on the ad view lets you change the title, description and URL for your ads. Simply select the checkbox of one or more ads and click the &quot;Edit&quot; button. <br /><br />Call Us: 1 (800) 993-3WEB<br />
  37. 37. Move, Copy, Edit the Details and Status of Your Targeting Components <br />The &quot;Targeting&quot; view from the &quot;Manage Ads&quot; page gives a quick view of all targeting in a given campaign. You can view your targeting status, match type, Max CPC, clicks and cost history. From this page you can move, copy, edit and turn a keyword OFF or ON. You can also optimize and add targeting to individual ads with the &quot;Add Targeting&quot; link. <br /><br />Call Us: 1 (800) 993-3WEB<br />
  38. 38. Edit the Details of Your Keywords and All Targeting Components<br />On the &quot;Manage Ads&quot; page, the &quot;Edit&quot; button on the Targeting view lets you change the match type (i.e. Broad, Smart, Negative) and Max CPC of each keyword or targeting option. You can also edit your ad&apos;s title, description and URLs. Simply select the checkbox of one or more Targeting elements and click the &quot;Edit&quot; button. <br /><br />Call Us: 1 (800) 993-3WEB<br />
  39. 39. Setting Your Daily Campaign Budget<br />Setting an appropriate campaign daily budget and account refill amount ensures an uninterrupted flow of traffic to your ads. To determine your daily budget, add up the daily cost for the ads in your campaign (you can view the daily cost in the Targeting Optimizer). This is a good indicator of the traffic you can expect, but we encourage you to give yourself a &quot;buffer zone&quot; to get traffic throughout heavy traffic days.<br /><br />Call Us: 1 (800) 993-3WEB<br />
  40. 40. Adjusting the Account Refill Amount <br />Your account refill amount is the amount you are charged when you first create an account and when your account balance gets low. Your refill amount will not impact traffic to your ads; rather, it determines when you are billed and must be at least three times the sum of your campaign daily budgets. We advise that you set your refill amount to about 30 times your daily budgets so you are billed at approximately monthly intervals. This will ensure that you are not charged too frequently. <br /><br />Call Us: 1 (800) 993-3WEB<br />
  41. 41. Reports<br />Main Reports<br />What information is in my Reports?<br />Data for your accounts, campaigns and ads can be viewed for whatever active time periods you select. You may choose to view them in your Web browser or to download them as a CSV (Comma separated value) file to easily view in a spreadsheet program like Excel.<br />What are Quick Reports?<br />Quick Reports are reports with pre-selected date ranges for easy access to your data. If you need different date ranges, you can go to the Reports menu and select Custom Reports.<br />How do I create my own Report?<br />Custom Reports allow you to choose your own date ranges and viewing options. Use the Custom Reports link under the Reports menu to select account, campaign, date range, viewing options and format (Download to CSV file or Web Browser).<br /><br />Call Us: 1 (800) 993-3932<br />
  42. 42. Reports<br />Custom Reports<br />How do I view my Report?<br />You can view your reports in your Web browser, as an HTML page or download the file as a CSV file to easily view in Excel or another spreadsheet program.<br />What is View by options?<br />View by Date groups to see your data by day<br />View by Summary groups to see your data by account(s) or campaign(s)<br />View by Month groups to see your data by current calendar month<br />View by Quarter groups to see your data by quarter (January 1-March 31, April 1-June 30, etc.)<br />View by Year groups to see your data by the current calendar year <br />Why do I see more columns in my spreadsheet download?<br />For certain keyword reports, there are too many columns to be easily viewed in a Web page. For that reason, those columns are only available by downloading the report as a CSV file.<br />What types of Reports are available?<br />Click Basic - Updated hourly with data that is from one hour ago. This report contains click and cost data.<br />Impression Details - Updated hourly with data that is from three hours ago. This report contains impression, CTR, click and cost data.<br />Conversion Events - Update daily with data from the previous day. This report contains conversion, click and cost data.<br /><br />Call Us: 1 (800) 993-3932<br />
  43. 43. Main Reports: View Summary Information on the Campaigns in Your Account<br />Summary of Accounts - View a summary of key information for your account and the accounts with which you are associated. <br />Snapshot Graph - This snapshot provides a graphical view of the cost performance of all campaigns within your account for a selected time period. Use the drop-down to change time periods. <br />Quick Reports - Note that you can quickly access a number of key custom reports from this module of the Main Reports page. <br /><br />Call Us: 1 (800) 993-3WEB<br />
  44. 44. Main Reports: Get the Information You Need to Manage and Optimize Your Ads and Campaigns Effectively<br />Report Type - Choose whether you would like to see report data by account, by campaign or by keyword. Each gives you further lower-level information than the former. <br />Data Selection - Depending on the report type you choose, you will then need to select which account(s) or campaign(s) you would like to pull data for. Use your control (Ctrl) button to make multiple selections. <br />Date Range - You may either select a pre-defined range from the Date Range drop-down menu; or you may define your own range. <br />View By - This selection determines how the data will be grouped when it is presented to you. <br />Output - You may elect to export your report into a CSV (comma-separated value) format, which can then be saved as an Excel file; or you may choose to view it right here within the AdCenter (HTML). <br /><br />Call Us: 1 (800) 993-3WEB<br />
  45. 45. Activity History: See Detailed Information of Activity in Your Account <br />Keep track of any changes to your account and campaigns. Monitor who is making what kinds of changes in order to better control your account. <br /><br />Call Us: 1 (800) 993-3WEB<br />
  46. 46. Billing<br />Billing History<br />What does my Billing History include?<br />The Billing History section displays all charges made to your credit card, including your initial charge and account balance refills. If you are an invoice customer, contact your account representative for billing information.<br />How do I change my billing information?<br />If you pay by credit card, you can change your credit card information on the Manage Account page under the Accounts menu. If you are an invoice customer, contact your account representative for billing information.<br />Why was I billed more than once this month?<br />You will be charged whenever your account balance falls below the minimum balance threshold, which is equal to three times your daily budget across all your campaigns. The refill amount you previously selected will be charged unless you have turned OFF all of your ads. In order to be charged less frequently, increase your refill amount. <br />To do this, go to the Refill Amount dropdown on the Manage Account page.<br /><br />Call Us: 1 (800) 993-3932<br />