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SHOULD  YOU  TEXT
YOUR CUSTOMERS?
T  H  E    S  U  R  P  R  I  S  I  N  G    R  E  S  U  L  T  S    O  F    A  N    S  M  S    M  A  R  K  E  T  I  N  G    S  T  U  D  Y
WE ASKED
291
16-45+ YEAR OLD AMERICAN INTERNET USERS
What they think about businesses sending text messages
and this is what they had to say...
SOURCE: AUTOSEND.IO/SMS-SURVEY
70LIKE  RECEIVING
TEXT  MESSAGES
%
SOURCE: AUTOSEND.IO/SMS-SURVEY
52GET  TEXTS  FROM  
%
FRIENDS  THE  MOST
SOURCE: AUTOSEND.IO/SMS-SURVEY
74SAY  THEY  RECEIVE  
%
TEXTS  FROM  BUSINESSES
SOURCE: AUTOSEND.IO/SMS-SURVEY
50WANT  BUSINESSES  
TO  TEXT  1-­5x  WEEK
%
SOURCE: AUTOSEND.IO/SMS-SURVEY
21DON'T  CARE  HOW
OFTEN  BUSINESSES
TEXT  AS  LONG  AS
THEY'RE  HELPFUL
%
SOURCE: AUTOSEND.IO/SMS-SURVEY
48WOULD  LIKE  A  TEXT  WHEN  THEY
HAVE  PROBLEMS  ON  A  WEBSITE
%
SOURCE: AUTOSEND.IO/SMS-SURVEY
29ONLY  29%  DON'T  WANT  TO
GET  A  TEXT  WHEN  THEY  HAVE
PROBLEMS  IN  A  MOBILE  APP
%
SOURCE: AUTOSEND.IO/SMS-SURVEY
40SAY  THEY  WANT  CUSTOMER
SUPPORT  BY  TEXT  AND...
%
SOURCE: AUTOSEND.IO/SMS-SURVEY
27SAY  MAYBE  TO  TEXT
CUSTOMER  SUPPORT
%
SOURCE: AUTOSEND.IO/SMS-SURVEY
THERE'S MORE
INTERESTING DATA FROM
THIS STUDY
SOURCE: AUTOSEND.IO/SMS-SURVEY
SEND TEXTS TO YOUR CUSTOMERS
@
GET  THE  FULL  SMS  BUSINESS  SURVEY  AND
AUTOSEND.IO/SMS-STUDY

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The 2014 Businesses Texting Customer Survey