0
...AND THE TACTICS YOU CAN STEAL TO GET YOUR OWN
FIRST APP USERS
HOW 7 WEB & MOBILE
STARTUPS GOT THEIR
GROOVEHELP DESK TOOL
From 0 to 1,000 Users
TWITTER + BLOGGING +PR
FIRST USERS FROM
GROOVE
Groove reached out to 40 publications including The Next Web.
Their The Next Web feature brought hundreds of signup...
PIPEDRIVESALES CRM
From 0 to 1,000 Users
NETWORKING + APPSUMO
FIRST USERS FROM
PIPEDRIVE
After four months of little sales Pipedrive reached out to
influencers that spread the word about their app. The...
iDONE THISTEAM PERFORMANCE TOOL
From 0 to 5,000 Users
LIFEHACKER + REDDIT + HN
FIRST USERS FROM
iDONETHIS
The iDoneThis team posted their tool on Hacker News with the
hook that they built it to keep their New Years Res...
TINTDISPLAY YOUR SOCIAL MEDIA FEEDS
From 0 to 10,000 Users
PARTNERS + SEO + GUEST BLOGS
FIRST USERS FROM
TINT
Tint developed partnerships with website builders and third-party
app stores to get in front of their target audience...
BAZZARTSOCIAL COLLAGE EDITOR
From 0 to 500,000 Users
PR + LOCALIZATION + ASO
FIRST USERS FROM
BAZZART
The Bazzart team made localization a priority from day one
translating their app into many languages. This helped ...
I AM A PLAYER
MOBILE FOOTBALL GAME
From 0 to 4,000,000 Users
CROSS PROMO + FB ADS + OPEN GRAPH
FIRST USERS FROM
I AM A PLAYER
The I Am Player team uses highly targeted Facebook ads based on
demographics and psycho-graphics to acquire ...
AUTOCAD WS
DRAWINGS ON YOUR PHONE
From 0 to 10,000,000 Users
BLOGS + SEO + LOCALIZATION
FIRST USERS FROM
AUTOCAD WS
After talking to other app developers, the VisualTao team (which was
later acquired by Autodesk) decided to tar...
NEED MORE
IDEAS?
STARTUPS GOT THEIR
@
READ HOW 23
FIRST USERS
(click me)
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How to Get Your First Web and Mobile App Users

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It's a challenge to find your first web and mobile app users. If you're a small startup with little to no resources getting new users can be difficult and costly.

Full post of how 23 web and mobile app startups found their first users here: http://autosend.io/how-to-get-first-users/

But don't fret. We have the exact techniques 7 website and mobile app startups used to get millions of users from nothing. Some of the startups got their first users with a zero dollar marketing budget. Some startups found their first users by using clever growth hacks. Some startups even found their users by joining and sharing on niche communities like Reddit.

If you want to learn the growth hacks 23 web and mobile startups used to find their first 1,000 users or first 1,000,000 users, read more at http://autosend.io/how-to-get-first-users/

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Transcript of "How to Get Your First Web and Mobile App Users"

  1. 1. ...AND THE TACTICS YOU CAN STEAL TO GET YOUR OWN FIRST APP USERS HOW 7 WEB & MOBILE STARTUPS GOT THEIR
  2. 2. GROOVEHELP DESK TOOL From 0 to 1,000 Users TWITTER + BLOGGING +PR FIRST USERS FROM
  3. 3. GROOVE Groove reached out to 40 publications including The Next Web. Their The Next Web feature brought hundreds of signups and created Twitter buzz about their service and company. They also shared a "behind the scenes" blog post about their success and reached #1 on Hacker News for half a day bringing more users.
  4. 4. PIPEDRIVESALES CRM From 0 to 1,000 Users NETWORKING + APPSUMO FIRST USERS FROM
  5. 5. PIPEDRIVE After four months of little sales Pipedrive reached out to influencers that spread the word about their app. They also ran a special deal for cost-conscious startups on AppSumo.
  6. 6. iDONE THISTEAM PERFORMANCE TOOL From 0 to 5,000 Users LIFEHACKER + REDDIT + HN FIRST USERS FROM
  7. 7. iDONETHIS The iDoneThis team posted their tool on Hacker News with the hook that they built it to keep their New Years Resolution. After it was posted it was picked up by The Next Web for their first 150 signups. Then they cross-posted to 3 subreddits and got 400 subscribers. A month later they sent a cold-email to Lifehacker.com, got covered, and earned 4,500 signups.
  8. 8. TINTDISPLAY YOUR SOCIAL MEDIA FEEDS From 0 to 10,000 Users PARTNERS + SEO + GUEST BLOGS FIRST USERS FROM
  9. 9. TINT Tint developed partnerships with website builders and third-party app stores to get in front of their target audience. They then focused on SEO to cut their customer acquisition costs from $40 per customer to $0 per customer. Tint also used guest blogging to talk to their audience and earn high-quality backlinks to their site.
  10. 10. BAZZARTSOCIAL COLLAGE EDITOR From 0 to 500,000 Users PR + LOCALIZATION + ASO FIRST USERS FROM
  11. 11. BAZZART The Bazzart team made localization a priority from day one translating their app into many languages. This helped them rank well in the Russian App Store. They also researched their chances of ranking for particular keywords and even researched keywords to rank well in other countries. Lastly, they got coverage from a major publication they pitched by creating a collage of the writer's pins on Pinterest.
  12. 12. I AM A PLAYER MOBILE FOOTBALL GAME From 0 to 4,000,000 Users CROSS PROMO + FB ADS + OPEN GRAPH FIRST USERS FROM
  13. 13. I AM A PLAYER The I Am Player team uses highly targeted Facebook ads based on demographics and psycho-graphics to acquire users for their social game. The team also integrated with Open Graph to have their users' activity shared on their Facebook feed, which lead to huge numbers of viral installs. Then the team used a cross-promotion tool like Appplifier and MauDau to bring in about 30,000 clicks in 3 days for FREE.
  14. 14. AUTOCAD WS DRAWINGS ON YOUR PHONE From 0 to 10,000,000 Users BLOGS + SEO + LOCALIZATION FIRST USERS FROM
  15. 15. AUTOCAD WS After talking to other app developers, the VisualTao team (which was later acquired by Autodesk) decided to target small and medium blogs that were easier to reach instead of large blogs to get better, longer lasting traffic to their site. They also went beyond localized app descriptions and localized their promotional materials which doubled their downloads.
  16. 16. NEED MORE IDEAS?
  17. 17. STARTUPS GOT THEIR @ READ HOW 23 FIRST USERS (click me)
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