Sensing devices by Masha Ioveva

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Presentation for Be Here Now class at ITP

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Sensing devices by Masha Ioveva

  1. 1. Sensing Devices March 28, 2011
  2. 2. 1.Why the fascination with sensing devices?2.How do we track activity?3.Where does my project fit?
  3. 3. 1.Why the fascination with sensing devices?2.How do we track activity?3.Where does my project fit?
  4. 4. Sensing.Presence.Understanding.Improving.
  5. 5. Our need to understand ourselves is not new.
  6. 6. “But if life itself is good and pleasant (...) and if one who sees is conscious that he sees, one who hears that he hears, one who walks that he walks, (...) whenever we perceive, we are consciousAristotle. that we perceive, and whenever we think, we are conscious that we think, and to be conscious that we are perceiving or thinking is to be conscious that we exist...
  7. 7. Rene Descartes. Cogito Ergo Sum.
  8. 8. We strive toward an objective analysis of our surroundings inorder to understand our shortcomings and get better.
  9. 9. In 1883, Nietzsche described the idea of the Übermensch/Superman as a goal for humanity.
  10. 10. Nietzsches Overman or Superman is a human being whogenerates values in accordance with data that he collects fromhis environment. He employs his intuition (regarding good andevil) to form values and then tests them empirically and withoutprejudice. That which works, promotes his welfare andhappiness and helps him realize his full range of potentials - isgood. And everything - including values and the Supermanhimself - everything - is transitory, contingent, replaceable,changeable and subject to the continuous scrutiny of Darwiniannatural selection. His values are: self-realization, survival instrength, and continual re-invention. Overcoming is not only aprocess or a mechanism - it constitutes the reason to live.
  11. 11. A 100 years later, Marshall McLuhan analyzes the relationshipbetween us and our surroundings and proclaims that “themedium is the message”.
  12. 12. We become what we behold. We shape our tools and then ourtools shape us. - Marshall McLuhan
  13. 13. We’ve always used tools to capture data about our selves.
  14. 14. We innovate and improvise for accuracy.
  15. 15. Our needs for tracking evolve to keep pace with our smart tools.
  16. 16. We follow a path that starts with curiosity...
  17. 17. Then focuses on practical needs...
  18. 18. And ends with the discovery of new information that not only helps usperform tasks faster and better. but anticipates our future needs.
  19. 19. We’ve started whole trends in product design around the tools that cantrack us, and we even came up with a word to describe the drive towardsan objective learning of oneself - the Quantified Self.
  20. 20. The Quantified Self as a term and as a group was formed in 2007 whenKevin Kelly and Gary Wolf, former Wired contributors, began looking atsome new practices that seemed, loosely, to belong together: life logging,personal genomics, location tracking, biometrics. These new tools werebeing developed for many different reasons, but all of them hadsomething in common: they added a computational dimension to ordinaryexistence.
  21. 21. 1.Why the fascination with sensing devices?2.How do we track activity?3.Where does my project fit?
  22. 22. An odometer for measuring distance was first described by Vitruviusaround 27 and 23 BC. The Roman empire needed to measure theempire’s roads and thus understand the size of the provinces.
  23. 23. We also have evidence of a Chinese odometer in the form of a mechanical carriage.At one li, a mechanical-driven wooden figure strikes a drum. When ten li is traversed,another wooden figure would strike a bell with its mechanical-operated arm.
  24. 24. Pedometers were popular in the 18th and 19th centuries.The modern-day pedometer is commonly attributed to Thomas Jefferson.
  25. 25. Today pedometers come in thousands of packages and withinproducts, helping us measure our all-day activity.
  26. 26. Tracking is a powerful tool.Measuring accomplishments makes heroes out of all of us.
  27. 27. What we trackType of activityLevel/FrequencyTime/DurationLocation
  28. 28. Many ways tomeasure activity.
  29. 29. Timer. Hundred pushups app.
  30. 30. Accelerometer. Philips DirectLife activity tracker.
  31. 31. GPS. Ski Tracks.
  32. 32. Skin temperature sensor. Bodybugg armband.
  33. 33. Pressure sensor. Wii Balance Board.
  34. 34. Camera, depth sensor and mic. MS Kinect.
  35. 35. Radio Frequency. EpicMix.
  36. 36. What setsproducts apart?
  37. 37. The best products tap into existing human behaviors aroundmotivation.
  38. 38. Let’s take a look at Nike+.
  39. 39. When it first came out in 2006, Nike+iPod paired a pedometerwith music to create a platform for running motivation.
  40. 40. As the platform expanded, it introduced new motivationalelements, such as goals,...
  41. 41. ...challenges,...
  42. 42. ..and a personal training program aka Nike+ Coach.
  43. 43. There are many competitors in this space, each with their owntake on motivation.
  44. 44. Adidas focuses on personalized coaching to help users getbetter and faster for specific race events.
  45. 45. Polar invests in a series of heart rate watches and emphasizesstaying in your preferred cardio zone.
  46. 46. Garmin combines tracking with GPS, encouraging detailedanalysis of each completed run.
  47. 47. RunKeeper creates a single home for runners, hikers, cyclistsand any other outdoor activity.
  48. 48. Nokia, which launched a similar tool, Sports Tracker, has aharder time distinguishing their product.
  49. 49. Beyond running, every part of our life, active and inactive, hasbeen at the center of an explosion of interest in tracking.
  50. 50. Fitbit pairs walking with sleep tracking for a 24-hr picture of yourday.
  51. 51. Zeo focuses on analyzing and improving your sleep cycle, bydisplaying the amount of time in a deep, restful sleep.
  52. 52. The Withings scale records your daily weight and even tweets itto engage the principles of peer pressure.
  53. 53. Mint’s Goal feature lets users track their progress against a longer termgoal and provides reminder emails to help users stay on track.
  54. 54. TripIt recognizes itineraries in a user’s email address and automaticallyimports the trip information, making it the one-stop travel destination.
  55. 55. CurrentCost analyzes electricity use and displays a bar graph of relativeuse over the course of 24 hours, motivating users with a cost estimate.
  56. 56. The Wattson clock/electrical tracking device serves as a beautifullydesigned clock, which also displays watts usage and cost.
  57. 57. As more and more sensors are embedded in the devices we already own- smartphones, tablets, we become sources of constant activity streams.
  58. 58. In the last few years, location has moved to the forefront ofexperimentation for tracking user behavior.
  59. 59. Like activity tracking, location-based products followed the sametrajectory. From the magic of awareness...
  60. 60. ..through the manual process for humanizing geo-data...
  61. 61. ..the delight of identifying and matching your location, along with that ofyour friends...
  62. 62. Yelp Fandango..nearby recommendations...
  63. 63. ..and Foursquare’s latest smart invitations based on friends and localspecials...
  64. 64. ..to immediate friend groupings based on pairing location with othersensory data.
  65. 65. As our sensors get smarter,they also become:InvisibleImmediateInsightful
  66. 66. 1.Why the fascination with sensing devices?2.How do we track activity?3.Where does my project fit?
  67. 67. Personal Shared Game Tool/Service Functional Fun Analysis Projection Individual Social Insight Recommendation Simple Complex Text-based Visual Activity LocationConsistency Improvement Routine Surprise
  68. 68. Appendix
  69. 69. For iOS, there are hundreds of fitness tracking devices, whichuse GPS and/or the accelerometer to capture data.
  70. 70. Android is close behind.
  71. 71. We strive toward an objective analysis of our surroundings inorder to understand our shortcomings and get better.

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