Joomladay Hu 2008 - SEO For Joomla! 1.5

SEO for Joomla! 1.5 How to bake a search engine optimised site. Joomladay HU, October 2008 www.joomlatools.org

Johan Janssens Joomla! Joomlatools • Developer • Managing Director • Founder • Lead Architect http://www.joomla.org http://www.joomlatools.org Joomladay HU, October 2008 www.joomlatools.org

Ingredients ? Laying it out on the table. Joomladay HU, October 2008 www.joomlatools.org

Joomla 1.5 Joomladay HU, October 2008 www.joomlatools.org

A SEO Expert Joomladay HU, October 2008 www.joomlatools.org

Our goal ? Convert, convert ... convert ! Joomladay HU, October 2008 www.joomlatools.org

A great cake. Joomladay HU, October 2008 www.joomlatools.org

Conversion ? Joomladay HU, October 2008 www.joomlatools.org

Conversion ! Joomladay HU, October 2008 www.joomlatools.org

Think like Google ! Know your enemy ... Joomladay HU, October 2008 www.joomlatools.org

Damn Robots ! ✓ Good page titles ✓ Headings ✓ Links to follow ✓ Data, data, data Joomladay HU, October 2008 www.joomlatools.org

Title Tag <head><title>Keyword</title></head> H1, H2, H3 <h1>Most Important</h1> <h2>Second Most Important</h2> <h3>Third Most Important</h3> Strong <strong>Keyword</strong> <b>Keyword</b> Joomladay HU, October 2008 www.joomlatools.org

Image <img src=”keyword.jpg” alt=”keyword” /> Hyperlink <a href=”http://www.mysite.com/webpage.html” title=”keyword”>Keyword in Anchor Text</a> Joomladay HU, October 2008 www.joomlatools.org

20% on site optimisation ! Joomladay HU, October 2008 www.joomlatools.org

80% off site marketing ! Joomladay HU, October 2008 www.joomlatools.org

The recipe Time to start cooking. Joomladay HU, October 2008 www.joomlatools.org

How to setup Joomla for SEO ? • SEO conﬁguration settings • Using an semantic template • Turn of global keywords and site description Joomladay HU, October 2008 www.joomlatools.org

Semantic template ? Joomladay HU, October 2008 www.joomlatools.org

How to optimise your content ? - Article title - Menu title - Article keywords - Menu alias - Article description - Menu page title - Article alias Joomladay HU, October 2008 www.joomlatools.org

How to optimise your site ? 1. Using feeds 2. Other tools (Xmap, SEF, ...) 3. Tips and tricks Joomladay HU, October 2008 www.joomlatools.org

Can it be done ? Nooku.org an example Joomladay HU, October 2008 www.joomlatools.org

http://www.nooku.org Joomladay HU, October 2008 www.joomlatools.org

keyword : nooku (April) Joomladay HU, October 2008 www.joomlatools.org

keyword : nooku (July) Joomladay HU, October 2008 www.joomlatools.org

keyword : nooku (October) Joomladay HU, October 2008 www.joomlatools.org

keyword targetting 1. joomla content translation 2. joomla multi lingual 3. nooku Joomladay HU, October 2008 www.joomlatools.org

Practice makes perfect ! Joomladay HU, October 2008 www.joomlatools.org

Questions ? Speak up now or be silent forever... Joomladay HU, October 2008 www.joomlatools.org

Joomladay Hu 2008 - SEO For Joomla! 1.5

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