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Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours
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Your Website And Facebook: How To Use The World's Biggest Website To Get People To Yours

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Nicole Ouellette's JoomlaDay Houston 2013 Session

Nicole Ouellette's JoomlaDay Houston 2013 Session

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  • 1. Facebook: Using The World's Largest Website To Get People To Yours Nicole Ouellette Breaking Even Communications nicole@breakingeveninc.com
  • 2. From The Onion
  • 3. Who Am I? ● ● Nicole Ouellette, 'The Facebook Girl' Enthusiastic social media user (regular person) ● Blogger/website owner (business owner) ● Website marketer (web developer) Three perspectives on Facebook, all important!
  • 4. I am from here....
  • 5. Why Are We Talking About Facebook ● 126 billion users, 128 million users in US ● 50 million Facebook business pages ● ● The first thing 70% of people do when they get on a computer 25% of people have been dumped via Facebook ● 350 million people suffer from FAD ● #2 website online (after Google.com) ● People are talking on Facebook... be part of the discussion.
  • 6. People don't have to leave Facebook to search anymore.
  • 7. Facebook ● Person (Add Friend)  5,000 friends  Mutually agreed upon connection  No stats  Not indexed*  Private, public, or mix
  • 8. Facebook ● Business (Like)  Unlimited likers (not reciprocal)  Statistics  Apps  Indexed  All public
  • 9. Facebook ● Group (Join)- Hybrid between business and personal  5,000 limit  Can automatically add people  Some functionality (ex: Docs)  Public, private, or mix
  • 10. Facebook For Business ● Setting your username (branding) ● Using apps (functionality) ● Using images (new timeline) ● Featured likes (other business pages) ● Tagging (other business pages) ● Insights (analytics) ● Reviews (they existed before but now more prominent)
  • 11. Setting your username (branding) ● Go to Facebook.com/username
  • 12. Using Apps Some favorite functionality for Facebook pages include: ● Twitter ● Pinterest ● NetworkedBlogs ● Mailchimp ● Shortstack (Contests)
  • 13. Facebook 'Above The Fold'
  • 14. How To Install An App ● Find the app and select the page you want to install it on (you will need to do this as your personal self). ● Customize app with the information it needs. ● Customize the display on your page.
  • 15. Using Images ● ● ● Links can go in captions (Captions can be edited) No calls to action or URLs in cover image. Latest Image upload app can't be moved.
  • 16. Featured Likes ● To showcase the business pages you like best.
  • 17. Tagging Other Business Pages
  • 18. Facebook Insights
  • 19. More Facebook Insights
  • 20. More Facebook Insights
  • 21. Reviews More Prominent
  • 22. Getting More 'Likes' ● ● ● Facebook icon in your email newsletter and your website (more on website later) Linking Facebook to your other social networks (Twitter, LinkedIn, Google+, etc) Facebook custom link in your email signature ● Invite your friends ● Paying for ads (we'll get to that later) ● Create something people will share (photos)
  • 23. The Viral 'Thank You' ● ● ● ● It doesn't have to be polished. It's easier if it's positive and well timed. Nothing is guaranteed Photos do better then other kinds of posts.
  • 24. What Do People Share ● People like photos or links w/thumbnails. ● People interact with pages that share often.
  • 25. Are You You Or Your Business? ● Look in the upper right corner!
  • 26. Paying Facebook ● Ads (Facebook.com/ads)   $1+/click (or $0.10+ per 1000 impressions)  Can select exact group  ● Sponsored Story, Generic, Promoted Page Posts Appear in Newsfeed and in sidebar Promoted Posts  Less expensive  Promote to your fans and their friends  Appear in Newsfeed
  • 27. Paying Facebook
  • 28. Things People Can Do On Facebook (That Other People Can See) ● ● 'Like' your business page. Post a status update and tag/check into your business. ● Share your status update. ● Use an app.
  • 29. Liking Your Business Page ● What's seen when you like a business page:
  • 30. Liking A Business Page ● What gets recorded in history:
  • 31. Liking A Business Page ● And history is now searchable:
  • 32. Tagging A Status Update ● It posts to your wall as well as theirs:
  • 33. Sharing Your Post ● ● How to 'share' someone's post: Having people 'share' your post on Facebook means it'll look like this in their newsfeed:
  • 34. People interact with your brand on Facebook. Let's use that Facebook connectivity on your website!
  • 35. Facebook and Joomla ● Facebook icon (links to your Facebook page) ● Facebook 'like' button on articles. ● Facebook login. ● Facebook commenting (Ex: Disqus) ● Facebook display content  Likers  Photos  Status updates
  • 36. Facebook Icon
  • 37. Facebook Like Button In Article
  • 38. What Happens With The Like Button
  • 39. Facebook Login
  • 40. Facebook Commenting
  • 41. Facebook Like Box
  • 42. Facebook Photos Displaying In Joomla
  • 43. Sending Traffic To Your Website ● Networked Blogs ● Redirect App ● Add link to photo caption, video, event, etc. ● Optimizing your 'About' page ● Open Graph markup
  • 44. Networked Blogs
  • 45. Redirect App
  • 46. Add Links Where Possible
  • 47. Optimize Your About Page
  • 48. Open Graph Markup ● ● ● Ex: Facebook open graph for K2 Like microdata and Google+ More deep integration between your site and Facebook.
  • 49. Open Graph ● Not only will you be able to see information go by in your newsfeed but it'll be highly searchable.
  • 50. Open Graph ● Social will be more important in search.
  • 51. What's Next? ● ● ● ● Facebook will use more images (like now you can add images to comments) More types of ads and more integrated ads (integration with Shutterstock) Mobile platform needs more development (Ex: Can't change your profile picture on mobile app at the moment) More JED extensions for Facebook integration.
  • 52. ● Mashable.com ● AllFacebook.com ● Blog.Facebook.com ● FastCompany.com ● BusinessInsider.com ● BreakingEvenInc.com ● http://expandedramblings.com/index.php/b y-the-numbers-17-amazing-facebookstats/

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