1

A Cooking lesson with AcyMailing and some rules of propriety

Joomla Day San Francisco - Eliot Bendinelli

How to Handl...
2

Who Am I?

Joomla Day San Francisco - Eliot Bendinelli
3

The French cooking: a real way of life

Joomla Day San Francisco - Eliot Bendinelli
4

Let’s open a restaurant!

YEP, LET’S DO THIS

Joomla Day San Francisco - Eliot Bendinelli
5

What’s the plan?

I.

Find your customers (Define the target and get subscribers)

II.

Gather the ingredients and prep...
6

I - Find your customers



Build and maintain your user database


Use your current base



Synchronization with you...
7

I - Find your customers


Buying lists?

Joomla Day San Francisco - Eliot Bendinelli
8

I - Find your customers



Induce your visitors to subscribe!



External subscription forms



Joomla Day San Fran...
9

I - Find your customers

Subscribe…

Joomla Day San Francisco - Eliot Bendinelli

… your way
10

I - Find your customers



External subscription forms


Simple HTML code



Easy to implement



(and you can fin...
11

I - Find your customers


Use your contact form!



Exploit your existing
registration forms
•

JomSocial

•

Commun...
12

I - Find your customers


How does it work?

Users

Joomla Day San Francisco - Eliot Bendinelli

Subscription

Lists
...
13

I - Find your customers
ASK FOR MORE!



Bring to your customers only what they like



Offer them a personalized se...
14

I - Find your customers


Custom Fields




Create filters according to
these fields





Use these information i...
15

Time to go to the kitchen

Joomla Day San Francisco - Eliot Bendinelli
II – Gather the ingredients and
prepare the meal


Plates are important:


Templates define the base of your newsletter
...
17

II – Gather the ingredients and
prepare the meal



iFrame



Flash



Videos



Standart HTML



Joomla Day San...
II – Gather the ingredients and
prepare the meal
Create your own template …

Joomla Day San Francisco - Eliot Bendinelli

...
II – Gather the ingredients and
prepare the meal
What about the meal itself?
Of course, it has to be good… But not only.

...
II – Gather the ingredients and
prepare the meal


How your meal (mail) has to be:


It can be funny



It can shock th...
II – Gather the ingredients and
prepare the meal


What you should avoid:



DON’T YELL AT YOUR CUSTOMERS!!! (no upperc...
II – Gather the ingredients and
prepare the meal


And obviously, give them what they want


Include your Joomla content...
II – Gather the ingredients and
prepare the meal


You publish a lot of information? Create an auto-newsletter



Inclu...
Time to bring the plate: You don’t
want to keep her waiting right?

Joomla Day San Francisco - Eliot Bendinelli

24
25

III - Send the newsletter



Give the right plate to
the right person



Use the preview and
send a test to make
sur...
26

III - Send the newsletter


When does the plates leave the kitchen?


Meals are sent packed (together)



The queue...
27

III - Send the newsletter
Who brings
the plate to
the
customers?



Multiple options available (from the
cheapest to ...
28

III - Send the newsletter

Joomla Day San Francisco - Eliot Bendinelli
29

III - Send the newsletter


How to avoid it?



Make nice newsletters:



Follow the rules



E-mail structure


...
30

III - Send the newsletter



Give a try with mail-tester.com


Spot your weaknesses



Find solutions

Joomla Day S...
31

III - Send the newsletter

Joomla Day San Francisco - Eliot Bendinelli
Looks like your clients are full! But did
they enjoy it?

Joomla Day San Francisco - Eliot Bendinelli

32
33

IV - Handle the feedbacks


Your customer disappeared?
(Bounce handling)


Clean your lists



Handle feedback loop...
34

IV - Handle the feedbacks

Joomla Day San Francisco - Eliot Bendinelli
35

IV - Handle the feedbacks



Check what your customers do
and listen to them:


Use statistics to have an idea of
yo...
36

IV - Handle the feedbacks



Try to understand why they decided not
to come back (subscription)



Joomla Day San F...
37

IV - Handle the feedbacks

Joomla Day San Francisco - Eliot Bendinelli
Enjoy a fully booked restaurant and
happy customers!

Joomla Day San Francisco - Eliot Bendinelli

38
39
Joomla Day San Francisco - Eliot Bendinelli

Thank you for your
attention and…
…Bon appétit!
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How to Handle a Simple and Efficient Mailing Policy

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Eliot Bendinelli's presentation for JoomlaDay Houston 2013.

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How to Handle a Simple and Efficient Mailing Policy

  1. 1. 1 A Cooking lesson with AcyMailing and some rules of propriety Joomla Day San Francisco - Eliot Bendinelli How to Handle a Simple and Efficient Mailing Policy
  2. 2. 2 Who Am I? Joomla Day San Francisco - Eliot Bendinelli
  3. 3. 3 The French cooking: a real way of life Joomla Day San Francisco - Eliot Bendinelli
  4. 4. 4 Let’s open a restaurant! YEP, LET’S DO THIS Joomla Day San Francisco - Eliot Bendinelli
  5. 5. 5 What’s the plan? I. Find your customers (Define the target and get subscribers) II. Gather the ingredients and prepare the meal (Create your newsletter ) III. Bring the plate the proper way (Send the newsletter) IV. Get the benefits and listen to the feedbacks (well… That’s it!) Joomla Day San Francisco - Eliot Bendinelli
  6. 6. 6 I - Find your customers  Build and maintain your user database  Use your current base  Synchronization with your registered users  Import them trough your database (Magento, Prestashop, CRM)  LDAP Joomla Day San Francisco - Eliot Bendinelli
  7. 7. 7 I - Find your customers  Buying lists? Joomla Day San Francisco - Eliot Bendinelli
  8. 8. 8 I - Find your customers  Induce your visitors to subscribe!   External subscription forms  Joomla Day San Francisco - Eliot Bendinelli Module on your website Social Networks and other websites
  9. 9. 9 I - Find your customers Subscribe… Joomla Day San Francisco - Eliot Bendinelli … your way
  10. 10. 10 I - Find your customers  External subscription forms  Simple HTML code  Easy to implement  (and you can find this sample in the AcyMailing documentation) Joomla Day San Francisco - Eliot Bendinelli
  11. 11. 11 I - Find your customers  Use your contact form!  Exploit your existing registration forms • JomSocial • Community Builder • ccUsers • AlphaRegistration • OSE Membership • Hikashop • … Joomla Day San Francisco - Eliot Bendinelli
  12. 12. 12 I - Find your customers  How does it work? Users Joomla Day San Francisco - Eliot Bendinelli Subscription Lists Sending Newsletters
  13. 13. 13 I - Find your customers ASK FOR MORE!  Bring to your customers only what they like  Offer them a personalized service Custom Fields and if statement Joomla Day San Francisco - Eliot Bendinelli I would give all the baguette in the world to have a menu only displaying what my customers love… - Bocuse
  14. 14. 14 I - Find your customers  Custom Fields   Create filters according to these fields   Use these information in your newsletters Add conditional display If Statements  {if:VARIABLE} … text to display or hide … {/if} Joomla Day San Francisco - Eliot Bendinelli
  15. 15. 15 Time to go to the kitchen Joomla Day San Francisco - Eliot Bendinelli
  16. 16. II – Gather the ingredients and prepare the meal  Plates are important:  Templates define the base of your newsletter  Reflect your graphic identity  Define your styles (using CSS rules) “When a plate is beautiful, it’s already good” - Mario Côté Joomla Day San Francisco - Eliot Bendinelli 16
  17. 17. 17 II – Gather the ingredients and prepare the meal   iFrame  Flash  Videos  Standart HTML  Joomla Day San Francisco - Eliot Bendinelli JavaScript Images with “play” button  div float:left; position:absolute  Background image  Use CSS to fake a background image
  18. 18. II – Gather the ingredients and prepare the meal Create your own template … Joomla Day San Francisco - Eliot Bendinelli … Or use an existing one 18
  19. 19. II – Gather the ingredients and prepare the meal What about the meal itself? Of course, it has to be good… But not only. Joomla Day San Francisco - Eliot Bendinelli 19
  20. 20. II – Gather the ingredients and prepare the meal  How your meal (mail) has to be:  It can be funny  It can shock the user  It can be surprise the user  It may be interesting (well, it has to be interesting)  Make it light  Make it personal Joomla Day San Francisco - Eliot Bendinelli 20
  21. 21. II – Gather the ingredients and prepare the meal  What you should avoid:   DON’T YELL AT YOUR CUSTOMERS!!! (no uppercase and mutliple exclamation marks)   Super loooooong meal Don’t call them by their address (M. 2470 32nd Avenue doesn’t sound good, so does mr john.doe@mail.com) No special characters ( dahje ) Joomla Day San Francisco - Eliot Bendinelli 21
  22. 22. II – Gather the ingredients and prepare the meal  And obviously, give them what they want  Include your Joomla content  Give personalized and appropriate information Joomla Day San Francisco - Eliot Bendinelli 22
  23. 23. II – Gather the ingredients and prepare the meal  You publish a lot of information? Create an auto-newsletter   Includes different types of content   Automatically send your recent articles Notification system Your customers are using different devices? Make sure your meals fit it!  don’t give them soup if they have chopsticks  User responsive design Joomla Day San Francisco - Eliot Bendinelli 23
  24. 24. Time to bring the plate: You don’t want to keep her waiting right? Joomla Day San Francisco - Eliot Bendinelli 24
  25. 25. 25 III - Send the newsletter  Give the right plate to the right person  Use the preview and send a test to make sure the delivery will work Joomla Day San Francisco - Eliot Bendinelli
  26. 26. 26 III - Send the newsletter  When does the plates leave the kitchen?  Meals are sent packed (together)  The queue handle the amount of meals   Joomla Day San Francisco - Eliot Bendinelli Try to spread the sending process Automatic sending can be handled by a cron task
  27. 27. 27 III - Send the newsletter Who brings the plate to the customers?  Multiple options available (from the cheapest to the most secure): Joomla Day San Francisco - Eliot Bendinelli Dedicated server   External service with shared IP  An external company Shared host  Your own waiters  External service with dedicated IP What we suggest (with AcyMailing): Elastic Email and SMTP.com (whitelisted, no sending limit, clean service, well integrated)
  28. 28. 28 III - Send the newsletter Joomla Day San Francisco - Eliot Bendinelli
  29. 29. 29 III - Send the newsletter  How to avoid it?  Make nice newsletters:  Follow the rules  E-mail structure  Take your time to send  Server configuration  User DNS  Content  SPF  Reputation  Sender-ID  Keep your lists clean  DKIM Joomla Day San Francisco - Eliot Bendinelli
  30. 30. 30 III - Send the newsletter  Give a try with mail-tester.com  Spot your weaknesses  Find solutions Joomla Day San Francisco - Eliot Bendinelli
  31. 31. 31 III - Send the newsletter Joomla Day San Francisco - Eliot Bendinelli
  32. 32. Looks like your clients are full! But did they enjoy it? Joomla Day San Francisco - Eliot Bendinelli 32
  33. 33. 33 IV - Handle the feedbacks  Your customer disappeared? (Bounce handling)  Clean your lists  Handle feedback loops Joomla Day San Francisco - Eliot Bendinelli
  34. 34. 34 IV - Handle the feedbacks Joomla Day San Francisco - Eliot Bendinelli
  35. 35. 35 IV - Handle the feedbacks  Check what your customers do and listen to them:  Use statistics to have an idea of your newsletters’ success  Use click tracking  Check the bounces Joomla Day San Francisco - Eliot Bendinelli
  36. 36. 36 IV - Handle the feedbacks  Try to understand why they decided not to come back (subscription)   Joomla Day San Francisco - Eliot Bendinelli Insert an unsubscribe link… … and create an unsubscribe page
  37. 37. 37 IV - Handle the feedbacks Joomla Day San Francisco - Eliot Bendinelli
  38. 38. Enjoy a fully booked restaurant and happy customers! Joomla Day San Francisco - Eliot Bendinelli 38
  39. 39. 39 Joomla Day San Francisco - Eliot Bendinelli Thank you for your attention and… …Bon appétit!
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