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How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
How to Handle a Simple and Efficient Mailing Policy
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How to Handle a Simple and Efficient Mailing Policy

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Eliot Bendinelli's presentation for JoomlaDay Houston 2013.

Eliot Bendinelli's presentation for JoomlaDay Houston 2013.

Published in: Technology, Business
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  • 1. 1 A Cooking lesson with AcyMailing and some rules of propriety Joomla Day San Francisco - Eliot Bendinelli How to Handle a Simple and Efficient Mailing Policy
  • 2. 2 Who Am I? Joomla Day San Francisco - Eliot Bendinelli
  • 3. 3 The French cooking: a real way of life Joomla Day San Francisco - Eliot Bendinelli
  • 4. 4 Let’s open a restaurant! YEP, LET’S DO THIS Joomla Day San Francisco - Eliot Bendinelli
  • 5. 5 What’s the plan? I. Find your customers (Define the target and get subscribers) II. Gather the ingredients and prepare the meal (Create your newsletter ) III. Bring the plate the proper way (Send the newsletter) IV. Get the benefits and listen to the feedbacks (well… That’s it!) Joomla Day San Francisco - Eliot Bendinelli
  • 6. 6 I - Find your customers  Build and maintain your user database  Use your current base  Synchronization with your registered users  Import them trough your database (Magento, Prestashop, CRM)  LDAP Joomla Day San Francisco - Eliot Bendinelli
  • 7. 7 I - Find your customers  Buying lists? Joomla Day San Francisco - Eliot Bendinelli
  • 8. 8 I - Find your customers  Induce your visitors to subscribe!   External subscription forms  Joomla Day San Francisco - Eliot Bendinelli Module on your website Social Networks and other websites
  • 9. 9 I - Find your customers Subscribe… Joomla Day San Francisco - Eliot Bendinelli … your way
  • 10. 10 I - Find your customers  External subscription forms  Simple HTML code  Easy to implement  (and you can find this sample in the AcyMailing documentation) Joomla Day San Francisco - Eliot Bendinelli
  • 11. 11 I - Find your customers  Use your contact form!  Exploit your existing registration forms • JomSocial • Community Builder • ccUsers • AlphaRegistration • OSE Membership • Hikashop • … Joomla Day San Francisco - Eliot Bendinelli
  • 12. 12 I - Find your customers  How does it work? Users Joomla Day San Francisco - Eliot Bendinelli Subscription Lists Sending Newsletters
  • 13. 13 I - Find your customers ASK FOR MORE!  Bring to your customers only what they like  Offer them a personalized service Custom Fields and if statement Joomla Day San Francisco - Eliot Bendinelli I would give all the baguette in the world to have a menu only displaying what my customers love… - Bocuse
  • 14. 14 I - Find your customers  Custom Fields   Create filters according to these fields   Use these information in your newsletters Add conditional display If Statements  {if:VARIABLE} … text to display or hide … {/if} Joomla Day San Francisco - Eliot Bendinelli
  • 15. 15 Time to go to the kitchen Joomla Day San Francisco - Eliot Bendinelli
  • 16. II – Gather the ingredients and prepare the meal  Plates are important:  Templates define the base of your newsletter  Reflect your graphic identity  Define your styles (using CSS rules) “When a plate is beautiful, it’s already good” - Mario Côté Joomla Day San Francisco - Eliot Bendinelli 16
  • 17. 17 II – Gather the ingredients and prepare the meal   iFrame  Flash  Videos  Standart HTML  Joomla Day San Francisco - Eliot Bendinelli JavaScript Images with “play” button  div float:left; position:absolute  Background image  Use CSS to fake a background image
  • 18. II – Gather the ingredients and prepare the meal Create your own template … Joomla Day San Francisco - Eliot Bendinelli … Or use an existing one 18
  • 19. II – Gather the ingredients and prepare the meal What about the meal itself? Of course, it has to be good… But not only. Joomla Day San Francisco - Eliot Bendinelli 19
  • 20. II – Gather the ingredients and prepare the meal  How your meal (mail) has to be:  It can be funny  It can shock the user  It can be surprise the user  It may be interesting (well, it has to be interesting)  Make it light  Make it personal Joomla Day San Francisco - Eliot Bendinelli 20
  • 21. II – Gather the ingredients and prepare the meal  What you should avoid:   DON’T YELL AT YOUR CUSTOMERS!!! (no uppercase and mutliple exclamation marks)   Super loooooong meal Don’t call them by their address (M. 2470 32nd Avenue doesn’t sound good, so does mr john.doe@mail.com) No special characters ( dahje ) Joomla Day San Francisco - Eliot Bendinelli 21
  • 22. II – Gather the ingredients and prepare the meal  And obviously, give them what they want  Include your Joomla content  Give personalized and appropriate information Joomla Day San Francisco - Eliot Bendinelli 22
  • 23. II – Gather the ingredients and prepare the meal  You publish a lot of information? Create an auto-newsletter   Includes different types of content   Automatically send your recent articles Notification system Your customers are using different devices? Make sure your meals fit it!  don’t give them soup if they have chopsticks  User responsive design Joomla Day San Francisco - Eliot Bendinelli 23
  • 24. Time to bring the plate: You don’t want to keep her waiting right? Joomla Day San Francisco - Eliot Bendinelli 24
  • 25. 25 III - Send the newsletter  Give the right plate to the right person  Use the preview and send a test to make sure the delivery will work Joomla Day San Francisco - Eliot Bendinelli
  • 26. 26 III - Send the newsletter  When does the plates leave the kitchen?  Meals are sent packed (together)  The queue handle the amount of meals   Joomla Day San Francisco - Eliot Bendinelli Try to spread the sending process Automatic sending can be handled by a cron task
  • 27. 27 III - Send the newsletter Who brings the plate to the customers?  Multiple options available (from the cheapest to the most secure): Joomla Day San Francisco - Eliot Bendinelli Dedicated server   External service with shared IP  An external company Shared host  Your own waiters  External service with dedicated IP What we suggest (with AcyMailing): Elastic Email and SMTP.com (whitelisted, no sending limit, clean service, well integrated)
  • 28. 28 III - Send the newsletter Joomla Day San Francisco - Eliot Bendinelli
  • 29. 29 III - Send the newsletter  How to avoid it?  Make nice newsletters:  Follow the rules  E-mail structure  Take your time to send  Server configuration  User DNS  Content  SPF  Reputation  Sender-ID  Keep your lists clean  DKIM Joomla Day San Francisco - Eliot Bendinelli
  • 30. 30 III - Send the newsletter  Give a try with mail-tester.com  Spot your weaknesses  Find solutions Joomla Day San Francisco - Eliot Bendinelli
  • 31. 31 III - Send the newsletter Joomla Day San Francisco - Eliot Bendinelli
  • 32. Looks like your clients are full! But did they enjoy it? Joomla Day San Francisco - Eliot Bendinelli 32
  • 33. 33 IV - Handle the feedbacks  Your customer disappeared? (Bounce handling)  Clean your lists  Handle feedback loops Joomla Day San Francisco - Eliot Bendinelli
  • 34. 34 IV - Handle the feedbacks Joomla Day San Francisco - Eliot Bendinelli
  • 35. 35 IV - Handle the feedbacks  Check what your customers do and listen to them:  Use statistics to have an idea of your newsletters’ success  Use click tracking  Check the bounces Joomla Day San Francisco - Eliot Bendinelli
  • 36. 36 IV - Handle the feedbacks  Try to understand why they decided not to come back (subscription)   Joomla Day San Francisco - Eliot Bendinelli Insert an unsubscribe link… … and create an unsubscribe page
  • 37. 37 IV - Handle the feedbacks Joomla Day San Francisco - Eliot Bendinelli
  • 38. Enjoy a fully booked restaurant and happy customers! Joomla Day San Francisco - Eliot Bendinelli 38
  • 39. 39 Joomla Day San Francisco - Eliot Bendinelli Thank you for your attention and… …Bon appétit!

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