Facebook for business

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Presentation delivered during Social Media Week in London on facebook for business

Presentation delivered during Social Media Week in London on facebook for business

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Transcript

  • 1. for business Social Media WeekPresentation by Julie HallPresentation by Julie Hall
  • 2. Facebook Mastery...
  • 3. Facebook Mastery....
  • 4. Why facebook matters http://www.digitalsurgeons.com/facebook-vs-twitter-infographic/
  • 5. How much is a fan worth?
  • 6. Why they like you Source: Chadwick, Martin, Bailey March 2010 iModerate Research Technologies
  • 7. The reality... 199 out of every 200 i t interactions ti happens on h THEIR facebook page
  • 8. The challenge How do you get them on yours? y
  • 9. Treat your page like a brand VIP room
  • 10. Create exclusive content
  • 11. Let them peak behind the curtain
  • 12. Create a community of influencers
  • 13. Thoughts to leave you with• Get started today• Be authentic• Be bold• Engage, Engage, Engage• Commit for six months (but expect reall results in 1 C it f i th (b t t lt i month)• Test and fix, Test and fix, Test and fix• Have fun!
  • 14. Let’s connect• @julie_hall• @women_unlimited• www.facebook.com/womenunlimited www facebook com/womenunlimited• www.facebook.com/juliehalluk• www.linkedin.com/juliehalluk li k di /j li h ll k• julie@springmedia.co.uk• www.women-unlimited.co.uk• www.springmedia.co.uk